Xi'an Baiyue Goat Milk Group Co.

Name

Xi'an Baiyue Goat Milk Group Co.

Legal name

西安百跃羊乳集团有限公司

Website

https://baiyuedairygroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Fluid Milk Manufacturing (311511), Sheep and Goat Farming (1124)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

akta.pro secondary industries

Milk Collection & On-Farm Handling (Sheep/Goat) (AFAEAFAJ), Organic Sheep & Goat Production (AFAEAMAE)

Keywords

• Goat milk powder
• Infant formula
• Dairy manufacturing
• Goat dairy products
• Nutritional milk powder

Headquarters

HQ city

Xian Shi

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Goat Milk Powder Sales: Revenue primarily generated from manufacturing and selling goat milk powder products including infant formula, organic, flavored, and functional配方羊乳粉 variants. Products sold through traditional agents, direct chain stores, and individual distributors across 22 provinces covering 30,000+ retail outlets.
2. Liquid Goat Milk & Yogurt: Sales of liquid goat milk, goat yogurt, and fermented goat milk beverages, with a new 20,000-ton/year liquid goat milk production line launched in April 2025.
3. Cross-border Export: Export sales to international markets, with Baiyue南宁基地 positioning to serve Belt and Road Initiative countries and maritime Silk Road markets.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Xi'an Baiyue Goat Milk Group Co. manufactures and sells goat milk powder products including infant formula, formulated goat milk powder for children and elderly, full-fat goat milk powder, liquid goat milk, goat yogurt, and specialty goat milk products such as goat milk candy, coffee, and ice cream. The company operates six self-owned production bases, 19 milk source bases with over 20,000 goats, and distributes products through approximately 30,000 retail outlets across 22 Chinese provinces.

Product overview

Xi'an Baiyue Goat Milk Group Co. is a diversified goat and sheep dairy company offering a comprehensive portfolio centered around goat milk products. The company operates as a multi-brand platform with 8 independent brands covering infant formula goat milk powder (婴幼儿配方羊奶粉), formulated goat milk powder (调制羊奶粉) for children and elderly, full-fat goat milk powder (全脂羊奶粉), liquid goat milk (液态羊乳), goat probiotics series (羊益生), and specialty products including goat milk candy, coffee, and ice cream. Key sub-brands include 御宝恩蓓护, 百跃益贝比, 百跃跃小羊, 百跃谱恩, 百跃菁优, 百跃纽贝能素, 西谱绵羊奶, and 羊乐乐. The company operates 6 major production bases and serves consumers from 0-100 years old across 22 provinces in China, with products distributed through approximately 30,000+ retail outlets including maternity stores, supermarkets, and pharmacies.

Differentiator

Problem solved

Functional benefit

Brands

• 御宝: Infant formula goat milk powder brand
• 百跃谱恩 (Puen)
• 百跃大姑羊奶
• 西谱 (Xipu)
• 珍羊
• 羊益生
• 臻启
• 优贝源
• 百跃·跃纯
• 羊乐乐

Products and services

• Infant Formula Goat Milk Powder (婴幼儿配方羊奶粉)
• Formulated Goat Milk Powder (调制羊奶粉)
• Full-Fat Goat Milk Powder (全脂羊奶粉)
• Dagu Goat Milk Series (大姑羊奶系列)
• Goat Probiotics Series (羊益生系列)
• Liquid Goat Milk (液态羊奶)

Quantifiable outcome

• Nutrient absorption rate of 95% (vs 30% for cow milk)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, important and supporting.

• 中国农业科学院 (Chinese Academy of Agricultural Sciences)coreStrategic or Co-development Partner · 25 April 2025Strategic R&D partnership within the Baiyue Goat Milk Nutrition Research Institute, focusing on goat milk active ingredient research and international standard development.
• 西北农林科技大学 (Northwest A&F University)coreStrategic or Co-development Partner · 25 April 2025Core academic partner in the Baiyue Goat Milk Nutrition Research Institute, collaborating on goat milk R&D, talent development, and industry-academia-research integration.
• 百跃羊乳营养研究院智库团队 (Baiyue Goat Milk Nutrition Research Institute Think Tank — 8 Industry Experts)coreStrategic or Co-development Partner · 25 April 2025Expert think tank including Luo Jun, Zhang Shuwen, and 6 other industry veterans, forming the intellectual core of Baiyue's R&D strategy under the nutrition research institute.
• 中粮悠采 (COFCO Youcai)importantChannel Partner/ Reseller/ Distributor · 25 April 2025Strategic supply partner awarded the '星火长虹功勋奖' at Baiyue's 40th anniversary conference, recognized for long-term partnership in the goat dairy supply chain.
• 倍力优 (Beiliyou)importantChannel Partner/ Reseller/ Distributor · 25 April 2025Long-term strategic partner awarded the '星火长虹功勋奖' at Baiyue's 40th anniversary, contributing to Baiyue's distribution network growth.
• 南京海思美科 (Nanjing Haisimike)importantChannel Partner/ Reseller/ Distributor · 25 April 2025Awarded the '云程共济功勋奖' for 18 years of consistent partnership with Baiyue, representing one of the longest-standing distributor relationships.
• GEA (Global Engineering Automation)coreTechnology or IntegrationGEA supplies world-leading 7.2t/h powder tower equipment for the YuGong production base, enabling low-temperature drying and multi-stage agglomeration — the heart of Baiyue's processing technology.
• 利乐集团 (Tetra Pak Group)coreTechnology or IntegrationTetra Pak provides multi-stage pasteurization and sterilization equipment, including the multi-effect sterilization patent equipment used in Baiyue's processing lines for milk purity control.
• New Zealand Goat Farms (5 Farms)importantStrategic or Co-development PartnerStrategic supply partnership with 5 New Zealand goat farms under the Belt and Road initiative, enabling 'directional production and directional processing' of premium goat milk for the Chinese market.
• European Goat Dairy Processors (3 Processors)importantStrategic or Co-development PartnerPartnership with 3 European goat dairy processors under the Belt and Road initiative, enabling technology exchange, co-production, and international market development for goat dairy products.
• 美国约克 (York — US Air Conditioning)supportingTechnology or IntegrationYork (US) provides additive-free pure water refrigeration technology for the YuGong factory, using pure water-based cooling systems for the production process.
• 瑞士/德国/丹麦/日本乳品设备供应商 (Swiss/German/Danish/Japanese Dairy Equipment Suppliers)Technology or IntegrationThe Nanning base sources processing equipment and technology from over 10 countries including Switzerland, Germany, Denmark, and Japan, achieving organic integration of advanced international dairy technology.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Yili (伊利集团): China's largest dairy company with a growing goat milk product line (Satine / 欣活). Comparable through overlapping dairy product portfolio, infant formula presence, and modern retail distribution that increasingly competes with Baiyue in tier-1/2 cities.
• Beingmate (贝因美): Major Chinese infant formula manufacturer with established maternal/infant channel presence and broad product portfolio. Comparable as a competing infant formula provider targeting similar demographic segments through overlapping retail channels.
• Mengniu (蒙牛乳业): China's second-largest dairy company with goat milk offerings and dominant distribution. Comparable through its expanding goat milk SKU portfolio targeting the same health-conscious consumer segments that Baiyue serves.
• China Feihe (中国飞鹤): China's leading infant formula brand with nationwide distribution and dominant shelf presence in maternal/infant channels. Comparable as a competing infant formula provider, though focused on cow milk formula rather than goat; represents the primary competitive pressure on Baiyue's infant formula segment.

Direct peers

• Ausnutria Dairy (澳优乳业): Hong Kong-listed Chinese infant formula company owning the Kabrita goat milk formula brand — the most internationally recognized competitor to Baiyue in premium goat milk infant formula. Directly comparable in product positioning, target segment, and go-to-market via maternal/infant stores.
• Shaanxi Hongxing (Hongxing Dairy / 红星乳业): A Shaanxi-based goat milk powder manufacturer directly competing with Baiyue in infant formula and formulated goat milk powder segments. Comparable in geographic concentration around China's primary goat dairy belt, product category focus, and distribution through maternal/infant channels.
• Heihe Dairy (黑河乳业 / 黑龙江农垦龙王食品): Chinese goat milk formula manufacturer operating in the same infant formula category as Baiyue. Comparable through vertically integrated dairy goat farming, milk powder processing, and distribution across maternal/infant retail channels.

Emerging players

• Nannycare: UK-based goat milk formula specialist and one of the leading Western goat milk infant formula brands. Comparable as a goat milk-focused competitor targeting the same premium, health-oriented infant nutrition segment, with FDA and international regulatory compliance similar to Baiyue.
• Holle Baby Food: Swiss organic infant formula maker with goat milk formula offerings. Comparable through organic certification, premium positioning, and emphasis on clean-label dairy nutrition — directly relevant as an international competitor in markets where Baiyue has regulatory access.
• Bubs Australia: Australian goat milk formula and dairy nutrition company with international distribution including China. Comparable as a goat milk-focused competitor pursuing similar premium positioning and infant formula/health segments in the global market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BaiyueGoatDairy
• LinkedInlinkedin.com/company/baiyuegoatdairy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xi'an Baiyue Goat Milk Group Co.