Stadtmarketing Regensburg

What Stadtmarketing Regensburg does

Stadtmarketing Regensburg is a registered non-profit association (e.V.) founded in 2003, with an accompanying operating limited company (GmbH), headquartered at Wahlenstraße 17 in Regensburg, Germany. It functions as the central civic network connecting the city administration, local businesses, cultural institutions, and citizens — explicitly positioned as an interface between Stadtverwaltung, Unternehmen, and Bürger. The organization serves 250+ member organizations across retail, gastronomy, hospitality, economy, science, administration, culture, and sports, ranging from large industrial firms to freelancers and self-employed professionals. Operational leadership sits with Managing Director (Geschäftsführer) Michael Quast, supported by 1-10 employees.

The organization's product surface consists of recurring networking events (Netzwerk|Express, monthly Netzwerk|Stadt meetings, Marketing|Frühstück), a weekly cultural email newsletter (Kultur|Tipp, reaching ~600 subscribers), and a portfolio of 15+ branded civic projects including the Berufsinformationsmesse career fair (~120 exhibitors, 200+ training pathways, 3,500 sqm), NACHT. SCHAFFT. WISSEN. (a science night involving 17 companies), Regensburger Weihnachtssingen (a Christmas singing event with charity outcomes), FameLab science slam, Antikmarkt Regensburg (~250 antique dealers), Regensburg mobil (mobility fair), and the einkaufen-regensburg.de retail portal. The technology stack is non-proprietary: a standard website, email newsletter, Facebook and Instagram channels, plus a press distribution infrastructure.

The business model is subscription-style recurring revenue via undisclosed annual membership fees from 250+ member organizations, supplemented by project-specific partnerships (e.g., Bayerische Landeszahnärztekammer, Lions Hilfswerk Weiden, Regensburger Personen-Schifffahrt Klinger GmbH, CONCEPTNET GmbH). No pricing is publicly disclosed. Marketing reach is multi-channel: owned digital properties, weekly email, organic social, and live events that simultaneously serve as member-experience and member-acquisition touchpoints. The organization operates exclusively within the Regensburg / Bavaria geography.

Name

Stadtmarketing Regensburg

Legal name

Stadtmarketing Regensburg e.V.

Website

https://stadtmarketing-regensburg.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadtmarketing Regensburg is a non-profit city marketing association (e.V. with a GmbH) in Regensburg, Germany, that networks 250+ member organizations across retail, gastronomy, culture, science, and public administration, and runs recurring networking events, a weekly cultural newsletter, and 15+ branded civic projects including a regional career fair and a charity Christmas singing event.

Ownership category

akta.pro rank

Product category

City Marketing Services

NAICS

Labor Unions and Similar Labor Organizations (81393), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

Keywords

• City marketing services
• Business networking platform
• Membership association
• Place marketing
• Urban event management

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: The primary revenue stream comes from annual membership fees paid by over 250 member organizations from various sectors including retail, gastronomy, hospitality, economy, science, administration, culture, and sports. Members pay to access the network, participate in events, and benefit from collective marketing initiatives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Stadtmarketing Regensburg operates a membership-based networking organization that connects businesses, city administration, and citizens in Regensburg, Germany. It delivers city marketing services through over 250 member organizations spanning retail, gastronomy, hospitality, economy, science, administration, culture, and sports. The organization runs community events, networking meetings, cultural newsletters, and recurring projects such as career fairs, science nights, and Christmas charity events.

Product overview

Stadtmarketing Regensburg is a city marketing organization operating as a Verein (e.V.) and GmbH that serves as a networking platform connecting people and companies in Regensburg. The organization manages a diverse portfolio of projects and services including the Kultur|Tipp newsletter (reaching ~600 subscribers weekly), networking events (Netzwerk|Stadt), and operates multiple branded initiatives such as einkaufen-regensburg.de for local shopping. Its major projects include the Berufsinformationsmesse (career fair with 120+ exhibitors), NACHT. SCHAFFT. WISSEN. (science night), Regensburger Weihnachtssingen (Christmas singing), FameLab science slam, Antikmarkt Regensburg (antique market with 250+ dealers), Regensburg mobil (mobility fair), and various other cultural and community events. The organization unites over 250 members from retail, gastronomy, hospitality, economy, science, administration, culture, and sports sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadtmarketing Network Membership (Stadtmarketing Regensburg e.V. / GmbH) Annual membership program connecting over 250 businesses, institutions, and self-employed professionals across Regensburg, providing networking opportunities, exclusive events, monthly network meetings, member newsletter, social media promotion, and active participation in city development initiatives.
• Kultur|Tipp Weekly Cultural Newsletter Weekly email newsletter providing cultural event recommendations, member event listings, concerts, lectures, and exhibitions from Regensburg. Available by subscription to both members and non-members.
• Netzwerk|Stadt Networking Events Monthly network meetings and themed networking sessions (including Netzwerk|Express and Marketing|Frühstück breakfast events) that enable cross-sector business collaboration and experience exchange among Regensburg's business community.
• einkaufen-regensburg.de Shopping Portal Online shopping portal and brand promoting local retail in Regensburg, providing store listings, parking information, and coordination of shopping events such as late-night shopping and shopping Sundays.
• Berufsinformationsmesse (Career Information Fair) Regional vocational education fair presenting around 120 exhibitors with more than 200 training pathways across 3,500 sqm of exhibition space, aimed at students and career seekers.
• NACHT. SCHAFFT. WISSEN. (Science Night) Annual science night event in which participating companies, universities, and research institutions open their doors to the public for interactive exploration of scientific and research topics.
• Regensburger Weihnachtssingen (Christmas Singing) Annual Christmas singing charity event coordinating large-scale community participation to raise donations for charitable causes through the Oberpfälzer Zahnaltgold-Sammelaktion (dental gold collection) and related initiatives.
• Antikmarkt Regensburg (Antique Market) Major antique market event attracting approximately 250 dealers from Germany, Austria, Czech Republic, and Belgium, offering items spanning five centuries.
• FameLab Science Slam Local edition of the international FameLab science communication competition where participants present scientific topics in three minutes on a 1x1 meter stage.
• Regensburg mobil (Mobility Fair) Mobility fair showcasing bicycles, e-bikes, electromobility, sharing concepts, and modern transportation with free bike washing and safety checks.
• SpitzenSport-Regensburg.de Online sports platform promoting top athletes and sporting events in Regensburg.
• Ökumenischer Krippenweg (Ecumenical Nativity Trail) Ecumenical Christmas trail featuring nativity creche displays across multiple Regensburg churches during the Advent season.
• Kinderbürgerfest Regensburg (Children's Civic Festival) Children's civic festival offering activities, entertainment, and educational offerings for families in Regensburg.
• Marketing | Frühstück (Marketing Breakfast) Monthly breakfast event series for networking and marketing knowledge exchange among Stadtmarketing Regensburg members.
• RadlSicher Cycling Safety Initiative Cycling safety initiative promoting sustainable mobility and bicycle safety in Regensburg.

Quantifiable outcome

• The organization has generated 400,000 EUR in charitable donations through the Lappersdorfer Benefiz-Tour over 22 years
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Regensburger Personen-Schifffahrt Klinger GmbHminorStrategic or Co-development Partner · 30 June 2026Partnered with Stadtmarketing Regensburg for the Netzwerk|Express event held aboard the Fürstin Gloria ship. The ship cruise provided an exclusive networking venue with panoramic views of Regensburg's Old Town.
• Gaststätte RöhrlminorGTM or Marketing Partner · 30 June 2026Provided catering services for the Netzwerk|Express networking event aboard the Fürstin Gloria ship.
• KJF WerkstättenminorGTM or Marketing Partner · 30 June 2026Provided beverages for the Netzwerk|Express networking event, supporting the organization of the event.
• Bayerische LandeszahnärztekammercoreStrategic or Co-development Partner · 1 January 2026Collaborated with Stadtmarketing Regensburg on the Regensburger Weihnachtssingen project. The Zahnaltgold-Sammelaktion (dental gold collection) generated 250,000 EUR for charitable causes through the initiative.
• Lions Hilfswerk WeidencoreStrategic or Co-development Partner · 1 January 2026Partnered with Stadtmarketing Regensburg on the Regensburger Weihnachtssingen project, supporting charitable donations through the Oberpfälzer dental gold collection initiative.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StadtmarketingRegensburg
• Instagraminstagram.com/stadtmarketing_regensburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtmarketing Regensburg