TrekAmerica

What TrekAmerica does

TrekAmerica was a North American adventure travel operator specializing in guided and self-guided road trips and tours across the United States, Canada, and Mexico. Founded in 1972, the brand built nearly five decades of operational experience in adventure tourism before ceasing independent operations and being absorbed by Exodus Adventure Travels (founded 1974). It now operates as a sister brand under the legal entity Exodus Travels, USA Inc., with the combined Exodus portfolio offering more than 500 trips across over 100 countries.

The business model is direct-to-consumer, with bookings generated through phone-based sales, live chat, and an e-commerce website supported by Cloudinary-powered visual content delivery. Pricing for multi-day North American adventure packages ranges from approximately USD 4,115 to USD 8,025 per person, targeting individual leisure travelers, families, and solo travelers purchasing premium adventure experiences. The company maintains United States Tour Operators Association (USTOA) membership, which provides mandated consumer financial protection that functions as a trust and conversion mechanism in the high-consideration booking segment.

Recent strategic activity has centered on integration into the Exodus portfolio rather than standalone TrekAmerica growth. The combined entity has launched product line extensions including Signature Collection, Polar Cruises, and Private Group Adventures, while the technology stack remains conventional: e-commerce platform, CRM, live chat, and media optimization tooling with no disclosed AI or machine learning capabilities. Industry positioning has been reinforced through recognition in Travel Weekly's 10 Best Tour Operators (2024), the British Travel Awards (2023), and a National Geographic Award (2022), but the TrekAmerica brand specifically shows no independent funding, M&A, hiring, or expansion signals in the available data.

Name

TrekAmerica

Legal name

Exodus Travels, USA Inc.

Website

https://trekamerica.com

Company type

Private

Founded year

1974

Operating status

Closed

Headcount range

11–50 employees

Short description

TrekAmerica is a North American adventure travel brand specializing in guided and self-guided road trips across the USA, Canada, and Mexico. The brand has ceased independent operations and now operates as a sister brand of Exodus Adventure Travels under Exodus Travels, USA Inc.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Guided adventure tours
• Small group travel
• North America tours
• Outdoor adventure trips
• Escorted travel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Guided Group Tours: Package tours including accommodation, transportation, and guide services. Revenue generated from per-person tour pricing. Example tours range from USD 4,125 to USD 8,025 per person depending on duration and destination.
2. Self-Guided Holidays: Independent travel packages with pre-arranged accommodations and logistics, sold as complete trip packages at fixed per-person pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TrekAmerica is an adventure travel operator that sells guided and self-guided small-group tours across North America (USA, Canada, and Mexico). The company has been operating under its current brand since 1972 (with sister-company heritage dating to 1974), and now operates as the Americas-focused sister brand of Exodus Adventure Travels under the legal entity Exodus Travels, USA Inc. Trips are sold direct-to-consumer via its website, phone sales line, and live chat, spanning national parks, mountain adventures, hiking, wildlife viewing, and family departures.

Product overview

TrekAmerica is a North American adventure travel company that has transitioned operations to its sister company Exodus Adventure Travels. Together, they offer a unified platform of guided and self-guided adventure tours spanning North America and over 100 countries globally. The core product portfolio includes over 500 trips organized by destination (North America, Europe, Africa, Asia, Central/South America, Middle East, Polar regions), activity type (hiking, biking, wildlife, cultural, winter), and travel style (guided groups, self-guided, premium/signature, family, private groups). TrekAmerica specializes in North American adventures covering iconic destinations like Monument Valley, Alaska's grizzly habitats, Banff National Park, and Mexico's Mayan sites, while the broader Exodus platform extends these experiences worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided North America Tours

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Exodus Adventure TravelscoreStrategic or Co-development PartnerTrekAmerica and Exodus Adventure Travels are sister companies. TrekAmerica has ceased independent operations and Exodus Adventure Travels continues the American adventure travel services, leveraging TrekAmerica's nearly 50 years of Americas expertise and knowledge.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Collette: Established guided tour operator with broader portfolio including North American adventures; larger-scale incumbent that overlaps in guided-group travel but with less specialization in hardcore adventure.
• National Geographic Expeditions: Premium expedition travel brand offering wildlife, cultural, and natural-history trips globally; competes with TrekAmerica at the high end for travelers seeking expert-led, content-rich adventure experiences.
• Exodus Adventure Travels: Sister company and now absorbing brand of TrekAmerica; operates 500+ guided and self-guided tours across 100+ countries. Functions as both parent platform and broader incumbent peer spanning the same activity categories.

Direct peers

• G Adventures: Adventure travel company specializing in small-group experiential tours worldwide, with a comparable mix of multi-activity itineraries and similar customer personas to TrekAmerica.
• Intrepid Travel: Global adventure tour operator offering small-group guided trips across the Americas, including hiking, wildlife, and cultural itineraries that directly overlap TrekAmerica's guided group product range.
• Backroads: Premium active travel company focused on biking, hiking, and multi-activity trips across North America, competing for the same premium-paying experiential traveler as TrekAmerica.
• Wilderness Travel: Specialty adventure tour operator offering expert-led small-group trips with strong wildlife, cultural, and hiking focus — overlapping with TrekAmerica's premium guided itineraries in the Americas.
• Overseas Adventure Travel (OAT): Adventure tour operator offering guided small-group trips including North American itineraries with a comparable value-and-experience proposition for active experiential travelers.
• REI Adventures: Co-op-backed guided adventure travel provider offering hiking, wildlife, and cycling trips in North America — a directly comparable activity mix and customer base to TrekAmerica.

Others

• Away Travel Co (TourRadar / AdventureTrips aggregators): OTA-style marketplaces aggregating adventure tour operators and representing a key distribution channel and competitive substitute for direct-booking adventure operators like TrekAmerica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trekamerica

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrekAmerica