Château la Martinette

What Château la Martinette does

Château La Martinette is a historic Provençal wine estate founded in 1620 (originally La Bastide d'Argens) and revived under private ownership since 2011, operating today as SCEA LA MARTINETTE from a 400-hectare property near Lorgues in Var, France. The estate cultivates a 50-hectare organic vineyard (certified since 2020) producing Côtes de Provence AOP wines across four ranges (Château, Les Parcellaires, Rollier, Limited Editions) and operates a 10-hectare olive grove yielding organic extra virgin olive oils. Winemaking combines biodynamic experimentation on roughly 10 hectares with traditional methods (concrete tulip vats, French oak barrels, sandstone egg-shaped tanks) in a contemporary winery inaugurated in 2019.

The business operates as a vertically integrated wine tourism destination, monetizing the estate through eight revenue streams: direct wine sales (on-site shop and e-commerce), the seasonal Vigna Mediterranean restaurant (May–September), the pop-up La Ruine cocktail and wine bar (June–August), guided wine tours and oenological workshops, accommodation across the 12-room Le Prieuré (opened 2025) and three private villas, multi-space event and seminar venues (including weddings and corporate bookings), and olive oil sales. Distribution is predominantly direct-to-consumer via estate shop, the Bonkdo-powered e-commerce site, email, and third-party booking platforms (TheFork for restaurants, Cubilis for accommodation), with international wine delivery quoted on request. Customers are individual wine tourists, leisure travelers, event planners, and dining guests served through a hybrid segmentation model that combines on-property experiential spend with distributed online and booking-platform acquisition.

The ownership remains a private partnership of three individuals; the company has no disclosed funding rounds, no parent company, no M&A activity, and no public listing. Technology investment is concentrated in hospitality operations and standard digital marketing tooling (Google Analytics, Google AdWords Remarketing, Facebook Custom Audience Pixel) rather than AI/ML systems, and competitive differentiation rests on heritage branding, organic and biodynamic credentials, and the breadth of the on-site ecosystem rather than proprietary technology.

Name

Château la Martinette

Legal name

SCEA LA MARTINETTE

Website

https://chateaulamartinette.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery and Wine Tourism

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Bars (THAFAEAF)

Keywords

• Organic wine production
• Wine tourism experiences
• Provençal vineyard estate
• Mediterranean olive oil
• Vineyard hospitality services

Headquarters

HQ city

Lorgues

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of organic wines through estate shop and e-commerce platform. Wine categories include Château (signature wines), Les Parcellaires (premium single-plot wines), Rollier (fresh, approachable wines), and Limited Editions.
2. Vigna Restaurant: Mediterranean restaurant offering seasonal cuisine with local/regional products. Open May-September 2026 (May-June-September: Tuesday evening to Sunday noon; July-August: Tuesday noon to Sunday evening).
3. La Ruine Bar: Pop-up wine cellar and cocktail bar in the vineyards. Open June 24-August 29, Wednesday-Saturday 7:30pm-1am. No reservation required. Offers tapas, estate wines, and cocktails.
4. Accommodation: Le Prieuré (12 rooms, opened 2025) offering Superior Rooms, Deluxe Rooms, Family Rooms, Junior Suites, and Deluxe Suite. Also three private villas: Villa Pivoine (6 persons, 186m²), Villa Malva (12 persons, 290m²), and Villa Chardon (4 persons, 68m²).
5. Wine Tours and Tastings: Guided tours including Discovery Tour (€16/person, 1 hour, 4 wines), Emotion Tour (€26/person, 1.5 hours, 5 wines + 2 olive oils), Nature Tour (€42-56/person, 2 hours, 6 wines), and Group Tours (€23.40/person, 4 wines).
6. Oenological Workshops: Wine & Cheese Pairing workshop (€37/adult, €15/child) and Introduction to Wine Tasting (€42/person). Both include guided cellar visits and multiple wine tastings.
7. Events and Receptions: Venue rental for weddings, seminars, and private receptions. Multiple spaces available including La Ruine (200m², 150 cocktail/70 seated), Vigna Terrace (239m², 100/80), Panoramic Terrace (214m²), Olive Grove (5000m², 50 seated), Tasting Room (70m², 24 persons), Seminar Room (104m², 56 theater), and Chai Gateway.
8. Olive Oil Sales: Organic olive oils sold through estate shop including green fruity (early harvest Aglandau, Cayon) and ripe fruity (late harvest Bouteillan, Ribiers, Bécu de Lorgues).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Château la Martinette operates a 400-hectare Provençal wine estate producing certified organic Côtes de Provence wines from a 50-hectare vineyard and organic extra virgin olive oils from a 10-hectare olive grove. The estate sells wines directly through its on-site shop and e-commerce platform, while delivering a full wine tourism experience through guided tours, oenological workshops, the Vigna Mediterranean restaurant, the La Ruine cocktail bar, boutique accommodation at Le Prieuré, three private villas, and event venues for weddings and corporate seminars.

Product overview

Château la Martinette is a historic 1620 wine estate spanning 400 hectares in Provence, featuring a 50-hectare organic vineyard. The estate operates as a multi-faceted wine tourism destination offering four wine collections (Château, Parcellaires, Rollier, Limited Editions), wine tours and oenological workshops, accommodation across 12 rooms at Le Prieuré and three private villas, dining at Vigna restaurant and La Ruine bar, event venues for weddings and seminars, and organic olive oil products. The estate is one of the oldest in Provence, having undergone significant revival since 2011 with new hospitality facilities and a contemporary winery inaugurated in 2019.

Differentiator

Problem solved

Functional benefit

Brands

• Vigna: Mediterranean restaurant on a panoramic terrace above the vineyards, open seasonally from May to September
• La Ruine
• Le Prieuré
• Château (wine range)
• Rollier (wine range)
• Les Parcellaires (wine range)
• Limited Editions (wine range)

Products and services

• Organic Wines (Château, Les Parcellaires, Rollier, Limited Editions) Certified organic Côtes de Provence wines from the estate's 50-hectare vineyard, comprising four collections: Château (signature balanced wines), Les Parcellaires (premium single-plot wines from oldest vines), Rollier (fresh approachable wines for sharing), and Limited Editions (unique terroir-driven wines in limited quantities).
• Organic Olive Oils Organic extra virgin olive oils from the estate's 10-hectare olive grove with 1,700 trees, including Green Fruity (early harvest Aglandau and Cayon) and Ripe Fruity (late harvest Bouteillan, Ribiers, Bécu de Lorgues) varieties.
• Wine Tours and Tastings Guided wine tours and tastings including Discovery Tour (€16/person, 1 hour, 4 wines), Emotion Tour (€26/person, 1.5 hours, 5 wines + 2 olive oils), Nature Tour (€42-56/person, 2 hours, 6 wines on private electric cart), and Group Tours (€23.40/person for 13-24 people).
• Oenological Workshops Educational wine experiences including Wine & Cheese Pairing workshop (€37/adult, €15/child with four wines and cheeses) and Introduction to Wine Tasting (€42/person with six gourmet wines), led by guides in the estate's contemporary cellar.
• Le Prieuré Accommodation Boutique accommodation with 12 rooms including Superior Rooms, Deluxe Rooms, Family Rooms, Junior Suites, and Deluxe Suite, featuring Provençal décor, vineyard views, breakfast, free parking, and electric charging station.
• Private Villas (Villa Pivoine, Villa Malva, Villa Chardon) Three private villa rentals: Villa Pivoine (6 persons, 186m², 3 bedrooms, natural pool), Villa Malva (12 persons, 290m², 6 bedrooms, natural pool), and Villa Chardon (4 persons, 68m², 2 bedrooms), each with fully equipped kitchens, terraces, and access to estate restaurants and wine tours.
• Vigna Restaurant Mediterranean restaurant on a panoramic terrace overlooking the vineyards, featuring a seasonal menu with local producers (cheese maker, butcher, baker). Open May to end of September 2026.
• La Ruine Bar Outdoor pop-up wine cellar and cocktail bar in the heart of the vineyards, offering estate wines, signature cocktails, tapas sharing plates, and sunset views. Open Wednesday-Saturday evenings from 7:30pm-1am, June 24-August 29, with DJ nights every Wednesday.
• Event and Reception Spaces Multiple event venues including La Ruine outdoor area (200m², 150 cocktail/70 seated), Vigna Terrace (239m², 100/80), Panoramic Terrace (214m²), Olive Grove (5000m², 50 seated), Tasting Room (70m², 24 persons), Seminar Room (104m², 56 theater), and Chai Bridge, suitable for weddings, corporate seminars, and private receptions.
• Wine Tourism Events (Yoga x Wine, Pilates x Wine, Sushi Workshop, Harvest Banquet) Seasonal bookable experiences including Yoga x Wine x Brunch, Pilates x Wine x Brunch, Sushi Workshop & Wines (€65/person), Wine Vintage Day, Harvest Banquet, Spring Afterwork, and Rando'Vin hiking with wine tasting.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• La Fromagerie de LorguesminorStrategic or Co-development PartnerPartnership with local cheese maker Tristan for wine & cheese pairing workshops at the estate. Tristan is a master refiner whose cheeses mature in an old cellar with historic stones and vaults.
• Bento SushiminorStrategic or Co-development PartnerPartnership with Christophe from Bento Sushi for sushi & wine pairing workshops. Guides participants in creating approximately 20 sushi pieces, followed by food & wine pairing tasting on Provençal terraces.
• Delfine (Yoga Instructor)minorStrategic or Co-development PartnerPartner yoga instructor leading Yoga x Wine x Brunch wellness events at the estate.
• Lisa (Pilates Instructor)minorStrategic or Co-development PartnerPartner Pilates instructor leading Pilates x Wine x Brunch wellness events at the estate.
• Local Producers (Emmanuel Butcher, Julien Baker)coreStrategic or Co-development PartnerRestaurant Vigna sources from local producers including Emmanuel (butcher from Le Thoronet), Tristan (cheese maker from Lorgues), and Julien (baker from Figanières using organic flour and wood-fire baking).
• TheForkcoreChannel Partner/ Reseller/ DistributorThird-party restaurant reservation platform driving Vigna bookings. Uses widget integration on estate website.
• CubiliscoreChannel Partner/ Reseller/ DistributorThird-party accommodation booking platform for Le Prieuré and villas reservations. Uses platform integration on estate website.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château d'Esclans: Iconic Provence rosé producer (Whispering Angel) based in the Var with extensive estate tourism and tasting room operations. Directly comparable as a multi-century Provençal wine estate combining premium rosé production with hospitality and events.
• Château Saint-Maur: Provence wine estate in the Golfe de Saint-Tropez offering luxury accommodations, wine tastings, and events within the ChateauMargüi/Caves d'Esclans group. Comparable as a multi-product Provençal wine tourism property with on-site lodging.
• Domaines Ott: Iconic Provence rosé producer (owned by LVMH's Moët Hennessy) with estates across Bandol and Côtes de Provence offering tours and tastings. Comparable as a premium Provençal wine brand with tourism experiences.
• Domaine de Manville: Luxury hotel and golf estate in Les Baux-de-Provence with on-site vineyard and olive production, restaurant, and event venues. Comparable as a Provençal luxury agri-tourism destination combining wine, gastronomy, and accommodation.
• Château de Berne: Provence wine estate in the Var operating a Relais & Châteaux hotel, spa, restaurants, vineyard tours, and event venues. Closely comparable as a vertically integrated Provençal wine tourism destination with similar multi-revenue-stream model.
• Domaine de la Citadelle: Côtes du Luberon and Provence wine estate operating tours, tastings, a museum, and on-site boutique hospitality. Closely comparable as a Provençal estate with museum-quality heritage storytelling and integrated tourism.
• Château Margüi: Côtes de Provence estate focused on premium rosé production with on-site tasting experiences, positioned as a boutique luxury Provençal wine brand. Comparable in product focus, premium positioning, and direct-to-consumer tourism model.
• Minuty (Château Minuty): Côtes de Provence rosé producer based in Gassin with a strong hospitality footprint including wine tours, tastings, and an estate restaurant. Directly comparable in product (Provence AOP wines) and tourism-centric GTM.
• Château La Coste: Provençal wine and art estate near Aix-en-Provence combining vineyard, luxury hotel, restaurants, contemporary art center, and event spaces. Comparable as a multi-revenue Provençal estate blending premium wine production with high-end hospitality and cultural programming.

Broad incumbents

• Pernod Ricard (Wine Division): Global wines and spirits group that owns major Provence wine brands and adjacent hospitality investments. Comparable as a broad incumbent in the Provence wine category with significantly larger distribution, capital, and marketing resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CLMartinette
• LinkedInlinkedin.com/company/ch%C3%A2teau-la-martinette/posts/?feedView=all
• Instagraminstagram.com/chateaulamartinette
• Xx.com/CLMartinette

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château la Martinette