What Jouanel Industrie does

Jouanel Industrie is a French manufacturer of sheet metal working machines and tools, founded in 1948 in Bergerac and headquartered since 1962 in Sainte-Maure-de-Touraine, Indre-et-Loire. The company designs, produces, and markets a catalog of more than 72 machine references in manual, electric, hydraulic, and CNC versions — including benders, shears, rollers, roll formers, crimpers, edge folders, plasma cutting tables, and fiber laser cutting tables — alongside a line of professional hand tools for roofing, cladding, and HVAC fabrication. Its core technological differentiation rests on an in-house developed generation of graphic dynamic numeric controls and on continuous incremental innovation, with 4-5 new or improved products launched per year. Manufacturing takes place at the Sainte-Maure-de-Touraine plant, with a secondary engineering and manufacturing site in Romainville acquired through the 1997 purchase of ALMORE.

Jouanel serves three primary vertical segments: roofers and zinc workers (couvreurs-zingueurs) producing metal building envelopes; industrial calorifugeage contractors fabricating insulation shells for pipes, tanks, and industrial fluid systems; and ventilation/HVAC professionals manufacturing rectangular and circular ductwork. Secondary segments include metalworkers, locksmiths, and vocational training centers. The business generates revenue through one-time sales of standard and custom-designed machines, spare parts and wear parts, hardware for hand tools, maintenance contracts (two annual site visits), Qualiopi-certified professional training services, and machine reconstruction/retrofit work for equipment decades old. The company is privately held under the FINHAL family holding (acquired 1984), is organized as a Société Anonyme with share capital of €104,600, and reports no venture or institutional investor involvement.

The go-to-market model combines a regional field sales force organized across seven named French territories (led by Commercial Director Cédric Vidal) with industrial supply distributors in France and a dedicated export division shipping to more than 30 countries across Europe, Africa, Asia, the Middle East, and the Americas. Customer acquisition is reinforced by a sustained trade show calendar (EUROBLECH, BATIMAT, NORDBAT LILLE, DACH FORUM Poland) and by digital channels including Facebook, YouTube, and email newsletters. Pricing is predominantly quote-based, with free delivery above €300 net HT in mainland France, ex-works terms for exports, and standard 1/3 deposit terms for orders above €7,623 net HT. Logistics are handled through Kuehne+Nagel and TNT Express, with a quality and provenance positioning anchored by Origine France Garantie certification (Bureau Veritas, BVCert.6074066) since 2014.

Name

Jouanel Industrie

Legal name

Jouanel Industrie

Website

https://jouanel.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Jouanel Industrie is a French manufacturer founded in 1948 that designs, produces, and sells 72+ sheet metal working machines and professional hand tools for roofers, zinc workers, HVAC fabricators, and industrial insulation contractors, distributing across France and 30+ export markets.

Ownership category

akta.pro rank

Product category

Industrial Sheet Metal Working Machinery

NAICS

Machine Tool Manufacturing (333517), Metalworking Machinery Manufacturing (33351)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industries

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD), Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Sheet metal machinery
• Metal fabrication equipment
• Roofing machinery
• HVAC duct fabrication
• Industrial insulation tools

Headquarters

HQ city

Sainte-maure-de-touraine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machine Sales: Sale of industrial metalworking machines including benders, shears, rollers, profile machines, laser and plasma cutting tables. Machines available in manual, electric, hydraulic and CNC versions. Over 72 machine references.
2. Hand Tools Sales: Professional hand tools for roofers, zinc workers and metal fabricators including hammers, shears, pliers, riveters, soldering equipment and measuring tools.
3. Special/Made-to-Order Machines: Custom machine design and manufacturing based on customer specifications through responsive design bureau and flexible production capabilities.
4. Spare Parts and Replacement Parts: Supply of replacement parts and wear parts for machines throughout their operational life.
5. Professional Training Services: Professional training courses for metalworking techniques including bending, shearing, rolling, plasma and laser cutting, and CNC control. Ministry-approved training provider.
6. Maintenance Contracts: Annual maintenance contracts with 2 visits per year including lubrication, adjustment, leveling and safety compliance verification.
7. Machine Reconstruction/Retrofit: Repair, reconstruction, modernization and retrofitting services for aging machines, even after decades of service, at reduced investment cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jouanel Industrie designs, manufactures and markets more than 72 references of machines and tools for sheet metal working, covering benders, shears, roll formers, rollers, crimpers, edge folders, laser and plasma cutting tables, plus professional hand tools. Machines are offered in manual, electric, hydraulic and CNC versions, supported by maintenance, training, retrofit and custom machine design services for artisan roofers, metalworkers, ventilation/HVAC fabricators, industrial insulation specialists and vocational training centers.

Product overview

Jouanel Industrie is a French manufacturer of machine tools for sheet metal working since 1948, offering over 72 machine references in manual, electric, hydraulic, and CNC versions. The product portfolio is organized into four main categories: (1) Couverture et enveloppe du bâtiment - covering and metal building envelope machines including plieuses (benders), cisailles (shears), profileuses (roll formers), rouleuses (rollers), sertisseuses (crimpers), bordeuses-moulureuses (edge folders), tables de découpe laser/plasma (laser/plasma cutting), and light bench machines; (2) Isolation calorifuge - insulation and calorifugeage equipment with specialized versions of the above machines plus lignes calo (insulation lines), tables de découpe laser and plasma, and poinçonneuses en ligne (inline punches); (3) Ventilation/HVAC - machines for rectangular and circular duct fabrication including profileuses pour cadres (frame formers), raidisseuses pour gaines (duct stiffeners), bordeuses-sertisseuses à segments de coudes (elbow segment crimpers), lignes à gaines rectangulaires et circulaires (duct lines), and soudeuses (welders); (4) Outillage à main - professional hand tools including martellerie (hammers), cisailles à main (hand shears), pinces et poinçonneuses (pliers and punches), joint debout tools (standing seam), and specialized calo-ventil tools. The company also offers custom special machine design and a full range of services including technical support, maintenance contracts, professional training, CE compliance certification, and machine reconstruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Bending machines (Plieuses) Manual and motorized sheet metal bending machines in simple and double column versions with 2 to 4 guide rollers, featuring a 10° inclined folding roller to avoid marking the material, used by roofers, metalworkers and insulation professionals.
• Shears (Cisailles) Manual and motorized sheet metal shearing machines in various configurations for cutting sheet metal used in roofing, ventilation and insulation fabrication.
• Roll formers (Profileuses) Roll forming machines including Pittsburgh and Snaplock profile systems for creating longitudinal profiles used in HVAC duct fabrication and industrial insulation.
• Rolling machines (Rouleuses) Sheet metal rolling machines including automatic rolling-molding variants for forming cylindrical shapes used in ventilation ductwork and industrial insulation work.
• Crimping machines (Sertisseuses) Crimping machines for standing seam roofing, including the SRLT2 model which performs both first and second fold crimping in a single pass on 25, 32 and 38mm profiles using cordless drill power.
• Edge folding and molding machines (Bordeuses-moulureuses) Edge folding and molding machines for creating borders, hems and profiles on sheet metal workpieces, used across roofing, ventilation and insulation fabrication.
• Fiber laser cutting tables (Tables de découpe laser) Fiber laser cutting tables (3000x1500mm, 1000W) for calorifugeage, ventilation and fine metalworking workshops, offering high-quality cutting and yield with flexible operation and four-sided accessibility.
• Plasma cutting tables (Tables de découpe plasma) Plasma cutting tables for precision cutting of sheet metal in various thicknesses, used in ventilation and insulation workshops.
• Manual notcher for trapezoidal 45mm steel roofing (Encocheuse pour bac acier) Manual notching machine for 45mm trapezoidal steel roofing sheets (Bac 45), enabling clean, burr-free notches for ridge, verge, valley and sheet end installations even on lacquered metal.
• Uncoilers and tables (Dévidoirs et tables) Material uncoilers and support tables for feeding sheet metal coils into downstream processing machines such as profile machines and cutting lines.
• Cutting lines (Lignes de coupe) Complete sheet metal cutting lines for high-volume processing in industrial roofing, insulation and ventilation applications.
• Welding machines (Soudeuses) Welding equipment for joining sheet metal components in ventilation duct fabrication.
• Professional hand tools (Outillage à main professionnel) Complete range of professional hand tools for roofers, zinc workers and metalworkers including hammers, hand shears, pliers, punches, tin snips, standing seam tools, soldering equipment and measuring tools.
• Light bench machines (Machines légères d'établi) Compact, lightweight machines designed for workshop bench use, enabling small-scale sheet metal fabrication tasks for artisan roofers and metalworkers.
• Special / made-to-order machines (Machines spéciales) Custom-designed special machines built by Jouanel's design bureau to customer specifications for unique sheet metal fabrication requirements.
• Manufacturer services (maintenance, training, retrofit) Comprehensive manufacturer services covering technical assistance, annual maintenance contracts (2 visits per year), Qualiopi-certified professional training in metalworking techniques, CE compliance certification, machine reconstruction and retrofit, and installation support.

Quantifiable outcome

• Production capacity of 1500+ machines annually
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ALMOREminorStrategic or Co-development Partner · 1 January 1997Company acquired in 1997 located in Romainville (Paris region). Specialized in manufacturing equipment for industrial ventilation and calorifugeage professionals, extending Jouanel's product capabilities in these markets.
• SOCOFERminorStrategic or Co-development PartnerSister company under FINHAL holding, specialized in design and manufacture of railway rolling stock equipment for track maintenance. Located in Indre-et-Loire alongside Jouanel.
• Bureau VeritascoreTechnology or IntegrationIndependent certification body that certifies Jouanel's Origine France Garantie label (BVCert.6074066) and conducts periodic CE compliance audits. Also performs conformity checks for Jouanel machines.
• Kuehne+NagelminorOthersTransport and logistics partner for palletized machine shipments and freight forwarding services in France.
• TNT ExpressminorOthersExpress delivery partner for non-palletized spare parts shipments under 30kg and under 2m. Guarantees next-day delivery before 1pm in mainland France for orders placed before 12pm previous day.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bernardo (PWA): Austrian manufacturer of workshop machinery including sheet metal benders, shears, rollers, and notchers for craftsmen and small workshops — closely comparable to Jouanel's bench machines and SMB-oriented metalworking equipment.
• Haco (Kingsland Group): Belgian manufacturer of press brakes, shears, and roll formers for sheet metal fabrication — overlaps with Jouanel's product range in bending, shearing, and profiling machines serving similar SMB and mid-market customers.
• Schechtl: German manufacturer of sheet metal bending and folding machines for craftsmen, locksmiths, and roofers — directly comparable to Jouanel's Plieuses and Bordeuses lines targeting the same artisan SMB customer base.
• RAS (Trumpf): German sheet metal machinery manufacturer (now part of Trumpf group), offering bending, roll forming, and folding machines for HVAC and roofing applications — directly competing with Jouanel in fine sheet metal equipment for craftsmen and industrial ventilation fabricators.
• Schlebach: German manufacturer of profile machines, lock formers, and sheet metal processing equipment specifically for HVAC ductwork and insulation industries — a direct competitor in Jouanel's ventilation and calorifugeage segments.

Broad incumbents

• Bystronic: Swiss global leader in laser cutting, bending, and automation for sheet metal processing — overlaps with Jouanel in laser cutting tables and bending equipment but serves much larger industrial customers globally.
• Salvagnini: Italian manufacturer of flexible sheet metal manufacturing systems including panel benders, punch-shear combinations, and FMS lines — a broader industrial player overlapping with Jouanel in bending and cutting categories.
• LVD Group: Belgian manufacturer of press brakes, shears, and laser cutting systems — overlaps with Jouanel's bending and cutting product range but serves broader industrial customers and global markets.
• Prima Power: Italian/Finish manufacturer of laser cutting machines, panel benders, and combined punch-laser systems — competes in the laser cutting segment where Jouanel's fiber laser tables are positioned.
• AMADA: Japanese global manufacturer of sheet metal machinery including laser cutters, press brakes, and shears — competes broadly with Jouanel in bending and cutting equipment but at much larger industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ2XPMvI4HX5o2QM7EFKRQg
• Facebookfacebook.com/jouanel.industrie
• LinkedInlinkedin.com/company/jouanel-industrie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jouanel Industrie