Deadwood Dental

What Deadwood Dental does

Deadwood Dental is a privately-held, single-location dental practice headquartered at 88 Charles Street, Deadwood, South Dakota, serving families and individuals across the Northern Hills region including Spearfish, Sturgis, Belle Fourche, and Whitewood. Founded in 2006 by Dr. Lennard R. Hopper, the practice has been continuously operating for nearly two decades and was joined in 2024 by Dr. Angela Curry, an FAGD-credentialed dentist who previously served 16 years at the VA Black Hills Health Care System. The practice offers a comprehensive suite of dental services spanning preventive care, general dentistry, cosmetic dentistry, endodontic treatment, oral surgery, orthodontics, pediatric dentistry, periodontal care, and prosthodontics — effectively functioning as a one-stop dental provider for its rural catchment.

The practice operates an unusually advanced technology stack for a 2-dentist rural office, including CEREC same-day crown fabrication, iTero intraoral 3D scanning, digital X-rays with up to 85% less radiation than traditional imaging, cone-beam 3D imaging, VELscope oral cancer screening, Diagnodent laser cavity detection, Dexis Carivu transillumination, soft tissue lasers, ultrasonic scaling, nitrous oxide and Nucalm sedation, and computer-controlled anesthesia delivery (The Wand). This equipment footprint enables in-house delivery of procedures that would typically be referred out — same-day restorations, implants, sedation cases — and supports both clinical efficiency and patient retention.

The business model is straight fee-for-service dental practice revenue: direct patient payments, PPO insurance reimbursements (the practice accepts most PPO plans), and CareCredit third-party financing for larger treatment plans. Patient acquisition is primarily local, driven by community presence, referrals, a Google Business Profile, Facebook engagement, and an educational blog. No revenue figures are publicly disclosed, and the practice is independently owned with no identified private equity, venture capital, or corporate parent. The operating model is fundamentally a small, high-touch professional services business anchored in long-term patient relationships and a broad in-office service menu.

Name

Deadwood Dental

Legal name

Deadwood Dental

Website

https://deadwooddental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Deadwood Dental is a privately-held, single-location dental practice in Deadwood, South Dakota, serving families and individuals across the Northern Hills region with comprehensive preventive, restorative, cosmetic, surgical, orthodontic, pediatric, and prosthodontic services delivered by two dentists using advanced in-office technology.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dentistry
• Pediatric dentistry
• Restorative dental care
• Prosthodontics and implants

Headquarters

HQ city

Deadwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive, restorative, cosmetic, and surgical procedures. Revenue generated through direct patient payments, insurance reimbursements from PPO plans, and third-party financing arrangements for larger treatment plans.
2. Insurance and PPO Reimbursements: The practice accepts most PPO insurance plans and processes claims on behalf of patients. Co-pays and deductibles are collected at time of service.
3. Financing and Payment Plans: Third-party financing through CareCredit and in-office payment plans enable patients to spread costs of comprehensive treatments over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Deadwood Dental is a full-service dental practice that delivers preventive, restorative, cosmetic, endodontic, oral surgery, orthodontic, pediatric, periodontal, and prosthodontic care to patients in the Northern Black Hills region of South Dakota. Services are delivered in-office using advanced diagnostic and treatment technology including CEREC same-day crowns, digital X-rays, and iTero scanning, with same-day and multi-visit treatment options across all major dental specialties.

Product overview

Deadwood Dental is a dental practice offering comprehensive oral healthcare services organized into distinct service categories. The practice provides cosmetic dentistry (bonding, whitening, veneers), endodontic treatment (root canals, pulpotomy), general dentistry (cleanings, fillings, crowns, bridges), oral surgery (extractions, wisdom teeth), orthodontic treatment (braces, retainers), pediatric dentistry (children's care, sealants), periodontal care (gum disease treatment), preventative dentistry (screenings, mouthguards), and prosthodontics (implants, dentures). The practice also utilizes advanced dental technology including digital X-rays (85% less radiation), iTero Scanner for digital impressions, intraoral cameras, and CEREC same-day crown technology. Services are provided to patients in Deadwood, Spearfish, Sturgis, and surrounding South Dakota communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Services Cosmetic dental services focused on improving smile aesthetics, including dental bonding, teeth whitening trays, Opalescence Go whitening, and veneers. Targeted at patients seeking aesthetic improvements to their teeth.
• Endodontic Treatment Endodontic services that relieve dental pain and save teeth through root canal therapy, vital pulp therapy/pulpotomy, post and core buildups, internal bleaching, cracked teeth treatment, and traumatic injuries treatment. Targeted at patients with infected or damaged teeth.
• General Dentistry Services Routine dental care including dental cleanings, fillings, dental crowns (including CEREC same-day crowns), dental bridges, dental sealants, digital impressions, enamel shaping, fluoride treatments, lingual frenectomy, occlusal disease treatment, snoring treatment, and tooth-colored fillings. Targeted at patients seeking standard preventive and restorative care.
• Oral Surgery Oral surgery services including tooth extractions and wisdom teeth removal to address impacted, damaged, or diseased teeth. Targeted at patients requiring surgical removal of teeth.
• Orthodontic Treatment Orthodontic services addressing teeth alignment and bite issues through braces, retainers, and orthodontic emergency care. Targeted at patients with misaligned teeth or bite problems.
• Pediatric Dentistry Specialized dental care for children from infancy through teenage years, including infant dentistry, pit and fissure sealants, space maintainers, and nitrous oxide sedation for anxious children. Targeted at pediatric patients and their parents.
• Periodontal Care Periodontal services treating gum disease and related conditions through scaling and root planing, gingivectomy, periodontal cleaning, and periodontal splints. Targeted at patients with gum disease or loose teeth.
• Preventative Dentistry Preventive dental services including regular cleanings, oral cancer screenings, custom mouthguards, occlusal night guards, and silver diamine fluoride treatments. Targeted at patients seeking preventive oral health maintenance.
• Prosthodontics Restorative prosthodontic services including dental implants, full and partial dentures, flippers and removable partial dentures, hybrid prosthesis, implant restoration, implant-retained dentures, and implant-retained partials. Targeted at patients with missing or damaged teeth needing tooth replacement.

Quantifiable outcome

• Digital X-rays emit 85% less radiation than traditional technology
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental: National dental support organization operating hundreds of branded offices across the US with a similar multi-specialty service mix (general, cosmetic, restorative, prosthodontic). Comparable in offering breadth and insurance-driven model, though at vastly larger scale than Deadwood Dental.
• Heartland Dental: Largest US dental support organization supporting thousands of dentists across general, cosmetic, and specialty services. Comparable in service range and PPO-driven model; relevant as a potential DSO affiliation counterparty for an independent rural practice.
• Pacific Dental Services: Dental support organization providing practice management and clinical technology infrastructure to supported practices. Comparable in enabling modern dental technology and multi-specialty services, relevant as a peer DSO model benchmark.
• Dental Care Alliance: Dental support organization supporting affiliated practices across multiple US states with general, specialty, and cosmetic services. Comparable in offering breadth and PPO-driven revenue model.

Direct peers

• Affordable Dentures & Implants: National dental chain focused on dentures, implants, and tooth extractions. Overlaps directly with Deadwood Dental's prosthodontic and oral surgery offerings, targeting similar patient affordability pain points.

Regional players

• Mortenson Dental Partners: Regional dental support organization with strong Midwest and South-central presence. Comparable multi-specialty offering and insurance model; relevant peer given Deadwood Dental's rural Northern Plains geography.
• Midwest Dental: Midwest-focused dental group practice offering general dentistry, hygiene, and restorative services in smaller markets. Direct overlap with Deadwood Dental's general/family dentistry positioning in rural geographies.
• InterDent Service Corporation: Dental support organization with concentrated presence in the Western US. Comparable multi-specialty offering and PPO insurance mix; relevant regional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deadwooddental
• Xx.com/deadwooddental
• LinkedInlinkedin.com/company/deadwood-dental-p.c

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deadwood Dental