Starwall
Starwall (Groupe Starwall) is a Quebec-based designer and manufacturer of modular aluminum architectural partition walls, serving commercial, institutional, and industrial clients across North America exclusively through a four-distributor regional network since 1998.
- Company typePrivate
- Founded1998
- HeadquartersChicoutimi, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Starwall does
Starwall (legal name: Groupe Starwall) is a privately held Quebec-based designer and manufacturer of modular architectural aluminum partition walls, founded in 1998 and headquartered at 1485 Rue Manic, Chicoutimi. The company's core technology is a proprietary modular aluminum framing system built from extruded and anodized/painted aluminum profiles, assembled via a unique method that integrates glass, melamine, and other infill materials up to 72mm in thickness. The portfolio comprises four product lines (Carbone, Centré, Compact, and Custom) differentiated by profile geometry, glazing configuration, and acoustic performance (STC 31-50), plus a complementary accessories line including the Coulidorr sliding door rail, intelligent smart locks with fingerprint/code/card/WiFi access, drop-down acoustic thresholds, and various door and hinge components. All systems are designed to be demountable, relocatable, and reconfigurable, and are produced from ASI-certified aluminum sourced from Rio Tinto Alcan at Arvida, supporting up to 27 LEED v5.0 certification points per project.
The company operates a channel-partner go-to-market model, selling exclusively through four authorized regional distributors (C2P, LDMA, DBMurs, and Starwall Ontario) that hold exclusive territorial rights across Quebec, Ontario, and select US-adjacent regions. Distributors provide end-to-end service from project conception and custom design through professional installation by certified technicians and after-sales support. Pricing is quote-based and project-specific, with three standard stock finishes (textured white, textured black, anodized) at no incremental cost and custom RAL colors available on request; no public price list is maintained. Starwall targets three primary segments: commercial (corporate offices, coworking spaces), institutional (healthcare, education, government), and industrial (manufacturing, warehouse offices), with named enterprise customers spanning Novartis, WeWork, Regus, Telus, Rogers, MILA, Lafarge, Air Canada, La Presse, Pomerleau, Ville de Montreal, CISSS, and Intact Insurance. The firm employs 11-50 people and has cumulatively completed 3,000+ projects representing approximately 3 million square feet of installed partitions across North America.
Starwall firmographics
Firmographics- Name
- Starwall
- Legal name
- Groupe Starwall
- Website
- https://starwall.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starwall (Groupe Starwall) is a Quebec-based designer and manufacturer of modular aluminum architectural partition walls, serving commercial, institutional, and industrial clients across North America exclusively through a four-distributor regional network since 1998.
- Ownership category
- akta.pro rank
Starwall industry classification
Industry- Product category
- Architectural Partition Walls
- NAICS
- Sheet Metal Work Manufacturing (332322)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Glazing Hardware, Sealants & Accessories (Spacers/Gaskets/Setting Blocks) (IMADAHAJ)
Keywords
Where Starwall is headquartered
LocationHeadquarters
- HQ city
- Chicoutimi
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Starwall business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aluminum Partition Wall Sales: Sale of modular aluminum partition walls across four product lines (Carbone, Centré, Compact, Custom) with various materials and finishes. Customers purchase through authorized distributors who handle quoting and project-specific configurations.
- Professional Installation Services: Distributors provide professional installation by certified technicians, ensuring quality and proper setup. Service included as part of project delivery through the distributor network.
- Accessories and Door Components: Sale of doors, sliding systems, handles, hinges, thresholds, extensions, and smart locks. Materials available in stock colors (textured white, textured black, anodized) or custom RAL colors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Starwall product offering
Product offeringCore offering
Starwall designs and manufactures a modular aluminum partition wall system built from extruded, anodized or painted aluminum profiles that integrate glass, melamine panels, and other materials up to 72mm in thickness. The company offers four product lines (Carbone, Centré, Compact, Custom) plus a doors and accessories range (including the Coulidorr sliding system), sold through four authorized regional distributors in Quebec and Ontario that provide project consultation, custom design, certified professional installation, and after-sales support.
Product overview
Starwall is a Quebec-based manufacturer of modular aluminum architectural wall/partition systems distributed exclusively through a network of authorized regional distributors across North America. The product portfolio consists of four distinct product lines (Carbone, Centré, Compact, and Custom) that share a unified modular aluminum framing system with extruded and anodized/painted aluminum profiles. The lines differ primarily in profile design, glazing configuration, and acoustic performance characteristics. A complementary accessories line includes doors, sliding door systems (Coulidorr), intelligent locks, and various finishing options. All systems are designed to be demountable, relocatable, and reconfigured, with materials sourced locally from ASI-certified suppliers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Installation time reduced by 50% compared to traditional drywall or wood partitions
- +3 more outcomes
Companies that use Starwall
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Starwall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Starwall partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- C2PcoreOfficial distributor of Starwall modular partitions for Capitale-Nationale, Nord-du-Québec, Côte-Nord, Saguenay-Lac-Saint-Jean, Mauricie, and Abitibi-Témiscamingue regions. C2P provides personalized service from project conception through professional installation and after-sales support.
- LDMAcoreOfficial distributor of Starwall modular partitions for Montréal, Laval, Montérégie, Lanaudière, Laurentides, and Outaouais regions. LDMA handles commercial, institutional, hospital, industrial, and private projects in fixed or turnkey contracts.
- DBMurscoreOfficial distributor of Starwall modular partitions for Estrie, Bas-Saint-Laurent, Gaspésie-Îles-de-la-Madeleine, Centre-du-Québec, and Chaudières-Appalaches regions. DBMurs creates unique, custom projects with innovative solutions.
- Starwall OntariocoreOfficial distributor for Ontario province covering Canada-USA border west of Highway 404, Sault-Ste-Marie, Sudbury, and North-Bay. Provides turnkey project delivery for optimal, adapted premises.
- Rio Tinto AlcancoreAluminum supplier for Starwall partition profiles. Billettes are produced at the Arvida facility with ASI (Aluminium Stewardship Initiative) certification for responsible aluminum sourcing, supporting Starwall's sustainability and LEED certification capabilities.
- HumanisminorTraining partner providing installation training courses for aluminum frame partition systems. Courses are available for installers and professionals wanting to become certified in Starwall product installation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Starwall competitors and assessment
Company assessmentDirect peers
- Modernfold: Modernfold (owned by dormakaba) specializes in operable and movable wall partitions for commercial, healthcare, and educational spaces. It is directly comparable to Starwall in product category (modular demountable walls) and customer segments.
- DIRTT Environmental Solutions: DIRTT is a leading manufacturer of custom modular interior construction solutions, including prefabricated interior walls with integrated glass, wood, and other finishes. It is the closest direct peer to Starwall's modular aluminum partition business, addressing the same flexible interior fit-out market segment.
- Maars Living Walls: Maars is a European manufacturer of modular demountable wall systems using glass and aluminum frames with high acoustic performance. It is a direct peer to Starwall in product category and target market (commercial and institutional interiors).
- Styleline (Kwik-Wall): Kwik-Wall's Styleline brand offers aluminum-framed operable partitions and movable walls for commercial interiors. It is a direct peer to Starwall in frameless or framed demountable wall systems for commercial fit-out.
Emerging players
- Skyline Design: Skyline Design is a manufacturer of architectural glass walls and movable partitions for commercial and high-end residential spaces. It is an emerging peer with overlapping product focus on glass and modular wall systems.
- ASI (Aluminum Specialties Group): ASI manufactures architectural aluminum products including storefronts, entrances, and curtain wall systems. While primarily exterior-focused, it is a relevant adjacent peer for the aluminum architectural product category in which Starwall operates.
Broad incumbents
- Knoll (MillerKnoll): MillerKnoll, the parent company of Knoll, offers architectural interior products including demountable wall systems alongside office furniture. It competes with Starwall in commercial interiors with broader categories and global distribution.
- Haworth: Haworth is a global manufacturer of workspace furniture, architectural products, and modular interior solutions. Its architectural products overlap with Starwall's modular partitions, particularly in commercial and institutional fit-out projects.
- Steelcase: Steelcase is a global office furniture and architectural interiors manufacturer with movable walls and architectural solutions alongside furniture. It competes broadly with Starwall in commercial interiors, with much larger scale and multiple product categories.
- Allsteel: Allsteel is a HNI Corporation brand offering architectural wall systems and furniture for commercial offices. Its architectural product line competes with Starwall in corporate workspace fit-outs, though it is part of a broader commercial furniture portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Starwall social profiles
Digital presenceStarwall compliance and trust
Trust signalCompliance2 records
Starwall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starwall leadership team
Management profileNumber of profiles
Starwall subsidiaries and ownership
Company hierarchySubsidiaries4 records
Starwall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starwall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starwall
What does Starwall do?
Starwall designs and manufactures a modular aluminum partition wall system built from extruded, anodized or painted aluminum profiles that integrate glass, melamine panels, and other materials up to 72mm in thickness. The company offers four product lines (Carbone, Centré, Compact, Custom) plus a doors and accessories range (including the Coulidorr sliding system), sold through four authorized regional distributors in Quebec and Ontario that provide project consultation, custom design, certified professional installation, and after-sales support.
Is Starwall a public or private company?
Starwall is a private company. It is classified as unknown and is currently operating.
When was Starwall founded?
Starwall was founded in 1998. It employs 11 to 50 people.
Where is Starwall based?
Starwall is headquartered in Chicoutimi, Canada, in the North America region.
How does Starwall make money?
Three revenue lines are on record. Aluminum Partition Wall Sales are the primary driver. The others are professional Installation Services and accessories and Door Components.
Who are Starwall's main competitors?
Direct peers on record are Modernfold, DIRTT Environmental Solutions, Maars Living Walls and Styleline (Kwik-Wall). Emerging players are Skyline Design and ASI (Aluminum Specialties Group). Broad incumbents are Knoll (MillerKnoll), Haworth, Steelcase and Allsteel.
Does Starwall have an API?
No public API is recorded for Starwall.
What industry is Starwall in?
Starwall's product category is Architectural Partition Walls. Its primary akta.pro industry code is IMADAHAJ, Glazing Hardware, Sealants & Accessories (Spacers/Gaskets/Setting Blocks). Its NAICS code is 332322 and its SIC code is 2540.