LAG
LAG S.p.A. is a privately held Italian manufacturer, founded in 1962, that designs and produces industrial wheels and castors across 30+ product series for material handling applications in food and chemical, bakery, pallet truck, logistics, and heavy-duty industrial customers across Europe and global export markets.
- Company typePrivate
- Founded1962
- HeadquartersSan Cesario Di Lecce, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What LAG does
LAG S.p.A. (formerly Lavorazione Acciaio e Gomma) is an Italian industrial manufacturer of wheels and castors for material handling applications, founded in 1962 and headquartered in San Cesario sul Panaro, Province of Modena. The company produces 30+ product series spanning load capacities from 90 kg to 12,000 kg, covering polyurethane cast wheels (Series A, AS, T, TK), polyamide wheels (Series P, PE, N), elastic rubber wheels (Series E, LB, D, DG), cast iron wheels (Series Z, ZS, Q, QD), and specialty high-temperature and pallet truck rollers (Series FS, RO). Core technology is anchored in proprietary polyurethane formulations legally protected as trade secrets and developed internally since 1970 within a dedicated chemical laboratory, combined with vertically integrated manufacturing capabilities including polyurethane casting, thermoplastic injection molding, sheet metal stamping up to 600T, and in-house tool making through wholly-owned subsidiary COSEA S.r.l. (acquired 2007). The facility occupies a 45,000 m2 site with 23,000 m2 of covered production area and is supported by an 811 kWp photovoltaic system installed in September 2022.
The business model is B2B hardware sales on a quote-based pricing model with no public price list; customers engage through the multilingual corporate website (available in English, Italian, French, German, and Spanish), CAD request forms, downloadable product catalogs, and direct sales office contact. Target segments include food and chemical industries, bakeries and high-temperature environments, pallet trucks, logistics and industrial handling, extra-heavy-duty industrial uses, and tailor-made special applications. The company exports globally, with international sales beginning in 1976 into Northern and Western Europe and a current European-rooted, global supply posture. Operations are certified to ISO 9001:2015 (since 2000) and ISO 14001:2015 (since 2012). The firm is privately held with apparent family or individual ownership, operates from a single primary production site, and shows no evidence of venture capital, private equity, or public market participation.
LAG firmographics
Firmographics- Name
- LAG
- Legal name
- LAG S.p.A.
- Website
- https://lagspa.it
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LAG S.p.A. is a privately held Italian manufacturer, founded in 1962, that designs and produces industrial wheels and castors across 30+ product series for material handling applications in food and chemical, bakery, pallet truck, logistics, and heavy-duty industrial customers across Europe and global export markets.
- Ownership category
- akta.pro rank
LAG industry classification
Industry- Product category
- Industrial Wheels and Castors Manufacturing
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where LAG is headquartered
LocationHeadquarters
- HQ city
- San Cesario Di Lecce
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
LAG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Industrial Wheels and Castors Sales: LAG generates revenue through the manufacture and sale of industrial wheels and castors. The company produces a vast range of products for material handling applications, selling directly to customers through sales inquiries and product catalog distribution. Revenue is generated from product sales with pricing based on specifications, load capacity, and customization requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial manufacturing - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LAG product offering
Product offeringCore offering
LAG S.p.A. designs, manufactures, and sells industrial wheels and castors used in material handling applications across food and chemical processing, bakeries, pallet trucks, logistics, and heavy-duty industrial sectors. The portfolio spans more than 30 wheel series with load capacities from 90 kg to 12,000 kg, paired with matching castor bracket series (medium to extra-heavy-duty) in zinc-plated steel and stainless steel, plus a directional lock accessory.
Product overview
LAG SpA is a manufacturer of industrial wheels and castors for material handling applications, operating since 1962. The company offers a comprehensive portfolio organized around two main product lines: (1) Wheel Series - including polyurethane cast wheels (Series A, AS, T, TK), polyamide wheels (Series P, PE, N), elastic rubber wheels (Series E, LB, D, DG), cast iron wheels (Series Z, ZS, Q, QD), phenolic/resin wheels (Series FS, FN), and specialty wheels (Series RO for pallet trucks, VM, VC, ZC for drive wheels); and (2) Castor Support Series - ranging from medium-load (M22, INOX20) to extra-heavy-duty (E70, G80) brackets available in zinc-plated steel and stainless steel variants. These products are designed for diverse industrial applications including food/pharmaceutical, logistics, pallet trucks, automotive, and high-temperature environments. The company develops proprietary polyurethane formulations internally and offers customization through different bearing types, mounting options, and brake configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Passion for Movement: Brand slogan and communication theme introduced in 2016 representing LAG's image renewal uniting history and innovation.
Products and services
- Series AS - ADINYL SOFT Wheels Industrial wheels with soft cast polyurethane coating and polyamide 6 hub, featuring non-marking and easy-to-clean properties for industrial material handling.
- Series A - ADINYL Wheels Industrial wheels with cast polyurethane coating (95 Sh.A) and polyamide 6 core; load capacity up to 1000 kg with high resistance to shocks, abrasion and corrosion.
- Series ZS - ZETA SOFT Wheels Industrial wheels with cast iron core and soft cast polyurethane coating for industrial material handling.
- Series Z - ZETA Wheels Industrial wheels with cast iron core and cast polyurethane coating; diameter range 80-500 mm with cast iron construction.
- Series T - TAU Wheels
Quantifiable outcome
- Convex profile and proprietary polyurethane halves push force needed for trolley motion compared to flat profile wheels with classic cast polyurethane
- +1 more outcomes
Companies that use LAG
Customer profileSegments6 records
Ideal customer profiles5 records
LAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LAG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Emilia Romagna RegionminorRegional government partnership for sustainable development. The 811 kWp photovoltaic system was partially funded by Emilia Romagna Region and European Union Funds (POR FESR 2014-2020) for renewable energy production for self-consumption.
- European UnionminorEU regional development funding through POR FESR 2014-2020 program contributed to the 811 kWp photovoltaic system installation for renewable energy self-consumption, demonstrating environmental commitment.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LAG competitors and assessment
Company assessmentDirect peers
- Wicke GmbH & Co. KG: Wicke is a German manufacturer of industrial wheels, casters, and tires, including polyurethane and rubber treads. Directly comparable to LAG in polyurethane wheel technology, load-capacity ranges, and European industrial customer focus.
- Caster Concepts: Caster Concepts is a US-based heavy-duty caster and wheel manufacturer serving industrial, automotive, and material-handling customers. Comparable to LAG in heavy-duty polyurethane wheels and engineered specialty caster solutions.
- Colson Group: Colson Group is a global caster and wheel manufacturer with multiple brands serving industrial, medical, and institutional markets. Comparable to LAG in product line (casters and wheels) and European/industrial customer segments, with a broader multi-brand portfolio.
- Blickle Räder+Rollen: Blickle is one of Europe's largest independent manufacturers of wheels, casters, and tires for material handling. Closely comparable to LAG in polyurethane and rubber wheel technology, broad product portfolio, and European OEM/fleet customer base.
- Stem Caster S.r.l. Stem Caster is an Italian manufacturer of industrial casters and wheels for trolleys and material-handling equipment. Closely comparable to LAG geographically (Italy), in product type (medium- and heavy-duty casters), and in target end markets such as logistics and industrial handling.
- Tente International GmbH: Tente is a long-established German manufacturer of industrial casters and wheels serving hospitals, logistics, and industry. Directly comparable to LAG in core product (casters and wheels), European manufacturing footprint, and B2B sales model.
- GKS-PERFEKT Vertriebsgesellschaft mbH: GKS-PERFEKT is a German manufacturer of heavy-duty and leveling casters for industrial and machine-tool applications. Comparable to LAG's E70 and G80 extra-heavy-duty bracket lines and similar polyurethane/metal caster construction.
- RWM Casters (Darcor): RWM Casters manufactures industrial casters and wheels for material handling, automotive, and institutional applications. Comparable to LAG in product category, range of load capacities, and direct B2B sales approach.
Regional players
- Haion Industrial (Cixi Haion): Haion is a Chinese caster and wheel manufacturer exporting to global markets, particularly competing on price in standard industrial caster segments. Relevant as a low-cost regional competitor shaping pricing dynamics in segments where LAG also competes.
Broad incumbents
- Spectrum Brands (Industrial segment via Hartzell/Hardware): Spectrum Brands is a large diversified consumer and industrial products company that owns caster/wheel brands via Hartzell. Comparable as a much broader incumbent with industrial caster exposure, providing a strategic-buyer reference point for LAG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LAG social profiles
Digital presenceLAG compliance and trust
Trust signalCompliance2 records
LAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAG leadership team
Management profileNumber of profiles
Profiles1 record
LAG subsidiaries and ownership
Company hierarchySubsidiaries1 record
LAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAG
What does LAG do?
LAG S.p.A. designs, manufactures, and sells industrial wheels and castors used in material handling applications across food and chemical processing, bakeries, pallet trucks, logistics, and heavy-duty industrial sectors. The portfolio spans more than 30 wheel series with load capacities from 90 kg to 12,000 kg, paired with matching castor bracket series (medium to extra-heavy-duty) in zinc-plated steel and stainless steel, plus a directional lock accessory.
Is LAG a public or private company?
LAG is a private company. It is classified as family owned and is currently operating.
When was LAG founded?
LAG was founded in 1962. It employs 51 to 100 people.
Where is LAG based?
LAG is headquartered in San Cesario Di Lecce, Italy, in the Europe region.
How does LAG make money?
One revenue line is on record: industrial Wheels and Castors Sales.
Who are LAG's main competitors?
Direct peers on record are Wicke GmbH & Co. KG, Caster Concepts, Colson Group, Blickle Räder+Rollen, Stem Caster S.r.l., Tente International GmbH, GKS-PERFEKT Vertriebsgesellschaft mbH and RWM Casters (Darcor). Haion Industrial (Cixi Haion) is listed as a regional player. Spectrum Brands (Industrial segment via Hartzell/Hardware) is listed as a broad incumbent.
Does LAG have an API?
No public API is recorded for LAG.
What industry is LAG in?
LAG's product category is Industrial Wheels and Castors Manufacturing. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy). Its NAICS code is 3363 and its SIC code is 3714.