Empower Her

What Empower Her does

Empower Her is a privately held, Chicago-based consulting and coaching firm founded in 2021 by Claire (Chief Inspirer; full name Claire Lantz) and operating with 1-10 employees. The company delivers professional services across four core areas: intuitive business branding and content creation, leadership and culture mentorship framed around the 'future-of-work,' executive coaching branded 'Momange Services,' and personal/business development classes. Its primary customer segment is female entrepreneurs building purpose-driven businesses, with secondary outreach to corporate leaders seeking leadership and culture development, and tertiary engagement with individuals ('dreamers and doers') seeking purpose alignment. Six named testimonial sources span SMB, mid-market, and enterprise classifications, but no signed enterprise contracts or named logos are disclosed.

The product portfolio pairs a structured, multi-phase program — The PDB (Purpose-Driven Business) with Own, Align, and Grow stages — with a self-serve digital toolbox distributed via the company website. Toolbox offerings include Brain Dump (a thought-organization template), Kanban Club (a visual do-doing-done task system), Hygge Lifestyle (mindfulness content), and downloadable PDFs such as the 90-Day Action Planner, Brain Dump List, and Brain Dump Map. The underlying technology stack is intentionally minimal: the public site runs on Squarespace, with no proprietary software, APIs, SDKs, mobile app, integrations, patents, trademarks, or AI/ML components disclosed.

Empower Her runs a community-led, founder-driven go-to-market model in which Claire personally delivers the consulting and coaching engagements. Revenue is generated across five streams — brand consulting projects, one-off mentorship/coaching retainers, personal-development classes, recurring PDB program fees, and one-time digital downloads — but pricing is not publicly disclosed and intake is funneled through a single contact email ([email protected]). Marketing relies on a content blog/toolbox, organic social media (Instagram-linked), an email newsletter, and testimonial-driven referrals. The company is bootstrapped, founder-owned, with no institutional investors, parent entities, subsidiaries, M&A activity, or geographic-restriction data disclosed.

Name

Empower Her

Website

https://empowerherconsulting.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Empower Her is a Chicago-based, founder-led consulting firm providing business branding, content creation, leadership mentorship, and executive coaching services to female entrepreneurs and corporate leaders pursuing purpose-driven business outcomes.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Coaching Leadership & Mentoring Skills (EDABAAAG)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Leadership development consulting
• Executive coaching services
• Personal branding consulting
• Organizational culture training
• Professional coaching services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brand Consulting Services: Intuitive business branding and content creation services including logo design, branded assets, digital and copy design, and person/place styling with Feng Shui focus.
2. Leadership & Culture Mentorship: One-on-one mentorship and coaching focused on future-of-work leadership, generational differences, communication styles, and human experience in the workplace.
3. Business & Personal Development Classes: Class authoring, design, facilitator coaching, and facilitation services for leadership and culture development.
4. Digital Products & Printables: Digital downloadable resources including Brain Dump lists, maps, 90-Day Action Planners, and infographic prints available through the toolbox section.
5. The PDB Program: Purpose-driven business program with observation, feedback, planning, and ongoing inspiration coaching across three phases: Own, Align, and Grow.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Empower Her is a founder-led consulting and coaching practice that sells business branding services (logo and branded assets, digital and copy design, person and place styling), content creation services (research, class authoring and design, facilitator coaching), leadership and culture mentorship focused on future-of-work preparation, executive coaching, and a multi-phase Purpose-Driven Business (PDB) program, with supporting downloadable tools and printables.

Product overview

Empower Her is a consulting and coaching business offering a portfolio of services and tools for female entrepreneurs and business leaders. The core offerings include intuitive business branding and content creation, leadership and culture mentorship, business and personal development classes, and 1:1 coaching opportunities. Supporting these are downloadable tools and resources (Brain Dump, Kanban Club, Hygge Lifestyle) available through their toolbox, plus the Purpose Driven Business (PDB) program. Services are delivered through individual consulting engagements, group programs, and self-service digital resources.

Differentiator

Problem solved

Functional benefit

Products and services

• The PDB (Purpose Driven Business) Program A multi-phase coaching program designed for 'infinite thinkers,' intended to use purpose as fuel for business success across three phases: Own, Align, and Grow, delivered to entrepreneurs and individuals through direct enrollment with founder Claire.
• Brand Services Intuitive business branding service covering logo and branded assets, digital and copy design, person and place styling with a Fung Shui and sanctuary-as-space focus, sold to entrepreneurs and corporate clients seeking to translate intangible identity into a branded experience.
• Content Services Content creation services for organizations and entrepreneurs, including research, class authoring and design, and facilitator coaching and services, used to communicate, inspire collaboration, teach lessons, and deliver influential learning experiences.
• Mentor Services (Future-of-Work Leadership & Culture) One-on-one leadership and culture development mentorship focused on generational differences, communication styles, change management, and the human experience in the workplace, sold to corporate leaders and executives preparing for the future of work.
• Momange Executive Coaching Services Executive coaching service that supports senior leaders by pushing them outside their comfort zone, removing obstacles, and advocating for their success.
• Brain Dump Self-service thought organization tool from the toolbox section that helps users lay out and organize their thoughts into their action plan for conversations, planning, and writing.
• Kanban Club Visual working to-do list system with 'do,' 'doing,' and 'done' columns that helps users maintain motivation and workflow by depicting work at various stages of progress.
• Hygge Lifestyle Lifestyle coaching approach resource that emphasizes simplification, mindfulness, and cultivating an inspired mindset by finding joy in daily inspiration.
• Toolbox Printables (Brain Dump List, Brain Dump Map, 90-Day Action Planner, Infographic Prints) Collection of digital downloadable printables sold through the website toolbox, including the Brain Dump List, Brain Dump Map, 90-Day Action Planner PDFs, and infographic prints, intended for self-directed planning and organization.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• BossBabe: BossBabe is a digital education and community platform for female entrepreneurs offering courses, content, and paid memberships. Comparable to Empower Her on the female-founder target customer and digital content + community monetization mix.
• Quiet Revolution: Quiet Revolution (Susan Cain) sells books, courses, and corporate workshops around introverted leadership and culture change. Comparable niche 'paradigm-shift' leadership positioning and founder-driven content/coaching model.
• Tara Brach: Tara Brach runs a mindfulness, meditation, and wellbeing practice with books, retreats, and online courses for leaders and individuals. Overlaps with Empower Her's wellbeing/burnout-prevention positioning and founder-led content model.

Direct peers

• Marie Forleo International: Marie Forleo runs a female-entrepreneur-focused coaching business with subscription programs (MarieTV, B-School), digital products, and a strong personal brand. Directly comparable to Empower Her in target customer (female founders), content-driven GTM, and a mix of coaching + digital products under a charismatic founder brand.
• Conscious Leadership Group: Conscious Leadership Group provides executive coaching, leadership development, and culture transformation programs to mid-market and enterprise leaders. Comparable to Empower Her in purpose-driven executive coaching, culture change focus, and boutique-scale delivery.
• Brené Brown: Brené Brown has built a research-driven coaching/speaking business around leadership, vulnerability, and culture change, with books, courses, and corporate keynotes. Comparable to Empower Her in the purpose-driven leadership and culture-development positioning and the founder-as-authority model.

Broad incumbents

• Co-Active Training Institute: Co-Active is one of the largest established coaching training and certification organizations, offering professional coaching programs to individuals and organizations. Comparable as a broad incumbent in the same coaching/professional-development category Empower Her operates in.
• BetterUp: BetterUp is the dominant enterprise coaching platform offering leadership, executive, and wellbeing coaching scaled through technology and a large coach network. Relevant as the broad incumbent that defines the enterprise coaching category Empower Her sells into at a boutique level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/empowerherconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Her