London Wildlife Trust

What London Wildlife Trust does

London Wildlife Trust is a registered charity (number 283895) founded in 1981 and headquartered at Fivefields, 8-10 Grosvenor Gardens, London, operating as the only organisation solely dedicated to protecting and restoring wildlife and wild spaces within the capital. The Trust manages 36-38 nature reserves distributed across London's diverse boroughs — including Camley Street Natural Park, Walthamstow Wetlands, Woodberry Wetlands, Centre for Wildlife Gardening, and Sydenham Hill Wood — and delivers a portfolio of programmes spanning outdoor learning for over 10,000 school children annually across 12 reserves, the Keeping it Wild paid youth traineeship (69 trainees since 2018, with 77% from minoritised ethnic backgrounds), a Youth Board of 12 members, family and pre-school learning events, and a wildlife sightings database (Wildlife Explorer).

Revenue is generated through a diversified mix of recurring and transactional streams: annual membership subscriptions from a 12,000+ member base, individual donations (including payroll giving, in-memory gifts, virtual gifts, and wildlife plaques), legacies and bequests, corporate away days and team-building events (claimed 100% profit margin to support nature recovery) at three flagship reserves, commercial filming and photography location hire with tiered pricing, professional ecological consultancy, school visit fees, and grants from trusts and foundations (notably Arts Council England for the Nature Nurtures project). A wholly-owned trading subsidiary, London Wildlife Limited, exists to conduct non-primary-purpose trading to support the charity. The Trust is one of 47 autonomous local Wildlife Trusts comprising The Wildlife Trusts federation, the largest UK voluntary organisation dedicated to conserving habitats and species.

The Trust's technology footprint is operational rather than core: standard web and marketing tooling including Stripe and PayPal for payments, Google Analytics and Hotjar for web analytics, Google Ads and Facebook Pixel for marketing, Vimeo for video, Eventbrite for event registration, Engaging Networks for campaign management, and New Relic for application performance monitoring. No AI/ML, proprietary platform, or significant software development capability is evident; the organisation's intellectual property lies in its physical reserve network, ecological data, community relationships, and four-decade brand equity rather than technology.

Name

London Wildlife Trust

Legal name

London Wildlife Trust

Website

https://wildlondon.org.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

London Wildlife Trust is a 1981-founded UK charity managing 36-38 nature reserves across London, delivering conservation, outdoor learning for over 10,000 school children annually, youth traineeships, and community engagement, funded through 12,000+ memberships, donations, corporate partnerships, and ecological consultancy.

Ownership category

akta.pro rank

Product category

Conservation and Wildlife Services

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Land Trusts & Protected Areas (BPAGAGAC), Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Wildlife & Animal Care Volunteering (EDAIAGAE)

Keywords

• Wildlife conservation charity
• Nature reserve management
• Outdoor environmental education
• Youth conservation programmes
• Ecological consultancy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Annual membership subscriptions providing access to member benefits, magazine, and renewal letters. Family and joint memberships available.
2. Donations and fundraising: Individual donations, in-memory donations, payroll giving, virtual gifts, wildlife plaques, and general fundraising appeals. Legacies and bequests also mentioned.
3. Corporate partnerships and away days: Corporate team away days at nature reserves generating 100% profit to support nature recovery work. Includes activities like walks, yoga, wildlife drawing, and lunch.
4. Filming and photography location fees: Commercial filming and photography at nature reserves with fee structure based on type (news, commercial photography, feature films) with hourly or daily rates plus admin fees.
5. Ecological consultancy services: Professional ecologists employed to carry out ecological surveys for external clients.
6. School visits and outdoor learning: School sessions at nature reserves including centre-led and self-led visits. Safety risk assessments and staff with enhanced DBS checks provided.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

London Wildlife Trust is the only charity dedicated to protecting and restoring London's wildlife and wild spaces. It manages 36-38 nature reserves across the capital, delivers outdoor learning programmes to over 10,000 school children annually, runs paid youth traineeships and a Youth Board under the Keeping it Wild programme, and offers corporate away days, venue hire, commercial filming locations, and ecological consultancy services.

Product overview

London Wildlife Trust operates as a charity dedicated to nature recovery in London, offering a portfolio of interconnected conservation and public engagement services. The core offering consists of managing 36-38 nature reserves across the capital, complemented by youth development programmes (Keeping it Wild), outdoor learning for schools (over 10,000 children annually), and family activities. Additional services include venue hire for filming/events, ecological consultancy, and membership. The Trust engages communities through volunteering, campaigns, and its online Wildlife Explorer species database. The organization functions as part of The Wildlife Trusts federation of 47 local charities.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature Reserves Management of 36-38 nature reserves across London, including Camley Street Natural Park, Walthamstow Wetlands, Woodberry Wetlands, Centre for Wildlife Gardening, and Sydenham Hill Wood. Reserves provide habitats for wildlife and serve as sites for public engagement with nature.
• Keeping it Wild Youth Programme Comprehensive youth engagement programme for ages 16-30 featuring paid traineeships, a Youth Board of 12 young people, Green Careers Showcase, and the Wild Youth Hub providing careers advice and wellbeing exercises.
• School Outdoor Learning Sessions

Quantifiable outcome

• More than 10,000 school children engage with nature annually through outdoor learning programmes
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Westminster FoundationcoreStrategic or Co-development PartnerNew partnership announced to transform Grosvenor Square into a haven for wildlife and people. The partnership will see transformation work at Grosvenor Square, benefiting both wildlife and London residents.
• The RHS (Royal Horticultural Society)minorStrategic or Co-development PartnerJoint campaign 'Wild About Gardens' - partnership campaign with The Wildlife Trusts federation to promote wildlife-friendly gardening practices.
• The Diversity PartnershipminorStrategic or Co-development PartnerConsultants engaged in 2021 to review EDI journey, create new strategy, and provide online training sessions to staff. Created EDI Strategic Framework with five key strategic areas.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Trust: The UK's largest conservation charity, managing heritage properties, countryside, and coastline. National Trust is a broad incumbent that overlaps with LWT on nature reserve management, membership-funded conservation, and outdoor education, though its scope extends well beyond wildlife.
• The Wildlife Trusts (RSWT): The UK-wide federation of which London Wildlife Trust is a member. RSWT coordinates the 47 local Wildlife Trusts, runs national campaigns, and handles collective brand and policy work — making it both an umbrella body and a strategic peer in terms of operating model.
• Royal Horticultural Society (RHS): Existing LWT campaign partner ('Wild About Gardens') and broader UK gardening/conservation organisation. RHS overlaps on horticulture education, garden-based public engagement, and corporate partnership opportunities.

Direct peers

• The Conservation Volunteers (TCV): UK charity focused on connecting people with nature through volunteering and practical conservation. Comparable in grassroots community-led model, volunteer-driven reserve management, and education/outreach mission.
• Woodland Trust: UK charity focused on woodland conservation, tree planting, and protection of woodland habitats. Comparable in charitable structure, membership model, and habitat-focused reserve management, though narrower in habitat type (woodland only).
• Wildfowl & Wetlands Trust (WWT): UK wetland conservation charity operating wetland visitor centres, education programmes, and species recovery work. WWT is highly comparable given LWT's flagship reserves are urban wetlands (Walthamstow Wetlands, Woodberry Wetlands) and its education/membership revenue model.
• Royal Society for the Protection of Birds (RSPB): The UK's largest wildlife conservation charity, operating nature reserves and advocacy on species protection. RSPB is the most directly comparable peer in terms of mission, charitable structure, reserve-based operations, and member-supported model, though at significantly larger national scale.

Regional players

• Kent Wildlife Trust: A fellow Wildlife Trust operating in a different UK region (Kent). Directly comparable in operational model (reserves, education, consultancy, membership) but does not compete geographically with LWT, making it a strong regional peer for benchmarking performance.
• Surrey Wildlife Trust: Another Wildlife Trust operating in the geography immediately surrounding London. Directly comparable in scale, mission, and revenue model, and an important peer given overlapping donor catchment in the Greater South East.
• City of London Corporation (Open Spaces Department): Manages major London open spaces including Epping Forest and Hampstead Heath. Operates similar nature reserves, education programmes, and visitor engagement within London, partially overlapping with LWT's mission and donor base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WildLondon
• YouTubeyoutube.com/LondonWildlifeTrust
• Facebookfacebook.com/LondonWildlifeTrust
• LinkedInlinkedin.com/company/LondonWildlifeTrust
• Instagraminstagram.com/LondonWildlifeTrust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Wildlife Trust