Food Line Up

What Food Line Up does

The Food Line-up (The Food Line-up BV) is a Dutch full-service event catering company founded in 2012 by Lotte Wouters and headquartered at Danzigerkade 225B in Amsterdam. The company's core operating model is structurally distinctive for the catering industry: rather than employing in-house kitchen staff, it assembles menus from a curated network of 80-100 independent self-employed chefs, each specializing in a single cuisine or dish, which it composes on a per-event basis. The company delivers food, beverages, service, and styling as a bundled offering and scales from intimate 50-guest dinners to multi-day events exceeding 65,000 guests, including the KLM 100-year anniversary at Hangar Schiphol (10 days, 560 workers, 48 chefs).

The product surface is organized around five event categories (Congres, Diner, Feestavond, Feestdagen, Jubileum) and four service "Line-ups" (Eten, Dranken, Service, Styling), with sub-brand projects including Brasserie 2050, Table for 2, The Greanery, Amstel1, DE TAAFEL, and Carré ZomerTerras. Sustainability is operationally embedded: local sourcing, plant-based menus, reusable serveware (achieving 90% waste reduction and a reduction of non-recycled waste from 12,000 kg to 1,100 kg at TNW 2023), and B Corp certification as the first caterer in Europe.

Revenue is generated on a project basis with custom per-event pricing, a minimum 50-person threshold, a 75% deposit upon acceptance, and balance invoiced within 14 days post-event. The go-to-market is direct enterprise sales, with quote requests submitted through the website and responded to within 48 hours. The company works with a network of more than 20 Dutch event venue partners (Westergas, Heineken Experience, Concertgebouw, De Hallen, etc.) and serves an enterprise client roster that includes KLM, Nike, Nationale Nederlanden, Booking.com, Accenture, Miro, The Next Web, World Summit AI, Autodesk, Toyota, Tata Steel, WeTransfer, DEPT, Richemont, DGTL, Westfield Mall of the Netherlands, and Swiss Sense.

Name

Food Line Up

Legal name

The Food Line-up

Website

http://www.thefoodlineup.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Food Line-up is a Dutch full-service event catering company using a network of 80-100 independent chefs to deliver custom menus for corporate events ranging from intimate dinners to 65,000-guest mega-events, serving enterprise clients like KLM, Booking.com, and Nike across the Netherlands.

Ownership category

akta.pro rank

Product category

Corporate Event Catering

NAICS

Caterers (722320), Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Event catering services
• Corporate event catering
• Sustainable event dining
• Private chef network
• Festival catering

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Full-Service Event Catering: Custom catering services for business events including food, beverages, service, and styling. Pricing varies by event size, concept, duration, and guest count. Minimum 50 persons per event. Revenue is project-based, one-time per event.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Food Line Up is a full-service event catering company that delivers food, beverages, service, and styling for business events in the Netherlands. The company curates custom menus by drawing from a network of 80-100 independent specialist chefs, each expert in one cuisine or dish, and executes catering for events ranging from 50 to 65,000+ guests across conferences, dinners, company parties, holidays, jubilees, and festivals.

Product overview

The Food Line-up is a creative catering company offering full-service catering for business and large-scale events. The core offering consists of event catering services (Congres, Diner, Feestavond, Feestdagen, Jubileum) and four service line-ups (Dranken, Eten, Service, Styling). The company operates a unique model working with a network of 80-100 independent chefs rather than in-house cooks. Additional offerings include special projects like Amstel1 fresh market, The Greanery, DE TAAFEL festival concept, Table for 2 dinners, Brasserie 2050 future-food restaurant, and Carré ZomerTerras. All services emphasize sustainability, local sourcing, and plant-based options.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie 2050: A restaurant of the future concept exploring sustainable food solutions, originally launched at Lowlands festival to address how to feed everyone sufficiently by 2050.
• Table for 2
• Amstel1
• The Greanery
• DE TAAFEL

Products and services

• Congres Catering

Quantifiable outcome

• 90% waste reduction achieved through reusable serving ware at TNW Conference 2023
• +3 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

24 partnerships are on record, tiered core and minor.

• ShowponycoreImplementation/ SI/ Consulting PartnerShowpony is a service staffing agency that has been on The Food Line-up's speed dial for years for providing excellent service personnel. They are called upon when good service staff is needed for events.
• AmazecoreOthersEvent venue partner: industrial setting of former peanut roastery in Amsterdam West with 7 spaces of lasers, LED walls, mirrors and sound. Capacity 200 to 1,500 persons. Two minutes from A10 with ample parking.
• De Hallen Studio'scoreOthersEvent venue partner: former tram depot in Amsterdam with two industrial studios (450m2 and 280m2) for events and TV productions. Works with local food heroes from adjacent Foodhallen.
• Heineken ExperiencecoreOthersEvent venue partner: former small Amsterdam brewery. Space for 650 guests with 7 atmospheric rooms including a rooftop terrace with views over Amsterdam. Match for serving drinks and food together.
• WestergascoreOthersEvent venue partner: iconic industrial gasworks venue in Amsterdam with atmospheric event spaces.
• Het ConcertgebouwcoreOthersEvent venue partner: one of the best-sounding concert halls in the world. Located at Museumplein in a building from 1888. Congresses, dinners and parties for up to 3,000 people.
• Fabrique des LumièrescoreOthersEvent venue partner: largest digital museum in the Netherlands in Westerpark, Amsterdam. Open as art center during the day, events venue at night. Capacity 100 to 1,000 persons.
• De WerkspoorkathedraalcoreOthersEvent venue partner: industrial event location in Utrecht with 23-meter high ceiling, steel trusses from 1960. 5,000 m2 space for up to 3,500 guests.
• Van Nelle FabriekcoreOthersEvent venue partner: iconic modernist industrial building in Rotterdam, UNESCO World Heritage site. Atmospheric catering venue.
• Centrale MarkthalminorOthersEvent venue partner: historic food distribution hall from 1934 in Amsterdam. Six thousand square meters suitable for large-scale events such as food festivals and trade fairs.
• De Grote Kerk Den HaagminorOthersEvent venue partner: 15th-century church in The Hague near the Binnenhof. 2,200 m2 suitable for gala dinners, fairs, and company parties.
• De TinfabriekminorOthersEvent venue partner: former tin factory from 1956 in Naarden, between Amsterdam and Utrecht, 3 minutes from A1. BREEAM Excellent certified with 339 solar panels.
• DeLaMarminorOthersEvent venue partner: theater at Leidseplein in Amsterdam with 2 theaters, 7 foyers, 2 lounges, and a café. Gold Green Key certified with bees on the roof.
• Muziekgebouw aan 't IJminorOthersEvent venue partner: concert venue on Amsterdam's IJ waterfront. Capacity 50 to 2,500 guests, 1,000 solar panels on roof, 10-minute walk from Central Station.
• Passenger Terminal AmsterdamminorOthersEvent venue partner: terminal building for cruise ships in Amsterdam, large hall suitable for events.
• ScheepvaartmuseumminorOthersEvent venue partner: maritime museum in Amsterdam available for events.
• SugarFactoryminorOthersEvent venue partner: entertainment venue in Amsterdam.
• Taets Art and Event ParkminorOthersEvent venue partner: art and event park used for TNW Conference and other events.
• TOBACCO TheaterminorOthersEvent venue partner: theater venue in Amsterdam.
• UP EventsminorOthersEvent venue partner: Amsterdam-based event venue.
• Levenslang AmsterdamminorOthersEvent venue partner: event location in the boiler house of the old Bijlmerbajes. Industrial venue with multiple modular spaces including the boiler house, expo, air place and block 1.
• RDM OnderzeebootloodsminorOthersEvent venue partner: submarine dock in Rotterdam.
• NetlminorOthersEvent venue partner: greenhouse venue.
• Olympisch StadionminorOthersEvent venue partner: Olympic Stadium in Amsterdam.

Scale indicators12 records

Expansion highlights5 records

Direct peers

• Maison van den Boer: Premium Dutch event caterer serving corporate, festival and private clients across the Netherlands with full-service offerings. Directly comparable to Food Line Up on customer base, geography and event-led business model.
• Kookfabriek: Dutch creative catering company serving corporate and private events with custom menus and on-site cooking. Comparable to Food Line Up's creative positioning, chef-driven model and Dutch B2B event focus.

Broad incumbents

• Hutten: Dutch hospitality and contract foodservice company offering catering, healthcare and workplace dining. Comparable as a Dutch foodservice incumbent with overlapping corporate-event capabilities, though broader and contract-led.
• Vermaat: Dutch hospitality group providing contract catering, event catering and on-site foodservice. Comparable for Dutch corporate-event catering overlap, though Vermaat is much larger and more diversified.
• Albron: One of the largest Dutch contract caterers with event catering among its services. Comparable on Dutch market presence and corporate-event offerings, but operates at significantly larger scale across institutional and event segments.
• Appèl: Dutch contract caterer with dedicated event catering arm serving corporate and private clients. Comparable Dutch event catering competitor but with broader institutional foodservice portfolio.
• Sodexo: Global food services and facilities management major with significant corporate-event catering operations in Europe. Comparable as a scaled foodservice incumbent that competes for the same multinational event RFPs as Food Line Up.
• Compass Group: World's largest contract foodservice company, operating across corporate, sports, hospitality and event catering in the Netherlands and globally. Comparable only as a broad incumbent whose size and breadth could pressure niche event caterers.
• Aramark: Global food services and uniform services provider with sports, entertainment and corporate event catering worldwide. Comparable as a broad incumbent serving large enterprise and venue clients similar to Food Line Up's marquee customers.
• Elior Group: French-headquartered contract caterer operating across Europe with corporate event services. Comparable as a European broad-incumbent caterer whose Dutch and European event operations overlap with Food Line Up's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thefoodlineup
• Facebookfacebook.com/thefoodlineup
• LinkedInlinkedin.com/company/the-food-line-up
• Instagraminstagram.com/thefoodlineup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Line Up