Dietz Training
Dietz Training GmbH is a German boutique executive education firm that delivers premium residential Emotional Intelligence and Conscious Leadership programs to corporate clients and individual professionals, using IFS, Hakomi, and neuroscience-based methodologies at Kloster Seeon, with a blue-chip DACH enterprise client base.
- Company typePrivate
- Founded1996
- HeadquartersSachsenkam, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dietz Training does
Dietz Training GmbH is a German executive education and leadership development firm founded in 1996 in Pullach im Isartal, Bavaria, that delivers premium, residential Emotional Intelligence and Conscious Leadership programs to corporate clients and individual professionals. The company operates two core curricula: the 'Emotionale Intelligenz' two-module program (7 residential days at Kloster Seeon, €4,200 + VAT) and the 'Conscious Leader & Facilitator' three-module program (9 days, €5,400 + VAT), supplemented by an English-language 'International Emotional Intelligence' intensive (€3,500 + VAT), a Masterclass for alumni, an Individual Executive Coaching service, and customized inhouse corporate training.
The underlying methodology integrates psychotherapeutic frameworks including Internal Family Systems (IFS), Hakomi Mindfulness-Based Body Psychotherapy, Cognitive Behavioral Therapy, and neuroscience, delivered by a network of 12-15 independent trainer-entrepreneurs with psychotherapeutic training in cohorts of 10-14 participants at a 6-7:1 ratio. The company supports a 2/3 experiential to 1/3 theory learning split, Otto Scharmer-style coaching circles for peer integration, and a 'Conscious Community' alumni platform with monthly, quarterly, and annual touchpoints.
Revenue derives from per-participant program fees for open-enrollment residential training, custom-priced inhouse corporate engagements, a tiered Conscious Community subscription-like offering, book royalties, and individual coaching. The company has trained 5,000+ participants over nearly three decades, with named enterprise clients including Allianz, Siemens, Munich Re, Daimler, Audi, BASF, Roche, and Deutsche Börse, and operates an English-capable international trainer team. Following a 2022 ownership transition from founders Inge and Thomas Dietz to Christian Macke, Gracia Thum, and Simon Hofer, the business has expanded its product line (2023 Conscious Leadership launch, March 2026 Masterclass launch) and is in a deliberate, founder-discipline growth posture.
Dietz Training firmographics
Firmographics- Name
- Dietz Training
- Legal name
- Dietz Training GmbH
- Website
- https://dietz-training.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dietz Training GmbH is a German boutique executive education firm that delivers premium residential Emotional Intelligence and Conscious Leadership programs to corporate clients and individual professionals, using IFS, Hakomi, and neuroscience-based methodologies at Kloster Seeon, with a blue-chip DACH enterprise client base.
- Ownership category
- akta.pro rank
Dietz Training industry classification
Industry- Product category
- Leadership Development Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where Dietz Training is headquartered
LocationHeadquarters
- HQ city
- Sachsenkam
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Dietz Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Emotional Intelligence Training Program: Two-part residential training program (2 x 3.5 days) priced at €4,200 plus 19% VAT, serving 12-14 participants per cohort with two trainers. Includes integration coaching and Conscious Community access.
- Conscious Leader & Facilitator Program: Three-module residential training program (3 x 3 days) priced at €5,400 plus 19% VAT, serving 10-14 participants with three trainers. Includes coaching circles and Conscious Community access.
- International Emotional Intelligence Program: Intensive English-language version of Emotional Intelligence training, priced at €3,500 plus 19% VAT, designed for international participants in an exclusive setting.
- Customized Inhouse Corporate Training: Tailored leadership development programs delivered on-site at client companies, developed in close coordination with HR to define precise goals and optimal formats for maximum effectiveness in corporate context.
- Books and Publications: Published books including 'Selbst in Führung', 'Das Achtsamkeitsbuch', and 'Achtsamkeits-Übungsbuch' available through publishers and Amazon.
- Masterclass and Community Programs: Advanced training for alumni of main programs, with annual Masterclass events and ongoing Conscious Community membership offering workshops and conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Emotional Intelligence Training - Two 3.5-day residential modules |
| One time/ perpetual license | Multi-year contract | Conscious Leader & Facilitator - Three 3-day residential modules |
| One time/ perpetual license | Multi-year contract | International Emotional Intelligence - 3.5-day intensive residential course |
| Quote-based/ custom | Multi-year contract | Customized Inhouse Training - Tailored corporate programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dietz Training product offering
Product offeringCore offering
Dietz Training GmbH designs and delivers residential and in-house programs in emotional intelligence and conscious leadership for corporate clients and individual professionals. Its core catalog consists of three flagship programs — "Emotionale Intelligenz", "Conscious Leader & Facilitator", and "International Emotional Intelligence" — alongside tailored in-house engagements, individual executive coaching, and a portfolio of mindfulness and self-leadership books. Programs blend mindfulness, body psychotherapy, and neurobiological insight, are certified by the International Coaching Federation, and culminate in a Certified Practitioner credential.
Product overview
Dietz Training offers a portfolio of leadership and personality development programs centered on Emotional Intelligence and Conscious Leadership. The core offerings consist of two main training programs: 'Emotionale Intelligenz' (a two-module, 7-day program over 4-6 months) and 'Conscious Leader & Facilitator' (a three-module, 9-day program). These are supplemented by the Masterclass for advanced graduates, the Conscious Community for ongoing peer support, individual executive coaching, and customized Inhouse Training for organizations. The company also publishes books on mindfulness and self-leadership and provides audio mindfulness exercises. All programs are delivered primarily in-person at Kloster Seeon in Bavaria, with virtual components and coaching circles supporting the in-person training.
Differentiator
Problem solved
Functional benefit
Products and services
- Emotionale Intelligenz (Emotional Intelligence) program Flagship multi-day residential training in emotional intelligence for individual professionals and corporate cohorts, certified by the International Coaching Federation and culminating in a Certified Practitioner credential; listed at €4,200 for open-enrollment participants.
- Conscious Leader & Facilitator program Multi-day residential training for experienced practitioners and aspiring conscious leadership facilitators, ICF-certified, listed at €5,400 for open-enrollment participants; delivered at Kloster Seeon.
- International Emotional Intelligence program English-language version of the Emotional Intelligence program for international participants and multinational organizations, delivered as a multi-day residential format with ICF certification.
- Inhouse Training Bespoke in-house emotional intelligence and leadership programs designed and delivered for enterprise clients including Munich Re, Daimler, Roche, BAUR, and T-Mobile; pricing available on request.
- Individual Executive Coaching One-on-one executive coaching engagement offered as a discrete service alongside the cohort-based emotional intelligence programs.
- Dietz Training published books (Selbst in Führung, Das Achtsamkeitsbuch, Achtsamkeits-Übungsbuch) Portfolio of mindfulness and self-leadership books published under the Dietz Training sub-brand, distributed through traditional publishers and Amazon.
Quantifiable outcome
- 5,000+ participants have completed the Emotional Intelligence program
- +2 more outcomes
Companies that use Dietz Training
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
Dietz Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Dietz Training partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dietz CoachingcoreDietz Coaching GmbH (led by founders Inge and Thomas Dietz) operates in close partnership with Dietz Training. Both companies work together to promote awareness, emotional intelligence, and effectiveness in organizations. Dietz Coaching focuses on the 'Psychology of Change - emotionally intelligent coaching' certification program.
- LEAD ING3minorNetwork partner in the coaching and leadership development ecosystem.
- Transformation CoachesminorNetwork partner in transformation and coaching network.
- Flourishing InstitutminorPartner organization focused on flourishing and personal development, co-founded by former participant Dr. Teresa Keller.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dietz Training competitors and assessment
Company assessmentDirect peers
- Potential Project: Potential Project delivers mindfulness and emotional intelligence training to Fortune 500 leadership teams — same corporate mindfulness + EI positioning, similar methodology roots (mindfulness-based, neuroscience-informed), comparable enterprise client base.
- Conscious Leadership Group: Conscious Leadership Group offers leadership development programs rooted in mindfulness, emotional intelligence, and conscious leadership principles — directly comparable methodology (conscious leadership + EI) and target market (senior leaders) to Dietz Training's Conscious Leader program.
- Search Inside Yourself Leadership Institute: Search Inside Your Leadership Institute (SIYLI), founded at Google, offers mindfulness-based emotional intelligence programs for corporate leaders globally — directly comparable to Dietz Training's core methodology and target audience of senior executives and HR/L&D buyers.
- Center for Creative Leadership: Center for Creative Leadership (CCL) is a globally recognized leadership development research and training provider offering programs targeting senior executives — comparable target buyer (HR/L&D and senior leaders), though at larger scale and broader scope than Dietz Training's boutique EI focus.
- Marshall Goldsmith Coaching: Marshall Goldsmith is a globally recognized executive coach providing leadership development, behavioral change coaching, and stakeholder-based programs for senior executives — comparable target market (C-suite and senior leaders) and methodology (behavioral/executive coaching), though delivered through individual coaching rather than cohort programs.
Broad incumbents
- Ken Blanchard Companies: Ken Blanchard Companies is a global leadership training and consulting firm offering programs like 'Situational Leadership' and 'Leading People Through Change' — overlaps with Dietz Training's leadership development positioning but at much larger scale with broader portfolio.
- FranklinCovey: FranklinCovey is a global leadership and organizational performance company (NYSE: FC) offering enterprise-wide leadership frameworks including 'Leading at the Speed of Trust' — competes for the same HR/L&D budget as Dietz Training, but with much broader content portfolio and delivery scale.
- DDI (Development Dimensions International): DDI is a global leadership development firm providing behavioral assessments, leadership training, and executive development to enterprise clients — competes with Dietz Training for the same HR/L&D budgets but serves broader leadership pipelines at significantly larger scale.
- Korn Ferry: Korn Ferry (NYSE: KFY) is a global organizational consulting firm whose Leadership Development and Executive Coaching practices serve the same enterprise buyers as Dietz Training, but at enterprise scale across talent, assessment, and coaching.
Regional players
- Metaplan: Metaplan is a German consulting and training firm specializing in strategic thinking, moderation, and leadership development for organizations — comparable DACH market focus, enterprise client base, and corporate training/coaching methodology, though with a different content focus.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dietz Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dietz Training leadership team
Management profileNumber of profiles
Profiles6 records
Dietz Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dietz Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dietz Training
What does Dietz Training do?
Dietz Training GmbH designs and delivers residential and in-house programs in emotional intelligence and conscious leadership for corporate clients and individual professionals. Its core catalog consists of three flagship programs — "Emotionale Intelligenz", "Conscious Leader & Facilitator", and "International Emotional Intelligence" — alongside tailored in-house engagements, individual executive coaching, and a portfolio of mindfulness and self-leadership books. Programs blend mindfulness, body psychotherapy, and neurobiological insight, are certified by the International Coaching Federation, and culminate in a Certified Practitioner credential.
Is Dietz Training a public or private company?
Dietz Training is a private company. It is classified as management employee owned and is currently operating.
When was Dietz Training founded?
Dietz Training was founded in 1996. It employs 1 to 10 people.
Where is Dietz Training based?
Dietz Training is headquartered in Sachsenkam, Germany, in the Europe region.
How does Dietz Training make money?
Six revenue lines are on record. Emotional Intelligence Training Program is the primary driver. The others are conscious Leader & Facilitator Program, international Emotional Intelligence Program, customized Inhouse Corporate Training, books and Publications and masterclass and Community Programs.
Who are Dietz Training's main competitors?
Direct peers on record are Potential Project, Conscious Leadership Group, Search Inside Yourself Leadership Institute, Center for Creative Leadership and Marshall Goldsmith Coaching. Broad incumbents are Ken Blanchard Companies, FranklinCovey, DDI (Development Dimensions International) and Korn Ferry. Metaplan is listed as a regional player.
Does Dietz Training have an API?
No public API is recorded for Dietz Training.
What industry is Dietz Training in?
Dietz Training's product category is Leadership Development Training. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 611430 and its SIC code is 8200.