GASP Systems

What GASP Systems does

GASP Systems (legal entity: Gasp Systems Ltd) is a privately held UK company headquartered in Exeter, Devon, that designs, manufactures, and sells biomechanical performance-analysis technology for golf. The company's core products are proprietary 3D dual force plates (in Research, Studio XL, Studio, and Portable variants), GASP-branded high-speed industrial cameras, complementary studio hardware (projectors, lighting, touchscreens, mounts, cables), and custom-built coaching, putting, and residential studios. Its unified software platform, GASP Lab 10, comprises four modules — Research, Putting, Studio, and Multi Camera — and integrates third-party launch monitors (TrackMan, Foresight, SAM PuttLab, Skytrak) and the Theia-powered GASP 3D markerless tracking feature. The platform is used by PGA and LPGA coaches, biomechanists, sports scientists, university programs, and equipment manufacturers including Titleist, Scotty Cameron, and the PGA of Sweden.

The underlying technology centres on dual-plate force measurement capturing 14 independent ground reaction forces per foot at up to 1000Hz, synchronized with high-speed video and, more recently, markerless 3D body tracking. GASP's systems address a specific coaching gap: traditional instruction relies on subjective feel, while GASP hardware quantifies weight transfer, timing asymmetries, and power generation patterns, with documented outcomes including up to 20% increases in clubhead speed and identification of inefficiencies in over 80% of initial assessments.

GASP operates a hybrid go-to-market: direct sales, consultation, and installation services in the UK, complemented by regional distributors in the Americas, Taiwan, Australia, and India for international markets, plus a global e-commerce storefront for accessories. Revenue is generated through one-time hardware sales (force plates $9,950–$28,500; cameras $599–$999; third-party launch monitors sold through the shop), bespoke studio builds (£35,000–£60,000), and recurring software subscriptions ($130/month or $1,000/year). Customers are concentrated in the premium tier — elite coaching studios, equipment manufacturers, golf associations, and high-net-worth residential clients.

Name

GASP Systems

Legal name

Gasp Systems Ltd

Website

https://gaspsystems.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GASP Systems is a UK-based golf performance technology company that designs proprietary dual force plates, high-speed cameras, and integrated software for biomechanical swing analysis, serving elite PGA coaches, golf academies, equipment manufacturers, and high-net-worth residential clients globally.

Ownership category

akta.pro rank

Product category

Golf Performance Technology

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Software Publishers (513210)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Golf swing analysis
• Force plate systems
• Golf biomechanics software
• Golf performance technology
• Golf studio equipment

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Force Plate Systems Sales: Sale of proprietary 3D dual force plate systems including Research, Portable, Studio, and Studio XL models. Hardware represents a significant capital expenditure with prices ranging from $9,950 to $28,500 per system.
2. Software Subscriptions: Monthly or annual software subscriptions for GASP Lab 10 software. GASP Research software priced at $130/month or $1000/year. Software provides real-time force data display, video synchronization, and analytics.
3. Custom Studio Design and Installation: Bespoke golf studio design and installation services for commercial facilities, golf academies, and residential clients. Studio builds range from £35,000 to £60,000 based on specifications and scale.
4. Accessories and Peripheral Equipment: Sale of complementary products including high-speed cameras, projectors, lighting, screens, cables, travel cases, launch monitors, and mounting equipment for golf simulator and studio setups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GASP Systems designs, manufactures and sells proprietary 3D dual force plate hardware (Research, Portable, Studio and Studio XL models) and the GASP Lab 10 software platform for real-time golf swing biomechanical analysis, ground reaction force measurement, and synchronized video capture. The company also designs and installs bespoke commercial and residential golf studio builds, distributes third-party launch monitors and putting/balance analysis systems (TrackMan, Foresight, SAM PuttLab, SAM BalanceLab), and offers a markerless 3D body tracking module (GASP 3D) integrated with Theia AI.

Product overview

GASP Systems is a UK-based golf technology company offering a unified performance analysis ecosystem built around its GASP Lab 10 software platform, proprietary 3D dual force plates (in four variants: Research at $28,500, Studio XL at $16,000, Studio at $12,000, and Portable at $9,950), high-speed industrial cameras (GASP High Speed Camera at $999.99 and Entry Level USB 3.0 Camera at $599.00), and third-party launch monitors (TrackMan 4 at $15,695–$18,245, TrackMan IO/IO Duo at $10,495–$15,695, SAM PuttLab at $3,615.99–$6,525.99, and Foresight/Skytrak). The ecosystem also includes complementary hardware (projectors, LED lighting, touchscreen monitors, cables, mounts, travel cases, mats), custom studio build services, and a markerless 3D body tracking feature (GASP 3D) powered by Theia AI. The GASP Lab 10 platform integrates all hardware components and third-party tools into a single environment for real-time swing analysis, ground reaction force measurement, and performance coaching.

Differentiator

Problem solved

Functional benefit

Brands

• GASP Lab 10: GASP Lab 10 is the company's software platform for ground reaction force analysis in golf, supporting force plates, video capture, and performance analytics.
• Gasp 3D
• GASP Research
• GASP Putting
• GASP Studio
• GASP Multi Camera

Products and services

• 3D Dual Plate Research GASP's flagship dual force plate system for studio use, delivering high-resolution 3D ground reaction data (14 independent measurements) at up to 1000 Hz sample rate, with full pressure mapping, COP tracking, and centre-of-mass location. Supports up to 8 cameras. Priced at $28,500.
• 3D Dual Portable A compact, travel-ready dual force plate system delivering precise 3D ground reaction data with full pressure mapping and high sample rates. USB-C connectivity, up to 1000 Hz sample rate. Priced at $9,950.
• 3D Dual Studio A larger-platform dual force plate system designed for enhanced stability in dedicated studio and performance-centre environments. Priced at $12,000.
• 3D Dual Studio XL GASP's largest dual force plate platform, engineered for dedicated studio use with maximum stability. Priced at $16,000.
• GASP High Speed Camera (U3-3160CP Rev 2) A high-performance industrial USB 3.0 camera with a 2.35 MP (1936x1216) global shutter sensor, capturing at up to 161 fps. Designed for GASP Lab 10 integration, delivering blur-free golf swing and impact analysis. Priced at $999.99.
• Entry Level USB 3.0 Camera An ultra-compact, high-speed industrial camera (1.6 MP, 1440x1080 resolution; up to 226 fps) with global shutter. Fully compatible with GASP Lab 10 for synchronized high-speed video capture in golf coaching and analysis setups. Priced at $599.00.
• SAM PuttLab A comprehensive putting analysis and training system providing detailed putting stroke metrics. Available in Private, Coaching, and Ultimate editions. Includes 1-year software support and hardware maintenance plan. Price range: $3,615.99-$6,525.99.
• SAM BalanceLab 3 Advanced golf performance analysis system combining pressure-mapping hardware with synchronized video and analytics. Provides 2D/3D pressure distribution, foot balance, COP movement, and weight-transfer patterns. Compatible with TrackMan, FlightScope, and Foresight launch monitors. Available in Pro and Ultimate editions. Price range: $6,285.99-$6,969.99.
• TrackMan 4 Industry-leading golf launch monitor combining dual radar and high-speed camera technology for club and ball tracking. Delivers 30+ data parameters for indoor and outdoor use. Available in Indoor and Indoor/Outdoor versions. Price range: $15,695.00-$18,245.00.
• TrackMan IO and IO Duo Ceiling-mounted, indoor-only launch monitor using Optically Enhanced Radar Tracking (OERT) for Tour-level ball-flight tracking without floor hardware. Available in IO and IO Duo models. Price range: $10,495.00-$15,695.00.
• GASP Lab 10 Software Platform GASP's unified software platform encompassing Research, Putting, Studio, and Multi Camera modules. Integrates with GASP force plates, GASP cameras, third-party launch monitors, SAM BalanceLab, and Theia markerless tracking. Used by PGA & LPGA coaches, biomechanists, sports scientists, university golf programs, and elite athletes. Supports CSV raw data export. Priced at $130/month or $1,000/year per workstation.
• GASP 3D (Markerless Tracking) Markerless 3D body tracking feature powered by a partnership with Theia. Uses deep-learning AI for joint kinematics and full-body metrics (posture, rotation, weight shift, joint angles) without sensors on the player's body. Integrated with GASP Software.
• Custom Golf Studio Builds Bespoke design and installation of golf studios, ranging from high-end commercial training facilities and elite golf academies to residential home setups. GASP designs custom studios integrating force plates, cameras, software, launch monitors, lighting, projectors, and enclosures. Pricing examples: Residential builds from £35,000-£39,000; Coaching/commercial studios from £50,000-£60,000.

Quantifiable outcome

• Up to 20% increase in clubhead speed through optimised ground use
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Design 2 Golf (America)coreChannel Partner/ Reseller/ DistributorRegional distributor managing sales, support, and distribution of GASP products across America. Contact: Tony Morgan, New York. Provides localized sales and customer support for US market.
• Sunshine-Plus (Asia)coreChannel Partner/ Reseller/ DistributorRegional distributor for Asia Pacific region, based in Taiwan, New Taipei City. Contact: Dr Rock Wu. Manages distribution and support across Asian markets.
• Golf Performance Centre (Australia)coreChannel Partner/ Reseller/ DistributorRegional distributor for Australia, based in Queensland. Contact: Sean Seymore. Manages sales, installation, and support for Australian customers.
• Tarun Sardesai Golf Academy (India)coreChannel Partner/ Reseller/ DistributorRegional distributor and academy partner for India. Contact: Tarun Sardesai. Based in Karnataka, India. Combines distribution with training academy services.
• Theia (Markerless Tracking)coreTechnology or IntegrationIntegration partnership for markerless 3D body tracking technology. GASP x Theia delivers joint kinematics, full body metrics, and visual feedback without markers or sensors on the player.
• Titleist Performance CentreflagshipStrategic or Co-development PartnerFlagship installation partner for Titleist Performance Centre at Woburn. Features cutting-edge GASP camera system, software, and precision research force plates for world-class facility.
• Phil Kenyon PuttingflagshipStrategic or Co-development PartnerCollaboration with world-renowned putting coach Phil Kenyon to deliver bespoke putting studio at Formby Hall. Features GASP multi-camera analysis system, triple monitor setup, and SAM PuttLab integration.
• TrackMancoreTechnology or IntegrationIntegration partnership with TrackMan launch monitors. GASP systems integrate with TrackMan 4, iO, and IO Duo for combined ball/club data with ground reaction force analysis.
• Foresight SportscoreTechnology or IntegrationIntegration with Foresight launch monitors for combined force plate and ball flight data analysis. Part of multi-launch monitor support strategy.
• SAM PuttLabcoreTechnology or IntegrationFull SAM PuttLab support through GASP Putting software. Provides comprehensive putting analysis combining pressure mapping with video synchronization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Blast Golf: Blast Golf provides sensor-based swing and stroke analysis for golfers and coaches, addressing the same swing-mechanics use case as GASP but through consumer-grade hardware and a mobile app experience.
• BodiTrak: BodiTrak makes pressure-mapping mats used in golf coaching and fitting to capture weight shift and balance data, offering a partial alternative to GASP's force plate ground reaction force analysis for budget-constrained facilities.
• GEARS Golf: GEARS Golf provides 3D motion capture and biomechanics systems for golf instruction and research, integrated into GASP studio builds. It offers overlapping marker-based 3D analysis capabilities to elite coaching facilities.

Others

• Titleist (Acushnet) Performance Fitting: Titleist operates the Performance Centre at Woburn using GASP technology as a flagship installation partner. As a major OEM with deep facility relationships, it is both a customer and an adjacent ecosystem player in elite golf performance.
• Arccos Golf: Arccos Golf provides shot-tracking sensors and an AI-powered analytics platform for on-course performance. It does not directly compete in studio biomechanics, but represents an adjacent data-and-AI theme in golf performance technology.

Direct peers

• Swing Catalyst: Swing Catalyst sells dual force plates combined with high-speed video and 3D motion capture software for golf and baseball swing analysis, making it the closest head-to-head competitor to GASP's force plate + camera + software bundle.
• K-Motion (K-Vest): K-Vest provides wearable-sensor based 3D biomechanical swing analysis for golf instructors and club fitters, directly competing with GASP's markerless and instrumented motion analysis offerings for coaching studios.

Broad incumbents

• Foresight Sports: Foresight Sports provides launch monitors (GCQuad, GC3) used in studios and fitting bays that GASP integrates with, offering overlapping data capture and visualization capabilities to golf performance facilities.
• FlightScope: FlightScope manufactures Doppler-radar launch monitors used in coaching, fitting, and simulation, and integrates with GASP's SAM BalanceLab. It competes for the same facility budget that funds force plate installations.
• TrackMan: TrackMan is the dominant golf launch monitor used by tour professionals and indoor studios, and is also integrated into GASP's stack. It is a broad incumbent whose ecosystem overlaps with GASP's data capture and analysis value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gaspsystems
• Xx.com/GaspSystems
• Facebookfacebook.com/gasp.systems
• LinkedInlinkedin.com/company/gasp-systems-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GASP Systems