SBC Cedar
SBC Cedar is a Quebec-based manufacturer of Eastern white and Western red cedar shingles for the North American roofing and siding market, producing natural, PPG-finished, and designer grades through two plants and selling exclusively via a dealer network.
- Company typePrivate
- Founded1996
- HeadquartersSaint-prosper, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SBC Cedar does
SBC Cedar (Le Spécialiste du Bardeau de Cèdre Inc.) is a Canadian manufacturer of cedar shingles, founded in 1996 by Rita Rancourt and headquartered in Saint-Prosper, Quebec, with a second manufacturing plant in New Brunswick acquired in 2015. The company produces Eastern white cedar and Western red cedar shingles, including natural grades, factory-finished shingles stained with PPG/Olympic coatings, designer shape shingles, and a premium Sidewall Select Grade line. Core production technology centers on dehumidification drying, dip-coating stain application, artificial-vision cutting, and a reversible shingle design; wood waste is fully converted into cedar mulch, shims, and wood fiber, supporting a zero-waste production loop.
The company sells exclusively through a dealer network across North America and supports installers with a proprietary Easy Installation Tool and a professional kit that is reported to reduce installation time by roughly three times. Its products are backed by a Peace of Mind warranty of 25 years on shingles and 30 years on factory finishing, anchored on PPG/Olympic stain technology. With 150+ employees, 23 shingle machines, and 5 finishing lines across two plants, SBC Cedar positions itself as the largest and most modern cedar shingle manufacturing operation in North America. Revenue mechanics combine unit sales of shingles, premium-tier pricing on finished and designer products, and a by-product stream from mulch and wood fiber; pricing is set per square (roofing unit) and per bundle, transacted through dealers rather than direct-to-contractor.
SBC Cedar firmographics
Firmographics- Name
- SBC Cedar
- Legal name
- Le Spécialiste du Bardeau de Cèdre (SBC) Inc.
- Website
- https://sbccedar.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SBC Cedar is a Quebec-based manufacturer of Eastern white and Western red cedar shingles for the North American roofing and siding market, producing natural, PPG-finished, and designer grades through two plants and selling exclusively via a dealer network.
- Ownership category
- akta.pro rank
SBC Cedar industry classification
Industry- Product category
- Cedar Shingles / Exterior Building Materials
- NAICS
- Wood Product Manufacturing (321), Sawmills (321113)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Sawmills & Planting Mills, General (2421)
- akta.pro primary industry
- Wood Shingles & Shakes (IMADAFAE)
- akta.pro secondary industries
- Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Planing Mills & Lumber Surfacing (IMAMABAE)
Keywords
Where SBC Cedar is headquartered
LocationHeadquarters
- HQ city
- Saint-prosper
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
SBC Cedar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Cedar Shingle Products: Primary revenue from manufacturing and selling cedar shingles in various forms: natural, factory-finished, and designer shapes. Products sold through dealer network at wholesale/dealer pricing.
- Cedar By-Products: Revenue from cedar by-products including shims, utility shingles, horticultural cedar mulch, and wood fiber for playgrounds - all manufactured from waste material recovery.
- Installation Accessories: Easy Installation Tool and related installation accessories sold directly to contractors and dealers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SBC Cedar product offering
Product offeringCore offering
SBC Cedar manufactures and distributes cedar shingles (white cedar and red cedar) for siding and roofing applications, offered in natural, factory-finished, and designer-shaped variants. The company also produces complementary cedar products including horticultural mulch, wood fiber for playgrounds, utility shingles/shims, and ventilation membranes, serving building professionals and homeowners through a dealer network.
Product overview
SBC Cedar is a premier manufacturer of Eastern white cedar and Western red cedar shingles in North America, operating from Saint-Prosper, Quebec. The product portfolio centers on cedar shingle siding offered in three main lines: Natural White Cedar Shingles (in Sidewall Select AB and 2nd Clear C grades), Factory-Finished White Cedar Shingles (with multiple PPG coating finishes including solid stains, weathering agents, semi-transparent, Naturaltone Cedar, and Pro-Prime), and Designer Shape White Cedar Shingles (featuring 8 decorative cuts). The company also manufactures Factory-Finished Red Cedar Shingles. Supporting products include the Easy Installation Tool for faster installation, cedar shims/utility shingles, horticultural cedar mulch (produced from 100% manufacturing waste recovery), and playground wood fiber. The Factory-Finished line is backed by the Peace of Mind warranty program with up to 25-year finish warranty and 30-year wood decay coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural White Cedar Shingles Unfinished white cedar shingles for residential and light-commercial siding and roofing applications, sold through dealers to contractors, builders, and homeowners.
- Factory-Finished White Cedar Shingles Pre-stained/sealed white cedar shingles delivered factory-finished to reduce on-site labor and provide consistent finish for siding and roofing projects.
- Designer Shape White Cedar Shingles White cedar shingles cut into various designer shapes for differentiated architectural aesthetics on siding and roofing projects.
- Factory-Finished Red Cedar Shingles Pre-finished red cedar shingles offering color richness and pre-sealed convenience for siding and roofing applications.
- Shims and Utility Shingles Smaller cedar shims and utility shingles used as accessories in cedar shingle installations and general construction leveling/alignment tasks.
- Easy Installation Tool A purpose-built tool to simplify and accelerate the installation of SBC Cedar shingles on siding and roofing projects.
- Horticultural Cedar Mulch Cedar-based mulch produced for landscaping and horticultural use, sold through building materials and garden retailers.
- Wood Fiber for Playgrounds Engineered cedar wood fiber surfacing material used as a safe, impact-absorbing ground cover for playgrounds.
- Ventilation Membranes Ventilation membranes supplied as a complementary accessory for cedar shingle wall and roof assemblies to support proper airflow and moisture management.
Quantifiable outcome
- 3x faster installation with Easy Installation Tool
- +4 more outcomes
Companies that use SBC Cedar
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SBC Cedar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SBC Cedar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and supporting.
- PPG (PPG Machine Applied Coatings)coreLong-term partnership with PPG (over 25 years) for factory-applied coatings. PPG is described as the creator and leader of factory-applied finishes. SBC uses PPG Machinecoat products - 100% acrylic, water-based stains. The partnership developed the Peace of Mind warranty program, with PPG co-backing the warranty coverage. SBC is shown as a customer of PPG Machine Applied Coatings.
- PPG OlympicminorPartnership for Naturaltone Cedar finish using Olympic Maximum oil-based toner from PPG for penetrating wood finish.
- FSC (Forest Stewardship Council)supportingSBC sources the majority of cedar logs from FSC-certified forests. FSC certification ensures responsible forest management.
- SFI (Sustainable Forestry Initiative)supportingAlternative certification body for responsible forestry. Cedar logs also sourced from SFI-certified forests.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
SBC Cedar competitors and assessment
Company assessmentDirect peers
- Maibec: Canadian-based manufacturer of Eastern white cedar shingles and siding with factory-finished product lines. Most direct head-to-head competitor to SBC in the premium white cedar shingle category across North America.
- Cedar Valley Shingle Systems: US-based manufacturer of cedar shingle panels and siding systems. Competes with SBC in the Western red cedar shingle market with comparable decorative and pre-finished offerings.
Emerging players
- Allura (by Plycem): Fiber cement siding manufacturer with growing North American dealer presence. Competes for the same builder and remodeler specification decisions as SBC's cedar shingle offering.
- Trex Company: Manufacturer of composite decking and exterior cladding with a sustainability narrative. Represents a substitute category that competes for the same premium residential exterior specification budgets as cedar.
Others
- ABC Supply Co. Largest wholesale distributor of roofing, siding, and exterior building products in North America. A key channel partner and potential competitive threat as it expands private-label and exclusive siding brands.
Broad incumbents
- James Hardie Building Products: Global leader in fiber cement siding with extensive dealer relationships in residential construction. A material substitute competitor to SBC's cedar shingles across the same end-customer base.
- Georgia-Pacific Building Products: Major building products manufacturer with broad siding and panel portfolio. Serves many of the same dealers and contractors as SBC across North America.
- Weyerhaeuser: Vertically integrated timberland owner and wood products manufacturer. Competes upstream for cedar fiber supply and downstream with structural and appearance-grade wood products.
- Louisiana-Pacific (LP Building Solutions): Large engineered wood products manufacturer including LP SmartSide siding. Competes with SBC in residential exterior cladding with a cost-advantaged engineered wood alternative.
Regional players
- Cedar Shakes & Shingles Bureau: Industry association representing North American cedar shake and shingle manufacturers. Membership signals the cohort of regional cedar shingle producers that SBC competes with for dealer mindshare and certification.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SBC Cedar social profiles
Digital presenceSBC Cedar compliance and trust
Trust signalCompliance2 records
SBC Cedar financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBC Cedar leadership team
Management profileNumber of profiles
Profiles3 records
SBC Cedar subsidiaries and ownership
Company hierarchySubsidiaries1 record
SBC Cedar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBC Cedar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBC Cedar
What does SBC Cedar do?
SBC Cedar manufactures and distributes cedar shingles (white cedar and red cedar) for siding and roofing applications, offered in natural, factory-finished, and designer-shaped variants. The company also produces complementary cedar products including horticultural mulch, wood fiber for playgrounds, utility shingles/shims, and ventilation membranes, serving building professionals and homeowners through a dealer network.
Is SBC Cedar a public or private company?
SBC Cedar is a private company. It is classified as family owned and is currently operating.
When was SBC Cedar founded?
SBC Cedar was founded in 1996. It employs 101 to 250 people.
Where is SBC Cedar based?
SBC Cedar is headquartered in Saint-prosper, Canada, in the North America region.
How does SBC Cedar make money?
Three revenue lines are on record. Cedar Shingle Products are the primary driver. The others are cedar By-Products and installation Accessories.
Who are SBC Cedar's main competitors?
Direct peers on record are Maibec and Cedar Valley Shingle Systems. Emerging players are Allura (by Plycem) and Trex Company. ABC Supply Co. is listed as an others. Broad incumbents are James Hardie Building Products, Georgia-Pacific Building Products, Weyerhaeuser and Louisiana-Pacific (LP Building Solutions). Cedar Shakes & Shingles Bureau is listed as a regional player.
Does SBC Cedar have an API?
No public API is recorded for SBC Cedar.
What industry is SBC Cedar in?
SBC Cedar's product category is Cedar Shingles / Exterior Building Materials. Its primary akta.pro industry code is IMADAFAE, Wood Shingles & Shakes, with a secondary code of IMAMACAI, Engineered Wood Siding, Trim & Mouldings. Its NAICS code is 321 and its SIC code is 2400.