What Petrokov does

Petrokov (legal entity PETROKOV d.o.o.) is a Croatian multi-category distributor of installation equipment, sanitary products, heating and cooling systems, and ceramic tiles, founded in 1990 and headquartered in Zagreb. The company operates 8 owned retail/showroom locations (Profimarket and Salon format) covering all major Croatian regions — three in Zagreb (Sv. Klara, Ravnice, Zapad) and branches in Split, Rijeka, Pula, Osijek, and Čakovec — and complements these with a dedicated B2B e-commerce portal (b2b.petrokov.hr) and an on-site installation and repair service ("Montaža i servis"). Petrokov serves two primary customer segments: professional installers and contractors (through commercial account management and the B2B portal) and individual consumers and homeowners (through retail showrooms with technical advisory). The company also extends into adjacent consumer content through the "Uredi dom" home-renovation platform and maintains a PETklub loyalty programme.

Petrokov's product portfolio spans heating (gas and condensing boilers such as Remeha Calenta ACE, heat pumps including Atlantic Alfea Extensa Duo R32 and Calypso Access, radiators, underfloor heating via Uponor, and burners), cooling (split and multi-split air conditioning, chillers, fan coils), renewable energy (solar systems), sanitary products (ceramics, bathroom furniture including Aquaestil Basic, shower enclosures, taps and mixers including Hansgrohe PowderRain, smart toilets such as TECEone), ceramic tiles, and a deep installation-equipment range (pumps, expansion vessels, valves including Itap manifolds and ball valves, IVAR MULTI·PRESS press fittings, Uponor S-Press PLUS, Vargokal Plus low-noise drainage, and Vargosewage sewerage). Water treatment is served via ROMA softeners and Atlas ScaleArmor limescale prevention. Premium international brand partnerships — Remeha, Atlantic, Uponor, TECE, Hansgrohe, IVAR, Aquaestil, Bergen, Vargon, Armal, Itap — anchor the assortment.

Revenue is generated through three streams: one-time retail (B2C) equipment sales, B2B sales to professional installers, and professional installation/repair services. Pricing is quote-based with brand-specific cash discounts of 5–20% (Centrometal offering the steepest), card installments up to 36 months interest-free (Diners Club), and consumer credit up to 60 months on purchases above 10,000 HRK. Marketing combines the petrokov.hr website and blog, Instagram, Facebook, LinkedIn, YouTube, an email newsletter, and the annual "Dan otvorenih vrata" Open Days events held across branches. The company is privately held under PETROKOV d.o.o., registered with the Commercial Court in Zagreb (OIB 42599613313; MBS 080136753), with fully paid share capital of EUR 2,919,750 and managed by director Simona Zavratnik. No parent company, institutional investors, or M&A activity are disclosed.

Name

Petrokov

Legal name

PETROKOV d.o.o.

Website

https://petrokov.hr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Petrokov is a Croatian multi-category distributor of heating, cooling, sanitary, installation, and tiling equipment, founded in 1990, operating 8 retail/showroom branches and a B2B portal to serve professional installers and individual consumers across Croatia.

Ownership category

akta.pro rank

Product category

HVAC and Installation Equipment Distribution

NAICS

Home Centers (444110)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Heating equipment distribution
• Sanitary ware retail
• Bathroom fixtures supply
• HVAC distribution
• Installation equipment

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (B2C): Physical retail sales of heating, cooling, sanitary, and installation equipment to individual consumers through profimarket and showroom locations. Customers include homeowners, renovators, and end-users. Payment includes card installments, consumer credit, and cash discounts on selected brands.
2. B2B / Professional Sales: Dedicated B2B sales channel via b2b.petrokov.hr portal and commercial/account management targeting installers, contractors, and tradespeople. Offers commercial pricing, account management, and professional-grade product assortments.
3. Installation and Servicing: Professional installation and repair services for heating, cooling, and sanitary equipment offered through 'Montaža i servis' (Installation & Service) department.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Petrokov distributes heating, cooling, sanitary ware, ceramic tiles, and installation equipment through 8 retail showrooms and a B2B e-commerce portal across Croatia. The company carries hundreds of brands including Remeha, Atlantic, IVAR, Itap, Aquaestil, Hansgrohe, TECE, Uponor, and Vargon, and provides professional installation, repair, and technical advisory services. Its customer base spans individual homeowners and professional installers (HVAC technicians, plumbers, contractors).

Product overview

Petrokov is a Croatian wholesale/retail distributor of installation equipment, sanitary products, and building materials operating since 1990. The company offers a comprehensive product portfolio organized into main categories: Heating (heat pumps, boilers, radiators, underfloor heating, burners, fireplaces, heating elements), Cooling (air conditioning units, chillers, fan coils), Renewable Energy (solar systems, heat pumps), Installation Equipment (pumps, expansion vessels, valves, manifolds, pipes, fittings, controls), Sanitary Products (ceramics, furniture, faucets, bathtubs, shower enclosures, shower trays, bathroom accessories), and Ceramic Tiles. Key branded products include Remeha Calenta ACE condensing boilers, Atlantic Alfea Extensa Duo R32 and Calypso Access heat pumps, IVAR MULTI•PRESS press fittings, Itap manifolds and ball valves, Aquaestil bathroom furniture and shower products, Hansgrohe PowderRain shower technology, TECEone smart toilets, ROMA water softeners, Atlas ScaleArmor limescale protection, Vargokal Plus low-noise drainage, and Vargosewage sewerage systems. The company also operates a B2B e-commerce platform and offers smart home control via Cozytouch app for compatible devices.

Differentiator

Problem solved

Functional benefit

Brands

• PETklub: Customer loyalty program offered by Petrokov to its retail customers.
• Uredi dom

Products and services

• Heating Equipment Heating products including gas condensing boilers (Remeha), air-to-water heat pumps (Atlantic), heat pump water heaters (Atlantic Calypso Access, Explorer), radiators, underfloor heating systems, burners, fireplaces, and electric heating devices for residential and commercial use.
• Cooling Equipment Cooling products including split and multi-split air conditioning systems from Bergen, industrial and commercial chiller systems, and fan coils for residential and commercial cooling applications.
• Sanitary Products Sanitary ware including ceramics (toilets, washbasins, bidets), bathroom furniture (Aquaestil), faucets and mixers (Hansgrohe), bathtubs, shower enclosures (Aquaestil Harmony D+W), shower trays (Aquaestil Flat), bathroom accessories, and spa products.
• Installation Equipment Installation equipment including press fittings (IVAR MULTI·PRESS, Uponor S-Press PLUS), stainless steel manifolds (Itap), ball valves (Itap), pipes and fittings, pumps, expansion vessels, regulation controls, mixing valves, filters, and professional tools (Rothenberger).
• Ceramic Tiles Wall and floor ceramic tiles in various dimensions and designs, along with tile accessories and fittings, sold through retail showrooms and the B2B portal.
• Renewable Energy Systems Renewable energy solutions including solar energy systems for water heating and energy generation, and heat pump products (air-to-water and water-source systems) for heating and hot water preparation.
• Water Treatment Systems Water treatment systems including household water softeners (ROMA by Atlas filtri, 4 models S/M/L/XL) using ion exchange technology, and advanced limescale prevention systems (Atlas ScaleArmor ROCK, POP, BLUES models) for residential and commercial water installations.
• Installation and Repair Services On-site professional installation and repair services for heating, cooling, and sanitary equipment, delivered by Petrokov's dedicated Montaža i servis (Installation & Service) department across all branch locations in Croatia.
• B2B Trading Platform B2B e-commerce platform (b2b.petrokov.hr) enabling professional installers and contractors to browse the product catalog, place orders, and manage accounts online with commercial pricing and dedicated account management.
• PETklub Loyalty Program Customer loyalty program (PETklub) offering benefits, rewards, and promotional advantages to returning Petrokov retail customers across all 8 branch locations.
• Electrical Materials Electrical materials and components distributed as part of Petrokov's comprehensive installation equipment assortment through retail showrooms and the B2B portal.

Quantifiable outcome

• 36 years of continuous operation (since 1990) demonstrating long-term market leadership
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• RemehacoreOthersRemeha is a key brand partner, with Petrokov distributing Remeha condensing boilers including the Calenta ACE series (Combi and Solo models). Petrokov has featured Remeha prominently in its product range and promotional campaigns, including the 35th anniversary celebration event.
• AtlanticcoreOthersAtlantic is a major brand partner for heat pumps and water heaters. Petrokov distributes Atlantic products including Alfea Extensa Duo R32 heat pumps, Calypso Access heat pump water heaters, and Explorer units. Atlantic products feature prominently in Petrokov's heating and hot water category.
• AquaestilcoreOthersAquaestil is a key brand for shower trays, shower enclosures, and bathroom furniture. Petrokov distributes the Aquaestil Flat collection (cast marble shower trays), Basic bathroom furniture line (for rental/apartment use), and Harmony D+W sliding shower panels.
• BergencoreOthersBergen (bergen.hr) is featured as a recommended brand for air conditioners, with the Aion air conditioning unit highlighted in Petrokov's product recommendations and promotional materials.
• UponorcoreOthersUponor is a key partner for underfloor heating and cooling solutions. Petrokov distributes Uponor S-Press PLUS press fittings for multilayer pipes and promotes Uponor systems through news articles and product features.
• TECEcoreOthersTECE is a key brand for sanitary systems. Petrokov distributes TECE products including the TECEone WC with bidet function, and features TECE sustainability initiatives and product innovations on the Petrokov website.
• ItapcoreOthersItap is a key supplier of ball valves and manifold systems. Petrokov distributes Itap stainless steel manifolds for underfloor heating, Green DVGW/Ideal DVGW ball valves for drinking water, and Madrid/Paris/Vienna/Orient/London/Berlin ball valve families.
• IVARcoreOthersIVAR is a key brand for press fittings (MULTI•PRESS system) and components for heating and sanitary systems. Petrokov distributes IVAR MULTI•PRESS fittings compatible with 7 different crimping profiles, including the innovative Leak detection technology.
• HansgrohecoreOthersHansgrohe is a premium brand for bathroom fixtures. Petrokov distributes Hansgrohe products including PowderRain shower technology featured in product news articles on the Petrokov website.
• VargoncoreOthersVargon is a brand for pipes and fittings. Petrokov distributes Vargon products including Vargokal plus low-noise drainage systems (3-layer PP pipes for quiet wastewater drainage) and Vargosewage PP-MD sewerage systems.
• ArmalcoreOthersArmal is featured as a key bathroom furniture brand. Petrokov hosted an 'Armal – Inspiration for bathrooms' segment with IN Design TV show at their Zagreb location, showcasing modern bathroom taps and equipment.
• ROMA (Atlas filtri)coreOthersROMA (by Atlas filtri) is a water softener brand distributed by Petrokov. Available in 4 models (S, M, L, XL) for households of different sizes, featuring Italian design and Hydra Mini self-cleaning filter. Also distributes ScaleArmor scale prevention systems (ROCK, POP, BLUES models).
• Pe-LineminorOthersPe-Line is a recommended product brand distributed by Petrokov, featuring grill/heating products. Highlighted in the product recommendations section of the website.
• Uredi dom (uredidom.hr)minorOthersUredi dom is a related home renovation platform/promotion featured alongside Petrokov's main offerings, promoting interior design and home improvement content.
• Instalater anđeo (instalaterandeo.hr)minorOthersA partner platform for connecting homeowners with certified installers, featured in Petrokov's promotional banner alongside other brand partners.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Brodomerkur: Croatian building materials and home improvement retailer/distributor operating showrooms across Croatia, with overlapping HVAC, sanitary, tile, and installation equipment categories — the closest like-for-like competitor to Petrokov in the same geography.
• Klima-Oprema: Croatian HVAC equipment distributor and service provider specializing in air conditioning, heating, and ventilation — directly comparable to Petrokov's cooling/heating distribution business and targeting the same professional installer base.

Broad incumbents

• Saint-Gobain Distribution: Global broad-line building materials distributor with Croatian operations; competes with Petrokov in sanitary, insulation, and plumbing categories as part of a wider portfolio but does not focus on the HVAC/heating niche.
• Ferguson Enterprises: Largest North American distributor of plumbing, HVAC, and waterworks supplies, combining branches and digital channels — comparable business model (multi-branch showroom + trade counter + B2B portal) at much larger scale.
• Travis Perkins: UK's largest builder's merchant with branches, trade accounts, and installer services — broadly comparable branch-and-trade-distribution model in building materials and plumbing/HVAC, though geographically distinct.

Others

• REHAU: Global manufacturer of sanitary, plumbing, and underfloor heating systems — supplier partner comparable to brands Petrokov distributes (Uponor, TECE), with overlapping product categories but a manufacturer rather than distributor role.
• Viessmann: German manufacturer of heating, industrial and refrigeration systems — comparable to Remeha/Atlantic product lines distributed by Petrokov, representing the upstream supplier side of the same value chain.
• Uponor: Finnish manufacturer of underfloor heating, plumbing, and radiant cooling solutions — a key Petrokov distribution partner for underfloor heating systems, with directly overlapping product lines.
• TECE: European manufacturer of sanitary installation systems (cisterns, drainage, piping) — a core brand partner for Petrokov in the sanitary category, with directly overlapping product technology.
• Hansgrohe: Premium German manufacturer of bathroom and kitchen faucets/showers — distributed through Petrokov's showrooms, comparable to other premium sanitary brands (Aquaestil, Armal) in the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCasFCfMeunpe2_53SrWUzkg
• Facebookfacebook.com/Petrokov.hr
• LinkedInhr.linkedin.com/company/petrokov
• Instagraminstagram.com/petrokov_hrvatska

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrokov