Prime Smile
Prime Smile is a privately owned Indianapolis pediatric dental practice operating two clinics, serving children and young adults with a strategic emphasis on Medicaid-enrolled families and bilingual Spanish-speaking patients.
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prime Smile does
Prime Smile is a privately held pediatric dental practice group based in Indianapolis, Indiana, operating two clinic locations on opposite sides of the metro area: a west-side office at 2802 Lafayette Road and an east-side office at 6005 E Washington Street. The practice is owned by Dr. Katie Peterson and staffed by five Indiana-licensed dentists supported by dental hygienists, dental assistants, and front-office personnel, with Amy Stankiewicz serving as Chief Operating Officer. The group's patient population is primarily children and young adults, with a deliberate strategic emphasis on Medicaid-enrolled families, a segment that many Indiana dental practices decline to serve due to lower reimbursement rates.
The practice delivers the standard pediatric dental service mix, including routine exams, cleanings, fluoride treatments, sealants, restorative work (fillings, crowns), and interceptive orthodontics. A distinctive capability is the delivery of in-office general anesthesia through an ongoing partnership with Indiana Office-Based Anesthesia, which enables Prime Smile to treat children with severe dental anxiety, special healthcare needs, or extensive treatment plans in a single visit at the dental office rather than referring them to a hospital or ambulatory surgery center. The practice also maintains bilingual Spanish-speaking staff and patient-facing materials to serve Indianapolis's Spanish-speaking pediatric population.
Commercially, Prime Smile operates on a fee-for-service dental model with revenue drawn from a mix of Medicaid reimbursement, commercial dental insurance, and self-pay patients. Its go-to-market centers on accessibility for Medicaid families, community engagement through local events, and editorial visibility in outlets such as Indy's Child magazine. The group has no external investors, no disclosed funding rounds, and no technology stack beyond standard dental practice management and clinical equipment.
Prime Smile firmographics
Firmographics- Name
- Prime Smile
- Legal name
- Prime Smile
- Website
- https://primesmile.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prime Smile is a privately owned Indianapolis pediatric dental practice operating two clinics, serving children and young adults with a strategic emphasis on Medicaid-enrolled families and bilingual Spanish-speaking patients.
- Ownership category
- akta.pro rank
Prime Smile industry classification
Industry- Product category
- Pediatric Dental Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)
Keywords
Where Prime Smile is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Prime Smile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dental Service Fees: Revenue generated from providing dental services to patients. The practice accepts Medicaid, private insurance reimbursements, and cash payments. A majority of patients utilize Medicaid for dental care coverage.
- Insurance Reimbursements: In-network provider for multiple dental insurance plans including Ameriplan, Blue Cross/Blue Shield, Cigna, Connection Dental, Delta, Dentamax, Humana, Metlife, United Concordia, and United Healthcare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Medicaid patients - Government insurance coverage |
| Subscription | Per visit | Insured patients - Private dental insurance |
| One time/ perpetual license | Per visit | Uninsured/Cash patients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Prime Smile product offering
Product offeringCore offering
Prime Smile operates two pediatric dental clinic locations in Indianapolis (West and East) that deliver comprehensive children's dental services, including preventive care (exams, cleanings, fluoride treatments, sealants), digital X-rays, restorative treatments (fillings, crowns, extractions, space maintainers), nitrous oxide sedation, and in-office anesthesiology in partnership with Indiana Office-Based Anesthesia. The practice is a registered Medicaid provider and in-network for numerous private dental insurance plans, with a majority of patients covered by Medicaid, and offers same-day care to accommodate entire families.
Product overview
Prime Smile is a pediatric dental practice operating two clinic locations in Indianapolis, Indiana (West and East). The practice offers a comprehensive range of dental services for children and young adults, including preventive care (cleanings, fluoride treatments, sealants, soft tissue screening), diagnostic services (digital x-rays), restorative treatments (fillings, crowns, extractions, space maintainers), and sedation options (nitrous oxide, in-office anesthesia). Same-day care is available for urgent dental needs. The practice accepts Medicaid and various private insurance plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Preventive Dental Care
Quantifiable outcome
- A majority of patients utilize Medicaid to receive dental care
- +2 more outcomes
Companies that use Prime Smile
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Prime Smile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prime Smile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indiana Office-Based AnesthesiacorePrime Smile partners with Indiana Office-Based Anesthesia to provide anesthesia services for patients undergoing complex dental procedures. Board-certified anesthesia specialists and experienced nurses provide in-office sedation services every few weeks. This partnership enables treatment of children with developmental, intellectual, physical, or emotional challenges who may struggle with anxiety or have difficulty cooperating during dental visits.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Prime Smile competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prime Smile social profiles
Digital presencePrime Smile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Smile leadership team
Management profileNumber of profiles
Profiles8 records
Prime Smile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Smile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Smile
What does Prime Smile do?
Prime Smile operates two pediatric dental clinic locations in Indianapolis (West and East) that deliver comprehensive children's dental services, including preventive care (exams, cleanings, fluoride treatments, sealants), digital X-rays, restorative treatments (fillings, crowns, extractions, space maintainers), nitrous oxide sedation, and in-office anesthesiology in partnership with Indiana Office-Based Anesthesia. The practice is a registered Medicaid provider and in-network for numerous private dental insurance plans, with a majority of patients covered by Medicaid, and offers same-day care to accommodate entire families.
Is Prime Smile a public or private company?
Prime Smile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prime Smile founded?
Prime Smile was founded in -1. It employs 11 to 50 people.
Where is Prime Smile based?
Prime Smile is headquartered in Indianapolis, United States, in the North America region.
How does Prime Smile make money?
Two revenue lines are on record. Dental Service Fees are the primary driver. The others are insurance Reimbursements.
Does Prime Smile have an API?
No public API is recorded for Prime Smile.
What industry is Prime Smile in?
Prime Smile's product category is Pediatric Dental Services. Its primary akta.pro industry code is HLABAGAA, Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants). Its NAICS code is 62121 and its SIC code is 8000.