DIEMA
- Company typePrivate
- Founded1964
- HeadquartersOberflacht, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
DIEMA firmographics
Firmographics- Name
- DIEMA
- Legal name
- DIEMA GmbH
- Website
- https://bes-gmbh.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DIEMA industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Metalworking Machinery Manufacturing (33351)
- SIC
- Metalworkg Machinery & Equipment (3540)
- akta.pro primary industry
- Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)
- akta.pro secondary industry
- Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)
Keywords
Where DIEMA is headquartered
LocationHeadquarters
- HQ city
- Oberflacht
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DIEMA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Automated Surface Treatment Equipment Sales: Design, manufacture, and sale of fully automated systems and devices for surface treatment processes including grinding, polishing, deburring, cast cleaning, and scotching of metal products. Revenue is generated through project-based equipment sales to industrial customers.
- Control Systems and Switchgear: Custom control systems and switchgear construction for special machines, assembly systems, handling systems, and large-scale industrial plants. Revenue derived from engineering, manufacturing, and installation of bespoke control solutions.
- Robot Systems and CNC Machines: Sale of robot systems, CNC machines, manual machines, and plant construction services for comprehensive manufacturing solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
DIEMA product offering
Product offeringCore offering
DIEMA GmbH designs, manufactures, and sells fully automated systems and devices for the surface treatment of metal products—including grinding, polishing, deburring, cast cleaning, and Scotch Brite finishing—along with associated handling systems. The company also delivers custom control technology and switchgear construction services for special machines, assembly systems, handling systems, and large-scale industrial plants.
Product overview
DIEMA GmbH is an industrial automation company offering a unified portfolio combining two core divisions: surface treatment of metal products (Oberflächenbearbeitung) and control/electrical engineering technology. The surface treatment division, under the SM-Stahl sub-brand, provides fully automated systems for grinding, polishing, deburring and cast cleaning, Scotch Brite finishing, and handling systems. The electrical engineering division delivers custom control technology and switchgear construction for special systems, assembly systems, handling systems, and large-scale plants. Additional offerings include robot systems, CNC machines, manual machines, and plant construction services. With 60 years of combined experience from predecessor companies BES GmbH (control technology) and SM Stahl GmbH (surface treatment), DIEMA provides complete automated production solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Surface Treatment Systems (Oberflächenbearbeitung)
Companies that use DIEMA
Customer profileSegments1 record
Ideal customer profiles1 record
DIEMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DIEMA partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
DIEMA competitors and assessment
Company assessmentBroad incumbents
- Schuler Group: German press and metal forming equipment maker serving automotive and industrial customers. Comparable as a German Mittelstand-to-large industrial machinery OEM, though focused on forming rather than surface treatment.
- Trumpf: Major German manufacturer of machine tools (laser cutting, punching, bending) and automation systems. Comparable as a German industrial automation incumbent, with broader scale and a wider product portfolio than DIEMA.
- KUKA AG: German robotics and automation specialist supplying robot systems and integrated production cells. Directly comparable to DIEMA's robot systems and automation integration offering, though at much larger scale.
- Dürr AG: Large German industrial machinery and automation group with activities including surface treatment and paint finishing. Overlaps DIEMA's surface treatment domain as part of a much broader industrial automation portfolio.
Direct peers
- Wheelabrator Group: Global supplier of surface preparation and shot blasting equipment for metal components. Directly comparable in shot blasting and surface treatment technology, with similar industrial customer base.
- OTEC Präzisionsfinish: German manufacturer of precision surface finishing equipment (drag finishing, stream finishing) for metal workpieces. Comparable niche specialist competing for the same industrial metal-finishing customers as DIEMA.
- Rösler Oberflächentechnik: German-headquartered global leader in surface finishing equipment (vibratory finishing, shot blasting, mass finishing). Directly comparable to DIEMA's surface treatment division in target customers, technology category, and end markets.
- Hammond Roto-Finish: US-based manufacturer of mass finishing and surface finishing equipment (vibratory, barrel, centrifugal). Comparable mid-sized niche competitor to DIEMA's surface treatment systems in metal finishing.
- Walther Trowal: German specialist in vibratory finishing, drag finishing and surface treatment systems for metal parts. Closely overlaps DIEMA's grinding, polishing and deburring product lines for industrial metal finishing customers.
Regional players
- Pilz: German supplier of control technology, safety relays and switchgear for industrial automation. Closely comparable to DIEMA's Elektrotechnik division (Steuerungstechnik and Schaltanlagenbau) in technology and geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
DIEMA social profiles
Digital presenceDIEMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIEMA leadership team
Management profileNumber of profiles
DIEMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIEMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIEMA
What does DIEMA do?
DIEMA GmbH designs, manufactures, and sells fully automated systems and devices for the surface treatment of metal products—including grinding, polishing, deburring, cast cleaning, and Scotch Brite finishing—along with associated handling systems. The company also delivers custom control technology and switchgear construction services for special machines, assembly systems, handling systems, and large-scale industrial plants.
Is DIEMA a public or private company?
DIEMA is a private company. It is classified as unknown and is currently operating.
When was DIEMA founded?
DIEMA was founded in 1964. It employs 11 to 50 people.
Where is DIEMA based?
DIEMA is headquartered in Oberflacht, Germany, in the Europe region.
How does DIEMA make money?
Three revenue lines are on record. Automated Surface Treatment Equipment Sales are the primary driver. The others are control Systems and Switchgear and robot Systems and CNC Machines.
Who are DIEMA's main competitors?
Broad incumbents on record are Schuler Group, Trumpf, KUKA AG and Dürr AG. Direct peers are Wheelabrator Group, OTEC Präzisionsfinish, Rösler Oberflächentechnik, Hammond Roto-Finish and Walther Trowal. Pilz is listed as a regional player.
Does DIEMA have an API?
No public API is recorded for DIEMA.
What industry is DIEMA in?
DIEMA's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHADAJ, Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting), with a secondary code of IMAHALAL, Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders). Its NAICS code is 33351 and its SIC code is 3540.