Diener Money Management

Wealth Management & Financial Advisorydienermoney.com

Diener Money Management is a Newtown, PA-based fee-only financial advisory firm founded in 2010 that provides financial planning, retirement, investment, and estate planning services to individuals, families, and small business owners across 13+ U.S. states via the LPL Financial platform.

Company typePrivate
Founded2010
HeadquartersNewtown, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Diener Money Management does

Diener Money Management is a private financial advisory firm headquartered in Newtown, Pennsylvania, founded in 2010. The firm provides fee-based financial planning, retirement planning, investment management, estate planning, education planning, and related wealth advisory services to individual clients, families, and small business owners across multiple U.S. states.

The firm operates on the LPL Financial broker-dealer and registered investment advisor platform, which provides custody, compliance, securities execution, and product infrastructure. Its differentiator is the proprietary "Flourish Formula," a 7-pillar advisory methodology applied to client engagements. The team is led by Seth J. Diener with four additional named professionals (Jamie Casper, Ryan Rickus, Donovan Stuard, Alex Lerch), giving the firm a boutique, founder-led structure of roughly five employees.

The business model is a fee-based advisory practice generating revenue through asset management fees and financial planning charges on client portfolios held at LPL. Client acquisition is driven by referrals, local brand presence in the Philadelphia suburbs, repeated Five Star Wealth Manager awards, and an expanding digital content/video marketing effort. The firm is registered in 13+ states, supporting remote advisory relationships well beyond its Pennsylvania base.

Diener Money Management firmographics

Firmographics

Name: Diener Money Management
Legal name: Diener Money Management
Website: https://dienermoney.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: Diener Money Management is a Newtown, PA-based fee-only financial advisory firm founded in 2010 that provides financial planning, retirement, investment, and estate planning services to individuals, families, and small business owners across 13+ U.S. states via the LPL Financial platform.
Ownership category
akta.pro rank

Diener Money Management industry classification

Industry

Product category: Wealth Management & Financial Advisory
NAICS: Portfolio Management and Investment Advice (523940)
SIC: Investment Advice (6282)
akta.pro primary industry: Fee-Only Advisory (FSAEAAAL)
akta.pro secondary industries: Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

Financial advisory services
Wealth management
Retirement planning
Investment management
Personal financial planning

Where Diener Money Management is headquartered

Location

Headquarters

HQ city: Newtown
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Diener Money Management business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Financial Advisory Services: Revenue generated through advisory fees and/or commissions for financial planning, investment management, retirement planning, estate planning, and related services. Securities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC).

Pricing tiers

Model	Billing	Price
Other	Other	Free initial consultation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Diener Money Management product offering

Product offering

Core offering

Diener Money Management is an independent financial advisory firm that provides personalized wealth management and financial planning services to individuals and families. Core offerings include financial planning, retirement planning, estate planning, education funding planning, investment management, and small business retirement solutions. Services are delivered through a registered representative/Investment Adviser Representative relationship with LPL Financial.

Product overview

Diener Money Management operates as a fee-only financial advisory firm offering a comprehensive suite of wealth management services. The firm provides financial planning services including Professional Portfolio Design, Retirement Planning, Estate Planning, Education Planning, Financial Planning, Small Business Strategies, and Long Term Care Planning. On the investment side, the firm offers Personally Managed Portfolios, Stocks/Bonds/ETFs, IRAs, Mutual Funds, Business Retirement Plans, Annuities, Insurance Products, Brokerage CDs, and 529 College Savings Plans. The firm also employs a proprietary 7-pillar financial planning methodology called "The Flourish Formula" to deliver holistic client financial plans. Services are offered through securities and advisory services provided via LPL Financial, a registered investment advisor and broker-dealer.

Differentiator

Problem solved

Functional benefit

Brands

The Flourish Formula: A seven-pillar financial planning approach covering income sources, savings strategies, account selection, investment positioning, tax considerations, and more.

Quantifiable outcome

Average client retention rate exceeding 96% for award-winning wealth managers
+1 more outcomes

Companies that use Diener Money Management

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Diener Money Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Diener Money Management partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

LPL FinancialcoreTechnology or IntegrationSecurities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC). LPL Financial provides the regulatory platform, trading infrastructure, and custodial services that enable Diener Money Management to offer securities and investment advisory services to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Diener Money Management competitors and assessment

Company assessment

Emerging players

Wealthsimple: Digital wealth management platform offering automated investing, retirement, and tax-advantaged accounts. Represents the digital-native competitor that could erode traditional advisor market share among younger clients.
Betterment: Leading robo-advisor offering automated investment management and retirement planning at low fees. Represents the low-cost digital alternative that pressures traditional advisory fee structures.

Direct peers

Facet Wealth: Tech-enabled financial planning firm offering flat-fee advice, retirement planning, and investment management delivered virtually. Comparable in fee-based personal advice model but with a digital-first delivery approach.
Buckingham Strategic Wealth: Fee-only RIA providing financial planning, investment management, and retirement planning for individuals and families nationwide. Direct comparable in fee-only advisory model and client-first positioning.

Broad incumbents

Edelman Financial Engines: Large independent RIA offering financial planning, investment management, retirement planning, and workplace advice to individuals and employer-plan participants. Comparable in service mix and life-stage planning focus.
Carson Group: National wealth management firm serving individuals and small business owners with financial planning, retirement plans, and investment services. Comparable in serving small business retirement plans and HNW individuals.
Creative Planning: Large, multi-advisor RIA offering comprehensive financial planning, retirement planning, estate planning, and investment management to individuals and small business owners. Comparable in service breadth but much larger in scale.
Fisher Investments: Large independent investment management firm serving high-net-worth individuals and institutions. Comparable in active portfolio management and HNW client focus, though much larger and more institutional.
Mariner Wealth Advisors: Large national wealth advisory firm offering financial planning, investment management, retirement, and estate services to individuals and families. Similar full-service wealth advisory model with broader geographic reach.
Personal Capital / Empower: Hybrid digital wealth management firm combining automated tools with human advisors for retirement planning and investment management. Represents the digital-incumbent model that traditional RIAs compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Diener Money Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Diener Money Management leadership team

Management profile

Number of profiles

Profiles1 record

Diener Money Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Diener Money Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diener Money Management

What does Diener Money Management do?

Is Diener Money Management a public or private company?

Diener Money Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Diener Money Management founded?

Diener Money Management was founded in 2010. It employs 1 to 10 people.

Where is Diener Money Management based?

Diener Money Management is headquartered in Newtown, United States, in the North America region.

How does Diener Money Management make money?

One revenue line is on record: financial Advisory Services.

Who are Diener Money Management's main competitors?

Emerging players on record are Wealthsimple and Betterment. Direct peers are Facet Wealth and Buckingham Strategic Wealth. Broad incumbents are Edelman Financial Engines, Carson Group, Creative Planning, Fisher Investments, Mariner Wealth Advisors and Personal Capital / Empower.

Does Diener Money Management have an API?

No public API is recorded for Diener Money Management.

What industry is Diener Money Management in?

Diener Money Management's product category is Wealth Management & Financial Advisory. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 523940 and its SIC code is 6282.