Krautli
Krautli is a Portuguese car aftermarket company, founded in 1990 and based in Póvoa De Santa Iria, that distributes automotive spare parts and provides training, sales support, technical, and customer services to the local vehicle repair and servicing market.
- Company typePrivate
- Founded1990
- HeadquartersPóvoa De Santa Iria, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Krautli does
Krautli is a privately held Portuguese car aftermarket company headquartered in Póvoa De Santa Iria, founded in 1990. The firm operates in the distribution and servicing of automotive spare parts, bundling physical parts supply with training, sales support, technical assistance, and customer services targeted at the vehicle repair and servicing ecosystem in Portugal. Its bundled offering positions it as a value-added distributor rather than a pure parts reseller, supplying workshops, garages, and service operators with both inventory and the technical know-how to apply it.
The company employs 51-100 staff and operates under the domain krautli.pt. Its core commercial activity is B2B aftermarket parts distribution, supplemented by training programs and technical/customer service lines that support its trade customers. No proprietary software platform, digital marketplace, app, or technology stack details are documented in the available data; the offering appears to be delivered through conventional sales, logistics, and field-service channels rather than a software-led model. There is also no disclosed information on parent company, ownership, subsidiaries, funding history, or M&A activity.
No revenue, pricing model, customer logos, partnership details, or strategic transaction data are available in the input, which materially constrains any forward-looking assessment. The firm appears to be a stable, long-tenured mid-market aftermarket operator with a single-country footprint, and the absence of disclosed digital product surface, AI capabilities, or expansion signals means the available evidence does not support characterization of it as a high-growth or technology-led business.
Krautli firmographics
Firmographics- Name
- Krautli
- Website
- https://krautli.pt
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 51–100 employees
- Short description
- Krautli is a Portuguese car aftermarket company, founded in 1990 and based in Póvoa De Santa Iria, that distributes automotive spare parts and provides training, sales support, technical, and customer services to the local vehicle repair and servicing market.
- Ownership category
- akta.pro rank
Krautli industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
- akta.pro secondary industries
- Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)
Keywords
Where Krautli is headquartered
LocationHeadquarters
- HQ city
- Póvoa De Santa Iria
- HQ country
- Portugal
- HQ region
- Europe
Markets served
Krautli business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Krautli product offering
Product offeringCore offering
Krautli is an automotive aftermarket company that supplies car spare parts and complements them with training programmes, sales support, and technical and customer services for workshops and aftermarket buyers. It operates from Póvoa De Santa Iria, Portugal, and has been active in the parts distribution sector since 1990.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Spare Parts Supply Distribution of automotive spare parts to car aftermarket buyers (workshops, service centres, repair shops) in Portugal.
- Automotive Technical Training Training programmes for automotive aftermarket customers covering technical topics relevant to parts installation, diagnostics, and workshop practice.
- Sales Support Services Sales support services for automotive aftermarket buyers, assisting customers with product selection, ordering, and commercial activities.
- Technical and Customer Services Technical and customer services supporting automotive aftermarket customers using Krautli's spare parts and training offerings.
Companies that use Krautli
Customer profileIdeal customer profiles1 record
Krautli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Krautli partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Krautli competitors and assessment
Company assessmentBroad incumbents
- Alliance Automotive Group: One of Europe's largest automotive aftermarket distributors; comparable in core activity (parts distribution to workshops) but broader geography and scale than Krautli.
- Febi Bilstein: European aftermarket parts manufacturer/distributor with broad product lines reaching distributors like Krautli; comparable in aftermarket parts focus but operates upstream as a brand/supplier.
- Robert Bosch Automotive Aftermarket Portugal: Bosch's automotive aftermarket division sells parts and workshop services in Portugal; comparable in addressing independent workshops with spare parts and technical support, but at far larger scale.
Emerging players
- Oscaro: Online-first automotive parts marketplace operating in Portugal and Spain; comparable spare-parts offering but using a digital-native model that pressures traditional distributors like Krautli.
Direct peers
- TEMOT International: Global automotive aftermarket parts distribution network with strong European (including Iberian) presence; comparable as a multi-brand spare parts distributor serving independent workshops.
- Groupauto International: International buying group of independent automotive parts distributors; Krautli fits the mold of an affiliated or comparable independent distributor serving workshops in a single country.
- Auto-electro: Portuguese automotive aftermarket parts distributor serving workshops with spare parts and technical support — directly comparable to Krautli in geography, customer base and product range.
Regional players
- Temot España / SpainCarParts Network: Spanish aftermarket parts distributor under the TEMOT umbrella; comparable product offering and customer base to Krautli but operating in the adjacent Iberian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Krautli social profiles
Digital presenceKrautli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krautli leadership team
Management profileNumber of profiles
Krautli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krautli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krautli
What does Krautli do?
Krautli is an automotive aftermarket company that supplies car spare parts and complements them with training programmes, sales support, and technical and customer services for workshops and aftermarket buyers. It operates from Póvoa De Santa Iria, Portugal, and has been active in the parts distribution sector since 1990.
When was Krautli founded?
Krautli was founded in 1990. It employs 51 to 100 people.
Where is Krautli based?
Krautli is headquartered in Póvoa De Santa Iria, Portugal, in the Europe region.
Who are Krautli's main competitors?
Broad incumbents on record are Alliance Automotive Group, Febi Bilstein and Robert Bosch Automotive Aftermarket Portugal. Oscaro is listed as an emerging player. Direct peers are TEMOT International, Groupauto International and Auto-electro. Temot España / SpainCarParts Network is listed as a regional player.
Does Krautli have an API?
No public API is recorded for Krautli.
What industry is Krautli in?
Krautli's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty), with a secondary code of CRAOANAI, Accessories & appearance products distribution (interior/exterior accessories, detailing, car care). Its NAICS code is 441330 and its SIC code is 5013.