Tonjer

Name

Tonjer

Legal name

Tonjer Media AS

Website

https://tonjer.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Tonjer Media is a privately held Norwegian promotional products company, founded in 1985 in Haugesund, selling custom-printed stickers, pens, flags, banners, lighters, and corporate gifts to Norwegian B2B customers via its website and related storefronts.

Ownership category

akta.pro rank

Product category

Promotional Products and Branded Merchandise

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro industry

PRIMARYCRAOADAI

Branded Merchandise & Promotional Apparel Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Apparel, Footwear & Accessories Wholesale

Keywords

• Promotional products
• Corporate gifts
• Custom printed merchandise
• Branded stickers
• Advertising pens

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Sale of custom-printed promotional products including self-adhesive labels, pens, flags, banners, lighters, and corporate gifts. Products are customized with customer branding through printing services.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Tonjer Media AS produces and sells custom-printed promotional products and corporate gifts for Norwegian businesses. Its offering spans self-adhesive stickers and labels, branded advertising pens, flags and banners, lighters (Tonjer Fyr), small signs and industrial marking, plus stamp and west-flag sub-brands. Products are made-to-order with customer branding applied through in-house printing and engraving services and sold via direct quote-based ordering.

Product overview

Tonjer Media is a Norwegian promotional products company offering a portfolio of branded merchandise and custom-printed items. The product lineup includes self-adhesive stickers and labels (Selvklebende), advertising pens (Reklamepenner), flags and banners (Flagg og bannere), lighters under the Tonjer Fyr brand, and general promotional articles and corporate gifts (Profil). Additional offerings include small signs and industrial marking, stamps (via Stempel), and west flags (via Vestflagg). These products are organized as distinct operational departments within the company.

Differentiator

Problem solved

Functional benefit

Brands

• Tonjer Fyr: Lighters and fire products, including branded lighters with custom printing

Products and services

• Selvklebende (Self-adhesive stickers and labels) Custom self-adhesive stickers and labels printed with customer branding for promotional and industrial use by Norwegian businesses.
• Reklamepenner (Advertising pens with custom printing) Custom-printed branded pens sold as advertising and promotional merchandise for Norwegian businesses.
• Flagg og bannere (Flags and banners) Custom flags and banners for advertising, events, and promotional displays for Norwegian businesses.
• Tonjer Fyr (Lighters and fire-related products) Custom-printed branded lighters and fire-related products sold under the Tonjer Fyr sub-brand for promotional use by Norwegian businesses.
• Profil (Promotional articles and corporate gifts) General promotional articles and corporate gifts for brand profiling and gifting purposes, sold to Norwegian businesses.
• Stempel (Stamps) Custom stamps offered as a separate product department under the Stempel Norge sub-brand for Norwegian businesses.
• Småskilt og industriell merking (Small signs and industrial marking) Laser-engraved small signs and industrial marking products for Norwegian businesses needing product identification signage.
• Vestflagg (West flags) West-region flags offered as a separate product department under the Vestflagg sub-brand for Norwegian customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Stempel NorgeminorOthersRelated entity operated by Tonjer Media providing stamp products and services. Accessed through stempelnorge.no link on Tonjer website.
• VestflaggminorOthersRelated brand/company for vest flags operated as part of Tonjer Media's product ecosystem. Accessed through vestflagg.no link.

Scale indicators1 record

Recent moves4 records

Direct peers

• Boundless (formerly Boundless Network): Promotional products distributor offering customized branded merchandise and corporate gifting, with comparable B2B ordering, catalog and fulfillment model.
• Brand Addition: European-headquartered promotional merchandise supplier offering customized branded products and corporate gifts for B2B clients; comparable multi-category promo merch offering with European distribution reach.
• Quality Logo Products: US online-focused promotional products retailer offering thousands of customizable branded items across categories, comparable e-commerce/distribution approach to custom merchandise.
• Prodir (Promotional pens): European manufacturer of branded promotional pens with custom printing, directly comparable to Tonjer's Reklamepenner product line and shared B2B promotional market.
• National Pen / Pens.com: Specialized provider of custom-printed pens and promotional writing instruments, closely matching Tonjer's Reklamepenner product line, with online B2B ordering and volume customization.
• 4imprint Group: Large publicly listed promotional products distributor (pens, bags, drinkware, apparel) primarily serving North America and the UK. Directly comparable as a custom-branded merchandise wholesaler with a multi-category catalog and B2B quote-based ordering.
• Crossland Group: European promotional products and merchandise distributor providing customized branded items and corporate gifts, serving similar B2B marketing-procurement use cases.
• HALO (Stran & Company): US-based promotional products and branded merchandise distributor offering customized items across categories to enterprise and SMB customers. Comparable multi-category promo merch model with branded merchandise supplier relationships.

Regional players

• Dutch Label Shop: Netherlands-based custom label and sticker printer offering self-adhesive and packaging labels; comparable sticker/label product category but serving primarily Benelux/European market rather than direct competition in Norway.

Broad incumbents

• Staples Promotional Products: Promotional merchandise arm of office supplies giant Staples, offering customizable branded items including pens, labels, and signage. Broader incumbent with product range overlapping Tonjer's catalog but reaching different markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tonjermedia
• LinkedInlinkedin.com/company/tonjer-media-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonjer