Property Partners

What Property Partners does

Property Partners is an Irish residential and commercial real estate services firm operating as a cooperative network of 22 independently owned offices with a combined headcount of approximately 100 staff. Founded in 2000 and headquartered in Headford, Ireland, the company serves the Irish property market exclusively, with no disclosed international operations. Its service offering spans residential sales, commercial sales, lettings, valuations, and online auctions, distributed to clients through the network's local offices and a public-facing website with an Agent Finder feature that routes enquiries to the nearest member office.

The firm's technology stack is built on WordPress for its web presence, Acquaint CRM for customer relationship management across the network, and bespoke marketing tools supporting common brand and lead-routing standards. This is conventional real estate agency technology with no disclosed AI, machine learning, or data-science components. The cooperative model means each office retains operational autonomy while sharing central branding, marketing infrastructure, and CRM access under the Property Partners umbrella.

Revenue is generated through commission-based transactions on property sales, lettings, and related advisory services, supplemented by shared marketing and licensing arrangements across the cooperative. The firm's customer base is highly distributed — individual buyers, sellers, landlords, and tenants operating across regional Irish markets — with no apparent concentration in any single client or vertical. Property Partners has been operating for 25 years, suggesting stable positioning within the fragmented Irish estate agency market, but the company has not disclosed headcount growth, transaction volume trends, or financial performance.

Name

Property Partners

Legal name

Property Partners Real Estate Group

Website

https://www.propertypartners.ie

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Property Partners is an Irish cooperative real estate network of 22 independently owned offices serving residential and commercial property clients across Ireland through sales, lettings, valuations, and online auctions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate services
• Commercial property sales
• Property lettings management
• Property valuation services
• Estate agency services

Headquarters

HQ city

Headford

HQ country

Ireland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Commission-based fees on property sales and lettings through the network of independently owned offices. Services cover residential sales, commercial sales, lettings, and property management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Property Partners is a co-operative franchise network of 22 independently owned estate agency offices across Ireland that delivers residential and commercial property sales, lettings, property management, and valuation services. The network combines local market expertise with nationwide marketing reach through shared property information, bespoke marketing tools, the Acquaint CRM system, an email-based Property Alerts system, and an online auction platform for remote bidding.

Product overview

Property Partners operates as a franchise network of independent estate agents rather than a unified software platform. The core offering consists of property sales and lettings services delivered through over 22 independently owned offices nationwide, supplemented by digital tools including Property Alerts (email notifications), an Online Auction Platform for remote bidding, Agent Finder for locating representatives, and Franchise Opportunities for network expansion. The network functions as a cooperative group established in 2000, providing combined marketing reach while maintaining independent office operations. Services span residential sales, commercial sales, agricultural land sales, industrial sales, sites, new developments, valuations, rent reviews, and probate valuations.

Differentiator

Problem solved

Functional benefit

Brands

• Property Partners Online Auctions: Online bidding and auction platform for property transactions

Products and services

• Property Sales Services Residential and commercial property sales services covering residential sales, commercial sales, agricultural land sales, industrial sales, and sites, delivered through 22 independently owned offices across Ireland with nationwide audience reach.
• Property Lettings Services Property letting and full rental management services for residential and commercial landlords and tenants across Ireland, delivered through the local branch network.
• Valuation Services Professional property valuation services delivered by experienced valuers covering market valuations, rent reviews, and probate valuations for property owners across Ireland.
• Property Partners Online Auctions Online auction platform accessible at propertypartnersonlineauctions.ie that enables remote participation in property auctions, allowing buyers to bid on properties listed by Property Partners offices.
• Franchise Opportunities Business opportunity program offered by Property Partners enabling individuals to join the network as independently owned franchise office operators, extending the co-operative network across Ireland.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• 4PropertyminorOthersWebsite design and development partner for Property Partners network sites
• Acquaint CRMcoreTechnology or IntegrationProperty CRM system used across the network; described as Ireland's No 1 Property CRM

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sherry FitzGerald: Ireland's largest residential estate agency network with nationwide branch coverage offering sales, lettings, and valuations. Closely comparable to Property Partners in core service mix, cooperative-style franchise structure, and target customers across Ireland.
• DNG (Douglas Newman Good): Large nationwide Irish estate agency franchise network offering residential sales, lettings, new homes, and commercial services. Directly comparable to Property Partners in franchise-led model, nationwide reach, and full-service offering for buyers, sellers, and landlords.
• Lisney: Established Irish estate agency with offices across Dublin and regional cities, offering residential and commercial sales, lettings, and valuations. Comparable in service mix and customer base to Property Partners, particularly in the mid-to-upper residential and commercial segments.
• Quillsen: Long-established Dublin-based estate agency offering residential sales, lettings, and valuations with branch presence in key commuter counties. Comparable to Property Partners on traditional residential brokerage services and target buyer/seller demographics in Ireland.
• RE/MAX Ireland: Global franchise real estate brand with a multi-branch Irish network operating on a similar franchise/cooperative basis to Property Partners. Comparable in business model (franchised offices, shared brand, transaction-fee revenue) and core residential brokerage services.
• Hooke & MacDonald: Dublin-focused estate agency offering residential sales, lettings, and new homes services. Comparable to Property Partners on residential brokerage services and target customer segments, though with a more Dublin-centric footprint.

Broad incumbents

• Knight Frank Ireland: International real estate advisory firm with a substantial Irish operation spanning residential and commercial sales, lettings, and valuations. Comparable to Property Partners on residential and commercial brokerage services, with broader global brand and higher-end segment focus.
• Savills Ireland: Global real estate services firm with significant Irish residential, commercial, and investment property operations. Comparable through its full-service brokerage and advisory offering, though it operates with broader international scale and stronger commercial/investment tilt.

Emerging players

• Daft.ie: Ireland's leading online property portal, listing residential and commercial properties from agents and private advertisers. Comparable to Property Partners as a competing channel for Irish property marketing, but operating as a digital platform rather than a brokerage.
• MyHome.ie: Major Irish property listing portal with residential and commercial search functionality. Comparable to Property Partners as a parallel marketing channel for Irish property listings, and a potential competitive substitute for traditional agents' marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ppnationwide
• Facebookfacebook.com/PPNationwide
• LinkedInlinkedin.com/company/propertypartners
• Instagraminstagram.com/ppnationwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Partners