What nowinta does

nowinta is a family-owned, Aalen-headquartered German financial services group founded in 1990 by Gregor Beißwenger, now operating through four wholly-owned entities: nowinta Finanzberatung GmbH (independent financial advisory and insurance brokerage), BaFin-regulated nowinta Vermögensverwaltung GmbH (discretionary wealth management, minimum EUR 5,000), nowinta Real Estate GmbH (project development, brokerage, and project sales to developers), and nowinta Investmentservice GmbH. The group delivers an integrated advisory offering spanning wealth management (ETF strategies, PRIMUS Global and PRIMUS Dachfonds, and the proprietary Blue Planet sustainable strategy built on MSCI ESG Research data), insurance brokerage across 75+ providers, construction financing comparison across 300 banks, and real estate services — including project co-investment with developers and an international Costa del Sol offering through a Marbella office and a partnership with HF Heidi Fischer Marbella Immobilien.

The underlying technology stack is intentionally advisor-led rather than platform-native: wealth management relies on rule-based, counter-cyclical rebalancing through ETFs and actively managed funds; sustainability screening is sourced from MSCI ESG Research rather than built in-house; and the digital layer consists of a Microsoft Outlook-integrated appointment booking system, embedded TradingView market charts, and standard anti-bot form protections (Cloudflare Turnstile, Google reCAPTCHA). The Blue Planet strategy and PRIMUS fund family are the primary proprietary product assets, the latter having earned SZ Institut 'Best Fund 2026' recognition, while nowinta Vermögensverwaltung has held Capital / IVA's top 5-star wealth-manager rating for seven consecutive years.

Commercially, nowinta earns money through three reinforcing engines: AUM-based fees on discretionary wealth management mandates; transaction and brokerage commissions on insurance, real estate (over 2,000 units sold for cumulative volume above EUR 300 million), and construction financing; and project-level co-investment income alongside developers such as i-live (15+ joint micro-living projects). GTM is sales-led and relationship-led, combining in-person and digital advisory consultations, an annual flagship customer event drawing 300+ guests, content marketing across life-stage segments, a formal 'Kunden werben Kunden' referral program, and verified-review trust signals via ProvenExpert — serving over 14,000 retail customers (some across three generations), SMEs, real estate developers, capital investors, and sustainability-focused individuals in Germany with a Spanish beachfront extension.

Name

nowinta

Legal name

nowinta Finanzberatung GmbH

Website

https://nowinta.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

nowinta is a family-owned German financial services group in Aalen offering integrated wealth management, insurance brokerage, construction financing, and real estate services to over 14,000 retail and SME clients via BaFin-regulated and licensed subsidiaries.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

Keywords

• Independent financial advisory
• Wealth management services
• Insurance brokerage
• Real estate brokerage
• Construction financing

Headquarters

HQ city

Aalen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Financial Advisory and Brokerage Commissions: nowinta earns commissions and fees for advisory services across insurance products (comparing 75+ insurance providers), real estate brokerage, and financing facilitation. The company acts as an independent broker selecting from multiple providers.
2. Wealth Management Fees: nowinta Vermögensverwaltung GmbH manages client assets under discretionary management mandates, earning fees based on assets under management (AUM). Minimum investment starts from EUR 5,000. The company uses a combination of ETFs and actively managed funds.
3. Real Estate Brokerage and Project Sales: nowinta Real Estate GmbH generates revenue through commissions on the sale and marketing of residential and commercial real estate projects, including project development, project sales to developers, and individual property brokerage. Over 2,000 units sold with volume exceeding EUR 300 million.
4. Insurance Advisory and Brokerage: The company advises on and brokers private and company insurance products, selecting from over 75 insurance companies. Revenue is generated through commissions paid by insurance providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

nowinta is an independent financial advisory group operating through four subsidiaries that deliver integrated financial services: BaFin-regulated discretionary wealth management (ETF strategies, Blue Planet sustainable investing, PRIMUS funds), insurance brokerage across more than 75 providers, real estate project development, brokerage and project sales, and construction/mortgage financing across 300 banks. The firm serves more than 14,000 private and business customers from its Aalen headquarters and a Marbella, Spain office.

Product overview

nowinta is a financial services group based in Aalen, Germany operating through four main entities: nowinta Finanzberatung GmbH (financial consulting), nowinta Vermögensverwaltung GmbH (BaFin-regulated wealth management), nowinta Real Estate GmbH (real estate services), and nowinta Investmentservice GmbH (investment services). The company offers an integrated financial services portfolio combining wealth management (ETF strategies, Blue Planet sustainable investing, PRIMUS Funds), insurance brokerage (comparing 75+ insurers), real estate services (project development, sales, distribution), and financing solutions (comparing 300 banks). Core products include the Juniordepot for child savings, the Blue Planet ESG-focused strategy, and project sales services for real estate developers. The group serves private clients, investors, and business customers with a focus on long-term relationship-based advisory.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Planet: Sustainable investment strategy focusing on ESG criteria with enhanced sustainability methodology and higher ESG scoring, offered as part of wealth management services
• PRIMUS Fonds
• nowinta Real Estate
• nowinta Investmentservice
• nowinta Vermögensverwaltung

Products and services

• Vermögensverwaltung (Wealth Management) Discretionary asset management for private clients under a BaFin-regulated mandate with a EUR 5,000 minimum investment, using ETFs and actively managed funds across conservative, balanced, and growth-oriented risk profiles.
• Blue Planet Sustainable Investment Strategy Proprietary ESG-focused discretionary portfolio management applying multi-stage absolute and relative exclusion criteria and targeting an AA MSCI ESG rating.
• PRIMUS Fonds (PRIMUS Global and PRIMUS Dachfonds) Proprietary actively managed fund products offering broad global diversification, used within wealth management mandates and available to external investors.
• Juniordepot (Junior Depot) Long-term savings and investment depot for children, allowing parents to invest via monthly savings plans or one-time payments with no custody fees until the child reaches majority.
• Altersvorsorge (Pension Planning) Independent advisory on private and occupational pension products including Rürup-Rente (basis pension), Riester-Rente, and company pension schemes for employees.
• Versicherungen (Insurance Brokerage) Independent insurance brokerage across more than 75 insurance companies covering private liability, household, disability, accident, motor, and property insurance.
• Krankenkassenvergleich (Health Insurance Comparison) Digital comparison and advisory service covering more than 50 statutory health insurance providers (Krankenkassen) to find optimal price and service combinations.
• Reiseversicherungen (Travel Insurance) Travel insurance products from HanseMerkur including foreign health insurance, travel cancellation, and cover for students and backpackers, with online completion via partner portal.
• nowinta Real Estate (Immobilien) Full real estate services including project development, individual property brokerage, sales of existing properties, and capital-investor placement through a network of 14,000+ solvent investors.
• Immobilien Projektvertrieb (Project Sales for Developers) B2B project distribution service for property developers and builders, providing pre-sales, marketing, sales execution, and after-sales support, with access to over 14,000 solvent investors and capital co-investment.
• Costa del Sol Real Estate Service German-language real estate advisory on the Costa del Sol via the Marbella office and HF Heidi Fischer partnership, covering more than 150 new-build projects and 400+ existing properties between Málaga and Estepona.
• Finanzierung (Construction and Mortgage Financing) Independent construction and real estate financing advisory comparing 300 banks, including mortgage advice, follow-up financing, and KfW loan support, with no arrangement or account fees.

Quantifiable outcome

• Over 2,000 real estate units sold with a volume exceeding EUR 300 million
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HF Heidi Fischer Marbella ImmobiliencoreStrategic or Co-development Partner · 1 January 2025nowinta partnered with HF Heidi Fischer Marbella Immobilien, one of the most experienced German-speaking real estate experts on the Costa del Sol with over 30 years of market presence. The partnership provides nowinta's German clients exclusive access to carefully vetted premium properties between Málaga and Estepona, including over 150 new-build projects and 400+ existing properties. nowinta provides German-language full-service support from property selection through legally secure transaction completion, rental management, and after-purchase services.
• Franklin TempletonminorStrategic or Co-development Partner · 1 January 2025nowinta partnered with Franklin Templeton for its summer 2025 customer event, featuring Marcus Weyerer, ETF expert from Franklin Templeton, who delivered a market outlook keynote on geopolitically driven financial markets, the role of technology and AI, and global investment trends. The partnership aligns with nowinta's long-term, strategy-focused investment philosophy.
• HanseMerkurminorChannel Partner/ Reseller/ Distributornowinta offers HanseMerkur's travel and international health insurance products through its platform. HanseMerkur is positioned as one of the leading providers in travel and international health insurance. nowinta's customers benefit from a broad and proven insurance portfolio covering nearly every travel situation, supported by the company's digital completion service for quick and transparent insurance purchasing.
• i-livecoreStrategic or Co-development Partnernowinta has collaborated with i-live, an Aalen-based micro-apartment developer and operator, on more than 15 joint projects in the micro-living segment. i-live serves as developer and operator while nowinta handles project sales and investor placement through its extensive customer network. Joint projects include properties in Schwäbisch Gmünd, Neu-Ulm, Heidenheim, Heidelberg, Nuremberg, and Kempten.
• MSCI ESG ResearchcoreTechnology or Integrationnowinta's sustainable investment methodology is built on MSCI ESG-Research data, one of the global leading providers of sustainability analyses and globally recognized indicators and indices. MSCI ESG ratings (AAA to CCC scale) are used to assess companies and countries on environmental, social, and governance criteria, forming the foundation of the Blue Planet strategy and general ESG screening across all investment approaches.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Honorarfinanz AG: Fee-only financial advisor network in Germany focused on independent investment advisory. Closely comparable to nowinta's independence-driven value proposition and ethical advisory approach for retail clients.
• Bethmann Bank AG: German private bank for wealth management serving affluent and high-net-worth individuals. Comparable to nowinta on the wealth management side, with broader product suite including insurance and real estate financing.
• DJE Kapital AG: Independent German wealth manager offering multi-asset strategies and fund management. Directly comparable to nowinta Vermögensverwaltung on the asset management side, with similar strategy-based portfolio offerings.
• MLP SE: German financial advisory and wealth management group serving retail clients across insurance, banking, and investments. Direct comparable to nowinta given the multi-product retail advisory model, though MLP operates on a much larger national scale with thousands of advisors.
• Quirin Privatbank AG: Independent German private bank offering fee-only wealth management and financial advisory. Comparable to nowinta Vermögensverwaltung as a fee-based RIA competitor serving private clients, though with a digital advisory platform approach.
• GANÉ Aktiengesellschaft: Independent German wealth manager with focus on equity-driven strategies and fee-only advisory. Comparable to nowinta as a high-quality independent RIA with multi-decade track record and proprietary fund strategies.
• Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory network offering insurance, investments, and financing. Comparable to nowinta as a multi-product independent advisory firm, though DVAG operates a much larger agent network across Germany.
• Spiekermann & CO Vermögensverwaltung: German independent wealth manager specializing in multi-asset portfolio management. Comparable to nowinta Vermögensverwaltung in size, model (discretionary AUM-based fees), and target customer (affluent private clients).

Broad incumbents

• DWS Group: Major German asset manager and wealth management firm. Former employer of nowinta's co-CEO Marc Cavatoni and a broad incumbent in the same market, though operating at much larger scale across institutional and retail channels.
• Flossbach von Storch AG: One of Germany's largest independent wealth managers, offering multi-asset funds and discretionary portfolio management. Comparable category to nowinta Vermögensverwaltung but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCh7NvTdYJaFHMmfhOMsvxqA
• Facebookfacebook.com/mynowinta
• LinkedInlinkedin.com/company/nowinta-finanzgruppe
• Instagraminstagram.com/mynowinta

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nowinta