VOXX Automotive

What VOXX Automotive does

VOXX Automotive is a global manufacturer and supplier of automotive and consumer electronics products operating under the legal name VOXX Electronics Corporation and the DBA "VOXX By Gentex Corporation." It is a wholly-owned subsidiary of Gentex Corporation (NASDAQ: GNTX), headquartered at 600 N. Centennial St., Zeeland, MI 49464, with 251-500 employees. The company operates three principal channels: aftermarket automotive electronics (brands such as Viper, Directed, Avital, Excalibur, Prestige, CrimeStopper, Omegalink, CarLink, Linkr Mobile, FlashLogic, Rosen, and Rostra VOXX ADAS Commercial), OEM solutions (VOXX Solutions, VSM), and consumer electronics brand distribution (Klipsch, Onkyo, Magnat, Mac-Audio, Heco, Energy, Schwaiger, Oehlbach, Integra).

Its core technology spans remote start systems, vehicle security, telematics, advanced driver assistance systems (ADAS), in-vehicle entertainment (rear-seat monitors, mobile video), lighting solutions, and vehicle interior products, supported by in-house capabilities across advanced engineering/R&D, hardware design, software design, and end-to-end manufacturing. Revenue mechanics are primarily hardware sales through dealer networks (aftermarket), direct OEM supply (OEM Solutions), and consumer brand licensing/distribution (consumer electronics brands); pricing is quote-based through dealers rather than publicly disclosed. Customer segments include consumer vehicle owners, commercial/fleet operators, and automotive OEMs, with distribution via a global dealer locator network, OEM channels, and commercial/fleet direct sales.

The company is led by founder and chairman John Shalam and president Edward D. Mas. No recent funding rounds, M&A transactions, or leadership changes are disclosed in the source material; strategic activity centers on brand portfolio management, ADAS product line extension into commercial/fleet, and continued OEM channel development under the Gentex parent.

Name

VOXX Automotive

Legal name

VOXX Electronics Corporation

Website

https://voxxautomotive.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

VOXX Automotive (VOXX Electronics Corporation) is a wholly-owned subsidiary of Gentex Corporation that designs, manufactures, and distributes aftermarket, OEM, and consumer automotive electronics — including security, remote start, telematics, ADAS, and entertainment products — across a 20+ brand portfolio serving consumers, OEMs, and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Household Audio & Video Equipment (3651)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive electronics
• Vehicle security systems
• Remote start solutions
• Fleet telematics
• OEM automotive components

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Aftermarket Electronics: Sale of branded aftermarket automotive electronics including remote start, security, entertainment, and safety products through dealer networks
2. OEM Vehicle Solutions: Supply of automotive electronics and systems to original equipment manufacturers (OEM) for integration into new vehicles
3. Commercial/Fleet Solutions: Specialized automotive technology solutions for commercial and fleet operators
4. Consumer Electronics Brands: Licensing and distribution of consumer audio brands including Klipsch, Onkyo, Magnat, and related brands

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

VOXX Automotive is a global manufacturer and supplier of automotive and consumer electronics, operating across aftermarket, OEM, and consumer channels. The company designs, engineers, and manufactures vehicle security and remote start systems, rear-seat entertainment, ADAS, telematics and connected car solutions, OEM integration electronics, and distributes premium consumer audio brands. It serves automotive OEMs, commercial/fleet operators, and individual vehicle owners through a multi-brand portfolio including Viper, Directed, Avital, Gentex, Klipsch, and Onkyo.

Product overview

VOXX By Gentex Corporation is a diversified automotive electronics company operating multiple product portfolios across three primary channels: Aftermarket, OEM, and Consumer electronics. The aftermarket portfolio includes over 20 brands spanning vehicle security (Viper, Directed, Avital, CrimeStopper, Excalibur, Clifford International), remote start and telematics (Omegalink, Linkr Mobile, CarLink, FlashLogic), ADAS and safety (VOXX ADAS, Rostra VOXX ADAS Commercial, Gentex Corporation), vehicle entertainment (VOXX Mobile Video/Audiovox, moviestoGo, Rosen), interior accessories (Leather Craft), lighting (Aggressor Air Horns), and satellite radio (SiriusXM). The OEM division provides vehicle integration solutions through VOXX Solutions and VSM for fleet and commercial applications. The Consumer electronics segment encompasses premium audio brands (Klipsch, Onkyo, Magnat, Mac-Audio, Heco, Energy) and accessories (Schwaiger, Oehlbach), distributed through partner relationships like Integra. The company organizes its offerings into seven product categories: Remote Start/Security/Telematics, Vehicle Entertainment, Vehicle Interior, Commercial/Fleet, Driver Control Switches, Driver Safety & Convenience, and Lighting Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Viper: Vehicle security and remote start brand.
• Avital
• Directed
• Crime Stopper
• Prestige
• Excalibur
• Rosen
• Rostra VOXX ADAS Commercial
• VOXX ADAS
• FlashLogic by VOXX
• Omegalink
• Leather Craft
• CarLink
• Linkr Mobile
• Movies to Go
• VOXX Mobile Video (Audiovox)
• Aggressor Air Horns
• K-9 Car Alarm
• Gentex Corporation
• SiriusXM
• VOXX Solutions
• VSM

Products and services

• Viper Vehicle Security & Remote Start Vehicle security, remote start, and connected car brand offering car alarm systems, keyless entry, and telematics solutions for the consumer aftermarket.
• Directed Vehicle Security Vehicle security and connected car brand providing electronic vehicle accessories, alarms, and remote start systems.
• Avital Vehicle Security Vehicle security and remote start brand offering affordable car alarm systems and keyless entry solutions.
• FlashLogic by VOXX Data Integration Modules Data interface and integration module brand providing vehicle-specific integration solutions for remote start and security systems.
• CarLink Connected Car & Telematics Connected car and telematics brand offering vehicle tracking and remote connectivity solutions.
• Linkr Mobile Connected Vehicle App Mobile-connected car solution enabling remote vehicle control and monitoring via smartphone app.
• VOXX ADAS Aftermarket Safety Systems Advanced Driver Assistance Systems brand offering safety and convenience features for aftermarket installation.
• Rostra VOXX ADAS Commercial / Fleet Solutions Commercial and fleet-focused ADAS solutions including backup cameras, sensors, and safety monitoring systems.
• VOXX Solutions OEM Electronics OEM solutions brand providing original equipment manufacturer automotive electronics and technologies.
• VSM Vehicle Safety Monitoring & OEM Telematics Vehicle safety monitoring and OEM telematics solutions for fleet and commercial applications.
• VOXX Mobile Video (Audiovox) Rear-Seat Entertainment Mobile video and rear-seat entertainment products including headrest monitors, overhead displays, and vehicle entertainment systems.
• Leather Craft Automotive Interior Accessories Premium leather interior accessories and automotive leather products.
• SiriusXM Satellite Radio Integration Satellite radio and connected services offering entertainment solutions integrated into vehicle entertainment systems.
• Gentex Auto-Dimming Mirrors & Camera-Based Safety Auto-dimming mirrors, camera-based safety systems, and connected car technologies.
• Klipsch Premium Audio Premium audio brand for consumer electronics including speakers and home audio systems.
• Onkyo Home Entertainment Consumer electronics brand specializing in audio/video receivers and home entertainment systems.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• KlipschcoreChannel Partner/ Reseller/ DistributorConsumer audio brand partnership under VOXX Consumer Associated Brands. Klipsch is a premium audio brand distributed through VOXX consumer electronics channels.
• OnkyocoreChannel Partner/ Reseller/ DistributorConsumer electronics brand partnership under VOXX Consumer Associated Brands. Onkyo home electronics products distributed through VOXX channels.
• MagnatcoreChannel Partner/ Reseller/ DistributorConsumer audio brand partnership under VOXX Consumer Associated Brands. Magnat is a German audio brand distributed through VOXX consumer electronics channels.
• Mac-AudiocoreChannel Partner/ Reseller/ DistributorConsumer audio brand partnership under VOXX Consumer Associated Brands. Mac-Audio is a German audio brand distributed through VOXX channels.
• HecocoreChannel Partner/ Reseller/ DistributorConsumer audio brand partnership under VOXX Consumer Associated Brands. Heco is a German speaker brand distributed through VOXX consumer electronics channels.
• EnergycoreChannel Partner/ Reseller/ DistributorConsumer audio brand partnership under VOXX Consumer Associated Brands. Energy speaker brand distributed through VOXX channels.
• SchwaigercoreChannel Partner/ Reseller/ DistributorConsumer electronics international brand partnership under VOXX Consumer International Brands. Schwaiger is a German consumer electronics brand distributed internationally through VOXX.
• OehlbachcoreChannel Partner/ Reseller/ DistributorConsumer electronics international brand partnership under VOXX Consumer International Brands. Oehlbach is a German cable and electronics brand distributed internationally through VOXX.
• IntegracoreChannel Partner/ Reseller/ DistributorConsumer electronics partner relationship under VOXX Consumer Partner Relationships. Integra home theater products distributed through VOXX consumer electronics channels.
• SiriusXMcoreTechnology or IntegrationSatellite radio partnership integrated into VOXX automotive entertainment products. SiriusXM radio services are available through VOXX vehicle entertainment systems.
• Gentex CorporationflagshipOthersParent company and brand within the VOXX portfolio. VOXX Electronics Corporation is a wholly-owned subsidiary of Gentex Corporation, providing automotive electronics and mirrors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AAMP Global: Aftermarket automotive audio, connectivity and integration solutions provider (Stinger, PAC, EchoMaster, iDatalink now under AAMP). Overlaps directly with VOXX's in-vehicle entertainment, vehicle-security integration and telematics product lines.
• Metra Electronics: Aftermarket automotive electronics accessories specialist — installation kits, harnesses, antennas, lighting, and integration modules — competing with VOXX in the same dealer-driven aftermarket channel.
• Rosen Electronics: Specialist in rear-seat entertainment, vehicle interior electronics and mobile-video integration. Now part of the VOXX brand portfolio, but operationally a like-for-like competitor for mobile-video content in the dealer channel.
• Automotive Data Solutions (ADS / iDatalink): Designs vehicle-specific integration modules, remote-start interfaces and telematics hardware that compete directly with FlashLogic by VOXX and Omegalink, providing dealers with data-bus integration solutions for the same aftermarket channels.
• Cobra Electronics: Long-standing aftermarket automotive and consumer electronics brand (radar detectors, two-way radios, power inverters, dash cams). Sells into overlapping consumer-aftermarket channels and competes for similar vehicle owners.
• Compustar / Firstech: Specialist in aftermarket remote start, security and keyless-entry systems sold through authorised dealer networks — a head-to-head competitor to VOXX's Viper, Directed, Avital, Excalibur, Prestige and Omegalink brands across the same vehicle-security category.

Broad incumbents

• Garmin: Aftermarket navigation, dash-cam, ADAS and fleet telematics vendor. Overlaps with VOXX ADAS, Rostra VOXX ADAS Commercial, VSM telematics and CarLink/Linkr Mobile connected-vehicle offerings, with a much larger consumer and outdoor brand footprint.
• Harman International (Samsung): Tier-1 connected-car audio, infotainment, telematics and ADAS supplier, as well as premium consumer audio (JBL, Harman Kardon). Competes with VOXX at the OEM-integration layer and across consumer audio brand distribution.
• JVCKENWOOD: Large incumbent spanning consumer audio, in-vehicle infotainment and professional systems. Overlaps with VOXX's vehicle entertainment and consumer audio brand-distribution business at a broader portfolio scale.
• Pioneer Corporation: Global aftermarket car-multimedia, audio and connected-vehicle electronics leader. Directly comparable to VOXX's in-vehicle entertainment, audio and connectivity categories, with broader scale and deeper car-OEM integration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voxx-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOXX Automotive