New England Community Acupuncture

What New England Community Acupuncture does

New England Community Acupuncture (NECA) is a privately held, two-location acupuncture clinic founded in 2005 by Matthew Prouty and operating in Woburn and North Andover, Massachusetts. The company delivers Traditional Chinese Medicine — primarily acupuncture with adjunctive Chinese herbal medicine — through a community-style treatment model in which multiple patients receive care simultaneously in shared rooms equipped with recliners and treatment tables. The Woburn clinic (opened November 2007, 3,500 sq ft, 19 recliners, 9 tables) houses an in-house herbal pharmacy, while the North Andover clinic (opened July 2010, 10 tables, 17 recliners) extends the footprint into the broader Merrimack Valley / northern Massachusetts corridor. Both locations operate Monday through Saturday with morning and evening hours.

NECA serves a primarily horizontal segment of individual consumers seeking affordable complementary medicine for pain management, fibromyalgia, autoimmune conditions, stress, women's health, digestive issues, and injury recovery. Approximately eight NCCAOM-credentialed acupuncturists deliver care under a Three Stages of Wellness protocol (intensive → maintenance → self-management). Patients pay per visit on a sliding scale of $30-$50 with no income verification, no long-term commitment, and no insurance billing — a structural choice that yields pricing 50-70% below the prevailing $100-$120 per-visit private acupuncture rate and is the company's primary value proposition. Distribution is entirely direct-to-consumer via in-person visits scheduled by phone; marketing relies on condition-specific blog content, organic Facebook pages for each location, an extensive on-site testimonial library, local SEO, and a PayPal-enabled gift certificate program.

The business is founder/owner-operated as New England Community Acupuncture, Inc., with no disclosed external investors, funding rounds, parent company, or institutional backing. Strategic activity over the past decade has been limited to incremental program launches (herbal pharmacy, wellness plan, gift certificates) rather than new clinic expansion. There is no evidence of AI/ML, SaaS, or digital health product offerings; technology footprint is limited to the Squarespace website, PayPal payment processing, and PDF intake forms. NECA represents a mature, cash-generative local service business in the affordable complementary medicine niche.

Name

New England Community Acupuncture

Legal name

New England Community Acupuncture, Inc.

Website

https://necacupuncture.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

New England Community Acupuncture operates two Massachusetts clinics delivering Traditional Chinese Medicine acupuncture on a $30-$50 sliding scale. Approximately eight licensed practitioners treat individual cash-pay patients for pain, fibromyalgia, autoimmune conditions, and stress.

Ownership category

akta.pro rank

Product category

Acupuncture and Complementary Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

akta.pro secondary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Community acupuncture services
• Traditional chinese medicine
• Affordable acupuncture clinic
• Chinese herbal medicine
• Pain management acupuncture

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Acupuncture Treatment Sessions: Per-visit payment for acupuncture treatments. Patients choose their price on a sliding scale of $30-$50 per treatment. No deposit or long-term commitment required. Pay-per-session model.
2. Gift Certificates: Gift certificates available for purchase through PayPal for use by recipients on acupuncture treatments.
3. Chinese Herbal Medicine: Custom herbal formulas prescribed and dispensed in-house as add-on to acupuncture treatments. Available only to current acupuncture patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New England Community Acupuncture operates a community-style acupuncture clinic model across two Massachusetts locations, delivering Traditional Chinese Medicine acupuncture treatments in shared treatment rooms with reclining chairs and treatment tables. The clinic supplements acupuncture with an in-house Chinese herbal pharmacy and uses a structured Three Stages of Wellness protocol to guide patients from intensive treatment through self-managed maintenance. All services are sold on a sliding scale of $30–$50 per visit with no insurance billing.

Product overview

New England Community Acupuncture (NECA) operates as a dual-location acupuncture clinic offering two treatment delivery formats: community-style acupuncture in recliners and table-based treatments. The core service is supplemented by Chinese herbal medicine prescriptions filled in-house. Treatment protocols follow a Three Stages of Wellness Plan guiding patients from intensive initial treatment through maintenance. Both the Woburn (opened 2007) and North Andover (opened 2010) clinics operate on a sliding pay scale of $30-$50 per visit with extended evening and weekend hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Community-Style Acupuncture Traditional Chinese medicine acupuncture treatments delivered in a shared community setting using reclining chairs, allowing affordable access to frequent, consistent care for adult patients seeking pain relief, stress reduction, or treatment of complex chronic conditions.
• Table Acupuncture Private or semi-private acupuncture treatments on treatment tables with privacy curtains, offered as an alternative to the community-style chair format for patients who prefer more privacy.
• Chinese Herbal Medicine Custom-formulated Chinese herbal prescriptions dispensed in powdered form, prepared in-house at the Woburn location and prescribed by NECA practitioners to address specific health concerns of current acupuncture patients.
• NECA Gift Certificates Gift certificates purchased through PayPal and redeemable for acupuncture treatments at either the Woburn or North Andover clinic locations.
• Three Stages of Wellness Program Structured treatment protocol guiding patients from Stage I (intensive treatment ~3x/week) through Stage II (reduced frequency with lifestyle focus) to Stage III (maintenance and self-managed balance).

Quantifiable outcome

• Collective 50+ years experience treating fibromyalgia
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/new-england-community-acupuncture

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Community Acupuncture