Toelevering Online

What Toelevering Online does

Toelevering Online is a Netherlands-based, asset-light e-commerce platform that designs, configures, and distributes custom-made window frames (kozijnen), doors, sliding walls (schuifpuien), and related glass for the Dutch construction market. Founded in 2017 and headquartered in Nijverdal, Overijssel, the company operates a web-based 4-step configurator that allows buyers to specify dimensions, panel division, profile type (flat "vlak" or recessed "verdiept"), glazing (HR++ or HR+++), hardware, and color across three material categories: wood (Mahonie, Meranti, Red Grandis, Accoya), plastic/PVC (Gealan, K-VISION, Schücco, Rehau), and aluminum (Reynaers, Aluprof). Pricing is calculated in real time at the point of configuration, with a unit-pricing model, free order check, and a lowest-price guarantee. Toelevering Online does not own production directly; it orchestrates a network of partner factories that build to order and deliver nationwide on a 3–5 working-day custom lead time, shipped via a four-tier box logistics system.

The revenue model blends one-time unit sales (frames, doors, sliding walls, glass) with a B2B subscription-style program, Zakelijk Plus, that offers construction firms pay-after-delivery terms, promotional benefits, and a personalized portal. Two customer segments are served horizontally: B2B (construction companies, contractors, tradesmen) and B2C (homeowners). Differentiation rests on fast custom lead times, transparent online pricing, KOMO / SKG** / PKVW-compliant quality, ISO 9001 processes, and a 10-year warranty. Marketing is digital-first and content-led: the storefront, knowledge bank, Feedback Company reviews (8.4/10 across 1,108 reviews), newsletter, and the Zakelijk Plus program function as the primary acquisition, conversion, and retention surfaces, with no public API, no AI disclosed features, and no disclosed funding, M&A, or ownership transactions.

Name

Toelevering Online

Legal name

Toelevering Online

Website

https://toeleveringonline.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Toelevering Online is a Netherlands-based e-commerce platform that configures, custom-manufactures, and delivers made-to-order windows, doors, and sliding walls in wood, plastic, and aluminum for Dutch construction companies and homeowners, with a 3–5 day custom lead time and nationwide site delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Custom Window and Door Sales: One-time sale of custom-manufactured windows and doors via e-commerce platform. Products include frames, doors, sliding walls, and glass. Pricing is per unit based on dimensions and specifications. Delivery charge calculated based on box type and product dimensions. Free order check included.
2. B2B Zakelijk Plus Program: Subscription-tier business program offering construction companies benefits including pay-after-delivery, promotional offers, and access to personalized portal for streamlined ordering and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Toelevering Online operates an e-commerce platform that sells custom-manufactured windows, doors, and sliding walls in wood, vinyl (PVC), and aluminum materials. Customers configure products online (dimensions, glazing, color, ventilation grilles) with real-time pricing, and the company delivers nationwide in the Netherlands from as little as 3-5 working days. Products carry KOMO and SKG** certifications and a 10-year warranty on frames, glass, and glazing systems.

Product overview

Toelevering Online operates as an e-commerce platform for custom-manufactured windows (kozijnen), doors (deuren), and related building components in the Netherlands. The core product portfolio consists of three main window frame material categories: wood (houten kozijnen) in Mahonie, Meranti, Red Grandis, and Accoya hardwoods; vinyl/PVC (kunststof kozijnen) from brands Gealan, K-VISION, Schüco, and others; and aluminum (aluminium kozijnen) from Reynaers and Aluprof. These are offered alongside complete door ranges (front doors, garden doors, sliding doors) and sliding wall systems (schuifpuien) in all three materials. The company recently added roof windows/skylights (lichtstraten) as a new product category. Customers interact primarily through a web-based configurator tool that enables custom dimension entry, panel configuration, glass selection, and color choices with real-time pricing. The platform is complemented by business services (Zakelijk Plus) for professional builders and a project calculation service for large or complex orders. All products are manufactured to order with delivery starting from 5 working days for frames and 10 working days for standalone glass.

Differentiator

Problem solved

Functional benefit

Products and services

• Houten kozijnen (Wooden Window Frames) Custom-made wooden window frames manufactured from hardwood species (Mahonie, Meranti, Red Grandis, Accoya). Available in flat or recessed (verdiept) profiles with multiple window operation types. Sold per unit with custom dimensions, glazing, and color chosen via the online configurator; delivered nationwide in the Netherlands. Targeted at construction companies, contractors, and homeowners.
• Kunststof kozijnen (Vinyl/PVC Window Frames) Custom-made vinyl/PVC window frames from brands including Gealan, K-VISION, Schüco, and Rehau. Feature multi-chamber profiles for thermal insulation, available in flat or recessed profiles with various solid colors and wood-grain foils. Sold per unit with custom dimensions and specifications via the online configurator.
• Aluminium kozijnen (Aluminum Window Frames) Custom-made aluminum window frames from Reynaers and Aluprof profiles. Marketed for modern aesthetics, weather resistance, and low maintenance, available in matte or glossy coatings with various color options. Sold per unit with custom dimensions and specifications.
• Deuren (Doors) Custom-made door range including front doors (voordeuren), interior doors (binnendeuren), exterior doors (buitendeuren), garden doors (tuindeuren), balcony doors (balkondeuren), tilt-turn doors (draaikiepdeuren), storage doors (bergingsdeuren), and garage doors (garagedeuren) in wood, vinyl, and aluminum. Configurable via the online configurator.
• Schuifpuien (Sliding Walls) Custom sliding wall systems (schuifpuien) available in 2-delige, 3-delige, and 4-delige configurations across wood, vinyl, and aluminum. Designed to create large glass openings for seamless indoor-outdoor transitions; configured and priced per unit via the online configurator.
• Lichtstraten (Roof Windows/Skylights) Roof windows and skylights (schilddak type) for natural light optimization in residential and commercial spaces. Newly added product category in the Toelevering Online assortment.
• Glas op maat (Custom Glass Products)

Quantifiable outcome

• 5 business day lead time on custom-made windows
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Nijhuis ToeleveringcoreImplementation/ SI/ Consulting PartnerSpecialized carpenter factory producing wooden windows for Toelevering Online. Annual quality inspections by independent parties. Employs experienced craftsmen like Bennie who provides installation expertise and knowledge base content.
• GealancoreTechnology or IntegrationMajor plastic window profile manufacturer. Toelevering Online offers Gealan S9000NL and Gealan S9000 systems with multiple chambers, excellent insulation, and various color options including wood grain foils.
• K-VISIONcoreTechnology or IntegrationPlastic window profile supplier offering K-VISION Classic (vlak) and K-VISION Trend (verdiept) profiles with various colors and insulation options.
• Professional Glass SupplierscoreStrategic or Co-development PartnerPartnership with experienced glass production suppliers for HR++ double glass and HR+++ triple glass, including safety glass options. Currently in pilot phase for standalone glass ordering.
• Specialized Window FactoriescoreStrategic or Co-development PartnerNetwork of specialized factories producing Toelevering Online's custom windows and doors. Subject to annual independent quality inspections to ensure consistent high quality standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VELUX Group: Global leader in roof windows and skylights — directly comparable to Toelevering Online's newly launched lichtstraten (skylight) category through brand-led product breadth rather than configurator customization.
• Intergamma (Gamma & Karwei): Owner of the Dutch Gamma and Karwei DIY chains operating ~400 stores nationwide — serves the same homeowner-renovation segment as Toelevering Online's consumer side but through physical retail rather than direct-to-site custom e-commerce.
• Hörmann: European manufacturer and supplier of doors, gates, and frames for residential and commercial use — broad incumbent in doors specifically, overlapping with Toelevering Online's door product line.
• Wienerberger: Leading European producer of building materials including bricks, roof tiles, and increasingly windows and facade systems — relevant incumbent peer in the broader Dutch/European building envelope category.
• Hornbach Baumarkt: Large European DIY/home improvement chain carrying windows, doors, and installation accessories; competes on breadth and physical retail presence rather than configurator-led custom manufacturing depth.
• Saint-Gobain Distribution Netherlands: Global building materials distributor with a major Netherlands footprint supplying windows, glass, and insulation products — broad incumbent adjacent peer serving the Dutch construction professional channel.

Others

• Reynaers Aluminium: Belgian-headquartered aluminum window and door system supplier and a core technology partner of Toelevering Online — comparable as an ecosystem participant shaping aluminum product specs rather than as a direct retail competitor.

Direct peers

• Fenster24: German online retailer of custom-configured windows and doors with manufacturer-direct pricing and home delivery — operates the same e-commerce + configurator + custom-production model as Toelevering Online but in the DACH market.
• Windows24: Europe-wide e-commerce platform selling custom-configured windows and doors across multiple countries at manufacturer prices — closest functional analog to Toelevering Online, with broader geographic reach rather than deep local delivery.

Regional players

• Bauhaus (Netherlands): Pan-European DIY/home improvement chain with stores in the Netherlands carrying windows and doors — competes with Toelevering Online in the consumer DIY segment, primarily on physical-store convenience rather than online configurator depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ToeleveringOnli
• Facebookfacebook.com/ToeleveringOnline
• LinkedInlinkedin.com/company/toelevering-online

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toelevering Online