Adelaide Business Hub
Adelaide Business Hub is a South Australian not-for-profit delivering subsidised mentoring, workshops and digital transformation programs to over 8,000 small businesses across the state, funded through Australian, State and Local Government partnerships.
- Company typePrivate
- Founded1998
- HeadquartersPort Adelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Adelaide Business Hub does
Adelaide Business Hub (ABH) is a South Australian not-for-profit organisation established in 1998 that delivers subsidised business advisory services to small businesses across metropolitan, regional and rural South Australia. ABH operates as a service delivery intermediary with no proprietary technology platform, instead channelling government-funded mentoring, workshops, webinars, and digital tutorials through vetted specialist advisors.
The organisation's core offerings are two flagship programs: the Digital Solutions Program (delivered under the federally funded ASBAS scheme, offering $110 for five hours of one-on-one mentoring plus free workshops and webinars across digitalization, social media, business software, AI and cybersecurity themes), and the Women in Business Foundations Program (a SA Government initiative under the SA Small Business Strategy 2023-2030, offering $220 for up to six mentoring sessions to women-led businesses between October 2024 and June 2026). Around these programs, ABH has built a catalogue of ten plus specialised mentoring streams covering AI tools, Xero accounting, Canva design, SEO, sales, and business resilience, alongside a self-serve Digital Tutorials library and a curated Small Business Resources page.
ABH's revenue model is dominated by Australian, State and Local government grants, with participant fees representing a minor subsidised contribution. The organisation went through a strategic evolution in 2024, concluding the Todd Street Business Incubator (which had supported 300+ businesses and created 672 jobs) and refocusing on the Digital Solutions, Women in Business, and Specialist Advisory services models. Cumulative reach is reported at 8,000+ South Australian businesses over 26+ years, with documented outcomes including 400% attendance growth, 115% turnover increases, and 700%+ social media growth for participants. Governance is provided by a Board chaired by Dr Kristine Peters, with operations based in Richmond, South Australia, and headcount of 1-10 employees.
Adelaide Business Hub firmographics
Firmographics- Name
- Adelaide Business Hub
- Legal name
- Adelaide Business Hub
- Website
- https://adelaidebusinesshub.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adelaide Business Hub is a South Australian not-for-profit delivering subsidised mentoring, workshops and digital transformation programs to over 8,000 small businesses across the state, funded through Australian, State and Local Government partnerships.
- Ownership category
- akta.pro rank
Adelaide Business Hub industry classification
Industry- Product category
- Small Business Advisory Services
- NAICS
- Administrative Management and General Management Consulting Services (541611), Business Support Services (5614)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)
- akta.pro secondary industries
- Small Business & Entrepreneurship Community Education (EDAAAFAK), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)
Keywords
Where Adelaide Business Hub is headquartered
LocationHeadquarters
- HQ city
- Port Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Adelaide Business Hub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government-Funded Program Delivery: ABH is a not-for-profit organization that delivers free and low-cost mentoring and training programs funded by Australian, State, and Local Government partnerships.
- Women in Business Foundations Program Fees: Highly subsidized mentoring program at $220 (GST included) for up to 6 one-on-one mentoring sessions including initial planning session and 5 hours of specialist mentoring.
- Digital Solutions Program Fees: 5 hours of 1-on-1 mentoring with an expert for $110 plus free face-to-face workshops and online webinars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Women in Business Foundations Program - Highly Subsidized Mentoring |
| Subscription | One time | Digital Solutions Program - Mentoring Package |
| Freemium | One time | Digital Solutions Workshops and Webinars |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Adelaide Business Hub product offering
Product offeringCore offering
Adelaide Business Hub is a not-for-profit organization that delivers government-subsidized small business support programs across South Australia, primarily through the Australian Government-funded Digital Solutions Program (mentoring, workshops, webinars, and tutorials on digital adoption) and the South Australian Government-supported Women in Business Foundations Program (tailored one-on-one mentoring for women-led businesses). Services cover business planning, digital marketing, financial management, AI tools, cybersecurity, sales, and operational efficiency, delivered online and in person to metropolitan, regional, and rural South Australian small businesses.
Product overview
Adelaide Business Hub is a not-for-profit organisation that delivers business support programs for small businesses across South Australia. Its core offerings consist of two main programs: the Digital Solutions Program (funded by the Australian Government, offering mentoring, workshops, webinars, and tutorials on digital adoption) and the Women in Business Foundations Program (supported by the South Australian Government, providing subsidised mentoring for women-led businesses). These programs are structured around multiple mentoring streams and workshops covering topics such as AI tools, digital marketing, social media, Xero accounting, Canva design, SEO, business resilience, sales, and efficiency. The Digital Solutions Program also provides free digital tutorials covering photography, Meta advertising, Google/social media, AI fundamentals, podcasting, cybersecurity, and more. Adelaide Business Hub partners with local, state, and Australian governments to deliver free and low-cost services, having supported over 8,000 businesses across South Australia.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 8000+ businesses supported over 26+ years
- +4 more outcomes
Companies that use Adelaide Business Hub
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles5 records
Adelaide Business Hub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Adelaide Business Hub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- South Australian Government - Office for Small and Family BusinesscoreThe Women in Business Foundations Program is an initiative of the Government of South Australia's Office for Small and Family Business, forming part of the South Australian Small Business Strategy 2023-2030. ABH delivers the program to 600 women-led small businesses across South Australia.
- Department of State Development (South Australia)coreABH is supported by the Department of State Development to deliver the Women in Business Foundations Program, providing tailored mentoring and advisory services to women-led enterprises.
- Local Government Associations (LGAs)majorABH partners with Local Government Associations and local industry groups to deliver tailored workshops relevant to local communities across South Australia.
- Digital Solutions Program PartnersmajorVarious expert service providers deliver mentoring under the ASBAS Digital Solutions Program, including specialists in digital marketing, Xero accounting, HR, business strategy, and more.
- State and Local GovernmentscoreABH partners with Local, State and Australian Governments to deliver free and low-cost mentoring and training programs specifically meeting the needs of small business owners.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Adelaide Business Hub competitors and assessment
Company assessmentRegional players
- Small Business Development Corporation (WA): Western Australian government agency delivering subsidised advisory, workshops, and mentoring to small businesses across WA. Operates the same service-delivery model and target segment as Adelaide Business Hub but in a different state jurisdiction.
Direct peers
- Business NSW: Peak body representing NSW small and medium businesses, providing advisory, events, and policy advocacy on SMB issues. Comparable in offering a broad small business advisory program but oriented to NSW while serving an overlapping SMB segment.
- BEC Australia (Business Enterprise Centres): National network of not-for-profit Business Enterprise Centres delivering government-funded mentoring, workshops, and advisory services to Australian small businesses. Direct structural peer: same public-purpose, government-contracted delivery model, same SMB target market.
- NEIS (New Enterprise Incentive Scheme): Australian Government program providing training, mentoring, and income support to people starting a small business. Comparable to Adelaide Business Hub in serving pre-launch and early-stage SMBs via funded advisory services.
Emerging players
- StartupAUS: National non-profit advocating for Australian startups and SMBs through research, programs, and ecosystem partnerships. Comparable as an NFP offering advisory and ecosystem support though more focused on tech-enabled startups than traditional SMBs.
Broad incumbents
- Small Business Ombudsman Australia: Australian Small Business and Family Enterprise Ombudsman provides policy advocacy, dispute resolution, and general advisory to the SMB sector nationwide. Wider mandate than ABH but addresses the same access-to-advice pain point for small businesses.
- SCORE (US Small Business Mentoring): US not-for-profit network of volunteer mentors delivering free small business mentoring and workshops, partnered with the US Small Business Administration. Closest international analogue to Adelaide Business Hub's model of subsidised government-aligned SMB mentoring.
- Enterprise Nation (UK): UK small business support community and government-partnered program providing training, networking, and mentoring to SMB founders. Comparable international peer offering subsidised advisory and digital tools content for small businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adelaide Business Hub social profiles
Digital presenceAdelaide Business Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adelaide Business Hub leadership team
Management profileNumber of profiles
Profiles1 record
Adelaide Business Hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adelaide Business Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adelaide Business Hub
What does Adelaide Business Hub do?
Adelaide Business Hub is a not-for-profit organization that delivers government-subsidized small business support programs across South Australia, primarily through the Australian Government-funded Digital Solutions Program (mentoring, workshops, webinars, and tutorials on digital adoption) and the South Australian Government-supported Women in Business Foundations Program (tailored one-on-one mentoring for women-led businesses). Services cover business planning, digital marketing, financial management, AI tools, cybersecurity, sales, and operational efficiency, delivered online and in person to metropolitan, regional, and rural South Australian small businesses.
Is Adelaide Business Hub a public or private company?
Adelaide Business Hub is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Adelaide Business Hub founded?
Adelaide Business Hub was founded in 1998. It employs 1 to 10 people.
Where is Adelaide Business Hub based?
Adelaide Business Hub is headquartered in Port Adelaide, Australia, in the Oceania region.
How does Adelaide Business Hub make money?
Three revenue lines are on record. Government-Funded Program Delivery is the primary driver. The others are women in Business Foundations Program Fees and digital Solutions Program Fees.
Who are Adelaide Business Hub's main competitors?
Small Business Development Corporation (WA) is listed as a regional player. Direct peers are Business NSW, BEC Australia (Business Enterprise Centres) and NEIS (New Enterprise Incentive Scheme). StartupAUS is listed as an emerging player. Broad incumbents are Small Business Ombudsman Australia, SCORE (US Small Business Mentoring) and Enterprise Nation (UK).
Does Adelaide Business Hub have an API?
No public API is recorded for Adelaide Business Hub.
What industry is Adelaide Business Hub in?
Adelaide Business Hub's product category is Small Business Advisory Services. Its primary akta.pro industry code is EDAAAOAM, Entrepreneurship & Small Business Workforce Programs, with a secondary code of EDAAAFAK, Small Business & Entrepreneurship Community Education. Its NAICS code is 541611 and its SIC code is 8742.