Hewitt Sportsturf

What Hewitt Sportsturf does

Hewitt Sportsturf is a family-owned UK specialist contractor founded in 1975 and headquartered in Cosby, Leicester, focused on the design, construction, and maintenance of professional sports surfaces. The company serves professional football clubs (UK Premier League, Football League, and leading European clubs including Paris St-Germain), professional rugby clubs (Premier and League), multi-purpose stadium operators, and athletics facilities (notably the 2012 Olympic track at the Queen Elizabeth Stadium). Project scale spans small maintenance operations through multi-million pound new stadium constructions, delivered via a 100% on-time, on-budget track record and client relationships spanning 30+ years.

The company's product portfolio is anchored by six distinct pitch construction systems — Hybrid Stitched (HT Pro proprietary turf nursery, plus GrassMax hybrid stitching distributed under exclusive UK partnership), Fibre Sand, AirFibr (partnered with Natural Grass France since 2013), and Synthetic 3G/4G pitches — supported by an in-house design office (site investigation, feasibility, CAD, mechanical engineering) and eleven ancillary services including pitch renovation, running track construction, drainage, civils, landscaping, fencing, heating, irrigation, and the proprietary FAVVS forced-air pitch system. Proprietary technology differentiators include HT Pro cultivated carpet-based turf, FAVVS air systems with lower-pitch plenums claimed to deliver up to 10x conventional hydraulic conductivity, and a bespoke retractable 4.8m ball retention fence.

Revenue is generated through three streams: one-time project-based construction contracts (turnkey design-build or supply-only), recurring maintenance and renovation services, and product sales (HT Pro turf and synthetic pitch materials). Pricing is quote-based and not publicly disclosed; the GTM is enterprise field sales targeting professional sports clubs directly, with no third-party channel partners. Geographic footprint is the UK plus select European engagements.

Name

Hewitt Sportsturf

Legal name

Hewitt Sportsturf

Website

https://hewittsportsturf.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Hewitt Sportsturf is a family-owned UK specialist contractor, founded 1975, providing design, construction, and maintenance of professional sports pitches, athletics tracks, and stadium infrastructure for UK and European football, rugby, and stadium-operator clients.

Ownership category

akta.pro rank

Product category

Sports Surface Construction and Maintenance

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industries

Team Sports Equipment & Apparel Distribution (CRAOAJAA), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sports pitch construction
• Hybrid stitched turf
• Stadium construction services
• Pitch renovation maintenance
• Athletic track installation

Headquarters

HQ city

Cosby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Sports Surface Construction Projects: Project-based revenue from design and construction of sports pitches, stadiums, and facilities. Ranges from small maintenance operations to multi-million pound new stadium constructions. Includes turnkey design-build services.
2. Maintenance and Renovation Services: Ongoing maintenance services for synthetic surfaces and end of season renovation services. Includes surface testing and recommendations tailored to client requirements.
3. HT Pro Turf Products: Sale of HT Pro hybrid stitched turf products either as supply only or supply and lay turnkey operation. Infill material applied at installation is tested and analysed.
4. Synthetic Pitch Materials: Supply of synthetic pitch materials including 3G infill carpets and 4G non-infill carpet types from various manufacturers, specified to meet individual project requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Hewitt Sportsturf designs, constructs, and maintains professional sports surfaces for football, rugby, and athletics. Core offerings span six pitch technologies (Hybrid Stitched, Fibre Sand, AirFibr, Synthetic, HT Pro, and GrassMax) plus eleven ancillary services including pitch renovation, running track construction, drainage, irrigation, undersoil heating, fencing, civils, and landscaping. The company delivers end-to-end turnkey projects ranging from small maintenance operations to multi-million pound new stadium constructions, with all design, project management, and installation handled in-house.

Product overview

Hewitt Sportsturf is a family business with over 45 years of experience providing comprehensive sports surface design, construction, and maintenance services. The company operates a multi-product portfolio organized around two core pillars: pitch construction and maintenance services. Pitch construction offerings include six distinct surface technologies: Hybrid Stitched Pitches (including proprietary HT Pro and GrassMax systems), Fibre Sand Pitches, AirFibr Pitches, and Synthetic Pitches (3G and 4G). Supporting these core products, the company provides ancillary services including Pitch Renovations, Running Track Construction, In House Design Service, Synthetic Services Maintenance, Drainage, Civils, Landscaping, Fencing, Heating, Irrigation, and the proprietary FAVVS Air Systems for pitch aeration. All services feature in-house teams, modern laser-controlled equipment, and turnkey delivery capabilities ranging from multi-million pound stadium projects to small maintenance operations.

Differentiator

Problem solved

Functional benefit

Brands

• HT Pro: High quality cultivated carpet based turf which is nursery grown on specially prepared plots designed to provide the best growing conditions. Grown from seed using specially selected cultivars.
• GrassMax
• AirFibr
• FAVVS Air Systems

Products and services

• Hybrid Stitched Pitches Stitched pitch reinforcement construction technology providing high-strength, durable natural turf surfaces for professional football and rugby pitches; offered to professional sports clubs.
• Fibre Sand Pitches Loose fibre-incorporated rootzone material providing increased strength and stability for budget-conscious pitch reinforcement projects; designed for professional sports venues.
• AirFibr Pitches Specialist surface rootzone reinforcement system providing stability, high-performance drainage, uniformity of surface performance and moisture control for professional football and rugby pitches.
• Synthetic Pitches Installation of 3G infill carpets and 4G non-infill synthetic carpet surfaces from various manufacturers, specified to meet individual project requirements for football and multi-sport use.
• HT Pro Pitches High quality cultivated carpet-based turf nursery-grown on specially prepared plots, providing market-leading strength and durability; available as supply-only or supply-and-lay turnkey operation with tested infill materials.
• GrassMax Hybrid Stitching Swiss GrassMax system utilizing German equipment for precision stitching into designed rootzone, creating class-leading surface strength for football and rugby pitches; offered exclusively in the UK through the Hewitt partnership.
• Pitch Renovations End of season renovation services for Premier League, Football League, and high-profile Rugby clubs using modern equipment and trained staff; service delivered for over 45 years.
• Running Track Construction Construction of high-quality athletic tracks and polymeric surfaces to IAAF certification standards, including engineered sub-base, drainage, macadam layers, rubber shock pads, and polymeric surfaces; demonstrated at the 2012 Olympic Queen Elizabeth Stadium.
• In-House Design Service Complete project design including site investigation, feasibility studies, consultation, survey engineering, CAD office, and heating/mechanical engineering capabilities for sports facility projects.
• Synthetic Services Maintenance Full maintenance and renovation services for synthetic pitches and stadium perimeter track surfaces, including surface testing and performance recommendations tailored to client requirements.
• Drainage Complete drainage solutions from shallow French pitch drains to deep main drain systems, installed using state-of-the-art laser-guided equipment to ensure correct levels and positioning for sports surfaces.
• Civils Civil engineering works including ducting, chambers, kerbing, macadam surfacing, pitch tracks, roads, and paths using in-house staff and laser-controlled equipment.
• Landscaping Professional landscaping and planting services covering all aspects from small schemes to major projects around sports facilities and stadiums.
• Fencing Design and installation of general and sports fencing, including the proprietary fully retractable 4.8m high ball retention/protection fence and netting system with steel spring-assisted top lid cover, fully automatic and single-person operated.
• Undersoil Heating Hot water circulation undersoil heating systems with over 30 years of experience; gas fired boilers with variable temperature control, bespoke designs, stainless steel pipework, and dual shunt pumps with standby.
• Irrigation Bespoke irrigation system design and installation using equipment from manufacturers such as Toro and Hunter, with custom pumping station and plantroom designs tailored to site requirements.
• FAVVS Air Systems Proprietary forced air ventilation system providing positive pressure to rootzone and negative suction for drainage via special pipes and ducting connected to unique lower pitch construction plenums, delivering hydraulic assistance up to 10x more effective than conventional gravity systems.

Quantifiable outcome

• 100% track record of delivering projects on program and on budget
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• GrassMaxcoreStrategic or Co-development PartnerHewitt Sportsturf has an exclusive agreement with GrassMax, a Swiss company operating state-of-the-art German equipment, to offer GrassMax Hybrid Stitching in the UK market. The partnership leverages Hewitt's 27+ years of market leading experience in stitched pitch rootzone technology dating back to 1996. GrassMax Systems are specially designed for precision stitching into designed rootzone resulting in class leading surface strength for football and rugby pitches.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sprinturf: US-based synthetic turf manufacturer and installer supplying football, baseball, and multi-sport fields. Comparable technology platform and pitch construction services; geographically distant from Hewitt but competes in global tenders.
• GreenFields BV: Dutch manufacturer and installer of synthetic turf systems for football and rugby pitches. Competes with Hewitt Sportsturf in the European elite stadium market with comparable hybrid and fully synthetic product lines.
• SIS Pitches: UK-based installer of natural and synthetic sports pitches serving Premier League, Football League, and rugby clubs. Direct competitor to Hewitt Sportsturf in hybrid stitched pitches, synthetic surfaces, and pitch construction across the UK and Ireland.
• TigerTurf: International synthetic turf manufacturer and installer serving football, rugby, hockey, and multi-sport facilities. Overlaps with Hewitt Sportsturf's synthetic 3G/4G pitch and stitched hybrid offerings.
• ACT Global Sports: International synthetic turf provider with FIFA Quality and World Rugby certifications. Competes for major football stadium installations and FIFA-tournament pitches alongside UK specialists like Hewitt.
• Polytan (Sport Group): German-headquartered synthetic sports surface manufacturer (part of Sport Group) supplying pitches for football, rugby, and athletics globally. Directly comparable to Hewitt on synthetic pitch installation and athletics track construction.

Broad incumbents

• FieldTurf (Tarkett Sports): Global market leader in synthetic turf and pitch systems with extensive presence in UK and European football stadia. Larger, multi-region incumbent competing for the same elite stadium tenders as Hewitt Sportsturf.
• Tarkett Sports: Division of global flooring major Tarkett supplying athletics tracks, indoor sports, and synthetic turf. Overlaps with Hewitt's IAAF-certified running track construction and synthetic pitch services as a broader incumbent.

Regional players

• Saltex Oy: Finnish installer of hybrid stitched and synthetic sports pitches serving Nordic football and ice hockey venues. Comparable technology offering (e.g., stitched hybrid reinforcement) but primarily operates in the Nordics rather than UK/France.
• Limonta Sport: Italian sports surface manufacturer and installer with hybrid and synthetic pitch systems used across Serie A and European football. Comparable product range to Hewitt but focused on Italian and Southern European markets.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HSportsturf
• LinkedInlinkedin.com/company/hewitt-sportsturf-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hewitt Sportsturf