Lakewood BlueClaws

What Lakewood BlueClaws does

The Lakewood BlueClaws, now operating as the Jersey Shore BlueClaws, is a privately held Minor League Baseball team based in Lakewood, New Jersey, that plays its home games at ShoreTown Ballpark (2 Maynard Street). Founded in 2000 and affiliated with the Philadelphia Phillies MLB organization, the franchise operates within the league's structured player development system and serves as a feeder club to the parent MLB franchise. The team generates revenue across three core verticals: ticketed admissions (single-game tickets, 5- and 10-game membership plans, group outings, hospitality areas, birthday parties, Kids Club, and Thirsty Thursday Club), branded merchandise (The Brand, The Look, The Caps, The Uniforms, Jersey Tomatoes, The Bennys Collection, Jersey Shore Locals, and The Liberty Bucket sold through blueclaws.milbstore.com), and ballpark concessions/ancillary experiences including a team-branded Reel Claw beer, the Blue Wave Bar, NJNG Savegreen Mini Golf, and the InVision Eyecare Boardwalk.\n\nThe go-to-market is predominantly direct-to-consumer and regional, relying on the official website (milb.com/jersey-shore), email newsletters, organic social media, and theme nights/fireworks/promotional events to drive ticket sales. The team sells through its own website, Tickets.com, on-site box office, and an e-commerce storefront. Distribution is anchored by a primary audience of families and local community members in the Jersey Shore region, supplemented by group and corporate hospitality buyers and merchandise customers nationwide via the online store.\n\nThe company has recently executed a strategic rebrand from "Lakewood BlueClaws" to "Jersey Shore BlueClaws," broadening its geographic appeal beyond the municipality of Lakewood and repositioning it as a regional leisure property. Its product surface extends beyond on-field baseball into community programming (BlueClaws Charities, Home Runs for Heroes, Vets Night Out, Kids Night Out, 50-50 raffle, Behind the Business Speaker Series), digital video content via the CLAW Network, and stadium facility rentals. Underlying technology is light: the team has no mobile app, no disclosed AI/ML capabilities, and no proprietary software platform beyond standard MiLB-provided ticketing and e-commerce infrastructure.

Name

Lakewood BlueClaws

Legal name

Jersey Shore BlueClaws

Website

https://blueclaws.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jersey Shore BlueClaws (formerly Lakewood BlueClaws) is a privately held Minor League Baseball team and Philadelphia Phillies affiliate based in Lakewood, NJ, operating ShoreTown Ballpark and selling tickets, memberships, branded merchandise, concessions, and group/hospitality experiences to families, regional fans, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

The Lakewood BlueClaws (operating as the Jersey Shore BlueClaws) is a Minor League Baseball franchise that sells tickets to live professional baseball games at ShoreTown Ballpark in Lakewood, New Jersey. Its core commercial activities are single-game ticket sales, multi-game membership plans, group outings and hospitality packages, branded merchandise (apparel, headwear, uniforms, themed collections), in-park concessions including team-branded Reel Claw beer, and community charity programs such as BlueClaws Charities, Kids Club, and Thirsty Thursday promotions.

Product overview

The Jersey Shore BlueClaws is a Minor League Baseball team offering a single unified entertainment product centered on live baseball games at ShoreTown Ballpark. The team's product portfolio includes core ticket sales (single-game tickets, 5 & 10-Game Membership Plans, group outings) and branded merchandise collections (The Brand, The Look, The Caps, The Uniforms, Jersey Tomatoes, The Bennys, Jersey Shore Locals, The Liberty Bucket). Ancillary offerings include team-branded Reel Claw beer, stadium hospitality areas, Blue Wave Bar, NJNG Savegreen Mini Golf, and InVision Eyecare Boardwalk attractions. Community programs encompass BlueClaws Charities, Kids Club, and Thirsty Thursday Club promotions. The team also produces video content through the CLAW Network. All merchandise is sold through the blueclaws.milbstore.com e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Jersey Tomatoes: A branded team offering with tickets and merchandise available
• The Brand
• BlueClaws Charities
• CLAW Network
• The Liberty Bucket
• The Bennys Collection

Products and services

• Jersey Shore BlueClaws Baseball Games Live Minor League Baseball game-day product (Single-A affiliate of the Philadelphia Phillies) delivered at ShoreTown Ballpark in Lakewood, NJ, with single-game tickets, season/multi-game memberships, and group options for general public fans.
• ShoreTown Ballpark Home ballpark venue hosting games and ancillary attractions such as the Blue Wave Bar hospitality area, NJNG Savegreen Mini Golf, and the InVision Eyecare Boardwalk.
• 5 & 10-Game Membership Plans Multi-game ticket membership packages offering discounted admission across multiple home games with season-ticket holder benefits.
• Group Outings & Hospitality Areas Reserved group seating, picnic areas, and private hospitality spaces sold to businesses, community groups, and party organizers for corporate events and group entertainment.
• Birthday Parties Turnkey birthday party packages at ShoreTown Ballpark including reserved seating, concessions, and themed amenities for children and families.
• Kids Club Youth fan club offering exclusive experiences, benefits, and programming for young BlueClaws supporters.
• Thirsty Thursday Club Weekly Thursday promotional offering with special pricing on beverages for fans attending Thursday home games.
• BlueClaws Charities Community charitable programs including donations, military hero recognition, Home Runs for Heroes, Vets Night Out, Kids Night Out, and the 50-50 raffle.
• Team-Branded Merchandise Collections Branded apparel, headwear, uniforms, and themed merchandise lines (The Brand, The Look, The Caps, The Uniforms, Jersey Tomatoes, The Bennys Collection, Jersey Shore Locals Collection, The Liberty Bucket) sold through blueclaws.milbstore.com and on-site team store.
• Reel Claw Beer Team-branded beer product sold at ShoreTown Ballpark concessions.
• NJNG Savegreen Mini Golf Mini golf attraction operated at ShoreTown Ballpark as a non-game-day entertainment offering.
• InVision Eyecare Boardwalk Boardwalk-themed interactive attraction operated inside ShoreTown Ballpark for fans and families.
• Fireworks Nights & Summer Concert Series Scheduled fireworks nights and summer concert programming attached to home game dates to drive ticket demand.
• Corporate Partnerships Sponsorship and partnership packages offered to brands for on-site visibility, themed night sponsorships, and hospitality inventory.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Philadelphia PhilliescoreStrategic or Co-development PartnerThe Jersey Shore BlueClaws serve as the Minor League Baseball affiliate of the Philadelphia Phillies organization. This affiliation provides player development resources and serves as a pathway for future MLB talent.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blueclaws
• LinkedInlinkedin.com/company/lakewood-blueclaws

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakewood BlueClaws