Property Partners
Property Partners is an Irish cooperative real estate network of 22 independently owned offices serving residential and commercial property clients across Ireland through sales, lettings, valuations, and online auctions.
- Company typePrivate
- Founded2000
- HeadquartersHeadford, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Property Partners does
Property Partners is an Irish residential and commercial real estate services firm operating as a cooperative network of 22 independently owned offices with a combined headcount of approximately 100 staff. Founded in 2000 and headquartered in Headford, Ireland, the company serves the Irish property market exclusively, with no disclosed international operations. Its service offering spans residential sales, commercial sales, lettings, valuations, and online auctions, distributed to clients through the network's local offices and a public-facing website with an Agent Finder feature that routes enquiries to the nearest member office.
The firm's technology stack is built on WordPress for its web presence, Acquaint CRM for customer relationship management across the network, and bespoke marketing tools supporting common brand and lead-routing standards. This is conventional real estate agency technology with no disclosed AI, machine learning, or data-science components. The cooperative model means each office retains operational autonomy while sharing central branding, marketing infrastructure, and CRM access under the Property Partners umbrella.
Revenue is generated through commission-based transactions on property sales, lettings, and related advisory services, supplemented by shared marketing and licensing arrangements across the cooperative. The firm's customer base is highly distributed — individual buyers, sellers, landlords, and tenants operating across regional Irish markets — with no apparent concentration in any single client or vertical. Property Partners has been operating for 25 years, suggesting stable positioning within the fragmented Irish estate agency market, but the company has not disclosed headcount growth, transaction volume trends, or financial performance.
Property Partners firmographics
Firmographics- Name
- Property Partners
- Legal name
- Property Partners Real Estate Group
- Website
- https://www.propertypartners.ie
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Property Partners is an Irish cooperative real estate network of 22 independently owned offices serving residential and commercial property clients across Ireland through sales, lettings, valuations, and online auctions.
- Ownership category
- akta.pro rank
Property Partners industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Property Partners is headquartered
LocationHeadquarters
- HQ city
- Headford
- HQ country
- Ireland
- HQ region
- Europe
Offices16 records
Markets served
Property Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Commission-based fees on property sales and lettings through the network of independently owned offices. Services cover residential sales, commercial sales, lettings, and property management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property-specific pricing - commission-based fees negotiated individually |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Property Partners product offering
Product offeringCore offering
Property Partners is a co-operative franchise network of 22 independently owned estate agency offices across Ireland that delivers residential and commercial property sales, lettings, property management, and valuation services. The network combines local market expertise with nationwide marketing reach through shared property information, bespoke marketing tools, the Acquaint CRM system, an email-based Property Alerts system, and an online auction platform for remote bidding.
Product overview
Property Partners operates as a franchise network of independent estate agents rather than a unified software platform. The core offering consists of property sales and lettings services delivered through over 22 independently owned offices nationwide, supplemented by digital tools including Property Alerts (email notifications), an Online Auction Platform for remote bidding, Agent Finder for locating representatives, and Franchise Opportunities for network expansion. The network functions as a cooperative group established in 2000, providing combined marketing reach while maintaining independent office operations. Services span residential sales, commercial sales, agricultural land sales, industrial sales, sites, new developments, valuations, rent reviews, and probate valuations.
Differentiator
Problem solved
Functional benefit
Brands
- Property Partners Online Auctions: Online bidding and auction platform for property transactions
Products and services
- Property Sales Services Residential and commercial property sales services covering residential sales, commercial sales, agricultural land sales, industrial sales, and sites, delivered through 22 independently owned offices across Ireland with nationwide audience reach.
- Property Lettings Services Property letting and full rental management services for residential and commercial landlords and tenants across Ireland, delivered through the local branch network.
- Valuation Services Professional property valuation services delivered by experienced valuers covering market valuations, rent reviews, and probate valuations for property owners across Ireland.
- Property Partners Online Auctions Online auction platform accessible at propertypartnersonlineauctions.ie that enables remote participation in property auctions, allowing buyers to bid on properties listed by Property Partners offices.
- Franchise Opportunities Business opportunity program offered by Property Partners enabling individuals to join the network as independently owned franchise office operators, extending the co-operative network across Ireland.
Companies that use Property Partners
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Property Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Property Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- 4PropertyminorWebsite design and development partner for Property Partners network sites
- Acquaint CRMcoreProperty CRM system used across the network; described as Ireland's No 1 Property CRM
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Property Partners competitors and assessment
Company assessmentDirect peers
- Sherry FitzGerald: Ireland's largest residential estate agency network with nationwide branch coverage offering sales, lettings, and valuations. Closely comparable to Property Partners in core service mix, cooperative-style franchise structure, and target customers across Ireland.
- DNG (Douglas Newman Good): Large nationwide Irish estate agency franchise network offering residential sales, lettings, new homes, and commercial services. Directly comparable to Property Partners in franchise-led model, nationwide reach, and full-service offering for buyers, sellers, and landlords.
- Lisney: Established Irish estate agency with offices across Dublin and regional cities, offering residential and commercial sales, lettings, and valuations. Comparable in service mix and customer base to Property Partners, particularly in the mid-to-upper residential and commercial segments.
- Quillsen: Long-established Dublin-based estate agency offering residential sales, lettings, and valuations with branch presence in key commuter counties. Comparable to Property Partners on traditional residential brokerage services and target buyer/seller demographics in Ireland.
- RE/MAX Ireland: Global franchise real estate brand with a multi-branch Irish network operating on a similar franchise/cooperative basis to Property Partners. Comparable in business model (franchised offices, shared brand, transaction-fee revenue) and core residential brokerage services.
- Hooke & MacDonald: Dublin-focused estate agency offering residential sales, lettings, and new homes services. Comparable to Property Partners on residential brokerage services and target customer segments, though with a more Dublin-centric footprint.
Broad incumbents
- Knight Frank Ireland: International real estate advisory firm with a substantial Irish operation spanning residential and commercial sales, lettings, and valuations. Comparable to Property Partners on residential and commercial brokerage services, with broader global brand and higher-end segment focus.
- Savills Ireland: Global real estate services firm with significant Irish residential, commercial, and investment property operations. Comparable through its full-service brokerage and advisory offering, though it operates with broader international scale and stronger commercial/investment tilt.
Emerging players
- Daft.ie: Ireland's leading online property portal, listing residential and commercial properties from agents and private advertisers. Comparable to Property Partners as a competing channel for Irish property marketing, but operating as a digital platform rather than a brokerage.
- MyHome.ie: Major Irish property listing portal with residential and commercial search functionality. Comparable to Property Partners as a parallel marketing channel for Irish property listings, and a potential competitive substitute for traditional agents' marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Property Partners social profiles
Digital presenceProperty Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Property Partners leadership team
Management profileNumber of profiles
Property Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Property Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Property Partners
What does Property Partners do?
Property Partners is a co-operative franchise network of 22 independently owned estate agency offices across Ireland that delivers residential and commercial property sales, lettings, property management, and valuation services. The network combines local market expertise with nationwide marketing reach through shared property information, bespoke marketing tools, the Acquaint CRM system, an email-based Property Alerts system, and an online auction platform for remote bidding.
Is Property Partners a public or private company?
Property Partners is a private company. It is classified as management employee owned and is currently operating.
When was Property Partners founded?
Property Partners was founded in 2000. It employs 101 to 250 people.
Where is Property Partners based?
Property Partners is headquartered in Headford, Ireland, in the Europe region.
How does Property Partners make money?
One revenue line is on record: real Estate Commission.
Who are Property Partners's main competitors?
Direct peers on record are Sherry FitzGerald, DNG (Douglas Newman Good), Lisney, Quillsen, RE/MAX Ireland and Hooke & MacDonald. Broad incumbents are Knight Frank Ireland and Savills Ireland. Emerging players are Daft.ie and MyHome.ie.
Does Property Partners have an API?
No public API is recorded for Property Partners.
What industry is Property Partners in?
Property Partners's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.