Northern Virginia Radiology Consultants

What Northern Virginia Radiology Consultants does

Northern Virginia Radiology Consultants (NVRC), PLLC, is a subspecialized radiology group based exclusively at Virginia Hospital Center in Arlington, Virginia. The practice was established with Dr. Russell McWey's arrival in 1987 and operates as a physician-owned Professional Limited Liability Company offering comprehensive diagnostic imaging and interventional radiology services. The group comprises 22+ fellowship-trained radiologists and health professionals covering subspecialties including breast imaging, neuroradiology, musculoskeletal radiology, interventional radiology, body imaging, and cardiovascular imaging, alongside physician assistants and nurse practitioners.

NVRC provides diagnostic imaging across the full modality spectrum — radiography, fluoroscopy, ultrasound, nuclear medicine, PET/CT, computed tomography, magnetic resonance imaging, and mammography — as well as advanced interventional procedures including tumor ablation and embolization, uterine fibroid embolization, prostatic artery embolization, venous access, dialysis access management, and minimally invasive vascular interventions at the Advanced Vein Care center (founded 2003). The practice holds ACR Gold Standard of Accreditation across CT, MRI, Mammography, Nuclear Medicine, and Ultrasound, plus Breast Imaging Center of Excellence and Lung Cancer Screening Center designations.

The business model is professional services billing: NVRC bills separately from the hospital's technical charges for radiologist interpretation of imaging examinations and interventional procedures performed at Virginia Hospital Center. Revenue flows through insurance reimbursement across major plans including Aetna, Anthem, CareFirst, Cigna, Coventry, Kaiser Permanente, Tricare, United Health Care, and Medicare/Medicaid. Customer acquisition runs through three channels: physician referrals via downloadable forms with PACS access for referring physicians, direct patient scheduling via phone, and the hospital's inpatient, emergency department, and outpatient volume. The customer base consists of patients, referring physicians in the Northern Virginia and Washington DC metropolitan region, and Virginia Hospital Center as the sole institutional anchor.

Name

Northern Virginia Radiology Consultants

Legal name

Northern Virginia Radiology Consultants, PLLC

Website

https://novaradiology.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Virginia Radiology Consultants is a physician-owned subspecialty radiology group of 22+ fellowship-trained radiologists based at Virginia Hospital Center in Arlington, VA, providing diagnostic imaging and interventional radiology services to patients and referring physicians throughout the Washington DC metropolitan area.

Ownership category

akta.pro rank

Product category

Diagnostic Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Interventional radiology procedures
• Breast imaging services
• Cardiac MRI imaging
• Vein care treatment

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic Imaging Services: Professional radiology interpretation services billed separately from hospital technical charges. The practice bills for interpretation of imaging examinations performed at Virginia Hospital Center, including radiography, CT, MRI, ultrasound, nuclear medicine, and mammography.
2. Interventional Radiology Procedures: Billable interventional procedures including uterine artery embolization, prostatic artery embolization, tumor ablation, venous access, dialysis access management, and pain management procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Northern Virginia Radiology Consultants is a subspecialized hospital-based radiology group operating exclusively within Virginia Hospital Center in Arlington, VA. The practice provides comprehensive diagnostic imaging (radiography, CT, MRI, ultrasound, nuclear medicine, PET/CT, mammography) and interventional radiology procedures (tumor ablation, embolization, venous access, uterine fibroid embolization, and pain management). It serves patients and referring physicians throughout the Northern Virginia and Washington DC metropolitan area.

Product overview

Northern Virginia Radiology Consultants (NVRC) is a subspecialized radiology group based at the Virginia Hospital Center in Arlington, VA. The practice offers a comprehensive portfolio of diagnostic imaging and interventional radiology services. Diagnostic services include Cardiac MRI, CT Colonography, and general imaging across multiple modalities (radiography, fluoroscopy, CT, MR, ultrasound, nuclear medicine/PET/CT, mammography, and bone densitometry). NVRC also provides specialized services including Advanced Vein Care (founded 2003), MRI for patients with MRI-compatible pacemakers, and a full suite of Interventional Radiology Services covering cancer therapies, vascular disease, women's health, men's health, and pain palliation. The practice has achieved Breast Imaging Center of Excellence designation and Lung Cancer Screening Center designation from the American College of Radiology.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Vein Care: Comprehensive multi-specialty center dedicated to the diagnosis and treatment of vascular disease (varicose veins), founded in 2003 under the leadership of Dr. Russ McWey.

Products and services

• Diagnostic Imaging Services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Virginia Hospital CentercoreStrategic or Co-development PartnerNVRC is a subspecialized radiology group exclusively based at Virginia Hospital Center in Arlington, VA. The practice provides all diagnostic imaging and interventional radiology services for the hospital's patients, including inpatients, emergency department, and outpatient services. Dr. McWey serves as Chairman of the Virginia Hospital Center Board of Directors and Chief of Medical Imaging. The practice has been serving the hospital since at least 1987.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charlotte Radiology: Large subspecialized radiology group serving the Charlotte, NC region with similar structure (multi-modality hospital-based practice with strong subspecialty coverage and breast imaging leadership). Comparable in scale and operating model to NVRC.
• Fairfax Radiological Consultants: Subspecialized radiology group based in Northern Virginia serving multiple hospitals including Inova and Fairfax. Direct competitor for diagnostic and interventional radiology referrals in the same DC metro geography with similar size and subspecialty structure.
• Washington Radiology Associates: Large subspecialized radiology practice in the Washington DC metropolitan area offering comprehensive diagnostic imaging including mammography, MRI, CT, and interventional services. Competes directly for patient and physician referrals in the DC metro region.

Broad incumbents

• Radiology Partners: Largest physician-led radiology practice in the US, backed by private equity, operating across hundreds of hospital and outpatient sites. Represents both a potential acquirer of NVRC and a structural competitive threat via scale and subspecialty network coverage.
• SimonMed Imaging: One of the largest outpatient imaging networks in the US, recently acquired by KKR, offering comprehensive diagnostic and advanced imaging services. Competitor for outpatient radiology volume in the DC metro area and benchmark for scaled imaging economics.
• Mednax Radiology Solutions: National physician services organization providing radiology coverage to hospitals and health systems. Competes for hospital-based radiology contracts like NVRC's VHC partnership.
• RadNet: National outpatient imaging center operator with hundreds of locations offering MRI, CT, mammography, and other diagnostic services. Represents a scaled incumbent competing for outpatient imaging referrals in the broader DC/Virginia region.
• Center for Diagnostic Imaging (CDI) / Rayus Radiology: National network of subspecialized outpatient imaging centers offering MRI, CT, mammography, and pain management procedures. Comparable service portfolio to NVRC and benchmark for outpatient imaging economics.

Others

• Johns Hopkins Radiology (referral destination): Academic radiology department at Johns Hopkins Hospital, where multiple NVRC radiologists completed training. Indirect comparator for academic-quality subspecialty reads and a referral destination for complex cases NVRC may not handle.

Regional players

• Inova Radiology: Hospital-based radiology services within the Inova Health System in Northern Virginia. Competitor for physician referrals in the same geography, though structurally integrated with the Inova system rather than an independent group like NVRC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/novaradiology
• Facebookfacebook.com/Northern-Virginia-Radiology-Consultants-105294886207230
• LinkedInlinkedin.com/company/northern-virginia-radiology-consultants-pllc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Virginia Radiology Consultants