BIG PASS S.A.

What BIG PASS S.A. does

BIG PASS S.A.S., operating commercially as Edenred Colombia, is the Colombian subsidiary of France-headquartered Edenred Group (Euronext Paris: EDEN). Established in 2000 and headquartered at Calle 72 # 10 - 07 in Bogotá, the entity provides employee benefits solutions to corporate clients across Colombia, serving as a single point of distribution for the Edenred product portfolio in the local market. Its core offering is a unified multi-benefit platform spanning five interconnected solutions: Alimenticio (meal/food benefits), Dotación (work equipment and gear benefits, tied to Colombian labor law obligations), Regalo (gifts and employee/client incentives), Auto (company mobility), and Ticket Car (fleet card and fuel expense management). The platform is delivered through dedicated business portals — clientes.edenred.co for enterprises and afiliados.edenred.co for merchant partners — with proprietary secure-transaction infrastructure supporting card issuance, redemption, and program administration.

The company serves corporate employers of all sizes (segmented as 1–50, 51–300, and 301+ employees) and operates a two-sided network connecting these employers with employees (as cardholders) and merchants (as acceptance points). The go-to-market motion is sales-led, executed through direct sales contact via phone and WhatsApp, with digital marketing across website, Facebook, Instagram, YouTube, and LinkedIn channels. Named enterprise clients span multiple industries and include Teleperformance, Holcim, Banco de Occidente, Nielsen, Afinia, Caja Social, and Adecco. Revenue is generated through transaction fees on the issuance and management of benefit instruments — including food cards, equipment provisions, gift cards, and fleet cards — with quote-based, non-publicly-disclosed pricing structured around employee count and selected benefit solutions. As a wholly controlled operating subsidiary of Edenred Group, BIG PASS S.A.S. inherits global brand, technology, and operational support while operating within Colombia's specific labor regulatory and commercial context.

Name

BIG PASS S.A.

Legal name

BIG PASS S.A.S.

Website

https://bigpass.com.co

Company type

Private

Founded year

2000

Operating status

Operating

Short description

BIG PASS S.A.S. (operating as Edenred Colombia) is the Colombian subsidiary of Edenred Group, providing corporate employee benefit solutions — food, equipment, gift, mobility, and fleet cards — to employers of all sizes across Colombia through digital portals and a merchant acceptance network.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Credit Card Issuing (522210)

akta.pro primary industry

Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)

akta.pro secondary industries

Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK), Loyalty, Points Currency & Stored Value Payments (THALAHAK)

Keywords

• Employee benefits
• Prepaid benefit cards
• Corporate benefits
• Fleet fuel cards
• Meal vouchers

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Benefit Cards and Vouchers: Edenred provides employee benefit solutions including food cards, equipment provisions, gift cards, and mobility/fleet cards (Ticket Car) to corporate clients. Revenue is generated through the issuance and management of these benefit instruments for Colombian companies.
2. Corporate Fleet Management: Ticket Car fleet card solution for company vehicle management, providing fuel and mobility services to enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BIG PASS S.A. (doing business as Edenred Colombia) provides prepaid benefit card solutions to corporate employers in Colombia. Its portfolio includes food (Ticket Alimenticio), equipment/clothing (Dotación), gift (Regalo), mobility (Auto), and fleet fuel (Ticket Car) benefit programs, enabling companies to allocate tax-advantaged employee benefits via prepaid cards accepted across a national merchant network.

Product overview

BIG PASS S.A. operates the Edenred Colombia platform as a unified multi-benefit portal offering five interconnected core solutions: Alimenticio (meal/food benefits), Dotación (work equipment/gear benefits), Regalo (customized gifting and incentives), Auto (mobility and fleet management), and Ticket Car (fuel card and fleet control). The platform integrates technology, security, and specialized service to help companies optimize costs, comply with Colombian law, improve team experience, and increase productivity — connecting enterprises, employees, and partner merchants in a single ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Ticket Car: Fleet and mobility solution for company vehicles
• Alimenticio
• Dotación
• Regalo
• Auto

Products and services

• Ticket Alimenticio Prepaid card that allows Colombian employees to purchase food and groceries at affiliated merchants using employer-funded, tax-advantaged food benefits.
• Dotación Prepaid benefit card used by employers to fund statutory and voluntary employee equipment, clothing, or work-related purchases at affiliated merchants.
• Regalo Prepaid gift card offered to employers for rewarding, gifting, or incentivizing employees with flexible spending at affiliated retailers.
• Ticket Auto Prepaid mobility benefit card that lets employers provide employees with funds for transportation-related expenses at affiliated merchants.
• Ticket Car Fleet card product used by corporate customers to manage vehicle fuel, maintenance, and related expenses, with controls, reporting, and an affiliated merchant acceptance network.

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Caju: Caju is a Brazilian multi-benefit prepaid card platform providing food, transportation, and culture benefits to corporate employees, with a comparable multi-product, transaction-fee model aimed at Brazilian employers.
• VR Benefícios: VR Benefícios is a long-standing Brazilian employee benefits company specializing in meal and food vouchers (Vale Refeição/Alimentação), directly comparable to Edenred's Alimenticio product and a fellow legacy Latin American benefits issuer.
• Pluxee: Pluxee is the Euronext-listed spin-off of Sodexo's Benefits & Rewards Services and Edenred's closest global direct competitor in corporate meal vouchers, gift cards, and employee benefit prepaid platforms, including active operations across Latin America.
• Swile: Swile is a French-Canadian employee benefits prepaid platform offering meal vouchers, gift cards, and mobility benefits to corporate employers, with a comparable multi-product digital prepaid model aimed at HR leaders.
• iFood Benefícios: iFood Benefícios is the employee benefits arm of Brazilian food-tech iFood, offering meal and food prepaid cards to corporate clients. It directly overlaps with Edenred's Alimenticio product in Latin America.
• Up Sí Vale: Up Sí Vale is a leading Mexican employee benefits prepaid card platform offering meal, transport, and gift benefits to corporate clients, directly comparable as a Latin American benefits prepaid issuer competing for the same category of HR budgets.
• Flash Benefícios: Flash is a Brazilian employee benefits platform offering prepaid cards for food, transportation, and other benefits to corporate clients, targeting the same HR-driven prepaid category as Edenred Colombia.
• Alelo: Alelo is a major Brazilian corporate benefits prepaid card issuer (food, meal, fuel, gift) backed by large Brazilian banks, directly comparable in product mix and enterprise customer model to Edenred Colombia's prepaid portfolio.

Broad incumbents

• Visa Commercial Cards: Visa operates global commercial and corporate card schemes used by enterprises for travel, fleet, and purchasing. It is a broader incumbent in the commercial prepaid/card-issuing space rather than a direct Latin American employee benefits competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@edenredcol
• Facebookweb.facebook.com/EdenredCol
• LinkedInlinkedin.com/company/bigpassedenred
• Instagraminstagram.com/edenredcol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG PASS S.A.