Newcastle United Supporters Trust

Name

Newcastle United Supporters Trust

Legal name

Newcastle United Supporters Society Limited

Website

https://nufctrust.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Newcastle United Supporters Trust is a volunteer-run Community Benefit Society providing democratic fan representation for 13,500+ Newcastle United supporters across 35 countries on ticketing, safe standing, and community issues.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Fees: Annual membership subscription of £1/year plus £1 joining fee. Revenue covers essential operational costs including admin platforms (LoveAdmin), accountancy, website hosting, elections, and PayPal transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Newcastle United Supporters Trust is a democratically elected, Community Benefit Society that provides formal representation of Newcastle United supporters on club decision-making. Members pay a £1 annual subscription plus a £1 joining fee, granting them voting rights in board elections and access to advocacy services covering ticketing, safe standing, away allocations, and community issues. The Trust engages the club through monthly board meetings and two seats on the Fan Advisory Board.

Product overview

Newcastle United Supporters Trust (NUST) operates as a single unified offering: a democratically governed supporters' trust that provides fan representation and advocacy services. The core product is the NUST Membership, which grants supporters voting rights in board elections and access to the Trust's representation services. Associated services include annual supporter surveys, the European away match supporter guides, WhatsApp community groups, and legal advice support. The organization previously operated the 1892 Pledge Scheme, a fundraising initiative that raised £200,000 for potential club share ownership before members voted to donate the funds to local charities following the takeover. All membership administration is handled through the LoveAdmin platform via joinin.online.

Differentiator

Problem solved

Functional benefit

Brands

• 1892 Pledge Scheme: A fundraising initiative to raise money for fans to potentially own a stake in Newcastle United. After the club takeover, members voted to donate the funds to local charities instead.

Products and services

• NUST Membership Annual membership subscription granting supporters voting rights in Trust board elections, representation on supporter issues, and access to the member community, WhatsApp groups, and member communications.
• Fan Representation Services Formal advocacy and representation service covering safe standing, ticket pricing, away ticket allocations, and community issues, delivered through monthly board meetings with Newcastle United and two NUST seats on the club's Fan Advisory Board.

Quantifiable outcome

• Successfully advocated against season ticket price increases, achieving reconsideration of booking fees and student discounts
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Alan Shearer FoundationminorOthers · 30 September 2022Following the 1892 Pledge Scheme, members voted to donate £83,500 to the Alan Shearer Foundation as part of the £200,000 total distributed to local charities. The foundation supports facilities for disabled people.
• Sir Bobby Robson FoundationminorOthers · 30 September 2022Following the 1892 Pledge Scheme, members voted to donate £59,000 to the Sir Bobby Robson Foundation as part of the £200,000 total distributed to local charities. The foundation funds cancer research and treatment.
• Newcastle United FoundationminorOthers · 30 September 2022Following the 1892 Pledge Scheme, members voted to donate £30,000 to the Newcastle United Foundation as part of the £200,000 total distributed to local charities. The Foundation works on community outreach and development programs.
• Newcastle FoodbankminorOthers · 30 September 2022Following the 1892 Pledge Scheme, members voted to donate £27,500 to the Newcastle West End Foodbank as part of the £200,000 total distributed to local charities.
• Football Supporters Association (FSA)coreStrategic or Co-development PartnerNUST is an affiliate member of the Football Supporters Association (FSA), which positively contributes to their ability to influence football governance. Elections are verified by the FSA. The FSA provides a network for sharing best practices with other supporters' trusts across the country and advocates for fan rights at the national level.
• Supporters DirectcoreStrategic or Co-development PartnerNUST is affiliated with Supporters Direct, an organization that supports the development of supporters' trusts in football. This partnership provides resources and guidance for democratic fan organization governance.
• LoveAdmin (Pay Here Ltd)coreTechnology or IntegrationLoveAdmin is the third-party membership management platform used by NUST to manage memberships securely. Both the Trust and LoveAdmin act as Data Controllers for membership data. The platform handles subscription management, member records, and payment processing. LoveAdmin is registered with the ICO (ZA008559).
• Show Racism the Red CardminorStrategic or Co-development PartnerNUST secured £2,500 in funding to support the Show Racism the Red Card activation event at Newcastle United matches, including the First 11 exhibition celebrating the first 11 Black players to represent the club at senior level, and a follow-up educational day with local school children.
• United with PrideminorStrategic or Co-development PartnerNUST supports the group United with Pride which represents LGBTQ+ supporters. While NUST covers all issues, United with Pride focuses specifically on LGBTQ+ fan representation.
• Newcastle United Disabled Supporters Association (NUDSA)minorStrategic or Co-development PartnerNUST works alongside NUDSA which represents disabled supporters. Both organizations collaborate through the club's Fan Advisory Board on shared issues affecting their respective constituencies.
• Wor FlagsminorStrategic or Co-development PartnerNUST collaborated with Wor Flags on the Show Racism the Red Card activation event and has worked together on various supporter initiatives to enhance matchday atmosphere at St James' Park.
• Newcastle United (Club)coreStrategic or Co-development PartnerNUST maintains formal engagement with Newcastle United through monthly board meetings with club representatives and participation in the Fan Advisory Board (FAB). The Trust has two representatives on the FAB and receives invitations to observe club processes such as ticket ballots. NUST does not accept free tickets or hospitality to maintain independence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Supporters Direct: Sister organization that supports the development and governance of supporters' trusts across UK football. Provides resources and training that NUST draws on; ecosystem participant rather than competitor.
• Football Supporters' Association (FSA): National umbrella body that NUST is affiliated with, representing football fans across all English clubs. Acts as an enabling organization that supports NUST with election verification, governance best practice, and national-level advocacy — not a direct competitor.

Direct peers

• Leeds United Supporters' Trust: Democratically run supporters' trust advocating for Leeds United fans on ownership, ticketing, and club governance. Affiliated with FSA/Supporters Direct, comparable membership and advocacy scope as NUST.
• Chelsea Supporters' Trust: Member-led supporters' trust engaging Chelsea FC on ticketing, fan engagement, and club policy. Comparable volunteer-driven, FCA-style democratic structure with elected board — directly parallel to NUST.
• Spirit of Shankly: Independent Liverpool FC supporters' union founded in 2008, recognized by the club and Football Supporters Association. Shares the same membership-driven democratic structure and advocate role on ticketing, ownership, and supporter rights as NUST.
• Arsenal Supporters' Trust: Membership-based supporters' trust representing Arsenal fans, advocating on ticketing, atmosphere, and board engagement. Directly comparable in operating model (FCA-registered society, elected board, formal club dialogue) to NUST.
• Tottenham Hotspur Supporters' Trust (THST): Elected, independent fan body representing Tottenham Hotspur supporters on ticketing, safe standing, and club governance. Affiliated with the FSA and structurally analogous to NUST.
• Aston Villa Supporters' Trust: Independently constituted supporters' trust representing Aston Villa fans through democratic elections and formal club dialogue. Operates on a near-identical member-funded advocacy model to NUST.
• Manchester United Supporters' Trust (MUST): Largest UK supporters' trust, established in 2003 to represent Manchester United fans on ownership, ticketing, and governance issues. Operates as an independent, democratically elected member organization with formal engagement structures — closely mirroring NUST's model and advocacy scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nufctrust
• YouTubeyoutube.com/@NewcastleUnitedSupportersTrust
• Facebookfacebook.com/nufctrust
• Instagraminstagram.com/nufctrust
• LinkedInlinkedin.com/company/nufc-supporters-trust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcastle United Supporters Trust