Druck + Verlag Wagner

What Druck + Verlag Wagner does

Druck + Verlag Wagner GmbH & Co. KG is a German printing and publishing company headquartered in Kornwestheim, Baden-Württemberg. The company specializes in producing official municipal bulletins (Amts- und Mitteilungsblätter) for over 60 municipalities and cities across southern Germany, primarily in the Lake Constance, Ravensburg, Sigmaringen, and Alb-Donau districts. Its core offering has expanded from print bulletins to a multi-channel municipal communication suite including the Gemeinde-App (launched May 2022), responsive municipal websites, and a unified content management system called WOS (Wagner-Online-Senden) that allows simultaneous publishing across print, web, and mobile app channels.

The company generates revenue through multiple streams: recurring subscriptions for bulletins in print, digital, or combined formats; unit-priced business advertising charged by column width and height with a 15% agency commission available; private classified advertisements (starting from €10 for text ads); insert/beilage fees for flyers and brochures (starting from €81 per 1,000 units for A4 format); and digital services for municipal websites and apps. Pricing is transparently published and managed via an online portal (duv-wagner.verlagskunde.de) for self-service ad placement, supplemented by phone-based service centers and regional account managers for B2B and subscription customers.

The go-to-market is sales-led, combining direct sales with regional account managers assigned by municipality, phone-based customer service centers, online self-service portals, and a multi-channel digital marketing presence across Google Ads, Meta, TikTok, and YouTube. The company is privately held with no disclosed external investors or parent company, led by Managing Director Katharina Härtel. It appears to operate as a family-controlled German SME, affiliated with the Schwäbische Media Group network. Technology integrations are limited to standard web infrastructure: Google Maps for municipality display, Cookiebot for GDPR consent management, Google Analytics, and HubSpot for marketing analytics.

Name

Druck + Verlag Wagner

Legal name

Druck + Verlag Wagner GmbH & Co. KG

Website

https://duv-wagner.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Druck + Verlag Wagner is a German printing and publishing company headquartered in Kornwestheim, Baden-Württemberg, that produces official municipal bulletins for 60+ municipalities and provides complementary digital services including municipal websites, mobile apps, and advertising placement.

Ownership category

akta.pro rank

Headquarters

HQ city

Kornwestheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription fees for community bulletins delivered in print, digital, or combined format to individual subscribers
2. Business Advertising: Business advertisements placed in community bulletins, charged by size (column width and height), with options for special placements and insertions
3. Private Classifieds: Individual private advertisements including text ads, design templates, and custom layouts
4. Insert/Beilage Fees: Fees for inserting flyers or brochures into community bulletins, charged per thousand copies based on format
5. Digital Services: Municipal websites and apps for community communication
6. Agency Commission: 15% agency commission (AE-Provision) for advertising intermediaries who handle all required work

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Druck + Verlag Wagner is a printing and publishing company that produces and distributes official municipal bulletins (Amts- und Mitteilungsblätter) for more than 60 municipalities and cities in southern Germany. Its offerings span printed bulletins, municipal websites, a municipal mobile app (Gemeinde-App), business and private advertising placement, flyer insert services, household-distribution advertising, and individual subscriptions managed through a unified content management system (WOS - Wagner-Online-Senden).

Product overview

Druck + Verlag Wagner operates as a publishing and printing company offering a unified suite of municipal communication services. The core offering consists of official municipal bulletins (Amts- und Mitteilungsblätter) delivered in both print and digital formats, complemented by a municipality app (Gemeinde-App) for digital content distribution. Additional services include municipal website development, business and private advertising placement, subscription management, flyer/prospect inserts, and full household distribution services. All content for bulletins, websites, and apps can be managed through a single system, enabling municipalities to reach citizens via print, web, and mobile app channels.

Differentiator

Problem solved

Functional benefit

Brands

• Gemeinde-App: Digital distribution platform for municipal content including push notifications, defect reporters, and video greetings from town halls
• WOS (Wagner-Online-Senden)

Products and services

• Amts- und Mitteilungsblätter (Official Municipal Bulletins) Printed and digitally delivered official bulletins for municipalities containing municipal announcements, club reports, party information, retailer offers, and church news. Over 60 municipalities trust the company for their official publications.
• Gemeinde-App (Municipality App) Digital community app for municipalities featuring push notifications, defect reporting, video greetings, and event photo galleries. Integrates with the official bulletin, website, and app content managed through one system.
• Gemeinde-Website (Municipal Website) Responsive and accessible municipal website development service that enables residents to read longer texts online, download forms, and fill out forms conveniently from home, with each website designed according to the unique character of the municipality.
• Geschäftsanzeigen (Business Advertisements) Business advertisement placement service in official municipal bulletins, offered in 2-column (90mm) or 4-column (187mm) formats with minimum 30mm height, including two proof copies and a 15% agency commission for commercial intermediaries.
• Privatanzeigen (Private Advertisements) Online portal for private individuals to place advertisements in municipal bulletins, with text-only ads starting from €10, family announcement templates from €25, or custom-designed uploads, supporting placement in one or multiple bulletins.
• Beilagen (Insert Services) Insertion of flyers or brochures into municipal bulletins with delivery deadline Monday 8:00 AM in distribution week; A4 format unfolded starts at €81.00 per 1,000 units, with options including printing and inserting, printing only, or inserting only.
• Abonnement (Subscription) Subscription service for municipal bulletins available in print, digital, or combined formats, with online subscription management including switching from print to digital, changing payment methods, or canceling.
• Vollverteilungen (Full Distribution) Full distribution service reaching nearly all private households with advertising, with the advertising department providing upcoming distribution dates and creating custom offers.

Quantifiable outcome

• Over 60 municipalities trust the company with their official communications

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Badische Neueste Nachrichten: Regional newspaper publisher in northern Baden-Württemberg, delivering local news via print and digital. Comparable regional incumbent in an adjacent geography with similar subscription and advertising economics.
• Heilbronner Stimme: Regional newspaper publisher headquartered in Heilbronn, Baden-Württemberg, operating both print and digital channels. Comparable as a regional media company serving communities in the same southern German market.
• Südwest Presse: Major regional newspaper publisher based in Baden-Württemberg with print and digital operations. Comparable as a regional incumbent in the same geography producing recurring publications for local audiences.

Broad incumbents

• Konradin Druck: German printing and media group producing trade magazines, periodicals, and commercial print. Comparable as a broader incumbent with similar production infrastructure and B2B publishing relationships.
• Schwäbische Media Group: Regional media group operating in Baden-Württemberg, referenced as the broader corporate umbrella for Druck + Verlag Wagner. Comparable as a broad regional incumbent covering newspapers, digital media, and adjacent publishing services.

Direct peers

• Druckhaus Kaufmann: Printing company in the Baden-Württemberg region producing newspapers, bulletins, and commercial print. Comparable in core production capability and regional market overlap.
• Linus Wittich Medien: Germany's largest publisher of municipal bulletins (Amtsblätter) and citizen information, with a national footprint. Direct competitor to Druck + Verlag Wagner in the same municipal publishing niche with identical multi-channel print + digital model.
• Schwäbischer Verlag: Regional printing and publishing house in Baden-Württemberg offering print, digital, and distribution services to municipalities and businesses. Closely comparable in product mix and target customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/druck-verlag-wagner-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Druck + Verlag Wagner