RE/MAX Realty Professionals
RE/MAX Realty Professionals is a privately held Calgary-based residential real estate brokerage founded in 1989 that serves home buyers and sellers across the Calgary metropolitan area using licensed Realtors, MLS®-powered search tools, and integrated legal, mortgage, and insurance partner services.
- Company typePrivate
- Founded1989
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What RE/MAX Realty Professionals does
RE/MAX Realty Professionals is a privately held, full-service residential real estate brokerage founded in 1989 and headquartered in Calgary, Alberta, Canada. Operating as an independently owned franchise within the RE/MAX network, the firm provides property buying and selling services to residential clients across the Calgary metropolitan area and surrounding communities, supported by a team of 51-100 employees that includes licensed Realtors and administrative staff. The brokerage delivers an agent-led, full-service model in which individual Realtors guide clients through transactions, supplemented by digital self-service tools and integrated partner services marketed as "one-stop shopping."
The firm's technology platform is built on a myRealPage-powered website integrated with the Pillar 9™ MLS® system, providing access to 804+ active property listings. Core platform capabilities include a Virtual Office Website (VOW) offering registered-user search alerts, saved searches, and listing sharing; an interactive map-based property search; a Home Finder Program that surfaces off-market and private listings before public availability; and supporting tools such as a mortgage calculator, home evaluation, buyer and seller guides, and a neighborhood guide. The firm bundles these tools with affiliated partner services — Clark & Clark Legal (legal support), Jencor Mortgage (financing), and RE/MAX Insurance (insurance) — to provide end-to-end transaction support. Social login (Facebook, Google, X) is enabled for platform authentication.
Revenue is generated entirely through transaction-based real estate commissions on completed property sales and purchases; commission rates are not publicly disclosed. The go-to-market motion is sales-led and agent-driven, supported by content marketing (guides, testimonials, neighborhood information), referral and repeat business, MLS® exposure, and digital self-service search tools. Primary customer segments are home buyers and sellers in the Calgary residential market, with sub-segments targeting first-time home buyers and existing homeowners seeking sales support. The firm claims to be #1 in Calgary for homes sold per Realtor and has received local and international awards through the RE/MAX network.
RE/MAX Realty Professionals firmographics
Firmographics- Name
- RE/MAX Realty Professionals
- Legal name
- RE/MAX Realty Professionals
- Website
- https://calgaryrealestatepros.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RE/MAX Realty Professionals is a privately held Calgary-based residential real estate brokerage founded in 1989 that serves home buyers and sellers across the Calgary metropolitan area using licensed Realtors, MLS®-powered search tools, and integrated legal, mortgage, and insurance partner services.
- Ownership category
- akta.pro rank
RE/MAX Realty Professionals industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where RE/MAX Realty Professionals is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Realty Professionals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission on property transactions. Agents earn commission on completed sales and purchases. Revenue is transaction-based and dependent on real estate market activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full service real estate brokerage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RE/MAX Realty Professionals product offering
Product offeringCore offering
RE/MAX Realty Professionals is a full-service residential real estate brokerage that represents buyers and sellers in property transactions across Calgary and surrounding areas. Services are delivered through licensed Realtors supported by an MLS®-powered property search platform (VOW), a Home Finder Program offering access to off-market and private listings, home evaluation, and marketing strategy support. The brokerage also coordinates affiliated legal, mortgage, and insurance partners for an integrated transaction experience.
Product overview
RE/MAX Realty Professionals operates as a full-service real estate brokerage offering a unified platform of property transaction services. The core offering centers on the MLS®-powered property listings search system (VOW) complemented by geographic map-based search, an exclusive Home Finder Program for off-market properties, and buyer/seller guides. Additional tools include mortgage calculators, home evaluations, and marketing strategy services. The brokerage also provides integrated partner services including legal (Clark & Clark), mortgage (Jencor Mortgage), and insurance (RE/MAX Insurance) through 'one stop shopping' convenience. The myRealPage-powered website enables social login integration with Facebook, Google, and X (Twitter) for user authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buyer representation and seller representation for properties in Calgary and surrounding communities. Clients are connected with dedicated Realtors who guide them through property search, offer negotiation, closing, and related transaction steps.
- Home Finder Program VIP buyer program providing registered clients with exclusive access to off-market and private listings in Calgary before they appear publicly. Members receive priority alerts and personalized property matching based on their criteria.
- Home Evaluation Property valuation service that helps Calgary homeowners determine the current market value of their home. Used by prospective sellers as a precursor to listing and by the brokerage to inform pricing strategy.
- Marketing Strategy for Sellers Marketing service for home sellers covering property promotion, online listings, virtual tours, professional photography/video, and advertising strategy to maximize exposure and sale outcomes.
Companies that use RE/MAX Realty Professionals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
RE/MAX Realty Professionals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
RE/MAX Realty Professionals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Clark & Clark LegalcoreLegal services partner providing real estate transaction legal support as part of the company's one-stop shopping approach
- Jencor MortgagecoreMortgage services partner providing financing solutions for home buyers as part of integrated real estate services
- RE/MAX InsurancecoreInsurance partner providing home and property insurance services as part of comprehensive real estate solutions
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
RE/MAX Realty Professionals competitors and assessment
Company assessmentDirect peers
- Royal LePage Benchmark (Calgary): Another major Canadian residential brokerage operating in the Calgary market under the Royal LePage brand. Competes directly for the same buyer/seller clients and listing inventory in Calgary.
- Coldwell Banker Mountain Central (Calgary): Operates residential real estate offices in Calgary under the Coldwell Banker franchise. Comparable commission-based brokerage competing for the same agent and client pool in the Calgary metro.
- Sotheby's International Realty Canada: Luxury-focused residential brokerage operating in Calgary. Comparable as a premium residential brokerage competing for higher-end listings and buyer clients in the same metro.
- Century 21 Canada (Calgary offices): National residential brokerage franchise with significant Calgary presence. Directly comparable business model — agent-based residential brokerage serving Calgary home buyers and sellers.
- RE/MAX House of Real Estate (Calgary): Sister RE/MAX franchise operating in Calgary. Closest direct comparable — same brand, same franchise system, same geographic market, agent-based residential brokerage model.
Emerging players
- EXP Realty of Canada: Cloud-based residential brokerage with growing Canadian agent count, including in Alberta. Comparable as a commission-based model that competes for agent talent and listings with lower overhead than traditional brick-and-mortar offices.
- Wahi (Condos.ca): Canadian online real estate marketplace and brokerage model. Comparable as a technology-enabled buyer representation alternative competing for the same residential clients in the GTA and Greater Toronto region, with overlap in Canadian buyer expectations.
- Zillow Group (Canadian operations): Major US-based real estate platform with adjacent Canadian consumer traffic. Comparable as a listings/search destination that competes for buyer attention and exerts pressure on traditional brokerage value capture in North American residential real estate.
Broad incumbents
- RE/MAX (Master Franchisor): Global franchisor of the RE/MAX brand under which RE/MAX Realty Professionals operates. Directly comparable as the parent network providing brand, technology, and referral infrastructure that this franchisee leverages.
Others
- Real Estate Board of Calgary (CREB): Industry association and MLS® operator that governs Calgary listing data. Comparable as the upstream data infrastructure on which RE/MAX Realty Professionals' VOW and listings platform depend.
Market position
Strengths1 record
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Realty Professionals social profiles
Digital presenceRE/MAX Realty Professionals financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Realty Professionals leadership team
Management profileNumber of profiles
RE/MAX Realty Professionals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Realty Professionals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Realty Professionals
What does RE/MAX Realty Professionals do?
RE/MAX Realty Professionals is a full-service residential real estate brokerage that represents buyers and sellers in property transactions across Calgary and surrounding areas. Services are delivered through licensed Realtors supported by an MLS®-powered property search platform (VOW), a Home Finder Program offering access to off-market and private listings, home evaluation, and marketing strategy support. The brokerage also coordinates affiliated legal, mortgage, and insurance partners for an integrated transaction experience.
Is RE/MAX Realty Professionals a public or private company?
RE/MAX Realty Professionals is a private company. It is classified as unknown and is currently operating.
When was RE/MAX Realty Professionals founded?
RE/MAX Realty Professionals was founded in 1989. It employs 51 to 100 people.
Where is RE/MAX Realty Professionals based?
RE/MAX Realty Professionals is headquartered in Calgary, Canada, in the North America region.
How does RE/MAX Realty Professionals make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Realty Professionals's main competitors?
Direct peers on record are Royal LePage Benchmark (Calgary), Coldwell Banker Mountain Central (Calgary), Sotheby's International Realty Canada, Century 21 Canada (Calgary offices) and RE/MAX House of Real Estate (Calgary). Emerging players are EXP Realty of Canada, Wahi (Condos.ca) and Zillow Group (Canadian operations). RE/MAX (Master Franchisor) is listed as a broad incumbent. Real Estate Board of Calgary (CREB) is listed as an others.
Does RE/MAX Realty Professionals have an API?
No public API is recorded for RE/MAX Realty Professionals.
What industry is RE/MAX Realty Professionals in?
RE/MAX Realty Professionals's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.