Louis Reyners

What Louis Reyners does

Louis Reyners B.V. is a Dutch importer and distributor of lifting, hoisting, and fall protection equipment, founded in 1892 and headquartered at Symon Spiersweg 13-A, 1506 RZ Zaandam. The company's core activity is importing and stocking third-party branded lifting and fall-protection products, which it distributes directly to end customers in industry, entertainment, and offshore verticals across 26 countries. Its warehouse holds 30,000+ SKUs available for immediate dispatch, and it operates a Dutch-English e-commerce storefront at lr.nl alongside warehouse pickup. Hans Gitsels is the CEO.

The product portfolio spans hoists (battery, electric, hand, pneumatic), lifting straps and round slings, Grade 80 and 100 chain blocks and components, beam trolleys, beam clamps, lifting eyes, closures, and a full fall protection line including harnesses, anchor points, ascenders, descenders, fall arresters, and rescue devices. Louis Reyners carries exclusive regional distribution for premium brands including William Hackett (including the patented QuadPawl SUB-L5 QP lever hoist), Yale, Petzl, CM Columbus McKinnon, MARKsave, ELLER, KITO, Nitchi, KONG, Green Pin, RUD, Broadweigh, Edelrid, Dapro, and Ergodyne. Alongside distribution, the company offers repair, modification, inspection, certification, and testing services for lifting equipment, generating service revenue that complements product sales.

The business is sales-led and direct, relying on its e-commerce platform, phone and email sales support, and catalog distribution. Pricing is per-unit in euros ranging from approximately €7.72 for small connectors to €2,383 for specialized electric chain hoists such as the CM StageStar; orders over €750 ship free. Louis Reyners holds LEEA Full Membership and maintains ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, with products compliant to EN, ASME, and AS standards. The company is a privately held Dutch B.V. (Besloten Vennootschap) with no disclosed external investment, funding rounds, or parent ownership, operating as an independent founder/family-managed enterprise that serves 600+ customers.

Name

Louis Reyners

Legal name

Louis Reyners B.V.

Website

https://lr.nl

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Louis Reyners B.V. is a Dutch industrial distributor founded in 1892 that imports and sells lifting, hoisting, and fall protection equipment to industrial, offshore, and entertainment customers in 26 countries via its own e-commerce storefront and Zaandam warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Sale of lifting, hoisting and fall protection equipment including hoists, trolleys, slings, chains, hooks, and safety harnesses
2. Services: Repair, modification, inspection, certification and testing services for lifting equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Louis Reyners is an importer and distributor of lifting, hoisting and fall protection equipment, operating an e-commerce warehouse in Zaandam that holds over 30,000 products for direct sale to industrial, entertainment, construction, offshore and logistics customers in 26 countries. The company distributes premium partner brands including William Hackett, Yale, Petzl, CM, MARKsave, ELLER, KITO, Nitchi, RUD, Green Pin, Broadweigh and Edelrid, covering hoists, chain blocks, beam clamps, trolleys, lifting straps, closures and personal fall protection equipment. The company also provides in-house repair, modification, inspection, testing and certification services for lifting equipment through LEEA-compliant procedures.

Product overview

Louis Reyners is a Dutch importer and distributor of lifting equipment (hijs- en hefmiddelen) and fall protection equipment (valbeveiliging), established in 1892 and headquartered in Zaandam. The company operates two main business segments: Industry and Entertainment, offering over 30,000 products from proprietary and partner brands including William Hackett, Yale, Petzl, CM, KITO, Nitchi, ELLER, and MARKsave. Their product portfolio encompasses hoists (battery, electric, hand, pneumatic), lifting straps and round slings, chain blocks and components, beam trolleys, beam clamps, lifting eyes, closures, and comprehensive fall protection equipment including harnesses, anchor points, and rescue devices. The company also provides repair, modification, inspection, and certification services.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Lifting and Hoisting Equipment (Hijs- en hefmiddelen) Industrial lifting equipment category including balancers and retractables, beam clamps, jacks, trolleys, pallet trucks, plate and drum clamps, portal cranes and steel cable pullers for heavy load handling in industrial environments.
• Fall Protection Equipment (Valbeveiliging) Comprehensive fall protection equipment category covering accessories, anchor points, tool lines, hardware, harnesses, lines, sets and fall stop devices, supplied under brands including Petzl, Dapro, Edelrid and MARKsave, for workers at height in industrial, offshore and rescue settings.
• Entertainment Stage Rigging Equipment Stage rigging and live-event lifting equipment category for the entertainment industry, including controllers, cables, load cells, chain work, closures, round slings, steels and entertainment-rated hoists for theaters, concert venues, film production and event companies.
• Chain Blocks and Components (Hijskettingen) Grade 8 and Grade 10 chain blocks and components including hooks, master links and assembled chain systems for lifting applications across industrial and offshore sectors.
• Lifting Straps, Round Slings and Lashing Straps Polyester lifting straps, round slings and soft slings with steel core conforming to EN1492-1 and EN1492-2 standards, supplied for industrial load-securing applications.
• Hoists (Battery, Electric, Hand and Pneumatic) Hoists category including battery-powered, electric (single-phase and three-phase), hand-operated and pneumatic models from brands William Hackett, Yale, KITO and Nitchi for industrial load handling.
• CM StageStar Electric Chain Hoist Electric chain hoist designed specifically for entertainment industry rigging, rated D8+ per SQ P2 (2018), with dual brake system, IP55 ingress protection, fiber-reinforced composite housing and modular design for easy maintenance.
• Closures (Stainless Steel and Galvanized) Stainless steel and galvanized closures (connectors, links) for lifting and rigging applications across industrial and entertainment segments.
• Lifting Eyes (Welding Eyes, Eye Bolts, Eye Nuts) Welding eyes, eye bolts and eye nuts for point-of-attachment lifting applications across industrial sectors.
• Repair, Modification, Inspection and Certification Services Professional service offering covering repair, modification, inspection, testing and certification of lifting and hoisting equipment, provided under LEEA Full Member procedures and ISO 9001/14001/45001 certifications for industrial and entertainment customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• William HackettcoreChannel Partner/ Reseller/ DistributorWilliam Hackett is a major brand partner for lifting chain components and hoists. Products include Grade 100 chain components (H01-H15 series), beam clamps (BC, UBC, AT), hand chain hoists (C4, L4), lever hoists (SUB-L5 QP with QuadPawl), and electric trolleys. William Hackett is a Full member of LEEA and certified to ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018.
• YalecoreChannel Partner/ Reseller/ DistributorYale brand electric chain hoists including CPV (230V single-phase) and CPVF (400V three-phase) models with integrated limit switches, IP55 protection, and overload protection via slip clutch.
• PetzlcoreChannel Partner/ Reseller/ DistributorComprehensive fall protection equipment including harnesses (Newton, AVAO, Volt, Falcon), ascenders (Ascension, Croll), descenders (Rig, I'D series), fall arrest devices (ASAP, ASAP LOCK), ropes, helmets (Vertex, Strato), and rescue equipment. Products comply with EN361, EN358, EN813, EN1497 standards.
• MARKsavecoreChannel Partner/ Reseller/ DistributorMARKsave fall protection brand including ROBIN and ROBIN HUB evacuation devices, GRIZZLY rescue harness/coverall (EN1497), and rescue equipment.
• CM (Columbus McKinnon)coreChannel Partner/ Reseller/ DistributorCM StageStar electric chain hoists for entertainment industry, rated D8+ per SQ P2 (2018), dual brake standard, IP55 protection, modular design for easy maintenance.
• ELLER (ELLERchain, ELLERsafe)coreChannel Partner/ Reseller/ DistributorELLER brand lifting components including chain assemblies and ELLERsafe fall protection products for industrial applications.
• KITOminorChannel Partner/ Reseller/ DistributorKITO mechanical trolleys including TSG model for industrial beam applications.
• NitchiminorChannel Partner/ Reseller/ DistributorNitchi GT5 mechanical trolleys and PT5 push trolleys with low headroom, robust construction, automatic load distribution, and lifetime-lubricated ball bearings.
• KONGminorChannel Partner/ Reseller/ DistributorKONG Speleo ladders for entertainment/access applications, featuring galvanized steel support cables and aluminum 6060 T6 tubular rungs.
• Green PinminorChannel Partner/ Reseller/ DistributorGreen Pin brand lifting components for industrial applications.
• RUDminorChannel Partner/ Reseller/ DistributorRUD lifting components for industrial applications.
• BroadweighminorChannel Partner/ Reseller/ DistributorBroadweigh load monitoring systems for entertainment industry rigging applications.
• EdelridminorChannel Partner/ Reseller/ DistributorEdelrid fall protection and climbing equipment for industrial and rescue applications.
• DaprominorChannel Partner/ Reseller/ DistributorDapro fall protection equipment.
• ErgodyneminorChannel Partner/ Reseller/ DistributorErgodyne safety equipment and PPE.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Green Pin: Dutch manufacturer of forged lifting components (shackles, turnbuckles, hooks) headquartered in the Netherlands. Local comparable peer and brand partner within Louis Reyners' lifting components portfolio.
• Carl Stahl: German-based specialist in lifting technology, rope, and lifting equipment with European-wide distribution. Comparable in product portfolio (hoists, slings, chain components) and customer segments across industrial and entertainment verticals.
• William Hackett: UK manufacturer of chain blocks, lever hoists (including the patented QuadPawl line), beam clamps, and lifting components. Direct competitor and core brand partner; comparable product range, ISO/LEEA certifications, and industrial customer base.
• RUD: German manufacturer of lifting and lashing components (chains, hooks, eyebolts). Brand partner of Louis Reyners and direct peer in the European industrial lifting components market.
• Tractel: French-headquartered global specialist in lifting, load measurement, and fall protection equipment. Comparable product categories, multi-vertical customer base (construction, industrial, energy), and quality positioning across Europe.
• Petzl: French fall protection and headlamp manufacturer; core brand partner of Louis Reyners for harnesses, descenders, fall arresters, and rescue equipment. Comparable as a specialist fall protection OEM with overlapping industrial and rescue customer base.
• Habegger: Swiss manufacturer of cranes, hoists, and lifting equipment for entertainment, industrial, and construction sectors. Direct competitor in the entertainment rigging and industrial hoisting segments that Louis Reyners serves.
• SpanSet: Swiss/German specialist in lifting, rigging, lashing, and height safety equipment. Direct peer in serving certified lifting and safety equipment to industrial, entertainment, and rescue customers across Europe.

Broad incumbents

• Columbus McKinnon: US-based global leader in hoists, chain, rigging, and material handling with European operations. Brand partner of Louis Reyners via its CM StageStar line and broader incumbent whose products Louis Reyners distributes.
• Rubix (formerly Brammer / Buck & Hickman): Pan-European industrial MRO and equipment distributor (formerly Brammer / Buck & Hickman). Comparable as a broader European industrial distribution peer with overlapping categories in lifting, maintenance, and safety equipment across multiple countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/louisreynersbv

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louis Reyners