North Bay Eye Associates

What North Bay Eye Associates does

North Bay Eye Associates is a privately-held ophthalmology practice organized as North Bay Eye Associates, Inc., founded in 1993 and headquartered in Petaluma, California. It operates four clinic locations across Sonoma County — Petaluma, Sonoma, Healdsburg, and Santa Rosa — plus a dedicated Ambulatory Surgery Center in Santa Rosa, staffed by seven board-certified ophthalmologists and two optometrists, supported by a 101-250 employee base that includes three full-time clinical research coordinators.

The practice delivers a full spectrum of eye care services: routine comprehensive eye exams, vision testing, diagnosis and management of eye diseases (glaucoma, macular degeneration, keratoconus, dry eye, diabetic retinopathy), and surgical procedures including cataract surgery with intraocular lens implantation, LASIK, vitrectomy/vitreoretinal surgery, and FDA-approved iLink corneal cross-linking. Diagnostic capability is anchored by Optical Coherence Tomography (OCT) 3D retinal imaging and Arctic genetic testing for age-related macular degeneration risk. An integrated optical retail business at each clinic sells eyeglasses, sunglasses, contact lenses, and polarized lenses. A long-running clinical research program, established in 1993 and led by Medical Director Dr. Jason Bacharach, has conducted over 140 Phase II-IV trials in collaboration with device and pharmaceutical sponsors, including the first Western U.S. implantation of the Glaukos iStent MIGS device.

Revenue is generated through professional services billing (insurance and fee-for-service clinical and surgical care), optical product sales, and clinical trial sponsor fees. Pricing is not publicly disclosed. The go-to-market motion is community-led, relying on local reputation, referral partnerships (notably California Pacific Medical Center and the Lions Eye Foundation of California-Nevada), and patient-facing content marketing via the practice website, blog, monthly newsletter, and online patient portal. The customer base is the general eye-care patient population of Sonoma County, supplemented by clinical trial participants and referral cases requiring subspecialty glaucoma or corneal care.

Name

North Bay Eye Associates

Legal name

North Bay Eye Associates, Inc.

Website

https://northbayeye.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

North Bay Eye Associates is a private Sonoma County ophthalmology practice offering comprehensive eye exams, medical/surgical eye care, optical retail, and Phase II-IV clinical research across four clinic locations and an ambulatory surgery center.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Services

NAICS

Offices of Physicians (62111), Offices of Optometrists (62132), Optical Goods Retailers (45613), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Ophthalmology Surgery Centers (HLAFAIAF), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Ophthalmology services
• Eye care clinic
• Cataract surgery
• LASIK vision correction
• Optical retail

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services - Eye Exams: Comprehensive eye exams, vision testing, and routine eye care services for patients throughout Sonoma County.
2. Ophthalmology Surgical Procedures: Surgical eye care including cataract surgery, glaucoma procedures, corneal transplants, LASIK, and other eye surgeries at their dedicated outpatient Ambulatory Surgery Center in Santa Rosa.
3. Optical Products: Sale of eyeglasses, sunglasses, contact lenses, and optical accessories through four dedicated optical departments at their clinic locations.
4. Clinical Research: Clinical trials conducted for pharmaceutical and medical device companies, evaluating safety and efficacy of new treatments and therapies for various eye conditions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

North Bay Eye Associates is a multi-location ophthalmology and optometry practice that delivers comprehensive eye care from routine vision exams and prescription eyewear to advanced medical and surgical treatments (cataract surgery, LASIK, glaucoma surgery, vitrectomy, corneal cross-linking). It also runs an in-house clinical research program conducting Phase II-IV trials for new ophthalmic drugs and devices, and operates four optical retail departments plus an outpatient Ambulatory Surgery Center in Santa Rosa.

Product overview

North Bay Eye Associates is a comprehensive ophthalmology practice offering a full spectrum of eye care services across four locations in Sonoma County. Their core offerings include routine eye exams and vision testing, ophthalmology medical and surgical services, and optical retail (eyeglasses, sunglasses, contact lenses). They provide specialized treatments for conditions including glaucoma, macular degeneration, keratoconus (via FDA-approved iLink cross-linking), dry eye syndrome, and diabetic retinopathy. The practice operates a dedicated ambulatory surgical center in Santa Rosa and maintains an active clinical research program conducting Phase II-IV trials on new ophthalmic treatments. Diagnostic capabilities include Optical Coherence Tomography (OCT) imaging. Additional services encompass LASIK surgery, intraocular lens implants, polarized glasses, and sports protective eyewear.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye and Vision Exams Routine comprehensive eye exams and vision testing for adults and families, including analysis of eye health and vision function and screening for glaucoma, cataracts, and macular degeneration.
• Ophthalmology Services Medical and surgical eye care including diagnosis and treatment of eye diseases, pre- and post-operative care, and management of ocular conditions across all four Sonoma County clinic locations.
• Glaucoma Management Diagnosis, intraocular pressure monitoring, medical therapy, and surgical management of glaucoma, including micro-invasive glaucoma surgery (iStent implantation).
• Cataract Surgery and Vitreoretinal Surgery Cataract surgery with intraocular lens implantation as well as vitrectomy and vitreoretinal surgery for conditions including diabetic retinopathy, macular degeneration, detached retina, macular hole, CMV retinitis, and epiretinal membrane.
• LASIK Eye Surgery Refractive LASIK surgery for vision correction, including flap creation, corneal reshaping, and monovision LASIK for presbyopia.
• Intraocular Lens (IOL) Implantation Intraocular lens implants used during cataract surgery to replace the eye's natural lens.
• iLink Corneal Cross-Linking FDA-approved minimally invasive outpatient corneal cross-linking procedure for progressive keratoconus and corneal ectasia, using Photrexa riboflavin eye drops and the KXL System UV light to stiffen and strengthen weakened corneas.
• Macular Degeneration Testing and Treatment Age-related macular degeneration risk assessment using the Arctic Macular Risk genetic test (cheek swab) and subsequent treatment planning.
• Clinical Research Program Phase II-IV clinical trials for pharmaceutical and medical device companies evaluating the safety and efficacy of new treatments and therapies for glaucoma, cataracts, dry eye, ocular hypertension, cornea, blepharitis, presbyopia, and conjunctivitis.
• Eyeglasses and Sunglasses (Optical Retail) Retail sale of eyeglasses and sunglasses, including plastic and metal frames, polarized glasses, prescription sunglasses, and lens coatings, dispensed through four dedicated optical departments.
• Contact Lenses Contact lens fittings, sales, and re-order services, with online purchasing available through a partner site.
• Ambulatory Surgery Center Dedicated outpatient Ambulatory Surgery Center in Santa Rosa where North Bay Eye Associates performs ophthalmic surgeries including cataract surgery, glaucoma surgery, and LASIK.
• Optical Coherence Tomography (OCT) Diagnostic Imaging Non-invasive diagnostic imaging using laser light to generate 3D images of the retina, supporting earlier and more accurate detection of macular disease and glaucoma.

Quantifiable outcome

• Dr. Jason Bacharach has been principal investigator in over 140 Phase II-IV clinical trials since 1993
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Glaukos CorporationcoreTechnology or Integration · 1 January 2012Dr. Jason Bacharach was the first doctor in the Western United States to implant the Glaukos iStent, the first micro-invasive glaucoma surgical device (MIGS) approved by the FDA. The iStent is currently the smallest medical device ever cleared for use in the U.S. Dr. Bacharach has collaborated with Glaukos on clinical research involving glaucoma implants and devices.
• Lions Eye Foundation of California-Nevada, Inc.coreStrategic or Co-development Partner · 1 January 1993LEF is a 501(c)(3) corporation providing eye care to needy residents of Northern California and Nevada. In fiscal year 2014-2015 alone, LEF provided over $6,000,000 of eye care procedures at no-cost to patients. LEF has partnered with California Pacific Medical Center to provide excellent eye care to those who could not otherwise afford it. NBEA's Dr. Jason Bacharach works closely with CPMC and the Lions Eye Clinic providing specialized glaucoma and corneal transplant care.
• California Pacific Medical Center (CPMC)coreStrategic or Co-development Partner · 1 January 1992Dr. Jason Bacharach serves as Co-Director of Glaucoma at California Pacific Medical Center in San Francisco. NBEA conducts research and provides specialized eye care services in collaboration with CPMC, particularly for complex glaucoma and corneal transplant cases referred through the Lions Eye Clinic.
• FDA (via KXL System manufacturer)coreTechnology or IntegrationNBEA offers iLink corneal cross-linking, the only FDA-approved cross-linking procedure for progressive keratoconus and corneal ectasia following refractive surgery. The procedure uses the KXL System and Photrexa riboflavin eye drops.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Vantage EyeCare: Physician-owned ophthalmology group with multiple locations and on-site surgical facilities in the Mid-Atlantic. Comparable as a multi-specialty, multi-site ophthalmology practice combining medical, surgical, and optical services.
• NVISION Eye Centers: Multi-location ophthalmology group specializing in LASIK, cataract surgery, and general ophthalmology with on-site surgical centers, primarily in the Western U.S. Comparable to NBEA in offering cataract, LASIK, and general ophthalmology across multiple California-style locations.
• Pacific Eye Surgeons: California-based multi-location ophthalmology group offering cataract, glaucoma, and general ophthalmology with on-site optical services. Comparable to NBEA as a California-centric, multi-doctor ophthalmology practice combining medical, surgical, and optical retail.
• TLC Laser Eye Centers: National LASIK-focused ophthalmology provider with multiple centers. Comparable to NBEA in offering refractive surgery (LASIK) as a core service alongside general ophthalmology, though with a narrower surgical focus.

Broad incumbents

• American Vision Partners: PE-backed ophthalmology platform with multiple ASCs and clinics, primarily in the Southwest. Comparable to NBEA in operating model (multi-location clinics + ASC + optical retail), but with regional concentration outside California and significantly larger scale.
• VSP Vision: Largest U.S. vision insurance and optical services company, headquartered in Northern California. Comparable to NBEA tangentially as a major California-based vision care ecosystem participant — though operating primarily as a vision benefits insurer and eyewear manufacturer rather than a clinical provider.
• EyeCare Partners: Large PE-backed ophthalmology and optometry platform operating hundreds of clinics and ASCs across the U.S. It is comparable to NBEA as a vertically integrated multi-specialty eye care provider combining clinical services, optical retail, and surgical facilities — but at vastly greater scale.

Regional players

• Stanford Byers Eye Institute: Academic ophthalmology department within Stanford Medicine in the San Francisco Bay Area. Comparable to NBEA as a Northern California ophthalmology provider with sub-specialty depth and clinical research activity, though operating as an academic medical center.
• UCSF Ophthalmology: Academic ophthalmology program at UCSF in San Francisco. Comparable as a Bay Area ophthalmology provider offering sub-specialty care, complex surgical cases, and active clinical research — operating from an academic medical center rather than a community practice.
• Sutter Pacific Medical Foundation Eye Services: Multi-specialty medical foundation affiliated with Sutter Health, operating ophthalmology services across Northern California. Comparable to NBEA in serving Sonoma County-adjacent populations with integrated medical and surgical eye care, though embedded within a larger integrated delivery system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Bay Eye Associates