AIJU & HEISEI GROUP

Name

AIJU & HEISEI GROUP

Legal name

社会福祉法人愛寿会・社会福祉法人平成会 (Social Welfare Corporation Aijukai and Social Welfare Corporation Heiseikai)

Website

https://aijukai-group.com

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (62399)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Dementia Personal Care (ADLs) Support (HSABAEAB), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Elderly care services
• Nursing home care
• Long-term care insurance
• Home care services
• Group home dementia care

Headquarters

HQ city

Matsuyama

HQ country

Japan

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Long-Term Care Insurance Services: Primary revenue stream from services covered under Japan's public long-term care insurance system (介護保険). Government insurance reimbursements constitute the majority of service fees, with user co-pays based on care level and income.
2. Resident/User Fees: Monthly residence fees, meals, and utility charges paid by residents at care houses, group homes, and paid nursing homes. Fees vary by facility type and are income-differentiated.
3. Short-Term Stay and Day Care Services: Revenue from short-stay (ショートスティック) and day care (通的介護/デイサービス) services charged on a per-use basis under the care insurance system.
4. Self-Pay Care Services: Support Aijyu (サポートあいじゅ) services outside the insurance system, providing外出援助、家事手伝い、見守り服务等 at user expense.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AIJU & HEISEI GROUP operates 17 elderly care facilities across Ehime Prefecture, Japan, delivering a full continuum of facility-based residential care (special nursing homes, paid nursing homes under the "Grand Life" brand, group homes, care houses) and home-based care (home help, day care, day rehabilitation, short-stay, small-scale multifunctional home care, self-pay support services). The group is funded primarily through Japan's public long-term care insurance (介護保険) reimbursements with supplementary resident co-pays and self-pay fees.

Product overview

AIJU & HEISEI GROUP operates as a dual-foundation social welfare organization providing comprehensive elderly care services across Ehime Prefecture, Japan. The portfolio consists primarily of facility-based residential services (介護老人福祉施設, 介護老人保健施設, 介護付有料老人ホーム under the Grand Life brand, ケアハウス, グループホーム) and home-based services (訪問介護, 通所介護/デイサービス, 通所リハビリテーション/デイケア, 短期入所生活介護/ショートスティ, 小規模多機能型居宅介護, サポートあいじゅ fee-based services). The group also operates consultation services including 居宅介護支援事業所 and 地域包括支援センター. Key facility brands include: 愛寿荘, 伊予あいじゅ, であい, 垣生あいじゅ, 瀬戸あいじゅ, あいじゅ祝谷 (under 愛寿会), 道後, さや, ジェントルハートみつ (under 平成会), and the paid nursing home brand グランドライフ (衣山, 幸樹, あいじゅ新川, であい, あいじゅ祝谷, さや). The organization operates 17 facilities in Matsuyama City and surrounding areas, offering a complete spectrum from independent living to round-the-clock nursing care.

Differentiator

Problem solved

Functional benefit

Products and services

• 介護老人福祉施設 (特別養護老人ホーム) / Special Nursing Home for the Elderly Long-term nursing care welfare facility providing comprehensive care including bathing,排泄 (toileting), meals, functional training, health management, and medical support for elderly residents requiring constant care (要介護1-5). Covered primarily by public long-term care insurance.
• 地域密着型介護老人福祉施設 (小規模特別養護老人ホーム) / Community-Based Small-Scale Nursing Home Community-based small-scale nursing care facility offering unit-type care for approximately 10 residents in a home-like environment, providing meals, bathing,排泄 care, oral care, and functional training.
• 介護老人保健施設 / Elderly Nursing Care Health Facility Elderly nursing care health facility for individuals requiring nursing care and rehabilitation whose medical condition has stabilized, with the goal of returning home. Includes 24-hour caregiving staff and rehabilitation services.
• 介護付有料老人ホーム (グランドライフシリーズ) / Paid Nursing Home - Grand Life Series Fee-based nursing homes with 24-hour caregiving staff providing meals, bathing,排泄 assistance, housekeeping, health consultations, rehabilitation, and recreational activities. Brand includes Grand Life Aiju Niikawa, Grand Life Deai, Grand Life Kouju, Grand Life Kinuyama, Grand Life Aiju Iwaiyashita, and Saya.
• ケアハウス / Care House Affordable housing facility for elderly individuals aged 60+ who have concerns about living independently, offering meals, bathing assistance, emergency response, and support for using home care services.
• 介護付ケアハウス / Fee-Based Care House Fee-based care house for individuals aged 60 and over who require some assistance with daily living, offering自立 support in facilities equipped with kitchens and bathrooms.
• グループホーム / Group Home Group home providing domestic-style living with caregiver support for daily activities including laundry, cleaning, and meal preparation, designed for elderly requiring nursing care support and typically specialized for dementia care.
• 訪問介護 (ホームヘルプサービス) / Home-Visit Care (Home Help Service) Home-visit service where caregivers provide meals,排泄, bathing assistance and daily living support at the user's residence.
• 通所介護 (デイサービス) / Day Care Service Day care service providing transportation, meals, bathing, rehabilitation, and recreational activities at facilities to maintain and improve physical function while supporting independent daily living.
• 通所リハビリテーション (デイケア) / Day Rehabilitation (Day Care) Day rehabilitation service providing physical therapy, occupational therapy, and recreational activities to maintain and improve physical function for users to live independently at home.
• 短期入所生活介護 (ショートステイ) / Short-Term Stay Life Care (Short Stay) Short-term stay service allowing temporary residence for users when family caregivers need respite due to illness, travel, or other temporary inability to provide care.
• 短期入所療養介護 (医療型ショートステイ) / Short-Term Stay Medical Care (Medical Short Stay) Medical short-term stay service providing nursing care, rehabilitation, and daily life support during temporary facility stays for users requiring medical management.
• 小規模多機能型居宅介護 / Small-Scale Multi-Functional Home Care Small-scale multi-functional home care combining visit, day care, and short-term stays, providing 24-hour 365-day services centered around day attendance according to user needs and wishes.
• サポートあいじゅ / Support Aiju Fee-based caregiving services not covered by long-term care insurance, including外出 assistance, daily cleaning, shopping accompaniment, hospital visit accompaniment, meal assistance, and monitoring services for users aged 60 and over.
• 居宅介護支援事業所 / Home Care Support Office Home care support office where care managers provide consultations and create care plans for users to help them live independently at home.
• 地域包括支援センター / Regional Comprehensive Support Center Regional comprehensive support center staffed by public health nurses, social workers, and chief care managers providing consultation, information provision, and coordination of services for elderly residents to enable independent living in familiar communities. Operated under municipal authorization from Matsuyama City.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and moderate.

• 松山ベテル病院coreOthersCooperative medical institution providing medical support to facilities such as あいじゅ祝谷. Supports daily health management, medical coordination, and emergency response for residents.
• 奥島病院coreOthersPartner hospital providing medical care coordination, health check-ups, and emergency medical support for residents at multiple group facilities including あいじゅ祝谷, グランドライフ幸樹, 垣生あいじゅ.
• ながと脳神経外科・心療内科クリニックcoreOthersMost frequently referenced medical partner across the group. Provides neurology, psychotherapy, and general medical services. Appointed physician (委託医) conducting regular facility rounds at multiple facilities. Preferred medical partner for dementia care coordination.
• 尾崎病院・尾崎歯科coreOthersDental clinic providing oral health care, dental check-ups, and treatment coordination across most group facilities. Essential for elderly oral care and dysphagia management.
• 南松山病院coreOthersMedical cooperative hospital providing medical care coordination for residents at 伊予あいじゅ, グランドライフあいじゅ新川, グランドライフ幸樹, and 垣生あいじゅ.
• 砥部病院moderateOthersRegional hospital in Tohehi area providing medical support for facilities including 垣生あいじゅ and であい.
• 愛媛生協病院coreOthersAdjacent to 愛寿荘 facility, providing tight medical integration with daily health management, regular facility rounds, and emergency response. Critical partner for the group's flagship facility.
• 冲永内科moderateOthersInternal medicine clinic providing regular medical care and health management for residents at さや facility.
• 柳井内科クリニック・十亀皮膚科・とりかい眼科・グリーン歯科moderateOthersMulti-specialty medical network providing dermatology, ophthalmology, internal medicine, and dental services for 道後 facility residents.
• 伊方町国民健康保険瀬戸診療町見・会所coreOthersMunicipal medical clinic on the Sadamisaki Peninsula providing primary care and health management for 瀬戸あいじゅ residents. Essential given the remote location of the facility.
• 松山市coreOthersMunicipal government委托 松山市地域包括支援センター operations to the group for two sub-centers (垣生・余土 and 湯築・桑原・道後), representing official government authorization for community elderly care coordination.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Sompo Care Inc. One of Japan's largest elderly care operators, part of SOMPO Holdings, running nursing homes, group homes, and home care nationwide. Comparable to Aijukai in offering the full care continuum, but with national scale, for-profit capital backing, and proprietary service quality frameworks that the regional nonprofit cannot match.
• Nichii Gakkan Company: Major Japanese care service provider operating nursing homes, day care, home visit care, and care staff education/training across Japan. Closely comparable service portfolio to Aijukai (facility-based + home-based + care management), but operating at national for-profit scale.
• Benesse Style Care Co., Ltd. Subsidiary of Benesse Corporation operating fee-based nursing homes (有料老人ホーム), group homes, and day care across Japan. Directly comparable to Aijukai's Grand Life paid nursing home brand and care house operations, with stronger premium brand positioning.

Direct peers

• Message Co., Ltd. Osaka-based provider of paid nursing homes and group homes with a regional multi-facility model. Directly comparable to Aijukai in offering the Grand Life-style paid nursing home concept alongside dementia-focused group homes under a regional operator identity.
• Green Life Co., Ltd. Special nursing home (tokuyou) and care facility operator with a regional multi-facility model. Closely comparable to Aijukai's core tokuyou-led service model, providing 24-hour nursing care for the elderly in residential settings.
• Care Service Co., Ltd. Tokyo-listed elderly care provider operating nursing homes, group homes, and home care services. Comparable service mix to Aijukai with similar mix of facility-based residential care and home visit services, but operating across multiple prefectures.
• Sawayaka Club Co., Ltd. Fukuoka-based operator of fee-based nursing homes and group homes with a regional multi-facility model. Comparable to Aijukai in operating a multi-facility network of paid nursing homes and dementia group homes in regional Japan, though concentrated in Kyushu rather than Shikoku.

Regional players

• Asahi Care Service Co., Ltd. Kansai-focused operator of fee-based nursing homes and care services. Comparable to Aijukai's paid nursing home operations under the Grand Life brand, though geographically focused on western Japan rather than Shikoku.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIJU & HEISEI GROUP