Astley Mobility
Astley Mobility is an Australian specialty retailer selling mobility equipment, disability aids, and medical supplies through two NSW showrooms (St Marys, Pennant Hills) and a Sydney/Blue Mountains e-commerce store, serving NDIS participants, DVA clients, and elderly consumers.
- Company typePrivate
- Founded1981
- HeadquartersSaint Marys, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Astley Mobility does
Astley Mobility is a privately-held Australian specialty retailer founded in 1981 that sells mobility equipment, disability aids, and medical supplies to consumers in the Sydney metropolitan and Blue Mountains regions of New South Wales. The company operates two physical showrooms — a flagship store in St Marys (open seven days, 8:30am to 8pm) and a second location in Pennant Hills — alongside an e-commerce storefront that delivers only within the Sydney and Blue Mountains catchment. Its catalog spans roughly 18 product categories including mobility scooters (its self-described 'big scooter' specialty), wheelchairs, walking aids, bathroom and toilet equipment, bedroom products, braces and supports, continence supplies, daily living aids, transfer equipment, pressure care, first aid, footwear, nutrition, and kids and baby products.
Astley Mobility is a registered provider under both the National Disability Insurance Scheme (NDIS) and the Department of Veterans' Affairs (DVA), giving it direct access to government-funded demand. Revenue is generated through three streams: one-time product sales (ranging from $0.70 consumables to ~$9,365 bespoke bed packages, with premium mobility scooters priced $1,350-$1,999), short-term equipment hire with servicing, and repair/maintenance services on customer-owned equipment. Secondary offerings include pre-loved and ex-hire refurbished equipment at reduced prices, and an 11-item pre-loved catalog currently active.
The go-to-market is direct-to-consumer omnichannel: physical showrooms allow hands-on product testing, the e-commerce site captures NDIS application numbers at checkout, and the company maintains active accounts on Facebook, Instagram, LinkedIn, and X for top-of-funnel engagement. There is no proprietary technology stack; the business is fundamentally a retail distributor of third-party mobility brands with provider credentials. Ownership is undisclosed but appears to be founder or family-held, with no institutional investors, parent company, or M&A activity identified in available sources.
Astley Mobility firmographics
Firmographics- Name
- Astley Mobility
- Legal name
- Astley Mobility
- Website
- https://astleymobility.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astley Mobility is an Australian specialty retailer selling mobility equipment, disability aids, and medical supplies through two NSW showrooms (St Marys, Pennant Hills) and a Sydney/Blue Mountains e-commerce store, serving NDIS participants, DVA clients, and elderly consumers.
- Ownership category
- akta.pro rank
Astley Mobility industry classification
Industry- Product category
- Mobility Equipment Retail
- NAICS
- Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
Keywords
Where Astley Mobility is headquartered
LocationHeadquarters
- HQ city
- Saint Marys
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Astley Mobility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time sale of mobility equipment, medical supplies, and healthcare products through retail stores and e-commerce platform
- Equipment Hire: Short-term rental of mobility scooters and equipment with servicing included
- Equipment Servicing: Maintenance and repair services for customer-owned mobility equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/mass-market products |
| Unit Pricing | Pay-as-you-go | Mid-range medical equipment |
| Unit Pricing | Pay-as-you-go | Premium mobility equipment |
| Unit Pricing | Pay-as-you-go | Bespoke equipment packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Astley Mobility product offering
Product offeringCore offering
Astley Mobility is an Australian retail business that sells mobility equipment, disability aids, and medical supplies through two physical showrooms in NSW (St Marys and Pennant Hills) and an e-commerce website delivering to the Sydney metropolitan and Blue Mountains regions. The product portfolio spans mobility scooters, manual and electric wheelchairs, walking aids, bathroom and bedroom safety equipment, continence products, daily living aids, braces and supports, transfer equipment, medical and therapy devices, first aid supplies, footwear, nutrition, and baby care items. The company also provides equipment hire and after-sale equipment servicing, and is a registered provider for Australia's NDIS and Department of Veterans' Affairs (DVA) funding programs.
Product overview
Astley Mobility is an Australian mobility equipment retailer offering a comprehensive portfolio of mobility and disability aids. The company operates as a multi-category retail platform with core products including mobility scooters, wheelchairs, walking aids, bathroom/toilet equipment, bedroom products, braces & supports, and continence products. Additional offerings include daily living aids, medical & therapy devices, transfer equipment, chairs & tables, pressure care products, first aid supplies, footwear, nutrition supplements, kids & baby products, and COVID protection products. The business also provides secondary offerings through pre-loved/refurbished equipment and services including equipment hire, NDIS support, and DVA (Department of Veteran Affairs) services. The company specializes in serving customers in Sydney and Blue Mountains areas, operating retail locations in St Marys and Pennant Hills with extended trading hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Scooters Electric mobility scooters plus scooter accessories, scooter ramps, and chargers sold to individuals with mobility limitations, including NDIS participants, DVA clients, and self-funding elderly consumers.
- Wheelchairs Manual wheelchairs, electric wheelchairs, wheelchair accessories, power assists, and wheelchair ramps sold to individuals with mobility limitations and their carers.
- Walking Aids Walking assistance devices including rollator walkers, walking frames, forearm walkers, walker accessories, walking sticks, crutches, and foot and ankle supports sold to individuals needing mobility assistance.
- Bathroom & Toilet Equipment Bathroom safety and hygiene equipment including personal care, oral care, bathing accessories, bath and shower seating, toileting accessories, toilet surrounds and seat raisers, safety rails and grab bars, commodes, bed pans and urinals.
- Bedroom Products Bedroom equipment and accessories including beds, bed accessories, pillows, body supports, mattresses, and alarm systems for home care.
- Braces & Supports Orthopedic supports and braces for ankle/foot, knee/leg, wrist/hand, elbow/arm, back/neck, abdominal/groin, and maternity supports.
- Back Supports Back support products including lumbar rolls, mesh back supports, and padded back supports for posture correction and pain relief.
- Continence Products Incontinence management products including disposables for children, men, and women, reusable pants, seat and bedding protectors, urine bags and catheters, washes and barrier creams, wipes and gloves.
- Daily Living Aids Products supporting independent daily living including dining and kitchen aids, dressing and grooming aids, cooling aids, household aids, reaching and turning aids, falls prevention, medical ID tags, medication management, and protective wear and disinfection.
- Medical & Therapy Devices Therapeutic and monitoring devices including alarms, massagers, medical monitors, physical therapy equipment, respiratory care, and sensory processing aids.
- Transfer Equipment Patient transfer equipment including hoists, stand assists, transfer boards and slide sheets, and transfer aids for carers and care recipients.
- Chairs & Tables Specialized seating and tables including chair and bed raisers, day chairs, electric lift chairs, pressure care chairs, steps and footstools, and tables.
- Pressure Care Products Pressure relief and skin protection products including seat cushions, leg elevators and positioners, compression wear, protective wear, and sheepskins.
- First Aid Supplies First aid products including bandages and dressings, finger protection, hot and cold packs, miscellaneous supplies, and first aid kits.
- Footwear Specialized footwear including thongs and sandals, slippers, orthotics, and insoles.
- Nutrition & Supplements Nutritional products including drinks, food thickener, weight loss products, and vitamins.
- Kids & Baby Products Products for children and infants including bottles, nappies and wipes, nutrition and supplements, and personal care items.
- COVID Protection Products Personal protective equipment and disinfection products for COVID-19 protection.
- Pre-Loved Equipment Refurbished and pre-owned mobility equipment including scooters, wheelchairs, beds, chairs, and walking aids sold at reduced prices, sourced from ex-hire and ex-demo inventory.
- Equipment Hire Short-term rental service for mobility scooters and other mobility aids with equipment servicing included, allowing customers to trial equipment before purchase.
- NDIS Support National Disability Insurance Scheme support service including an NDIS contact form to assist customers with funding applications for mobility and disability equipment.
- DVA Services Department of Veterans Affairs information and support service for eligible veterans purchasing mobility and medical equipment through DVA funding.
Companies that use Astley Mobility
Customer profileSegments4 records
Ideal customer profiles4 records
Astley Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astley Mobility partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Astley Mobility competitors and assessment
Company assessmentDirect peers
- MobilityHQ: Australian online and showroom-based retailer of scooters, wheelchairs and rehab equipment. Comparable channel mix (e-commerce-led with physical presence) and overlapping NDIS/DVA-funded trade.
- Aidacare: National distributor and retailer of mobility, rehab and aged-care equipment across Australia with NDIS/DVA registration. Comparable product breadth and customer mix, with broader scale and B2B aged-care exposure alongside the retail motion.
- Healthcare Equip: NSW-based mobility and aged-care equipment retailer specialising in scooters, wheelchairs and daily-living aids for the same elderly and NDIS-funded customer base as Astley.
- BetterLife Healthcare: Australian mobility and aged-care equipment retailer with showrooms and online store, NDIS-registered. Overlaps on mobility scooters, lift chairs, bathroom safety and bedroom equipment sold to funded and private customers.
- Country Care Group: Australian mobility and disability equipment retailer with physical stores and online presence, serving NDIS, DVA and private customers. Directly comparable assortment including scooters, wheelchairs, daily-living aids and bathroom safety.
- Independent Living Specialists (ILS): One of Australia's largest mobility equipment and daily-living-aid retailers, operating showrooms across multiple states plus an e-commerce platform. Directly comparable in product range, customer segments (NDIS, DVA, elderly) and omnichannel model.
Broad incumbents
- Sunrise Medical Australia: Australian arm of a global mobility-equipment manufacturer (wheelchairs, powerchairs, scooters). Acts primarily as a supplier/manufacturer but competes at the wholesale and direct-channel level with retailers like Astley on the same product categories.
- Chemist Warehouse: Australia's largest pharmacy retailer, expanding deeper into mobility, daily-living and home-health categories. Brings massive scale, brand awareness and footfall against which small specialists like Astley compete for the same funded and private-pay customers.
- K Care Healthcare Solutions: Established Australian manufacturer and supplier of hospital, aged-care and mobility equipment including shower commodes, patient handling and transfer aids — categories that overlap with Astley's transfer and bathroom equipment lines.
Emerging players
- Permobil Australia: Australian operation of a global powered wheelchair and complex rehab manufacturer. Sells through dealer networks that include mobility retailers such as Astley, while also increasingly going direct to NDIS-funded end users — making it both a supplier and partial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Astley Mobility social profiles
Digital presenceAstley Mobility compliance and trust
Trust signalCompliance1 record
Astley Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astley Mobility leadership team
Management profileNumber of profiles
Astley Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astley Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astley Mobility
What does Astley Mobility do?
Astley Mobility is an Australian retail business that sells mobility equipment, disability aids, and medical supplies through two physical showrooms in NSW (St Marys and Pennant Hills) and an e-commerce website delivering to the Sydney metropolitan and Blue Mountains regions. The product portfolio spans mobility scooters, manual and electric wheelchairs, walking aids, bathroom and bedroom safety equipment, continence products, daily living aids, braces and supports, transfer equipment, medical and therapy devices, first aid supplies, footwear, nutrition, and baby care items. The company also provides equipment hire and after-sale equipment servicing, and is a registered provider for Australia's NDIS and Department of Veterans' Affairs (DVA) funding programs.
Is Astley Mobility a public or private company?
Astley Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astley Mobility founded?
Astley Mobility was founded in 1981. It employs 11 to 50 people.
Where is Astley Mobility based?
Astley Mobility is headquartered in Saint Marys, Australia, in the Oceania region.
How does Astley Mobility make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Hire and equipment Servicing.
Who are Astley Mobility's main competitors?
Direct peers on record are MobilityHQ, Aidacare, Healthcare Equip, BetterLife Healthcare, Country Care Group and Independent Living Specialists (ILS). Broad incumbents are Sunrise Medical Australia, Chemist Warehouse and K Care Healthcare Solutions. Permobil Australia is listed as an emerging player.
Does Astley Mobility have an API?
No public API is recorded for Astley Mobility.
What industry is Astley Mobility in?
Astley Mobility's product category is Mobility Equipment Retail. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes). Its NAICS code is 532283 and its SIC code is 3842.