de stijl

What de stijl does

de stijl (legally SARL De Stijl) is a French graphic design and publishing agency headquartered in Lorient, Brittany, established in 2017. The firm provides brand identity, packaging, advertising campaign, editorial design, and operational marketing services to premium and luxury brand clients across spirits, watches, jewelry, beauty, banking, publishing, and hospitality sectors. Named after the early 20th-century Dutch De Stijl art movement, the agency positions itself around the trinity of 'concept, strategy, creation' and emphasizes close client collaboration with a relationship-driven go-to-market motion.

The service portfolio is organized into four disciplines: Design graphique (packaging, identity, branding, logotype, web design), Campagne (display/poster, press, digital), Édition (brand books, magazines, press kits, graphic charters, booklets), and Marketing opérationnel (point-of-sale promotion and brand environment activation). The agency uses industry-standard creative tools and has no proprietary technology platform; its public website is built on standard JavaScript by external partner La Coquille Web and hosted by Swiss provider Infomaniak Network SA. Christophe Capitaine serves as Directeur de création (Creative Director) and is the agency's primary public-facing leadership figure. No AI/ML capabilities, patents, integrations, or proprietary models are disclosed.

Revenue is generated on a project-based professional services model, with fees custom-quoted per engagement rather than published pricing. Go-to-market is relationship-driven, with the agency operating from Brittany while serving enterprise clients nationally and internationally — including a notable cluster of Diageo-owned spirits brands (Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Bulleit, Cardhu, Talisker, J&B Rare, J&B Urban Honey) alongside Barclays, De Witt, Poiray, HYT, Ponant, ELLE déco, and others. The firm has no disclosed funding, no parent or subsidiary entities, no acquisitions, and operates as an independent SARL with 1–10 employees.

Name

de stijl

Legal name

SARL De Stijl

Website

https://destijl.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

de stijl is a French graphic design and publishing agency based in Lorient, Brittany, providing branding, packaging, campaign, editorial, and operational marketing services to premium and luxury brands in spirits, watches, jewelry, banking, and publishing sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Lorient

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Creative Services: Professional services revenue from graphic design, branding, identity creation, packaging design, campaign development, editorial design, and operational marketing services. Services are rendered on a project basis to premium brands across spirits, luxury goods, publishing, and hospitality sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SARL De Stijl is a graphic design and publishing agency offering four core service disciplines: Design graphique (packaging, identity, branding, logotype, web design), Campagne (affichage/poster, presse, digital), Édition (brand books, magazines, press kits, graphic charters, booklets), and Marketing opérationnel (point-of-sale promotion, brand environment activation). Services are rendered on a project basis to enterprise clients in spirits, luxury goods, publishing, cosmetics, food, and hospitality.

Product overview

de stijl is a graphic design and publishing agency based in Lorient, Brittany (Bretagne), France, operating as a service-based creative consultancy rather than a software product company. The agency's offering is organized around four core service disciplines: Design graphique (Graphic Design), Campagne (Campaign), Édition (Publishing), and Marketing opérationnel (Operational Marketing). Services under Design graphique include Packaging, Identity, Branding, Logotype, and Web design. Campagne services encompass Affichage (poster/out-of-home advertising), Presse (press), and Digital channels. Édition covers brand books, magazines, press kits, graphic charters, and booklets. Operational Marketing includes point-of-sale promotion and brand environment activation. The agency works primarily with premium brands across luxury goods (watches, jewelry, cosmetics), spirits and beverages (whisky, gin, rum, cider, beer, soft drinks), publishing (magazines), hospitality (cruise lines, restaurants), and sports/event sectors. The company is structured as SARL De Stijl.

Differentiator

Problem solved

Functional benefit

Products and services

• Design graphique (Graphic Design) Graphic design services covering packaging, identity, branding, logotype, and web design for premium and luxury brand clients.
• Campagne (Campaign) Advertising campaign services across affichage (poster/out-of-home), presse (press), and digital channels for enterprise brand clients.
• Édition (Publishing / Editorial Design) Editorial and publishing design covering brand books, magazines, press kits, graphic charters, and booklets for premium brands.
• Marketing opérationnel (Operational Marketing) Operational marketing services covering point-of-sale promotion and brand environment activation for enterprise clients.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La Coquille WebminorImplementation/ SI/ Consulting PartnerExternal web development partner that developed the agency's website (destijl.fr). Website development credited to Steven Baratié of La Coquille Web.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Dragon Rouge: France-headquartered independent creative agency specialising in brand identity, packaging, and retail design for premium and luxury brands. Closest direct comparable to de stijl by geography, scale, and luxury/premium client mix (spirits, beauty, FMCG).
• Carré Noir: Paris-based branding and design agency (now affiliated with Havas) serving luxury and premium brands in identity, packaging, and editorial design. Direct competitor for the same class of French luxury and spirits briefs.
• Mauduit Design: French independent design agency specialised in luxury packaging (watches, jewellery, spirits, cosmetics). Highly comparable to de stijl in targeting the same French/European luxury brand roster with premium packaging design.
• Pentagram: Independent, partner-owned design consultancy famous for premium identity, branding, and editorial design. Comparable to de stijl as a partner-led boutique competing for high-end brand design work across multiple categories.

Broad incumbents

• Superunion (Brand Union): WPP brand consultancy with significant premium and luxury client base, offering strategy, identity, and packaging. Overlaps with de stijl on premium brand work at a much broader holding-company scale.
• Landor & Fitch: Global brand consulting and design firm within WPP, focused on brand strategy, identity, and packaging for premium and luxury clients. Overlaps with de stijl in luxury/spirits/packaging but operates at significantly larger scale across geographies.
• Design Bridge (WPP): WPP-owned brand design network with strong packaging and brand identity practice for premium consumer brands, including spirits. Comparable service mix to de stijl but with global network resources.
• BETC: Leading Paris-based creative agency (Havas) working across brand campaigns, identity, and design for major premium brands. Comparable to de stijl's campaign and brand-design work but with much larger resources and a broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de stijl