HF Coors

What HF Coors does

HF Coors is a privately held American ceramic dinnerware manufacturer founded in 1925 and operating from a 32,000 sq. ft. facility on 3.5 acres in Tucson, Arizona. The company produces high-alumina vitrified ceramic dinnerware fired at 2,330°F, achieving a water absorption rate below 0.5%. All pieces are lead-free and cadmium-free, certified to FDA and California Proposition 65 standards. The product line spans 3, 4, 12, and 16-piece dinnerware sets, more than 20 distinct pattern collections, and individual open-stock pieces across plates, bowls, platters, and drinkware. Patterns range from solid-color basics to hand-painted designs such as Acapulco and Bella Flora, with 40+ standard glaze colors and custom formulation available.

Name

HF Coors

Legal name

HF Coors

Website

https://hfcoors.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

HF Coors manufactures lead-free, high-alumina vitrified ceramic dinnerware in Tucson, Arizona since 1925, selling through e-commerce, a factory store, foodservice distributors, and direct commercial sales to restaurants, hotels, and government.

Ownership category

akta.pro rank

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ceramic Dinnerware Sales: Direct sales of ceramic dinnerware including plates, dishes, cups, mugs, bowls, trays, platters, baking dishes, salt and pepper sets, sugar bowls, creamers, ramekins, and other kitchenware. Sold as individual pieces and complete sets (3-piece, 4-piece, 12-piece, 16-piece).
2. Custom/Private Label Programs: Custom dinnerware programs including Branded Dinnerware (logo imprinting), Signature Glaze (proprietary colors), and Bespoke (fully custom shapes). Targets restaurants, hotels, and brands wanting custom ceramic dinnerware.
3. Government Contracts: GSA contract holder since 1999. Multiple award schedule contracts for government procurement of ceramic dinnerware and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HF Coors manufactures vitrified high-alumina ceramic dinnerware in Tucson, Arizona, producing plates, bowls, platters, drinkware, mugs, serving pieces, ramekins, and complete dinnerware sets (3, 4, 12, and 16-piece configurations) across 22+ pattern collections including hand-painted and solid-color lines. The company sells its products directly to consumers through its e-commerce website and physical factory store, and to commercial buyers (restaurants, hotels, hospitality operators, foodservice distributors, and government agencies) through direct sales, distributors, and GSA contracts. It also offers custom dinnerware programs with logo imprinting, proprietary glaze colors, and bespoke shape development.

Product overview

HF Coors is a manufacturer of high-quality commercial-grade ceramic dinnerware made 100% in Tucson, Arizona since 1925. The product portfolio centers on vitrified ceramic dinnerware known for being lead-free, chip-resistant, and non-porous. Product line includes dinnerware sets (3, 4, 12, and 16-piece configurations), over 20 pattern collections (ranging from solid colors like American Bistro and American White to hand-painted designs like Acapulco, Bella Flora, and Mimbreno), individual pieces across categories (plates, bowls, platters), and comprehensive drinkware (mugs, cups, teapots). Commercial programs offer customization including logo imprinting, proprietary glazes, and bespoke shape development for restaurant, hotel, and branded partnerships. All products are restaurant-grade certified, meeting FDA, CA Prop 65, and commercial dishwasher standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinnerware Sets Complete dinnerware sets in 3-piece place settings, 4-piece starter sets, 12-piece family-of-four sets, and 16-piece entertaining sets. Sold in patterns ranging from solid American Bistro/White to hand-painted Acapulco and Sonoran Desert. Pricing ranges from approximately $64 (American White 3-piece) to $1,042 (Sonoran Desert 12-piece). Designed for both home dining and commercial foodservice use.
• Plates Individual plates including Dinner Plates, Salad Plates, Dessert Plates, Bread & Butter Plates, Charger Plates, Luncheon Plates, Sample Plates, Butter Dishes, and Fruit Dishes, sold individually or as part of sets across the full pattern catalog. Built from vitrified, lead-free, chip-resistant ceramic.
• Bowls Individual bowls across Cereal, Soup, Salad, Serving, Pasta, Prep, Small, Dip, and Poke styles, plus Ramekins. Sold individually or as sets; same vitrified ceramic construction as other dinnerware lines.
• Platters Serving platters including Charcuterie, Circle, Oval, Rectangle, Square, and Handled styles, used for presentation and serving across residential and commercial settings.
• Drinkware Drinkware line spanning Coffee Mugs (11oz and 15oz including the 2025 Blue Bayou reactive-glaze launch), Mug Sets, White Mugs, Southwestern Coffee Mugs, Espresso Cups, Cups and Saucers, Cliff Dweller Mugs with ancient pueblo designs, and Teapots. All are vitrified ceramic and dishwasher safe.
• Gifts Gift items including collectible ornaments with desert wildlife, rodeo, and seasonal themes; rodeo-themed mugs; soap dishes; spoon rests; salt and pepper shakers; branded t-shirts; and dipping dish sets. Targeted at consumer gift-giving.
• Commercial Dinnerware Programs Custom commercial-grade dinnerware programs for restaurants, hotels, distributors, and brands. Includes Branded Dinnerware (logo imprinting), Signature Glaze (proprietary color development), and Bespoke (fully custom shape development). Vitrified ceramic meets commercial dishwasher, salamander broiler, and thermal shock standards. Pricing is quote-based via the commercial sales team.

Quantifiable outcome

• Water absorption rate below 0.5% (fully vitrified threshold)
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Fox Restaurant ConceptscoreStrategic or Co-development PartnerRestaurant group that has specified HF Coors dinnerware for years due to consistency, durability, and American-made quality across their restaurant concepts.
• Joey RestaurantscoreStrategic or Co-development PartnerNational restaurant group specifying HF Coors for consistent quality and durability across multiple restaurant locations.
• Snooze EaterycoreStrategic or Co-development PartnerRestaurant chain specifying HF Coors for restaurant-grade performance and durability over years of daily service.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Homer Laughlin China Company: Largest remaining American dinnerware manufacturer (maker of Fiesta / Fiestaware), based in Newell, WV. Directly comparable as a US-based vitrified ceramic dinnerware producer serving both commercial foodservice and consumer channels.
• Steelite International: Commercial-grade dinnerware and tableware supplier to restaurants and hospitality worldwide. Directly comparable in the commercial foodservice segment HF Coors targets, though Steelite is a broader portfolio player rather than pure ceramic.
• Hall China Company: US-based commercial ceramic manufacturer specializing in restaurant-grade vitrified china. Directly comparable on product technology (vitrified ceramic, commercial dishwasher/oven safe) and target customer (restaurants and foodservice).
• World Tableware: Commercial dinnerware brand serving foodservice operators. Directly comparable in the commercial restaurant and hospitality customer segment; competes on similar plate, bowl, and cup categories.

Broad incumbents

• Fortessa Tableware Solutions: Broader tableware distributor/oem catering to commercial and consumer channels. Comparable in targeting restaurant and hospitality accounts with branded dinnerware, though with a much wider product portfolio spanning materials and origins.
• Lenox Corporation: Heritage American dinnerware and giftware brand with a century-long operating history. Comparable as a long-standing US-marketed dinnerware brand serving both consumer and commercial gifting/tabletop, though broader and more mainstream than HF Coors.
• Villeroy & Boch: European heritage premium ceramic and tableware manufacturer. Comparable in premium ceramic dinnerware and tabletop aesthetic, though with a much broader global portfolio and brand prestige.
• Corelle Brands: Owner of Corelle, Pyrex, and other major dinnerware and kitchenware brands. Comparable as a major dinnerware consumer brand, though with mass-market positioning and largely outsourced manufacturing rather than US-made ceramic production.
• Oneida Ltd. Long-established American tableware brand with both consumer and foodservice product lines. Comparable in serving commercial and consumer dinnerware channels, though Oneida is primarily flatware and tabletop rather than pure ceramic dinnerware.

Emerging players

• Carlisle FoodService Products: Foodservice equipment and tableware supplier with growing dinnerware categories. Comparable as a foodservice distributor partner / competitor; partial overlap in commercial but broader in materials and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hfcoors1
• YouTubeyoutube.com/channel/UCTGnqVt7BBB4Cctc6rmxsyQ
• Facebookfacebook.com/HFCoors.Dinnerware
• LinkedInlinkedin.com/company/hfcoors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HF Coors