Aussie Finance and Home Loans
- Company typePrivate
- Founded2014
- HeadquartersBlacktown, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Aussie Finance and Home Loans firmographics
Firmographics- Name
- Aussie Finance and Home Loans
- Legal name
- Aussie Finance & Home Loans
- Website
- https://afhl.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aussie Finance and Home Loans industry classification
Industry- Product category
- Mortgage Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industries
- Mortgage Refinance & Rate/Term Intermediation (FSAEAEAC), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
Keywords
Where Aussie Finance and Home Loans is headquartered
LocationHeadquarters
- HQ city
- Blacktown
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Aussie Finance and Home Loans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Loan Commission: AFHL earns commission from lenders when mortgage loans are settled. Brokers receive upfront commission and ongoing trail commission for the life of the loan. This is the primary revenue stream for mortgage brokers in Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Broker services at no direct cost to customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Aussie Finance and Home Loans product offering
Product offeringCore offering
Aussie Finance and Home Loans (AFHL) is an Australian mortgage brokerage that arranges home loans, refinances, property investment loans, vehicle and business loans, house and land packages, and SMSF lending by matching borrowers with a panel of 28+ lenders. Brokers are compensated through upfront and trail commissions paid by lenders rather than direct fees to customers. The firm supplements its advisory services with a suite of online financial calculators and operates from seven offices across Australia.
Product overview
Aussie Finance and Home Loans operates as a mortgage brokering platform that connects borrowers with a panel of 28+ lenders across Australia. The core offering centers on home loan facilitation through services including Home Loans, First Home Buyer assistance, Refinance, Property Investment, Business/Vehicle Loans, House & Land Packages, and Self-Managed Super Funds. The platform is complemented by a suite of 23+ financial calculators accessible to clients for self-service planning. The company has offices in Sydney, Melbourne, Brisbane, Adelaide, Canberra, Tasmania, and Perth, and is led by CEO/Principal Finance Broker Bishnu Hamal.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loan Services Core mortgage brokering service that connects borrowers with lenders from AFHL's panel of 28+ lenders to secure home financing for owner-occupiers.
- First Home Buyer Services Specialized mortgage brokering service for first-time home buyers, including loan approval assistance, eligibility verification for first home buyer grants and stamp duty concessions, and guidance through financial and legal procedures.
- Refinance Services Home loan refinancing service that assesses the customer's current situation and helps clients access home equity for renovation, holidays, household purchases, investments, and debt consolidation.
- Property Investment Loans Property investment loan brokering service that assists clients in securing loans tailored to investment property needs, helping grow property portfolios and manage debt repayment.
- Business/Vehicle Loan Broking Vehicle and business financing broking service that arranges affordable car loans for new and used vehicles and business loans through a partner platform.
- House & Land Packages Construction financing broking for house and land packages, where loan amounts increase according to construction schedules as builders are paid at various stages.
- Self-Managed Super Funds (SMSF) Lending SMSF investment broking service that enables clients to invest in commercial, residential, and hybrid securities through self-managed super funds, with guidance on setup and property management.
Quantifiable outcome
- Interest rates from 4.54% pa (comparison rate 4.56% pa) available through panel lenders
- +2 more outcomes
Companies that use Aussie Finance and Home Loans
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Aussie Finance and Home Loans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aussie Finance and Home Loans partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aussie Finance and Home Loans competitors and assessment
Company assessmentDirect peers
- Smartline Personal Mortgage Advisers: Long-established Australian mortgage broker franchise (owned by Bendigo and Adelaide Bank) operating a comparable panel-based brokerage model targeting purchase, refinance and investment customers.
- Aussie Home Loans: Largest mortgage broker franchise in Australia, owned by CBA. Directly comparable broker model matching borrowers to a large lender panel; the closest namesake competitor to AFHL.
- Astute Financial Group: Australian financial services brokerage with mortgage, commercial and SMSF offerings; comparable multi-segment brokerage competing with AFHL in residential lending and SMSF property.
- Loan Market Group: One of Australia's largest mortgage broker aggregators with a national franchise model; offers the same residential purchase/refinance brokerage services and aggregator supports that compete with AFHL's direct-broker model.
- Connective Home Loans: Major Australian mortgage broker aggregator with broad lender panel access; competes with AFHL by providing brokers nationwide with accreditation, technology and lender relationships.
- Mortgage Choice: Australian mortgage broker (now part of REA Group) with a national franchise network offering home loan and refinance brokerage across the same customer segments AFHL targets.
- Infocus Home Loans: Australian mortgage broker aggregator providing brokers with lender panel access and compliance support, directly competing with AFHL in residential purchase and refinance intermediation.
- Mortgage Brokers Alliance: Australian mortgage broker aggregator operating a franchise model offering panel-based brokerage services in residential lending; directly comparable channel competitor to AFHL.
Broad incumbents
- REA Group (parent of Mortgage Choice): Owner of realestate.com.au and Mortgage Choice; broad incumbent in Australian property data and mortgage distribution that competes with AFHL via its subsidiary brokerage scale and digital lead funnel.
- Commonwealth Bank (broker channel): Australia's largest bank and largest mortgage lender; competes with AFHL both directly (via branch/digital channels) and indirectly through its ownership of Aussie Home Loans on the broker panel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aussie Finance and Home Loans social profiles
Digital presenceAussie Finance and Home Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aussie Finance and Home Loans leadership team
Management profileNumber of profiles
Profiles9 records
Aussie Finance and Home Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aussie Finance and Home Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aussie Finance and Home Loans
What does Aussie Finance and Home Loans do?
Aussie Finance and Home Loans (AFHL) is an Australian mortgage brokerage that arranges home loans, refinances, property investment loans, vehicle and business loans, house and land packages, and SMSF lending by matching borrowers with a panel of 28+ lenders. Brokers are compensated through upfront and trail commissions paid by lenders rather than direct fees to customers. The firm supplements its advisory services with a suite of online financial calculators and operates from seven offices across Australia.
Is Aussie Finance and Home Loans a public or private company?
Aussie Finance and Home Loans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aussie Finance and Home Loans founded?
Aussie Finance and Home Loans was founded in 2014. It employs 11 to 50 people.
Where is Aussie Finance and Home Loans based?
Aussie Finance and Home Loans is headquartered in Blacktown, Australia, in the Oceania region.
How does Aussie Finance and Home Loans make money?
One revenue line is on record: loan Commission.
Who are Aussie Finance and Home Loans's main competitors?
Direct peers on record are Smartline Personal Mortgage Advisers, Aussie Home Loans, Astute Financial Group, Loan Market Group, Connective Home Loans, Mortgage Choice, Infocus Home Loans and Mortgage Brokers Alliance. Broad incumbents are REA Group (parent of Mortgage Choice) and Commonwealth Bank (broker channel).
Does Aussie Finance and Home Loans have an API?
No public API is recorded for Aussie Finance and Home Loans.
What industry is Aussie Finance and Home Loans in?
Aussie Finance and Home Loans's product category is Mortgage Brokerage. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSAEAEAC, Mortgage Refinance & Rate/Term Intermediation. Its NAICS code is 522310 and its SIC code is 6163.