Gallery & Co

What Gallery & Co does

Gallery & Co (operating as "Gallery And") is a Singapore-based, private for-profit art gallery and direct-to-consumer retailer that combines a physical showroom in Singapore with an e-commerce storefront at galleryand.co. The company curates and presents a diverse catalog spanning traditional Singaporean visual art and international contemporary works, organized into named collections including Visual Arts Of Singapore (claimed 1,000+ artworks), Chua Ek Kay, Wu Guanzhong, Yayoi Kusama, and the Signature Print Series, alongside broader exhibition merchandise such as postcards, notebooks, pouches, t-shirts, and exhibition catalogues. Its online site also features a "Virtual Art Hunt" experience intended to let remote visitors explore the collection without traveling to the physical gallery.

The technology stack is non-proprietary: a standard CMS-driven e-commerce site with blog and inquiry-form functionality, no disclosed app, API, or SDK surface, and no AI/ML capability. Unit-priced merchandise is publicly listed in the low single digits to roughly $40 SGD (e.g., pouches at $29.90, notebooks at $13.90, t-shirts at $37.90), consistent with a pay-as-you-go, one-time-purchase retail model rather than subscription or licensing. GTM is direct-to-consumer through the website and physical gallery, supplemented by content marketing via a blog and organic social channels.

Customer segmentation is horizontal and persona-led — art enthusiasts and collectors, tourists, students, and emerging or professional artists — with no disclosed enterprise or B2B accounts. Ownership, leadership, funding, and partnership data are absent from the source material, and no revenue or headcount history is disclosed; the company is reported as operating with 11–50 employees and a 2014 founding date per firmographics, with the public web presence traceable to late 2021.

Name

Gallery & Co

Legal name

Gallery And

Website

https://galleryand.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Gallery & Co is a Singapore-based, private art gallery and online store that sells curated Singaporean and international artworks and branded merchandise to art enthusiasts, tourists, and collectors via a physical gallery and e-commerce site.

Ownership category

akta.pro rank

Product category

Art Gallery Services

NAICS

Art Dealers (459920), Art Dealers (45992), Museums (712110)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Art Museums (THAJADAA)

Keywords

• Art gallery retail
• Contemporary art sales
• Art merchandise
• Art exhibition services
• Singapore art gallery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Artwork and Merchandise Sales: The gallery generates revenue through direct sales of artworks and branded merchandise including exhibition catalogues, postcards, notebooks, apparel, pouches, and signature print series. Individual products are priced and sold directly through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gallery & Co is a Singapore-based art gallery that showcases and sells diverse artwork from around the world, including traditional Singaporean art and international contemporary works. The gallery operates both a physical showroom in Singapore and an e-commerce storefront, offering virtual art experiences, exhibition catalogues, and branded merchandise such as postcards, notebooks, pouches, apparel, and signature print series. It also serves as a platform for both established and emerging artists to display and sell their work.

Product overview

Gallery And operates as a Singapore-based art gallery offering both in-person and virtual gallery experiences. The gallery features diverse collections including the Visual Arts Of Singapore (1,000+ artworks), Chua Ek Kay Collection, Wu Guanzhong Collection, and Yayoi Kusama merchandise. Key features include the Virtual Art Hunt (online gallery exploration), Fun With Sculptures (interactive experience), and The Explorer (discovery journey). The product portfolio also includes signature print series, exhibition catalogues, merchandise (postcards, notebooks, pouches, apparel), and National Gallery Singapore products. The gallery serves as a platform for both established and emerging artists worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery And (Main Gallery) Singapore Art Gallery offering a diverse collection of artwork from around the world, including traditional Singaporean art, international artworks, and contemporary fine art collectibles, accessible via both in-person visits and virtual gallery experiences.
• Visual Arts Of Singapore Collection Collection showcasing 1,000 Singaporean visual artworks in one place, offering enthusiasts and learners access to hundreds of works of Singaporean visual art.
• Chua Ek Kay Collection Collection featuring artwork by Singaporean artist Chua Ek Kay, including exhibition catalogues, merchandise, and related products available for purchase.
• Wu Guanzhong Collection Collection featuring works by Chinese painter Wu Guanzhong, a prominent figure in Chinese contemporary art.
• Yayoi Kusama Merchandise Branded merchandise featuring Yayoi Kusama artwork, including postcards, notebooks, and other items from her series.
• Signature Print Series Collection of signature prints available for purchase, featuring works from various artists.
• Exhibition Catalogues Official catalogues documenting gallery exhibitions and featured artworks.
• Exhibition Merchandise Merchandise related to gallery exhibitions, including postcards ($2.90-$3.90), pouches ($29.90), notebooks ($13.90), and t-shirts ($37.90) featuring artwork.
• Belly Sesame Kids Apparel Children's apparel featuring Belly Sesame character designs, available in t-shirts and onesies in various color options (Han Han, Kai Blue, Su-pa).
• The Artist Project 1.0 Art project showcasing works from emerging and professional artists from various walks of life worldwide, available for purchase.
• National Gallery Singapore Products Products related to the National Gallery Singapore, including exhibition catalogues and merchandise.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MoMA Design Store: Museum-affiliated retail operation of the Museum of Modern Art, selling art-inspired merchandise at premium price points. Closest global benchmark for Gallery & Co's museum store / branded merchandise business model.
• Tate Shop: Retail arm of the Tate gallery group selling exhibition merchandise, prints, and design products. Demonstrates the museum store model at scale and represents the longer-term competitive reference point for Gallery & Co.
• Sotheby's: Global auction house and online art marketplace selling fine art, prints, and collectibles. Comparable on the high-end collectible art side and sets the bar for online fine art transactions.
• Christie's: Global auction house with deep online sales of fine art and limited-edition merchandise. Comparable as an established channel for collectible artworks and a benchmark for international art commerce.
• Artsy: Leading online art marketplace and editorial platform connecting collectors with galleries and artists globally. Competes with Gallery & Co in the online discovery and sale of contemporary fine art.
• Saatchi Art: Global online art marketplace offering original artworks and prints to a worldwide audience. Comparable to Gallery & Co's e-commerce storefront for Singaporean and international art, but at substantially larger scale.

Emerging players

• Affordable Art Fair: Global events platform for accessible contemporary art sales, including Singapore editions. Overlaps with Gallery & Co's positioning toward emerging artists and entry-level collectors seeking contemporary works.

Direct peers

• Singapore Art Museum: Singapore's contemporary art museum with associated retail offerings and exhibitions. Targets overlapping segments (art enthusiasts, tourists, students) with a similar gallery + merchandise model in Singapore.
• National Gallery Singapore: Singapore's flagship art institution whose branded products (exhibition catalogues, merchandise) are sold by Gallery & Co. Operates an overlapping physical gallery + museum store model in the same city and customer base.
• ArtScience Museum (Singapore): Singapore museum with an in-house retail store selling design-led merchandise tied to exhibitions. Directly comparable as a Singapore-based museum store serving tourists and design-conscious shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/galleryandco
• LinkedInlinkedin.com/company/by-andco-pte-ltd-gallery-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallery & Co