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Lucidity

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Namestring
Lucidity
Legal namestring
Lucidity
Websiteurl
lucidity.co.za
Company typeenum
Private
Founded yearint
2004
Descriptiontext

Lucidity is a South African specialist technical production and equipment rental company founded around 2004 and headquartered in Midrand, Gauteng. The company delivers integrated event staging services spanning audio visual, lighting, sound, staging, cameras, CAD drawings, site management, logistics coordination, and set & stage design. Its core offering is a bundled, project-based technical production service positioned as a full-stack alternative to clients procuring these capabilities separately.

The company's revenue model is professional services combined with equipment rental, priced on a quote-by-project basis with no public pricing. Go-to-market is sales-led and relationship-driven, targeting enterprise corporates (Nedbank, Oracle, Discovery Health, McKinsey), government entities (IEC, G20, French Consulate), and professional associations across South Africa. The company has historically served high-profile events including four South African national election cycles (2011, 2016, 2019, 2024), G20 Welcome and Gala Receptions, and the Top Gear Festival, with marketing primarily through an online portfolio showcase and client testimonials.

Despite a small team of 1-10 employees, Lucidity has accumulated a diversified client roster spanning financial services, technology, healthcare, government, automotive, consulting, and energy sectors. It received consecutive TPSA Production Manager of the Year awards in 2004, 2006, 2008, and 2009. The company is privately held with no disclosed institutional investors or funding rounds, and is headquartered at 36 Monte Carlo Crescent, Kyalami Business Park.

Short descriptiontext

Lucidity is a South African specialist technical production and equipment rental company founded in 2004, providing integrated AV, lighting, sound, staging, and event design services to corporate, government, and professional association clients across South Africa.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersGauteng, South Africa
HQ citystring
Gauteng
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
event technical production, audio visual services, equipment rental, event staging, lighting and sound
Industry2 codes
1Staging & Rigging Services
CodeMPAGAKAAPrimaryYes
2Audio-Visual Equipment Rentals (Sound, Projection, Screens)
CodeHSACAFAFPrimaryNo
NAICS code1 code
  • Professional, Scientific, and Technical Services541
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Event Production Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Event Technical Production Services
TypeProfessional Services
Description

Technical production services for corporate events including audio visual, lighting, sound, staging, and cameras. Services are project-based and one-time per event, with integrated support from planning through execution.

lucidity.co.za
2Equipment Rental
TypeHardware Sales
Description

Equipment rental as part of comprehensive technical production services. Includes staging equipment, AV gear, lighting, sound systems, and cameras.

lucidity.co.za
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Lucidity is a specialist technical production and equipment rental company that delivers integrated event staging services for high-profile corporate, government, and professional events. The offering spans audio visual, lighting, sound, staging, and camera services, supplemented by CAD drawings, detailed floor plans, site management, logistics, and set & stage design. Services are project-based and delivered on-site at event locations primarily across South Africa.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Successfully delivered events for 26th Annual Labour Law Conference, G20 events, multiple IEC elections, and high-profile corporate conferences
Product overview1 text field

Lucidity is a specialist technical production and equipment rental company offering integrated event staging services. The core portfolio consists of technical production capabilities including Audio Visual, Lighting, Sound, Staging, and Cameras, supported by Detailed Floor Plans, CAD Drawings, Site Management & Logistics, and Set & Stage Design. These services are delivered as a unified offering for events ranging from intimate boardroom conferences through to large-scale outdoor events, product launches, exhibitions, and seminars. The company positions itself as a full-service provider handling all technical and logistical aspects of event production.

Product and service1 record
1Technical Production
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Telkom Mobile
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2014-01-01
Description

Telkom Mobile engaged Lucidity for event activation services. Lucidity delivered successful event execution leading to potential continued partnership.

2Event Alchemy
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2013-07-14
Description

Event Alchemy collaborated with Lucidity for Bastille Day event. Event Alchemy coordinated the overall event while Lucidity provided technical production services including audio visual, lighting, and staging.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Freeman
TypeBroad incumbent
Description

Freeman is a global event experience company providing AV production, staging, and brand experiences at scale for corporate events, trade shows, and exhibitions — a broad incumbent with overlapping capabilities to Lucidity on multinational and pan-African event bids.

2Stage Audio Works
TypeDirect peer
Description

Stage Audio Works is a South African-based technical production and equipment rental company delivering AV, lighting, sound, and staging services to corporate, government, and entertainment clients, directly competing with Lucidity for the same Midrand-area enterprise and event work.

3PRG (Production Resource Group)
TypeBroad incumbent
Description

PRG is one of the world's largest event production services and equipment rental companies, offering lighting, video, audio, and rigging at global scale. It represents the broader incumbent tier that Lucidity would compete against for international-tier events in Africa.

4Prosound
TypeDirect peer
Description

Prosound is a South African professional audio, lighting, and event technical services provider serving corporate events, conferences, and live productions, with overlapping capabilities and customer base to Lucidity in the regional market.

5Gearhouse South Africa
TypeDirect peer
Description

Gearhouse is the largest integrated technical event production and rental company in South Africa, offering AV, lighting, sound, staging, and rigging. It is the most direct competitor to Lucidity across virtually all service lines and customer types.

6Encore Global
TypeBroad incumbent
Description

Encore Global (formerly PSAV) is a large global provider of event technology, AV production, and venue services for hotels, conventions, and corporate meetings, representing the broader incumbent tier competing for multinational event spend in Africa.

7Visual Audio Productions
TypeDirect peer
Description

Visual Audio is a Johannesburg-based event production and AV rental company offering lighting, sound, staging, and video services to corporate clients, conferences, and exhibitions — competing with Lucidity for the same Gauteng-based enterprise events.

8MGG (Mahlangu Group Global)
TypeRegional player
Description

MGG is a South African event production and technical services company offering staging, lighting, sound, and rigging across the SADC region, with a comparable service portfolio and customer base to Lucidity.

9Wild & Marr
TypeDirect peer
Description

Wild & Marr is a South African distributor and event technical services provider specializing in professional audio, AV, and lighting solutions for live events and corporate productions, with overlapping capabilities to Lucidity in the corporate event space.

10AVT Group
TypeRegional player
Description

AVT Group is a South African audio-visual integration and event production company delivering AV solutions, staging, and event technical services to corporate clients, with overlap to Lucidity in the Gauteng corporate events segment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers22 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lucidity

Event Production Serviceslucidity.co.za

Lucidity is a South African specialist technical production and equipment rental company founded in 2004, providing integrated AV, lighting, sound, staging, and event design services to corporate, government, and professional association clients across South Africa.

What Lucidity does

Lucidity is a South African specialist technical production and equipment rental company founded around 2004 and headquartered in Midrand, Gauteng. The company delivers integrated event staging services spanning audio visual, lighting, sound, staging, cameras, CAD drawings, site management, logistics coordination, and set & stage design. Its core offering is a bundled, project-based technical production service positioned as a full-stack alternative to clients procuring these capabilities separately.

The company's revenue model is professional services combined with equipment rental, priced on a quote-by-project basis with no public pricing. Go-to-market is sales-led and relationship-driven, targeting enterprise corporates (Nedbank, Oracle, Discovery Health, McKinsey), government entities (IEC, G20, French Consulate), and professional associations across South Africa. The company has historically served high-profile events including four South African national election cycles (2011, 2016, 2019, 2024), G20 Welcome and Gala Receptions, and the Top Gear Festival, with marketing primarily through an online portfolio showcase and client testimonials.

Despite a small team of 1-10 employees, Lucidity has accumulated a diversified client roster spanning financial services, technology, healthcare, government, automotive, consulting, and energy sectors. It received consecutive TPSA Production Manager of the Year awards in 2004, 2006, 2008, and 2009. The company is privately held with no disclosed institutional investors or funding rounds, and is headquartered at 36 Monte Carlo Crescent, Kyalami Business Park.

Lucidity firmographics

Firmographics
Name
Lucidity
Legal name
Lucidity
Website
https://lucidity.co.za
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
1–10 employees
Short description
Lucidity is a South African specialist technical production and equipment rental company founded in 2004, providing integrated AV, lighting, sound, staging, and event design services to corporate, government, and professional association clients across South Africa.
Ownership category
akta.pro rank

Lucidity industry classification

Industry
Product category
Event Production Services
NAICS
Professional, Scientific, and Technical Services (541)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Staging & Rigging Services (MPAGAKAA)
akta.pro secondary industry
Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

  • Event technical production
  • Audio visual services
  • Equipment rental
  • Event staging
  • Lighting and sound

Where Lucidity is headquartered

Location

Headquarters

HQ city
Gauteng
HQ country
South Africa
HQ region
Africa

Offices1 record

Markets served

Lucidity business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

  1. Event Technical Production Services: Technical production services for corporate events including audio visual, lighting, sound, staging, and cameras. Services are project-based and one-time per event, with integrated support from planning through execution.
  2. Equipment Rental: Equipment rental as part of comprehensive technical production services. Includes staging equipment, AV gear, lighting, sound systems, and cameras.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Lucidity product offering

Product offering

Core offering

Lucidity is a specialist technical production and equipment rental company that delivers integrated event staging services for high-profile corporate, government, and professional events. The offering spans audio visual, lighting, sound, staging, and camera services, supplemented by CAD drawings, detailed floor plans, site management, logistics, and set & stage design. Services are project-based and delivered on-site at event locations primarily across South Africa.

Product overview

Lucidity is a specialist technical production and equipment rental company offering integrated event staging services. The core portfolio consists of technical production capabilities including Audio Visual, Lighting, Sound, Staging, and Cameras, supported by Detailed Floor Plans, CAD Drawings, Site Management & Logistics, and Set & Stage Design. These services are delivered as a unified offering for events ranging from intimate boardroom conferences through to large-scale outdoor events, product launches, exhibitions, and seminars. The company positions itself as a full-service provider handling all technical and logistical aspects of event production.

Differentiator

Problem solved

Functional benefit

Products and services

  • Technical Production

Quantifiable outcome

  • Successfully delivered events for 26th Annual Labour Law Conference, G20 events, multiple IEC elections, and high-profile corporate conferences

Companies that use Lucidity

Customer profile

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Lucidity technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Lucidity partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

  • Telkom MobileminorStrategic or Co-development Partner · 1 January 2014Telkom Mobile engaged Lucidity for event activation services. Lucidity delivered successful event execution leading to potential continued partnership.
  • Event AlchemyminorStrategic or Co-development Partner · 14 July 2013Event Alchemy collaborated with Lucidity for Bastille Day event. Event Alchemy coordinated the overall event while Lucidity provided technical production services including audio visual, lighting, and staging.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Lucidity competitors and assessment

Company assessment

Broad incumbents

  • Freeman: Freeman is a global event experience company providing AV production, staging, and brand experiences at scale for corporate events, trade shows, and exhibitions — a broad incumbent with overlapping capabilities to Lucidity on multinational and pan-African event bids.
  • PRG (Production Resource Group): PRG is one of the world's largest event production services and equipment rental companies, offering lighting, video, audio, and rigging at global scale. It represents the broader incumbent tier that Lucidity would compete against for international-tier events in Africa.
  • Encore Global: Encore Global (formerly PSAV) is a large global provider of event technology, AV production, and venue services for hotels, conventions, and corporate meetings, representing the broader incumbent tier competing for multinational event spend in Africa.

Direct peers

  • Stage Audio Works: Stage Audio Works is a South African-based technical production and equipment rental company delivering AV, lighting, sound, and staging services to corporate, government, and entertainment clients, directly competing with Lucidity for the same Midrand-area enterprise and event work.
  • Prosound: Prosound is a South African professional audio, lighting, and event technical services provider serving corporate events, conferences, and live productions, with overlapping capabilities and customer base to Lucidity in the regional market.
  • Gearhouse South Africa: Gearhouse is the largest integrated technical event production and rental company in South Africa, offering AV, lighting, sound, staging, and rigging. It is the most direct competitor to Lucidity across virtually all service lines and customer types.
  • Visual Audio Productions: Visual Audio is a Johannesburg-based event production and AV rental company offering lighting, sound, staging, and video services to corporate clients, conferences, and exhibitions — competing with Lucidity for the same Gauteng-based enterprise events.
  • Wild & Marr: Wild & Marr is a South African distributor and event technical services provider specializing in professional audio, AV, and lighting solutions for live events and corporate productions, with overlapping capabilities to Lucidity in the corporate event space.

Regional players

  • MGG (Mahlangu Group Global): MGG is a South African event production and technical services company offering staging, lighting, sound, and rigging across the SADC region, with a comparable service portfolio and customer base to Lucidity.
  • AVT Group: AVT Group is a South African audio-visual integration and event production company delivering AV solutions, staging, and event technical services to corporate clients, with overlap to Lucidity in the Gauteng corporate events segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Lucidity social profiles

Digital presence

Lucidity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lucidity leadership team

Management profile

Number of profiles

Lucidity funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lucidity M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucidity

What does Lucidity do?

Lucidity is a specialist technical production and equipment rental company that delivers integrated event staging services for high-profile corporate, government, and professional events. The offering spans audio visual, lighting, sound, staging, and camera services, supplemented by CAD drawings, detailed floor plans, site management, logistics, and set & stage design. Services are project-based and delivered on-site at event locations primarily across South Africa.

Is Lucidity a public or private company?

Lucidity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lucidity founded?

Lucidity was founded in 2004. It employs 1 to 10 people.

Where is Lucidity based?

Lucidity is headquartered in Gauteng, South Africa, in the Africa region.

How does Lucidity make money?

Two revenue lines are on record. Event Technical Production Services are the primary driver. The others are equipment Rental.

Who are Lucidity's main competitors?

Broad incumbents on record are Freeman, PRG (Production Resource Group) and Encore Global. Direct peers are Stage Audio Works, Prosound, Gearhouse South Africa, Visual Audio Productions and Wild & Marr. Regional players are MGG (Mahlangu Group Global) and AVT Group.

Does Lucidity have an API?

No public API is recorded for Lucidity.

What industry is Lucidity in?

Lucidity's product category is Event Production Services. Its primary akta.pro industry code is MPAGAKAA, Staging & Rigging Services, with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 541 and its SIC code is 7900.

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