What grow.up. Management Consulting does

grow.up. Managementberatung GmbH is a privately held German management consulting firm founded in 1997 and headquartered in Gummersbach, with a partner office in Berlin. The firm specializes in Human Resources management consulting across three practice areas: Diagnostics (using licensed and proprietary psychometric instruments including LUXXprofile, Insights Discovery, LINC Personality Profiler, BIP Bochumer Inventar, and KAIROS Entscheiderprofil), Qualification/Training (leadership training, HR competence, social skills, sales competence, methodology, project management, outdoor training, and Digital Leadership), and HR Strategy/Organizational Development (strategic realignment, culture change, change management, agility, digitalization, talent management). Coaching services (team, career, transition, executive, and online/telephone) and assessment centers/management audits round out the offering. The company operates from a core team of approximately 10 employees plus self-employed cooperation partners, and is co-owned and co-managed by Uta Rohrschneider and Michael Lorenz, with Lorenz having previously led the HR Management division at Kienbaum Management Consultants.

The firm monetizes exclusively through professional services engagements — customized corporate consulting, open-enrollment training ("offene Trainings"), coaching, and diagnostic services — with pricing determined per-engagement and multi-year contract cadences. A secondary revenue stream comes from book sales (eight titles including 'HR-Storytelling', 'Sinnhaft führen', 'Scrum einfach erklärt', and 'Digitale Führungskompetenz'). Customer acquisition is relationship-led direct sales, supplemented by content marketing through a maintained blog, an active social media presence (LinkedIn, XING, YouTube, Slideshare), and thought-leadership publications. The Academy digital learning platform (academy.grow-up.de) provides e-learning and blended learning offerings alongside live-online training and virtual coaching.

Customer base spans large German and DACH enterprises and public-sector institutions across more than a dozen verticals — insurance (ALTE LEIPZIGER, Zurich), banking (Deutsche Bank, DZ BANK), automotive (Porsche, ThyssenKrupp Presta, ZF Friedrichshafen), energy (E.ON), healthcare (HELIOS Kliniken, Universitätsklinikum Aachen), public sector (Auswärtiges Amt Berlin, Deutsches Zentrum für Luft- und Raumfahrt), IT/telecom (Deutsche Telekom, SAP, Microsoft Deutschland), logistics (Deutsche Lufthansa, Deutsche Post), consulting (Deloitte, Horváth & Partners), retail (GALERIA Kaufhof), media (Haufe-Lexware), and manufacturing — with services delivered primarily in Germany and explicitly extended to Austria and Switzerland.

Name

grow.up. Management Consulting

Legal name

grow.up. Managementberatung GmbH

Website

https://grow-up.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

grow.up. Managementberatung GmbH is a privately held German management consulting firm founded in 1997, providing HR diagnostics, leadership training, coaching, and organizational development services to large enterprises and public-sector clients across the DACH region.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Development & Executive Coaching (BPAHAGAD), Corporate & Leadership Development (BPACANAA)

Keywords

• Management consulting services
• HR consulting services
• Leadership development programs
• Organizational development consulting
• Personality assessment diagnostics

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Customized management consulting engagements including organizational development, change management, HR strategy, and leadership development programs for corporate clients
2. Training Programs: Open training programs (offene Trainings) and customized in-company training for leadership, communication, HR competence, sales competence, and methodological skills
3. Coaching Services: Individual and team coaching services including career coaching, transition coaching, and executive coaching
4. Diagnostic Services: Psychological assessment services including potential analysis, assessment centers, and management audits using proprietary and established diagnostic tools
5. Publications: Sale of books and publications on management topics including leadership, HR, agility, design thinking, and generational differences

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

grow.up. Managementberatung GmbH is a management consulting firm specializing in Human Resources Management. It sells customized consulting engagements, training programs, coaching services, and psychological diagnostics (including proprietary and licensed assessment tools such as LUXXprofile, Insights Discovery, LPP, BIP, and KAIROS) to corporate clients, primarily in Germany. Services are delivered through direct consulting engagements, open enrollment trainings, an Academy digital learning platform, and published books on leadership and HR topics.

Product overview

grow.up. Management Consulting is a management consulting firm founded in 1997, offering a comprehensive portfolio of HR and leadership development services. The company provides diagnostic services (including LUXXprofile, Insights Discovery, LINC Personality Profiler, BIP, and KAIROS Entscheiderprofil assessment tools), coaching programs (team coaching, career coaching, transition coaching), training offerings (leadership training, HR competence, social skills, sales competence, project management, Digital Leadership, and Live-Online Trainings), organizational development consulting (strategic realignment, culture change, change management, agility, digitalization), and personnel development (leadership development programs, team building, senior management programs). The company also maintains an Academy digital platform and has published multiple books on leadership, agility, Scrum, Design Thinking, and generational workforce management. Services are offered both as custom corporate programs and open enrollment training sessions.

Differentiator

Problem solved

Functional benefit

Brands

• Academy: Digital learning solutions platform offering online training and e-learning content.

Products and services

• LUXXprofile Personality Assessment

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Spencer Stuart: Global executive search and leadership advisory firm with board and CEO advisory services. Comparable to grow.up.'s leadership development and management audit offerings from a premium end-positioning.
• Mercer: Global consulting leader in health, wealth, and career advisory including talent strategy and organizational development. Wider portfolio but overlaps with grow.up.'s HR consulting and leadership development in the DACH market.
• Right Management (ManpowerGroup): Global talent and career management consulting firm offering leadership development, coaching, and organizational effectiveness. Overlaps with grow.up.'s coaching, training, and outplacement offerings, especially for enterprise clients undergoing transformation.
• Korn Ferry: Global organizational consulting firm with deep practices in leadership development, talent management, and HR strategy. Competes with grow.up. on enterprise leadership and organizational transformation mandates at the larger end of the market.
• Egon Zehnder: Global executive search and leadership advisory firm with strong coaching and assessment practices. Comparable to grow.up.'s executive coaching and management audit services, particularly at the senior executive level.

Direct peers

• Haufe Group: German-based provider of HR consulting, training, compliance, and digital learning solutions. Haufe serves a similar enterprise client base in the DACH region with overlapping offerings in HR development, coaching, and personnel diagnostics.
• Horváth & Partners: European management consulting firm with strong HR transformation, leadership development, and organizational design practices. Listed as a grow.up. customer/training partner and serves a similar German enterprise client base.
• hkp/// group: Frankfurt-based HR and compensation consulting firm focused on HR strategy, executive compensation, and organizational effectiveness. Operates as a specialty HR consulting boutique comparable to grow.up. in scope and DACH focus.
• Kienbaum Management Consultants: One of Germany's leading HR and management consulting firms, offering HR strategy, leadership advisory, transformation, and diagnostics. Co-founder Michael Lorenz was previously MD & Partner leading HR at Kienbaum, making it the most direct comparable in terms of service portfolio and clientele.

Regional players

• signium International: Global executive search and leadership advisory firm with a strong DACH presence. Comparable to grow.up. in leadership advisory and assessment services, particularly in German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/grow_up_news
• YouTubeyoutube.com/channel/UCBlmoFJiCgi-wvvu8Sm4jVQ
• Facebookfacebook.com/pages/Growup-Managementberatung-GmbH/667536246617625
• LinkedInlinkedin.com/company/grow.up.-managementberatung-gmbh
• Instagraminstagram.com/grow.up.managementberatung

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grow.up. Management Consulting