Fajas MariaE

What Fajas MariaE does

Fajas MariaE is a Colombian compression-garment (faja) brand operating under the parent entity C.I CREACIONES SEGAR, headquartered in Itagüí, Colombia, and founded in 2002. The company designs and manufactures a portfolio of shapewear products — including body shapers, shorts, waist cinchers, leggings, bras, and men's compression wear — built primarily from Powernet and Bidireccional (bidirectional) compression fabrics, with proprietary design features such as the 'Semi Reloj de Arena' (semi hourglass) silhouette and 'Cola Invisible' (invisible buttock enhancement) panels. Products are organized into use-case categories spanning post-surgical recovery, daily wear, athletic compression, and postpartum use, and are offered across a broad size range from XS to 3XL with multiple compression levels (including 'control fuerte' strong control).

Name

Fajas MariaE

Legal name

C.I CREACIONES SEGAR

Website

https://intl.fajasmariae.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Fajas MariaE is a Colombian compression-garment brand selling Powernet and Bidireccional fajas for post-surgical, daily, athletic, postpartum, and men's use through Shopify storefronts, WhatsApp, and physical retail in Colombia.

Ownership category

akta.pro rank

Product category

Shapewear and Compression Garments

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Shapewear & Body Contouring (CRAAAIAC)

akta.pro secondary industry

Interlinings, Linings & Padding Materials (Fusible Interlining/Linings/Shoulder Pads/Wadding) (IMAOALAF)

Keywords

• Colombian shapewear
• Post-surgical compression garments
• Waist cincher fajas
• Postpartum recovery wear
• Body shaping apparel

Headquarters

HQ city

Itagüí

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for compression garments including fajas (waist trainers/shapers), shorts, leggings, bras, and complementary accessories. Products are sold at fixed retail prices with free shipping. Revenue generated from individual consumer transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fajas MariaE designs, manufactures, and sells compression fajas (shapewear) for women and men, including waist cinchers, shorts, leggings, and bras used for post-surgical recovery, daily shaping, sports, and postpartum support. Products are made with proprietary Powernet and Bidireccional compression fabrics and sold through direct-to-consumer e-commerce (US and international storefronts) plus physical retail locations in Colombia.

Product overview

Fajas MariaE is a Colombian shapewear company offering a comprehensive portfolio of compression garments. The core product line consists of body shapers (Fajas) made primarily from Powernet and bidirectional fabrics, available in various styles including semi hourglass designs, shorts, waist cinchers, leggings, and bras. Products are categorized by use case: daily wear (Uso Diario), post-surgical recovery (Postquirúrgicas segunda etapa), sports (Deportivas), and postpartum (Postparto). The company also offers shapewear for men and various complementary accessories. Recent launches include the 'Colas Invisibles | Semi Reloj de Arena' collection featuring invisible control panels for seamless body shaping. Pricing ranges from $74.90 to $126.90 for featured products.

Differentiator

Problem solved

Functional benefit

Products and services

• Post-surgical compression fajas (e.g., FU101 / featured post-op styles)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leonisa: Leading Colombian shapewear and lingerie brand with global direct-to-consumer e-commerce. Operates in the same Colombian faja category as MariaE with overlapping post-surgical, daily, and postpartum use cases, but at significantly larger scale and with more advanced digital marketing infrastructure.
• Spanx: US-based market-leading shapewear brand. Comparable product category (body-shaping garments) but with significantly larger scale, premium pricing, and broader brand awareness; represents the modern aspirational benchmark for shapewear brands like MariaE.
• Ann Chery: Colombian compression garment brand specializing in fajas, waist trainers, and post-surgical shapewear. Closely comparable to MariaE in product range, Colombian origin, and use-case segmentation, with similar price points and Powernet-based construction.
• Salome Fajas: Colombian faja manufacturer offering post-surgical, postpartum, and daily-wear compression garments. Directly comparable in product mix, Colombian manufacturing heritage, and price-tier positioning to MariaE.
• Skims: Kim Kardashian-founded shapewear and loungewear brand that has rapidly reshaped the category with inclusive sizing and modern branding. Direct peer in shapewear product category with significant digital marketing and celebrity-driven demand generation that MariaE lacks.
• Fajas Myd Cuenta Conmigo: Colombian faja brand with similar post-surgical, postpartum, and daily-wear compression garment portfolio. Closely comparable in Colombian origin, product mix, and price points to MariaE.

Regional players

• Cyzone: Latin American beauty and personal care brand with apparel and shapewear extensions. Comparable in targeting Latin American female consumers and operating across the region, but with a different primary category (beauty) than MariaE.
• Maaji: Colombian apparel brand with overlap in shapewear, swimwear, and activewear. Comparable in Colombian heritage and female-focused product positioning, though Maaji's swimwear-led catalog differs in primary category.

Broad incumbents

• Maidenform: Established US shapewear and intimates brand with broad product portfolio. Overlaps with MariaE in shapewear and post-surgical-adjacent compression garments, but at significantly larger scale and broader retail distribution.
• Bali Intimates: Major US intimates and shapewear brand owned by Hanesbrands. Comparable in shapewear product category and target demographic but at massive scale with broad mass-market retail distribution that MariaE does not have.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fajasmariaeoficial
• LinkedInlinkedin.com/company/fajasmariae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fajas MariaE