in2red
in2red is a Belgian full-service digital agency based in Ieper that delivers custom websites, webshops, bespoke software, SEO/marketing, and branding services to primarily Flemish SMBs and select enterprise clients, operating as a 5-person partnership with project-based, quote-driven pricing.
- Company typePrivate
- Founded2009
- HeadquartersIeper, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What in2red does
in2red is a full-service Belgian digital agency headquartered in Ieper (registered office at Haiglaan 5, 8900 Ieper, with operational presence at Kalfvaart 70), operating as In2Red VOF, a partnership under Belgian law. The company delivers four core service lines: custom responsive websites and e-commerce webshops, bespoke online software with integrations to ERP, CRM, inventory and payment systems, SEO and online marketing (including SEA, social, email, and content), and branding (logo design, corporate identity, and visual consistency across print and digital). Its technical stack centres on responsive web design, custom software development, and third-party integrations with payment providers Mollie and Ingenico; it does not offer its own public API or productised platform.
The agency serves primarily Belgian small and medium-sized businesses in Flanders, with select enterprise clients including Mondelez Benelux (a custom dealer-facing promotional materials platform with stock integration), Clarebout Potatoes (a supplier web portal with internal software integration and automated PDF generation), Kleine Vos / Scholengemeenschap CDI (a nine-site unified school network with Mollie-enabled online sales), and FM Meat (B2B webshop). Additional named clients span retail, food and beverage, agriculture, construction, financial services, and architecture. Business model is project-based professional services with quote-driven, non-publicly-disclosed pricing and monthly billing cadence.
Go-to-market is sales-led and direct: the 5-person team engages clients through personal consultation, emphasising speed of service and tailored solutions over template-based approaches. Distribution is domestic (single-country Belgium), with marketing relying on the agency's own website, an extensive public portfolio of completed work, and client referrals generated from the 1,000+ satisfied customer base. The firm holds no disclosed patents, awards, or external funding; ownership is founder-controlled within the VOF partnership structure.
in2red firmographics
Firmographics- Name
- in2red
- Legal name
- In2Red VOF
- Website
- https://in2red.be
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- in2red is a Belgian full-service digital agency based in Ieper that delivers custom websites, webshops, bespoke software, SEO/marketing, and branding services to primarily Flemish SMBs and select enterprise clients, operating as a 5-person partnership with project-based, quote-driven pricing.
- Ownership category
- akta.pro rank
Where in2red is headquartered
LocationHeadquarters
- HQ city
- Ieper
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
in2red business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Development Services: Custom website and webshop development services. Websites are created to be attractive and functional, tailored to client vision and requirements.
- Custom Software Development: Digitalization of business processes through bespoke online software solutions that improve efficiency.
- SEO & Marketing Services: Online marketing campaigns including SEO and SEA to increase online visibility and attract customers.
- Branding Services: Logo design and recognizable corporate identity including style guides, printed materials, social media layouts, and website integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
in2red product offering
Product offeringCore offering
in2red is a full-service Belgian digital agency that builds custom responsive websites, webshops, and bespoke online software for businesses, with deep integration into clients' existing ERP, accounting, inventory, CRM, and payment systems. The agency also delivers SEO and SEA digital marketing campaigns and corporate branding (logos, style guides, visual identity). All work is delivered as tailored, project-based services rather than packaged products, primarily for Belgian SMBs with selected enterprise clients.
Product overview
in2red is a full-service digital agency offering four core service lines: Websites/E-commerce (responsive websites and webshops built to client specifications), Custom Online Software (bespoke software solutions that digitalize business processes, integrating with ERP, accounting, inventory, CRM, and other existing systems), SEO & Marketing (search engine optimization and online marketing including SEO, SEA, social media, email, and content marketing), and Branding (logo design, visual identity systems, and consistent styling across digital and print). The company serves diverse sectors including retail, education, food/agriculture, construction, and professional services. Notable named client projects include the Mondelez Benelux promotional materials platform, Clarebout Portal for supplier management, the Kleine Vos school network, and Hoevevleesonline.be consumer webshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites and Webshops Custom, responsive websites and e-commerce webshops built to client specifications, including inventory management, online ordering, checkout, and payment integration. Designed to be mobile-friendly across smartphones, tablets, and desktop. Targeted at Belgian businesses that need a tailored, non-template web presence.
- Custom Online Software
- SEO and Online Marketing
- Branding
Quantifiable outcome
- 1000+ satisfied customers with beautiful results
Companies that use in2red
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
in2red technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
in2red partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MolliecorePayment system integration partner. In2Red integrates Mollie payment solutions into client e-commerce websites for online payment processing.
- IngenicocorePayment system integration partner. Online payment systems integration including Ingenico for client e-commerce solutions.
- KomRsantminorDesign partner for the drafabGreen project. KomRsant handled design while In2Red took full development including front-end and back-end.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
in2red competitors and assessment
Company assessmentBroad incumbents
- iO (formerly Intracto): iO is a large Belgian-founded digital agency offering end-to-end services across strategy, technology, marketing, and content. It competes with in2red across websites, e-commerce, custom software, and digital marketing, but at significantly greater scale and broader geographic reach.
- Accenture Song (Belgium): Accenture Song is the experience and digital agency arm of Accenture, including Belgian operations. It is a broad incumbent offering custom digital platforms, commerce, and brand experiences that overlap with in2red's enterprise-grade custom software and branding offerings.
- The Reference: The Reference is a Belgian digital agency (now part of iO) specializing in websites, digital strategy, and content platforms for brands and public-sector clients. It overlaps with in2red on custom website delivery and branding services at a larger scale.
- Deloitte Digital (Belgium): Deloitte Digital is the global consultancy's digital transformation arm, with a Belgian practice delivering large-scale web platforms, e-commerce, and marketing technology. It competes for enterprise digital projects similar to in2red's Mondelez/Clarebout engagements but operates as part of a wider portfolio.
Direct peers
- Comfortel: Comfortel is a Belgian web and e-commerce agency that builds websites, webshops, and digital marketing solutions for SMB clients. It is a direct regional peer competing for the same Belgian SMB custom development and SEO/SEA engagements.
- Netgen: Netgen is a digital agency with roots in Belgium and broader European operations building custom websites, e-commerce platforms, and digital experiences. It is comparable to in2red on custom web development and digital marketing offerings for SMB and enterprise clients.
- In The Pocket: In The Pocket is a Belgian digital product studio that designs, builds, and grows digital platforms and custom software for enterprise and growth-stage clients. It directly overlaps with in2red on custom web/software development and shares the Belgian market and consultative sales motion.
- Ixor: Ixor is a Belgian consultancy and software development firm delivering custom web applications and integrations for business clients. It directly competes with in2red's custom online software and ERP/CRM integration services in the Belgian mid-market.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
in2red social profiles
Digital presencein2red financial estimates
Financial estimateRevenue estimate
Valuation estimate
in2red leadership team
Management profileNumber of profiles
in2red funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
in2red M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about in2red
What does in2red do?
in2red is a full-service Belgian digital agency that builds custom responsive websites, webshops, and bespoke online software for businesses, with deep integration into clients' existing ERP, accounting, inventory, CRM, and payment systems. The agency also delivers SEO and SEA digital marketing campaigns and corporate branding (logos, style guides, visual identity). All work is delivered as tailored, project-based services rather than packaged products, primarily for Belgian SMBs with selected enterprise clients.
Is in2red a public or private company?
in2red is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was in2red founded?
in2red was founded in 2009. It employs 1 to 10 people.
Where is in2red based?
in2red is headquartered in Ieper, Belgium, in the Europe region.
How does in2red make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are custom Software Development, SEO & Marketing Services and branding Services.
Who are in2red's main competitors?
Broad incumbents on record are iO (formerly Intracto), Accenture Song (Belgium), The Reference and Deloitte Digital (Belgium). Direct peers are Comfortel, Netgen, In The Pocket and Ixor.
Does in2red have an API?
No public API is recorded for in2red.