What truss beverage co. does

Truss Beverage Co. is a licensed Canadian cannabis producer founded in 2018 and headquartered in Toronto, operating as a subsidiary within Tilray Brands, Inc. (NASDAQ: TLRY). The available source material describes Truss through the broader Tilray corporate perimeter: a vertically integrated cannabis and wellness platform authorized under Health Canada Licences to cultivate, process, and sell cannabis for both medical and adult-use markets.

The customer base spans two primary segments — registered medical patients purchasing through proprietary medical-use websites (aphria.ca, brokencoastrx.com) requiring prescription verification, and adult recreational consumers purchasing through branded recreational websites (brokencoast.com, solei.ca, goodsupplycannabis.com, whatisriff.ca) that link to provincial cannabis retail stores across Canada. Product portfolio spans the medical-focused Aphria brand, premium Broken Coast, lifestyle brands Solei and Riff, and value-oriented Good Supply. Operations extend internationally through Tilray Deutschland GmbH in Berlin, representing the group for EU/EEA and UK regulatory purposes.

The revenue model is transaction-based direct sales of physical cannabis products, priced in Canadian dollars via major credit cards, with no public subscription tiers or recurring revenue mechanics. Distribution combines proprietary e-commerce (for medical) with third-party provincial retail partners (for recreational), and the company is governed by the cannabis-specific regulatory framework of the Canadian Cannabis Act alongside EU data-protection requirements for its German entity. The input data covers the corporate and privacy-policy documentation of the Tilray Group rather than Truss-specific financials, so the beverage-specific product line economics cannot be isolated from the data provided.

Name

truss beverage co.

Legal name

Tilray Brands, Inc.

Website

https://trussbeverages.com/age-gate

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Truss Beverage Co. is a Toronto-based licensed Canadian cannabis producer founded in 2018, operating as a subsidiary within Tilray Brands. It produces cannabis products serving medical patients and adult recreational consumers through provincial retail and proprietary e-commerce channels.

Ownership category

akta.pro rank

Product category

Cannabis Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Carbonated Beverage Contract Manufacturing (CSD, Seltzer, Sparkling) (AFAFAIAK)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Cannabis beverages
• Licensed cannabis producer
• Cannabis product sales
• Cannabis distribution Canada
• Medical cannabis supplier

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Product Sales: Direct sales of medical cannabis through registered patient accounts on medical use websites, and adult-use/recreational cannabis through branded recreational websites and provincial retail partners. Payment processing via major credit cards with prices quoted in Canadian dollars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Truss Beverage Co. is a licensed producer of cannabis products in Canada, operating under Health Canada Licences to cultivate, process, and sell cannabis for both medical and recreational purposes. The company offers a multi-brand portfolio of cannabis products distributed through proprietary medical and recreational e-commerce websites as well as provincial cannabis retail stores across Canada.

Product overview

Tilray Brands operates as a global cannabis and wellness company offering a multi-brand portfolio of cannabis products. The company operates across two primary channels: Medical Use Websites (aphria.ca and brokencoastrx.com) where patients can register and purchase medical cannabis with a prescription, and Recreational Use Websites (brokencoast.com, solei.ca, goodsupplycannabis.com, and whatisriff.ca) serving adult recreational consumers. The portfolio includes premium brands like Broken Coast, lifestyle brands like Solei and Riff, and value-oriented options like Good Supply, along with the medical-focused Aphria brand.

Differentiator

Problem solved

Functional benefit

Brands

• Broken Coast: Medical and recreational cannabis brand
• Solei
• Good Supply
• Riff

Products and services

• Aphria Medical cannabis sub-brand offering pharmaceutical-grade cannabis products to registered medical cannabis patients through the medical use website aphria.ca, requiring patient registration and prescription verification.
• Broken Coast Premium cannabis sub-brand available to both medical patients (via brokencoastrx.com) and adult recreational consumers (via brokencoast.com), positioned as a premium offering across both segments.
• Solei Adult recreational cannabis sub-brand offering curated cannabis products for recreational consumers seeking lifestyle-oriented offerings.
• Good Supply Adult recreational cannabis sub-brand offering a variety of value-oriented cannabis products for recreational consumers.
• Riff Adult recreational cannabis sub-brand offering cannabis products positioned for creative and social lifestyle experiences among recreational consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Provincial Cannabis StorescoreChannel Partner/ Reseller/ DistributorProvincial cannabis retail stores owned and operated by third parties across Canadian provinces. Tilray provides links to these provincial cannabis stores from its recreational use websites, enabling consumers to purchase adult-use cannabis products. These retailers are essential distribution partners for reaching recreational cannabis consumers in each province.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tilray Brands: Publicly traded global cannabis and wellness leader (NASDAQ: TLRY) that absorbed HEXO Corp — Truss's original JV partner — and now operates a multi-brand cannabis portfolio including beverage-adjacent product lines. Truss itself is operationally nested within the Tilray group.
• Canopy Growth Corporation: One of Canada's largest licensed cannabis producers with a broad product portfolio including Tweed and 7ACRES brands, plus beverage-adjacent offerings. Comparable as a Canadian LP competing in the same regulated retail channel as Truss.
• HEXO Corp: Original Truss JV partner with Molson Coors, now merged into Tilray Brands. Operated cannabis cultivation and beverage-format product development in Canada, directly comparable to Truss's cannabis beverage focus.
• Aurora Cannabis: Major Canadian licensed producer with global operations across medical and recreational cannabis. Comparable as a multi-brand Canadian LP competing for provincial retail shelf space and medical channels.
• OrganiGram Holdings: Canadian licensed cannabis producer with a portfolio of dried flower, vapes, and edible/beverage products. Competes with Truss for the same provincial retail buyers and adult-use consumer occasions.
• Cronos Group: Canadian cannabis operator with international exposure, including a strategic partnership with Altria. Comparable as a multi-jurisdictional licensed producer competing in regulated cannabis channels.

Broad incumbents

• Molson Coors Beverage Company: Former JV partner in Truss and a major North American brewing conglomerate. Comparable as the established beverage-industry partner that provided beverage formulation expertise to Truss during the JV period.
• Constellation Brands: Large alcoholic beverage company with a significant strategic stake in Canopy Growth, providing a benchmark for beverage-industry players entering cannabis. Comparable as a beverage incumbent adjacent to cannabis LP operators.

Emerging players

• Cresco Labs: US-focused multi-state cannabis operator with branded product lines including edible and beverage-adjacent SKUs. Comparable as an emerging player with overlapping format ambitions in regulated cannabis.
• Village Farms International: Canadian cannabis LP with greenhouse cultivation expertise and a growing brand portfolio (Pure Sunfarms, Rose LifeScience). Comparable as a mid-tier Canadian LP competing in the same provincial retail channel as Truss.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/truss-beverages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about truss beverage co.