Threeway
Threeway AG is a Swiss web technology firm (founded 1996, Brugg) that builds TYPO3-based websites and ERP-integrated web shops, serving communication agencies and mid-market clients across German-speaking Switzerland with accessibility-certified solutions.
- Company typePrivate
- Founded1996
- HeadquartersBrugg, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Threeway does
Threeway AG is a privately held Swiss web technology company founded in 1996 and headquartered in Brugg (Technopark Aargau). It builds highly automated web shops and TYPO3-based websites, with deep specialization in integrating e-commerce front-ends with enterprise ERP systems including Abacus, SAP, Microsoft Dynamics (Navision and Business Central), SelectLine, and europa3000. Its proprietary 3way Webshop Solution offers over 80 standard functions supporting B2B, B2C, multi-tenant, multi-currency, and multi-VAT configurations, and the company has built configurators, product catalog systems, and data exchange integrations for clients such as Pro Senectute (over 1,000 SKUs), Niwotron (2,000 SKUs), and the Erwachsenenbildung database (~40,000 courses with 60 ERP integrations). The company is also a certified Swiss reseller of ReadSpeaker text-to-speech, a certified Evalanche email marketing automation partner, and an official partner of the Access for All Foundation for WCAG accessibility certification up to AA+.
The firm's primary go-to-market is B2B technical implementation services sold through two channels: direct engagement with mid-market clients and a referral-driven model where communication agencies and ERP integrators bring projects. Customers include Rega, Hightechzentrum Aargau, Samen Mauser, Cockpit Magazine, Niwotron, Anforderungsprofile.ch, Pro Senectute, Natürli AG, Erwachsenenbildung, Autronic AG, and Copytron. Revenue streams mix custom professional services (project-based web development, ERP integrations, accessibility implementation) with smaller recurring components: a CHF 300/month managed email marketing subscription (with CHF 2,700 setup), a CHF 400 per-dispatch newsletter option, and a CHF 250 website quick-analysis offering. The company is co-owned by managing director Hakan Erci and co-owner Urban Obrist, with a 2023 strategic partnership with TE Web (Tobias Etter) extending delivery capacity.
Threeway's strategic positioning rests on three pillars: (1) deep TYPO3 craftsmanship combined with ERP integration breadth (80+ systems), (2) early-mover advantage in Swiss web accessibility certification since 2007, and (3) channel leverage through agency and ERP integrator networks in the German-speaking Swiss market. Distribution is augmented by BNI Switzerland membership and a partner ecosystem including ArgYou AG, KOMMPAKT AG, MEGURA AG, Vincent & Partner GmbH, CS-Computing, Hug-Witschi, PostFinance E-Payment, Worldline, and BriefButler. The Threeway Tools suite — covering address cleaning, accessibility maturity model, ReadSpeaker integration, and the 10-minute accessibility check — packages adjacent capabilities into a discrete offering, though the overall footprint remains that of a Swiss boutique operating within a single language region.
Threeway firmographics
Firmographics- Name
- Threeway
- Legal name
- Threeway AG
- Website
- http://www.3way.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Threeway AG is a Swiss web technology firm (founded 1996, Brugg) that builds TYPO3-based websites and ERP-integrated web shops, serving communication agencies and mid-market clients across German-speaking Switzerland with accessibility-certified solutions.
- Ownership category
- akta.pro rank
Where Threeway is headquartered
LocationHeadquarters
- HQ city
- Brugg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Threeway business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Web Development Services: Custom website and web shop development on TYPO3 platform, including design integration, functionality development, and system integration. Projects are typically scoped and priced as fixed-fee engagements.
- Web Shop Development and Integration: Highly automated web shops with ERP integration, including interfaces to various business systems. Pricing includes standard features plus individual customizations.
- Email Marketing as a Service: Managed newsletter and marketing automation services using Evalanche platform. Includes setup, template design, content management, and analytics reporting. Options range from pay-per-dispatch (CHF 400) to monthly subscription (CHF 300/month with CHF 2,700 setup).
- Website Analysis Services: Website security, SEO, and accessibility quick checks for CHF 250, providing comprehensive audit of technical specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | One time | Website Quick Analysis (CHF 250) |
| Subscription | Monthly | Email Marketing Monthly Subscription |
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go Email Marketing |
| Subscription | Monthly | Full Service Email Marketing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Threeway product offering
Product offeringCore offering
Threeway AG is a Swiss technical implementation partner that develops highly automated web shops and clean-coded TYPO3-based websites since 1996. Its core offerings include TYPO3 website development, ERP-integrated e-commerce shops, managed email marketing via Evalanche, digital accessibility (WCAG) certification, system interface engineering, and custom web-based configurators. The company primarily serves communication agencies and ERP integrators in the German-speaking Swiss market.
Product overview
Threeway AG is a Swiss web development company founded in 1996, specializing in TYPO3-based websites and highly integrated web shops. Their product portfolio centers on the TYPO3 CMS platform for websites, the 3way Webshop Solution for e-commerce, and E-Mail Marketing services using Evalanche. They offer individual web-based configurators and applications, complemented by accessibility services (certified partner of Access for All), system interface integrations with major ERP systems (Abacus, SAP, Microsoft Dynamics, SelectLine, Europa 3000), and technical project management. The Threeway Tools suite includes address quality services, data protection support, the BriefButler document delivery system, ReadSpeaker text-to-speech integration, accessibility maturity model, 10-minute accessibility check, and password generator. Their shop solutions support B2B, B2C, multi-level business cases, and integrate with various e-commerce platforms and price comparison services.
Differentiator
Problem solved
Functional benefit
Products and services
- 3way Webshop Solution Highly integrated webshop platform with over 80 selectable standard functions, multi-language and multi-currency support, multi-VAT rate handling, intelligent search, product configurators, and ERP integration. Supports B2B, B2C, multi-level business cases, B2E, shop-in-shop, and multi-cart solutions. Designed for Swiss SMEs and mid-market firms with complex product catalogs and ERP backends.
- TYPO3 CMS Website Development Custom TYPO3-based website development offering stable, performant, and secure content management. Supports responsive layouts, intuitive content editing, multi-language sites, password-protected areas, multi-site capability, and scalable architecture. Targeted at Swiss organizations needing secure, clean-coded, long-life-cycle websites.
- E-Mail Marketing as a Service
Quantifiable outcome
- Web shops increase customer purchases through potential analysis (alternative purchases, inactive customers, payment abandonments, dead stock)
- +2 more outcomes
Companies that use Threeway
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Threeway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability3 records
Feature4 records
Threeway partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- TE Web (Tobias Etter)coreStrategic partnership between Threeway AG and TE Web to combine their respective strengths in web development. Tobias Etter serves as Owner & CEO of TE Web and is listed on Threeway's team page, indicating a close working relationship.
- Evalanche (SC-Networks GmbH)coreCertified Evalanche experts; Evalanche is the leading German-language email marketing and marketing automation platform. Threeway implements and manages Evalanche solutions for clients.
- Access for All FoundationcoreOfficial partner for accessibility certification in Switzerland. The foundation is the designated certification body for accessible websites, and Threeway works with them from project kick-off to final certification.
- iWay AGcoreWeb hosting partner since 1996. iWay AG provides server infrastructure and technical platform management from their Zurich location, with servers in Switzerland.
- ERP Partners (Abacus, SAP, Microsoft, SelectLine, europa3000)coreDirect technology partnerships with major ERP vendors including Abacus, SAP, Microsoft Dynamics (Navision and Business Central), SelectLine, and europa3000, with certified integration capabilities.
- CS-Computing GmbHminorSelectLine partner for ERP integration projects.
- Hug-Witschi AGminorEuropa3000 partner for ERP integration projects.
- ArgYou AGminorSocial media partner measuring digital market effectiveness with Swiss quality standards.
- Vincent & Partner GmbHminorDesign of websites and online shops, online marketing campaigns, SEO expertise, and PR ideas.
- KOMMPAKT AGminorFull-service agency focused on SMEs for integrated communication solutions.
- MEGURA AGminorFull-service agency partner for integrated communication.
- YOCO Your Communication GmbHminorLong-standing partnership (20+ years) for communication and marketing services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Threeway competitors and assessment
Company assessmentDirect peers
- Liip AG: Swiss digital agency specializing in TYPO3 and open-source web development. Closely comparable to Threeway in technology stack, Swiss market focus, and agency-to-client delivery model.
- .minds (dotted minds AG): Swiss TYPO3 agency headquartered in the German-speaking region, providing web development, e-commerce, and digital strategy to mid-market clients — a near-direct Swiss TYPO3 specialist peer.
- Karakun AG: Swiss/German software house focused on TYPO3, Java, and digital accessibility. Comparable to Threeway in TYPO3 specialization and accessibility service depth.
- AOE GmbH: German full-service digital agency and TYPO3 Platinum partner offering enterprise web and e-commerce solutions. Comparable on TYPO3 web shop integration capabilities, though at a larger enterprise scale.
- dkd Internet Service GmbH: German TYPO3 agency providing CMS, e-commerce, and system integration services. Comparable to Threeway in TYPO3-driven delivery and German-speaking market exposure.
- bitmotion GmbH: German TYPO3 agency specializing in CMS and e-commerce implementations. Comparable technology stack and project-based delivery model to Threeway.
Broad incumbents
- Stämpfli AG: Long-established Swiss digital, web, and communications agency offering broad services including TYPO3 web and e-commerce. Larger incumbent in the same Swiss market with overlapping capabilities.
- Unic AG: Swiss digital agency with comprehensive web, e-commerce, and platform engineering services. Larger incumbent competing for the same Swiss mid-market and enterprise web shop projects.
- nexum AG: German/Swiss digital agency with broad e-commerce, CMS, and marketing technology offerings. Comparable on e-commerce integration but operates at significantly larger scale than Threeway.
Others
- SC-Networks GmbH (Evalanche): Provider of the Evalanche email marketing automation platform used by Threeway. Not a competitor but a technology partner and ecosystem participant; included to reflect the relationship Threeway has built around its email marketing service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Threeway social profiles
Digital presenceThreeway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Threeway leadership team
Management profileNumber of profiles
Profiles14 records
Threeway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Threeway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Threeway
What does Threeway do?
Threeway AG is a Swiss technical implementation partner that develops highly automated web shops and clean-coded TYPO3-based websites since 1996. Its core offerings include TYPO3 website development, ERP-integrated e-commerce shops, managed email marketing via Evalanche, digital accessibility (WCAG) certification, system interface engineering, and custom web-based configurators. The company primarily serves communication agencies and ERP integrators in the German-speaking Swiss market.
Is Threeway a public or private company?
Threeway is a private company. It is classified as management employee owned and is currently operating.
When was Threeway founded?
Threeway was founded in 1996. It employs 1 to 10 people.
Where is Threeway based?
Threeway is headquartered in Brugg, Switzerland, in the Europe region.
How does Threeway make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are web Shop Development and Integration, email Marketing as a Service and website Analysis Services.
Who are Threeway's main competitors?
Direct peers on record are Liip AG, .minds (dotted minds AG), Karakun AG, AOE GmbH, dkd Internet Service GmbH and bitmotion GmbH. Broad incumbents are Stämpfli AG, Unic AG and nexum AG. SC-Networks GmbH (Evalanche) is listed as an others.
Does Threeway have an API?
No public API is recorded for Threeway.