Century Properties Group
Century Properties Group is a publicly listed Philippine residential real estate developer that builds, markets, and sells pre-sold houses, lots, and condominiums to middle-income Filipino families across multiple growth corridors outside Metro Manila, including through its affordable-housing PHirst Park Homes subsidiary.
- Company typePublic
- Founded2006
- HeadquartersMakati, Philippines
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Century Properties Group does
Century Properties Group Inc. (CPG) is a publicly listed Philippine real estate developer headquartered in Makati, Philippines, founded in 1983 (per firmographic record; a separate source cites 2006 incorporation). The company develops, markets, and sells residential real estate — principally high-rise condominiums historically and increasingly horizontal residential products — targeting middle-income Filipino families seeking affordable homeownership. Its core operations span masterplanned communities and pre-sold residential units across multiple growth corridors beyond Metro Manila, including Cavite-Laguna-Batangas, Central Luzon, Southern Tagalog, Panay, the Davao Region, and General Santos City. The PHirst Park Homes subsidiary, focused on affordable and mid-market housing, is the company's primary scaling vehicle, with a stated P8.39 billion investment plan to deliver over 13,000 additional homes.
CPG makes money primarily through one-time property sales of residential houses, lots, and condominium units to individual buyers, with units typically pre-sold before construction completion via direct sales offices at development sites and broker/agent channels. Pricing is not publicly disclosed and is determined by location, unit type, lot size, and development phase. The customer base is horizontal and mass-market — distributed across thousands of individual buyers rather than concentrated among enterprise accounts. In 2026 the company listed P3 billion in five-year fixed corporate notes on the Philippine Dealing and Exchange Corp. and allocated P12 billion in capital expenditures, primarily funding land acquisitions in Central Luzon, Southern Tagalog, Panay, and Davao Region plus construction of approximately 2,400 houses in General Santos City.
The competitive set includes tier-1 Philippine developers such as Ayala Land, Megaworld Corporation, SM Development Corporation, Vista Land, Filinvest Land, and Federal Land. CPG's reported headcount of 5,001–10,000 employees and revenue series from P184 billion (2021) to P279 billion (2025) position it as a mid-to-large scale operator within this peer group. Leadership is anchored by founder and chairman Jose Antonio, with Robbie Antonio as managing director, Ponciano Carreon as CFO, and John Ladera as chief sales and marketing officer. The company's strategic posture is offensive: aggressively expanding land bank, scaling the affordable-housing sub-brand, and extending geographic reach into underserved Philippine regions to capture share of a domestic real estate market projected to grow from USD 90.5 billion (2024) to USD 131.4 billion (2033) at a 4.34% CAGR.
Century Properties Group firmographics
Firmographics- Name
- Century Properties Group
- Legal name
- Century Properties Group Inc.
- Website
- https://century-properties.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Century Properties Group is a publicly listed Philippine residential real estate developer that builds, markets, and sells pre-sold houses, lots, and condominiums to middle-income Filipino families across multiple growth corridors outside Metro Manila, including through its affordable-housing PHirst Park Homes subsidiary.
- Ownership category
- akta.pro rank
Century Properties Group industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Century Properties Group is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Markets served
Century Properties Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Residential Property Sales: CPG generates revenue primarily from the sale of residential properties including houses and lots in masterplanned communities. The company develops pre-sold residential units and sells land parcels in planned developments across the Philippines.
- PHirst Park Homes Development: PHirst Park Homes, a subsidiary brand, focuses on affordable housing developments with plans to build over 13,000 additional homes, representing a significant investment of 8.39 billion pesos.
Go-to-market motion1 record
Distribution channels2 records
Century Properties Group product offering
Product offeringCore offering
Century Properties Group develops, markets, and sells residential real estate in the Philippines, including masterplanned communities, pre-sold houses and lots, and high-rise condominiums. The company focuses on mass-market and affordable housing, particularly through its PHirst Park Homes subsidiary brand, while also operating in growth corridors outside Metro Manila such as Cavite, Laguna, Batangas, Central Luzon, Southern Tagalog, Panay, Davao Region, and General Santos City.
Product overview
Century Properties Group Inc. (CPG) is a Philippine real estate developer offering residential housing products through its PHirst Park Homes brand and general residential development projects. The company operates as a single unified real estate development business rather than a platform-plus-modules architecture. PHirst Park Homes serves as the company's primary residential housing brand focused on mid-market housing, while the company also undertakes general residential projects including masterplanned communities and pre-sold residential units across various Philippine regions including Cavite, Laguna, Central Luzon, Southern Tagalog, Panay, Davao, and General Santos City.
Differentiator
Problem solved
Functional benefit
Brands
- PHirst Park Homes: Affordable housing brand of Century Properties Group focused on developing residential homes for the Philippine market
Products and services
- PHirst Park Homes A residential housing brand by Century Properties Group focused on affordable and mid-market housing developments for Filipino homebuyers. The brand plans to invest 8.39 billion pesos to develop over 13,000 additional homes across multiple Philippine regions.
- General Residential Projects
Companies that use Century Properties Group
Customer profileSegments2 records
Ideal customer profiles1 record
Century Properties Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Century Properties Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights5 records
Century Properties Group competitors and assessment
Company assessmentDirect peers
- Megaworld Corporation: Megaworld is a major Philippine developer of residential condominiums and masterplanned townships. It is a direct peer to CPG, particularly in vertical residential developments and large-scale integrated communities.
- DMCI Homes: DMCI Homes is one of the largest Philippine residential condominium developers with broad mid-market positioning. It directly overlaps with CPG's high-rise and vertical residential product lines.
- AboitizLand: AboitizLand develops horizontal residential subdivisions and masterplanned communities primarily in Visayas and Mindanao. It is a peer to CPG's expansion in regional growth corridors outside Metro Manila, including Panay and Davao.
- Empire East Land Holdings: Empire East develops mid- to high-rise residential projects primarily in Metro Manila and key provincial cities. It overlaps with CPG's premium condominium segment and serves a similar mid-to-upper income buyer profile.
- Vista Land & Lifescapes: Vista Land is one of the largest Philippine horizontal residential developers, with strong exposure to house-and-lot and affordable-to-mid-market segments — directly overlapping with CPG's PHirst Park Homes positioning.
- Robinsons Land Corporation: Robinsons Land is the real estate arm of the JG Summit Group, developing residential condominiums, houses, and integrated communities. It is a comparable peer to CPG across both vertical and horizontal residential formats.
- Filinvest Land: Filinvest Land develops residential subdivisions, mid-rise condominiums, and masterplanned communities across the Philippines. It is a direct peer to CPG in affordable and mid-market housing in provincial growth corridors.
- SM Development Corporation (SMDC): SMDC is the residential arm of the SM Group and a leading Philippine condominium developer. It competes directly with CPG's vertical residential products and is one of the most aggressive branded-residential players in the market.
- Ayala Land: Ayala Land is the largest Philippine real estate developer and a direct competitor to CPG across residential, masterplanned community, and mixed-use developments. The two compete head-to-head in the Cavite-Laguna-Batangas corridor and Metro Manila fringes.
- Federal Land: Federal Land is a Metro Manila-focused condominium developer and a GT Capital-backed residential player. It competes directly with CPG in the premium and mid-market vertical residential segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Century Properties Group social profiles
Digital presenceCentury Properties Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Properties Group leadership team
Management profileNumber of profiles
Profiles4 records
Century Properties Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Century Properties Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Properties Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Properties Group
What does Century Properties Group do?
Century Properties Group develops, markets, and sells residential real estate in the Philippines, including masterplanned communities, pre-sold houses and lots, and high-rise condominiums. The company focuses on mass-market and affordable housing, particularly through its PHirst Park Homes subsidiary brand, while also operating in growth corridors outside Metro Manila such as Cavite, Laguna, Batangas, Central Luzon, Southern Tagalog, Panay, Davao Region, and General Santos City.
Is Century Properties Group a public or private company?
Century Properties Group is a public company. It is classified as public and is currently operating.
When was Century Properties Group founded?
Century Properties Group was founded in 2006. It employs 5,001 to 10,000 people.
Where is Century Properties Group based?
Century Properties Group is headquartered in Makati, Philippines, in the Asia region.
How does Century Properties Group make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are PHirst Park Homes Development.
Who are Century Properties Group's main competitors?
Direct peers on record are Megaworld Corporation, DMCI Homes, AboitizLand, Empire East Land Holdings, Vista Land & Lifescapes, Robinsons Land Corporation, Filinvest Land, SM Development Corporation (SMDC), Ayala Land and Federal Land.
Does Century Properties Group have an API?
No public API is recorded for Century Properties Group.
What industry is Century Properties Group in?
Century Properties Group's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 532 and its SIC code is 6500.