Sporthaus-Marquardt

What Sporthaus-Marquardt does

Sporthaus Marquardt is a privately held German sports specialty retailer founded in 1961 and headquartered in Fulda, Osthessen. It operates a dual-channel model: a brick-and-mortar store in the Barockstadt Fulda offering in-person consultation, professional running gait analysis, ski edge sharpening and preparation, and club consultation for football teams, alongside a nationwide German e-commerce storefront (excluding German islands) running on the plentyMarkets platform and shipping via DPD and DHL. Payment processing is handled through PayPal, PayPal Plus, and Ratepay. The product portfolio centers on sports apparel, branded footwear and equipment across women, men and children, with depth in running, football/soccer, and winter sports (ski and snowboard), plus adjacent lifestyle, hiking, fitness, tennis, indoor, basketball and outdoor categories, an outlet section at 20-50% discounts, a dedicated SchuhRoom sneaker shop, and a fan shop for the local football club SG Barockstadt Fulda-Lehnerz. Carried brands include adidas, Nike, New Balance, Puma, Asics, Brooks, Hoka, Saucony, On, Mizuno, Converse, Vans, Columbia, Timberland, Spyder, Phenix, Alpina, Protest, Icepeak, Brunotti, Campagnolo, Luhta, Schöffel, Ziener, Vaude and others. Revenue is generated through one-time transactional retail sales (in-store and online) with no subscription component, free shipping on orders over €40 within Germany, and standard shipping at €3.99; returns are free within Germany. The company is family/locally owned, has 11-50 employees, has not disclosed any funding events or M&A activity, and shows no proprietary technology or AI/ML capability in the available data.

Name

Sporthaus-Marquardt

Legal name

Sporthaus Marquardt

Website

https://sporthaus-marquardt.de

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Sporthaus Marquardt is a privately held, Fulda-based German sports specialty retailer founded in 1961, selling branded sports apparel, footwear and equipment through one physical store in Fulda and a Germany-wide e-commerce storefront, with in-store running analysis and ski service as differentiators.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Sports retail
• Athletic apparel
• Running shoes
• Winter sports equipment
• Sports footwear

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: The company generates revenue through direct retail sales of sports apparel, footwear, and equipment through both its online shop and physical retail location in Fulda, Germany. Sales are primarily one-time transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sporthaus-Marquardt is a Fulda-based specialty sports retailer founded in 1961 that sells branded sports apparel, footwear, and equipment through an online shop and a physical store. The assortment covers running, football, winter sports, outdoor, and lifestyle categories, complemented by in-house professional services such as running analysis, ski servicing, and sports-club consultation.

Product overview

Sporthaus Marquardt operates a dual-channel sports retail business combining an online e-commerce platform with a brick-and-mortar store in the Barockstadt Fulda, Germany. The product portfolio centers on sports apparel and branded footwear across three gender segments (women, men, children), with particular strength in Running, Football/soccer, and Winter sports categories. Key brands include adidas (Performance and Originals), Nike, New Balance, Puma, Asics, Brooks, Hoka, Saucony, On, Alpha Industries, Icepeak, Brunotti, Campagnolo, Luhta, Spyder, Phenix, Protest, Schöffel, and Ziener. The Winter sports offering encompasses ski jackets, ski pants, ski functional underwear, ski helmets, ski gloves, and snowboard apparel. Services include in-store professional running analysis for gait optimization, ski edge grinding and preparation service, and club consultation for football teams. The business also operates dedicated outlet and sneaker-shop sections, plus a local fan shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Apparel (Damen / Herren / Kinder) Branded sportswear for women, men and children covering running, football, outdoor, winter, and lifestyle categories, sold to individual consumers via the Fulda store and online shop.
• Branded Sports Footwear Running shoes, football boots, hiking boots, sneakers, and other branded athletic footwear from partner brands, sold to consumers across categories including the dedicated SchuhRoom sneaker shop.
• Winter Sports Apparel & Equipment Ski apparel, ski/snowboard clothing, and related winter sports equipment sold to consumers for the ski season.
• Running Analysis Service In-store professional running analysis offered to runners to help them select appropriate footwear and gear based on gait and biomechanics.
• Ski Service In-house ski servicing (e.g., waxing, edge tuning) provided to customers purchasing or already owning ski equipment.
• Sports Club Consultation Consultation and outfitting services offered to local sports clubs and teams, including team apparel and equipment advice.
• Outlet Section Discounted sports apparel, footwear and equipment sold through the dedicated outlet area at reduced prices.
• SchuhRoom Sneaker Shop Dedicated sneaker and lifestyle footwear shop-within-a-shop offering curated sneaker selections for streetwear and lifestyle consumers.
• SG Barockstadt Fulda-Lehnerz Fanshop Official fan merchandise shop for the local football club SG Barockstadt Fulda-Lehnerz, offering team jerseys, accessories and fan gear.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• SportScheck: German multi-channel sports specialty retailer (now part of Otto Group) operating stores plus a large online shop with the same multi-sport, multi-brand apparel and footwear proposition as Sporthaus-Marquardt.
• Keller Sports: Munich-based online sports retailer focused on premium running, football, outdoor and ski brands with same-day shipping in Germany — directly comparable digital-first specialty assortment.
• Blue Tomato: Austrian-rooted action-sports retailer (now under Zumiez) with strong snowboard, ski and streetwear assortment — direct overlap with Sporthaus-Marquardt's winter-sports and snowboard categories.
• 11teamsports: European team-sports retailer specializing in football kits and club equipment with a club-procurement B2B motion — overlaps directly with Sporthaus-Marquardt's Vereinsberatung and team-outfitting capability.
• INTERSPORT Deutschland: Germany's largest sports-retail cooperative with a network of member stores selling multi-brand apparel, footwear and equipment across running, football and winter sports — directly comparable assortment, customer and channel mix.
• SPORT 2000: German sports-retail cooperative with affiliated stores and online presence carrying multi-brand sports apparel, footwear and equipment for the same running, football and winter-sports categories.

Broad incumbents

• Foot Locker: Global athletic-footwear specialty retailer with German e-commerce and stores focused on Nike, adidas, Puma and other premium sneaker brands — comparable on the branded-shoe retail motion.
• Zalando: Europe's largest online fashion platform with a meaningful sports and athleisure category carrying Nike, adidas and many of the same brands as Sporthaus-Marquardt — represents the broader digital incumbent competing for the same German online sports shopper.
• Decathlon: Global sports retailer with a large German store network and vertically integrated private-label assortment covering running, football, hiking and winter sports at typically lower price points — represents the dominant competitive incumbent in the same categories.

Regional players

• Engelbert Strauss: German workwear and sports-apparel direct retailer with strong domestic presence and its own e-commerce platform — comparable German specialty-retail operating model even if assortment skews to workwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/SporthausMarquardt
• Instagraminstagram.com/sporthaus_marquardt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporthaus-Marquardt